Yesterday at the CEDIA video industry conference in Denver, CO. Toshiba (along with CBS) announced a special promotion for the upcoming release of Season 1 of Star Trek The Original Series digitally remastered for HD-DVD. If you buy the box set and a Toshiba HD-DVD player you will get a free ‘phaser’ remote control for your HD-DVD player (pictured right…larger version below). It seems that Toshiba are doing everything they can to pull out a win in this format war. Just a few weeks ago they ‘talked’ Paramount into going HD-DVD only and now they are touting Star Trek as one of the big exclusives for the HD-DVD format. They are so into Trek that Toshiba employees dressed up in Trek uniforms at the show (more details on the promotion and images below).
UPDATE: Toshiba has sent TrekMovie.com exclusive shots of the phaser (see below)
Free phaser + 5 free HD movies
Toshiba had already started a promotion giving away 5 free HD-DVD Movies for any purchase of a Toshiba HD-DVD player (details here), and this free movie program has been extended. Now they are offering an additional promotion of sending a phaser/remote control to those who buy both a player and the TOS box set. Right now the basic Toshiba HD-A2 HD DVD Player is selling on Amazon for $243 and the Toshiba HD-A20 1080p HD DVD Player is going for $315. The Star Trek: The Original Series – The Complete First Season [HD DVD] is going for $139. Remember if you have a 1080p TV you will want to pay the extra $70 for the A20 player (the TOS-R DVDs are 1080p ready).
UPDATE: Phaser deal starts 11/20
The free phaser promotion starts November 20th (the day of the release of the TOS box set). If you pre-order your Box set now that will still qualify, but you must purchase your player on 11/20 (or later). Toshiba also just announced their ‘third generation’ of players which should be available by the time the TOS-R box sets arrive in November. These will come with 2 movies in the box (300 and Bourne Identity) and be eligible for the free phaser and 5 additional free movie promotions.
Details being worked out…keep receipts
TrekMovie.com talked to a spokesperson for Toshiba who says that they are still finalizing the details on how the phasers will be fulfilled, but confirmed that you can participate in both the phaser and free movie give aways. "Toshiba wants to make the consumers happy," said the spokesperson. This also goes for those who have already pre-ordered the TOS-R Box set [UPDATE: but the Toshiba player must be purchased no earlier than 11/20…see above]. For now she cautions for people to keep the box and the receipts. [NOTE: the current requirement for the free movies is to send in the UPC code from your box so it may be worth waiting until the details of the phaser/remote are revealed before participating in that program. Regardless Toshiba promise that you will be able to participate in both, but it may be worth making a copy of whatever you send for the free movie promotion]. When more details are available for the promotion we will report them here at TrekMovie.com.
Toshiba VPs…pushing Trek
Video preview of new HD-DVD courtesy of STARTREK.COM
…Season 1 of Star Trek on HD-DVD available for pre-order (at a big discount) at Amazon
Thanks to Matt Wright
Photos courtesy of AnandTech and Toshiba