Hummer Boldly Goes Trek In New Ad

More proof that Trek, and specifically the Orignal Series, is still part of the cultural zeitgest.

Ironically even though GM’s Hummer uses ‘Boldly Go’ as their tagline, is a site for the Ford Fusion.
(H/T to Kelvington for the vid cap) 

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December 21, 2006 10:11 am

Nice Very Nice. It’s good to see the public exposed to the TREK reference.

Adam Cohen
December 21, 2006 10:36 am


Ironically, if we all drove Hummers, there would be no ozone left on Earth by the 23rd Century and we would be forced to explore “strange new worlds” because we broke our own planet!

Boldly Go indeed!

December 21, 2006 12:20 pm

Ever since the H2 it seems Hummers have been too tall. I like the more military look myself.

When was this made? I didn’t know they were still advertising the H2.

Herbert Eyes Wide Open
December 21, 2006 12:28 pm

Star trek is indeed ubiquitous.

December 21, 2006 12:44 pm

I thought I was the only person who imagined snowflakes were stars as I was driving my car (i.e. shuttlecraft) through them. ;)

December 21, 2006 2:03 pm

That was very well done.

December 21, 2006 2:29 pm

I test drove the H2 this fall and ended up buying the new mercedes ML 350 instead. Damn should have gotten the Trek Mobile. Very cool.

December 21, 2006 6:12 pm

Re#2: So, Adam, if we buy a HUMMER, we got our very own PlanetKiller? *winks* Cue, canned Star Trek tension music… *eg*

December 21, 2006 7:01 pm

Driving a militaristic vehicle that destroys the planet, a perfect match with Star Trek’s ethos. ;-)

December 21, 2006 7:31 pm

I say the hummer is the doomsday machine. It would be nice to see a flying hummer cgi’ed into that episode. What parody. (LOL)

Old School Trek Nerd
December 21, 2006 9:40 pm

Re: #5. I saw warp speed in the driving snow as well.
Just saw the commercial on television. Sad they didn’t do the fast fly by with the Hummer flying at and then away from the camera in 1/2 a second. That would’ve been fun.

December 23, 2006 2:43 pm

#2 – baloney. The whole “ozone hole,” global warming, HIV causes AIDS, and all the rest of the “scary science” nonsense is simply left-wing propaganda to destroy individual freedom and national sovereignty, because only an all powerful world government can fix those “problems.” We’re just going to have to give up some of our freedoms for the greater good. The phony “war on terror” and Newt Gingrich’s recent statement that freedom of speech will have to be curtailed to fight terrorism are two recent example.

As great as Trek is, Rodenberry and some of his followers/successors can’t see that liberty cannot co-exist (in any time period – past, present or future) with global government. Power corrupts and absolute power corrupts absolutely. Some aspects of the future depicted in Trek are incompatible with each other.

December 28, 2006 1:30 pm

No one commented on what I said above (and that’s fine – I wasn’t expecting it or trying to start something), but after re-reading it, I realized it didn’t sound quite right. When I said, “We’re just going to have to give up some of our freedoms for the greater good,” I wasn’t implying that I am for that, but was being sarcastic. That is the attitude of the globalists (which includes the leaders of both branches of the single political party in the US): Our problems are too big to solve as individuals or even nations, so we are going to have to give up some of our freedoms, and subjugate ourselves under some organization like the UN which will destroy liberty and prosperity in the process. Sorry for any confusion.

Disgusted viewer
December 28, 2006 4:12 pm

I’m revolted. I see enough Hummers to know that virtually all are driven by pretentious affluent idiots who are too busy yakking on their cellphone to watch the road.

What person at Paramount (or elsewhere?) sold out the theme to a classic TV show that promoted the promise of a future, not the destruction of the environment?

Gene Roddenberry is rolling over in his grave.

December 28, 2006 6:08 pm

Awesome, can’t wait what other kind of media exposure Trek will get leading up to the new film.

December 29, 2006 9:38 am

#12, 13 and 14.
I understand your concerns, I saw was an amusing commercial built around an imaginative image from many people’s experience.. driving through the snow “at the helm of the Enterprise”.
#14…. In 1989 there was a series of commercials for Oldsmobile built around the theme of “this is not your father’s Oldsmobile.. the new generation of Olds” They featured Doohan, Shatner and Nimoy and their kids. I really got a kick out of those. My point is… does anyone recall if there was reaction from Roddenberry on those? I am sure he was alive at the time.

It was very good to meet you at the hospital on Dec 29. I hope you are feeling better. A happy new year to you and yours.

Steve 0
December 31, 2006 3:51 pm

does anyone know the song that is played in this commercial?