This week is the annual Licensing Expo at the Jacob Javitts Convention center in New York City, and Star Trek is there. The show is for companies to show off their brands and strike deals with merchandisers. CBS Consumer Products (who handles Trek licensing) has a large booth and list Star Trek as one of their key brands.
CBS Pushing Trek…Nimoy helping out
With the 2009 feature film looming, CBS is looking to leverage the Trek brand more and more, for both products directly tied to the film as well as general Trek items. (our early preview of Star Trek PEZ is an example of this new effort) This is the same approach Lucasfilm took the Indiana Jones brand over the last year with a wide array of both classic Indy products and new products linked to Indiana Jones and the Kingdom of the Crystal Skull. In the official Expo guide, CBS lists 90210, Survivor, CSI, I Love Lucy and Star Trek as their showcase brands seeking licensed products. Here is their blurb on Trek:
Star Trek has thrilled and inspired millions of fans worldwide for over 40 years. This beloved franchise has been lauded as both a technological and socially conscious visionary, with over 700 hours of television programming across six series and 10 theatrical releases. Look for the next chapter in the Star Trek adventure in May 2009 with the premiere of a new vision of Star Trek, directed by JJ Abrams and featuring an all-new cast portraying beloved characters like Capt. Kirk and Mr. Spock.
However Trek appears to be at the top of their list and they are even getting some help promoting it from Mr. Spock himself, Leonard Nimoy. The actor is scheduled to be at the CBS booth tomorrow, here are the details:
Meet Star Trek’s Legendary Mr. Spock (Leonard Nimoy)
Date/Time: Tuesday, June 10th from 11:00 to Noon Location: Booth #3749
Leonard Nimoy appears on behalf of the Star Trek franchise and the highly anticipated new Star Trek feature film slated to debut in May 2009.
Expect Trek news this week
TrekMovie has been told that there should be some news for new Trek merchandise (both for the feature film and for general Trek), coming out of the Trade show. So keep an eye on this site during the week for updates from New York. However do not expect any big reveals of images from the new Star Trek feature film, as the merchandise for that is being kept under wraps for as long as possible. In an article on Tentpole Merchandising from the show, Variety reports:
CBS has revealed few details of its J.J. Abrams-helmed “Star Trek XI” merchandise program, but — similar to the film itself — early efforts suggest that generating interest beyond a core Trekker fanbase is a key initiative. Materializing at retail in spring 2009, the first phase of new Star Trek consumer products by Playmates Toys will include action figures, collectibles and role-play toys, many with interactive electronic features.
This is not a Star Trek 2009 Phaser
It is attack of the bad phaser caption again. Back in February TrekMovie.com cleared up confusion created by Gearlog, when they mislabeled a Master Replicas Star Trek V Assault Phaser being shown at the New York Toy Far as being a replica from the 2009 Star Trek. In a gallery at Variety.com on future feature film products at this week’s Licensing Expo, there is a picture of a Diamond Select TOS phaser with caption that implies it is a Star Trek XI phaser from Playmates. It isn’t. So far CBS has done an amazing job of keeping prototype images of the toys from the new movie out of the public eye.
consider this ‘phaser classic’