Cloverfield = Monster Hit January 21, 2008by Anthony Pascale , Filed under: 1-18-08/Cloverfield , trackback
Cloverfield, the monster movie produced by Star Trek producer/director JJ Abrams and Star Trek exec. producer Bryan Burk, scared up over $40 Million in its opening weekend (domestically). This makes it the biggest January opening of all time. The film is also playing strongly in the handful of foreign markets where it has opened so far. All in all the low-budget film has grossed over $50 Million (which means it has already in the black…very rare for an opening weekend).
Of course the millions seeing Cloverfield are also seeing the new Star Trek trailer. This is good exposure as many of the target market for Star Trek are general film goers. For the most part Cloverfield is getting good reviews — currently ranking 70% on Rotten Tomatoes. This is an indication that the film will have good word of mouth and therefore have ‘legs’ as they say in the biz.
Bottom line for Trekkies is that Cloverfield proves that JJ Abrams (and Bryan Burk) can deliver a well-made and well-received product. In this case it has the added benefit of increasing the exposure for the new Star Trek. Plus this is JJ Abrams first project as part of his multipic deal at Paramount and so his stock is up at the studio, which means that he will will have the power to be left alone to finish his Star Trek movie without the interference from the suits.
Have you seen Cloverfield…and did you stay until the end of the credits? If not you missed something, although it takes some clever sound manipulation to fully understand it….as this video shows.
Related: TrekMovie.com review of Cloverfield
Data Source: Box Office Mojo