It is now confirmed that the ethanhaaswasright.com game site (and blog) is definately part of the Paramount marketing campaign for the new J.J. Abrams horror/monster movie (code named ‘Cloverfield’). Community member Markus has been playing the game and has collected some of the payoff videos (unfortunately Paramount have taken some down but there are still two up).[UPDDATE: OK we were wrong….the EthanHaas site is not part of the movie, but we still cannot figure why Paramount were removing videos from it off YouTube]
A few more details have emerged. According to The Hollywood Reporter filming began in New York last month. The cast includes Michael Stahl-David ("The Black Donnellys"), Odet Jasmin, Mike Vogel (Supercross) and Lizzy Kaplan ("The Class"). Still no word on what exactly it is about (AICN speculates Cthulhu), but if you follow the game site you will get more answers on August 1st. More info and clues on the game here and here.
Cloverfield mania is sweeping across the internets…here is a video where a guy analyzes the site and trailer for clues (btw the woman is not saying ‘its a lion’)
Hint of things to come?
This very much has the feel of Lost and its mysteries and online game experience (which is no surprise coming from Abrams and fellow Lost exec producer Bryan Burk). Paramount also created the sectorseven.org (PW: DECEPTIBOT) site/game for Transformers and so maybe we will see the same kind of viral marketing for Star Trek…we can only hope.