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Still No Plans For Paramount Trek Comic Con Panel July 7, 2008

by Anthony Pascale , Filed under: Conventions/Events/Attractions,Star Trek (2009 film) , trackback

In the 10 days since Paramount announced they would not be doing any movie panels (including for Star Trek) at Comic-Con, the world of fandom has been going through the various stages of grief, and apparently some are still in the denial phase. Some websites are even questioning TrekMovie’s recent update on Comic Con. And G4 TV is running a new Comic Con Preview Show which is fueling the conspiracy theories. 

Does G4 know something?
G4 TV is running a Comic Con preview show hosted by Blair Butler and Chris Gore which was actually shot at the Star Trek Experience in Las Vegas. It covers all aspects of Comic Con, but frequently referred to how one of the most exciting things about Comic Con will be learning more about JJ Abrams Star Trek. The hour-long show first aired the evening of July 2nd and has been repeating since. Many have emailed TrekMovie about this G4 show and another website has even used it to bring into question TrekMovie’s update from last week.

Screenrant notes "I’m certainly not disputing TrekMovie’s sources… but…" and concludes that it is "not bloody likely" that Paramount would be skipping Comic Con. Screenrant looks to the G4 report and concluded that G4 was "quite obviously connected to sources" at Paramount who made it "quite clear that there would be some sort of major preview and/or news about J.J. Abrams much anticipated Star Trek reboot." However, TrekMovie has checked with G4 and a producer tells TrekMovie that they do not have any specific information about Star Trek, and G4 had just assumed that Paramount would have a panel (as they did last year). This was a resonable assumption three weeks ago, when the preview was shot at Star Trek The Experience. This was well before the Paramount announcement and was just bad timing.

…but what about the ad?
Screenrant isn’t the only site doing this kind of speculating. Pop Culture Geek also points to our update, but notes that Paramount’s Star Trek movie is an official sponsor of the Comic Con website, running ads on the left column of the site. They conclude therefore:

Sorry, I’m just not buying it. I’ll believe there’s no Paramount panel when I see it for myself.

Again this is just a coincidence. A spokesperson for Paramount has again confirmed with TrekMovie that they have no plans to hold a panel for Trek. The sponsorship was something set up long ago and is not indication that there is some kind of panel.

Sometimes a no panel announcement is just a no panel announcement
It is understandable that some find it hard to believe that Paramount would not hold a panel for Star Trek, but as of now that is what they are saying. Bear in mind this is not Trek-specific. They are also not doing panels for their other 2009 movies like Transformers 2 and G.I. Joe. This is not an indication that they have no faith in Trek or their other films. Nor is it some elaborate conspiracy to roll out some big surprise. They just decided to skip panels at Comic Con. That being said, Paramount will have a booth and there will be some Star Trek ‘presence’ at the booth.

It is possible that this presence can go beyond just some new marketing materials and there are still talks going on regarding Comic Con and Star Trek. But there is not any kind of ‘secret surprise panel.’ TrekMovie will continue to keep track of any movement on Paramount’s end and will provide more updates as Comic Con approaches.  



1. - July 7, 2008

It’s unfathomable that Paramount would not take advantage of this opportunity to promote the film. Do they want it to succeed or not? If so they need to get the community of people who shows up for Comic-Con fired up about it. I find it hard to believe they wouldn’t have any footage to present considering the fact it was originally scheduled for a December release date.

Bad, bad move on their part if you’re right – and it flies in the face of the great marketing they did for Cloverfield and Iron Man.

I just doesn’t make any sense.


2. D. McCoy - July 7, 2008

It’s semantics.

Just because there is no “panel” does not mean there isn’t something else.

3. D. McCoy - July 7, 2008

But I still maintain that whatever happens or does not happen, JJ and his group are responsible—not Paramount.

Favreau had no problem getting information out.



5. jr - July 7, 2008

Will Shatner be at the convension since he’s not in the movie?

6. Xai - July 7, 2008

reposting from the last Comic Con thread….

“Most of the public doesn’t know about or care about Comic Con. And IMO, most Trek Fans are the same. I love Trek, but was unaware of that Con until last year and it’s too far away to attend. The tidbits of knowledge that resulted were nice, but not overwhelming. I didn’t see and drool for a year because IronMan was promoted at the Con.
This isn’t stupid..just too early.”

Why stir things up now, 300+ days ahead of the film release? The hype and sizzle loose their punch. The howling about Paramount being a no-show isn’t fans worrying about the promotion and success of the film, they’re howling because they lose an opportunity to see more pictures, teasers and spoilers.

7. Jordan - July 7, 2008

It is a very bad move to have so little presence at Comic-Con, as well as no footage. I think it’s about time as we’ve been waiting for over a couple years now for something (anything) big. As much as it’s claimed that Paramount has faith in their products, this hurts that faith in the eyes of fans.

I will not be surprised is the new Trek bombs (I really hoping I’m wrong), because I just have a bad feeling about it.

8. Dennis Bailey - July 7, 2008

#1: “It’s unfathomable that Paramount would not take advantage of this opportunity to promote the film.”

Because something sounds sensible does not make it true, and much that is true makes no sense.

9. jr - July 7, 2008

Yea, too bad shatner is not is the film. What a missed opportunity.

10. Jack - July 7, 2008

#7 These are the type of comments that are completely insane. The movie is not coming out for almost a year. You don’t think JJ and Paramount are going to do a huge marketing campaign before then?

You think the movie will be a bomb because they MAY not be at Comic Con? Amazing. These are same clueless fans that predicted that Iron Man would fail because he was not a MAJOR character.

Movies stand on their own merits. Hype didn’t help “Snakes on a Plane” did it?
Yes, Comic Con has become a fantastic vehicle for promotion to US. The “US” is the group that was ALREADY GOING TO SEE IT ON THE FIRST DAY.

11. Charles Trotter - July 7, 2008

While I agree it’s unfathomable to think that Paramount would miss such an opportunity as Comic Con, I also find it unfathomable that there are sites out there questioning the validity and veracity of Seeing Pop Culture Geek’s and Screenrant’s comments made me laugh. Not to disrespect those sites (and great sites they are), but they should know by now that if reports it, then it’s no bs. ;)

12. Dennis Bailey - July 7, 2008

Certainly it’s true that none of the other sites has a record of accurately reporting this kind of behind-the-scenes thing with enough success to cause one to question Trekmovie’s information in favor of theirs.

Maybe eventually another site – other than AICN – will scoop Anthony in some significant way…and maybe not. If and when they do, I’ll pay as much attention to what they report as I pay to Trekmovie.

That’s simply reasonable.

13. Mawazitus - July 7, 2008

Exactly, Charles. Never question anything. That’s a good way to go through life. I think it’s great that other sites question these things, because then Anthony posts a new article which bolsters my ‘belief’ in’s information.

Question everything.

14. Jordan - July 7, 2008

I don’t think it will fail because of not being at Comic-Con. I think it will fail because it will be marketed the same as Cloverfield, not to mention that it’s a Star Trek movie, and Trek doesn’t have the best track record at the box office. Sad, but true. If this movie isn’t a success, Trek is done.

15. GaryS - July 7, 2008

It certainly doesnt hurt Paramounts effort to promote the fim with a panel.
They may decide just to show an image of thEnterprise to get the ball rolling,
but if they have completed footage they should show that too.

16. SpikedCanon - July 7, 2008

#6 is right on……………They are trying to avoid Burn Out. There aren’t many movies that can sustain over a year of hype. CHILL PEOPLE IT’S FREAKIN COMIC CON NOT THE OSCARS. It will happen soon enough…breath, breath

17. Xai - July 7, 2008

15. GaryS – July 7, 2008


18. Jordan - July 7, 2008


Agreed. It doesn’t hurt. It can only help.

Star Trek, sadly, has a stigma attached to it and I’m worried that as big as they’re trying to make the new one seem, it could end up like Nemesis.

19. Xai - July 7, 2008

#16 Spiked,


20. Lord Garth, Formerly of Izar - July 7, 2008

Still Lame too!!!

21. Commodore Redshirt - July 7, 2008

Once again you guys are doing good reporting…ON THE FACTS, NOT ON OUR WISHES!
Congrats on keeping the cred and for checking the sources for these guys reports. Too many bloggers [ and G4, too! ] just “assume” instead of checking the facts. {…and some question you and your sources! That’s just foolish! ]
This is why I am a loyal reader of this site.
Keep up the fine fine work…

22. Xai - July 7, 2008

Compare Trek XI to Christmas presents.

It appears most of you would sneak open your presents now in July if you could.

JJ and his crew worked very hard crafting this movie to relaunch the Enterprise and her crew. I don’t disagree at all with the secrecy and the decision to avoid possible leaks at Comic Con.
As Spiked Canon said… breathe.

23. Charles Trotter - July 7, 2008

#13 Mawazitus — that’s one way to twist or misinterpret my comment, I suppose. I was speaking as a writer on and as someone who is in constant contact with Anthony. Since I know anything posted on is correct, I find it laughable when other sites question it… but of course they’re going to question it because it’s not they’re site and because they don’t have a working relationship with Anthony. I never said they absolutely should not or must not question the site. It is their right to question things, just as it’s my right to find it amusing when they do question things. And now I will end this comment the same way I ended the one above — with a nice “don’t take this comment too seriously” winky-face. ;)

24. Thomas - July 7, 2008

Shame. I really thought they would have something big and special at SDCC this year. The Supreme Court will be there for other projects, so if anyone here is going to San Diego, sit in on those panels because they would want us to be interested in their upcoming stuff, and are probably expecting Trek questions anyway. Just don’t turn the panels off-topic too much, lest you be thrown out.

25. newkirk - July 7, 2008

it is disappointing that Paramount will not take advantage of an opportunity at comic con.. that said, they still have many opportunities to promote this movie, the merchandising of trek alone this fall will generate a lot of buzz.. so this is not the end of the world..

26. Crusty McCoy - July 7, 2008

question everything…

believe nothing…

listen intuitively…

speak indiscriminately…

button your lip…. baby….

button your coat….

let’s go out dancin’….

let’s rock-n-roll…. yeah….!

27. diabolk - July 7, 2008

It’s because the movie will not be marketed to fans. It will be marketed to non-fans, since THE FANS WILL COME ANYWAY.

Makes sense, in a suit kind of way.

28. krikzil - July 7, 2008

To go or not to go…the second I cancel my plans, suddenly Paramount WILL decide to have a panel after all. I just know my luck….

29. VOODOO - July 7, 2008

Who cares?

30. Xai - July 7, 2008

Timing is everything. It’s too bad this Con is so far ahead of the release date to be of much use as a promotional tool for Trek XI.
To think that participation in Comic Con is a necessity for this film to succeed is, in my opinion, a silly notion. The geeks can rant and rave, but their only true reason to almost demand a Trek presence is to see spoilers.
And I DO agree that it’s also silly for the other sites to question Trekmovie’s information. That’s the real shame on this thread.

31. - July 7, 2008

You guys keep missing the point. The timing on this would be the same as what was done with Iron Man. That was also a niche film that used the Con to launch the momentum for that film.


32. Len Krieger - July 7, 2008

Paramount’s Plan
Step #1 Announce there will be NO Movie Panel from Paramount at Comic Con.

Step #2 The fans get agitated, worked up and even more hype is created for the New Star Trek movie and it doesn’t cost Paramount a dime.

Step #3 Paramount makes another annoucement that there WILL be a panel.

Step #4 Throw the fans some crumb of info that largely consists of information the fans already know, but add in just enough new information to fuel even more rampant speculation.

Step #5 See Step # 2 for results of Step #4.

33. Brian - July 7, 2008

Does anyone know if the G4 ad for ComicCon 08 is available online anywhere? I dont have cable, but I would be interested in watching it.

34. Carl LaFong - July 7, 2008

Well, I’m not plannin’ on goin’ to SDCC, anyway, but I’ll be at next year’s WonderCon in San Francisco (run by the same folks, but less congested), and Parmount/Trek is sure to be there since it’s positioned nicely just before the summer movie rush. Heck, it’s the home of Starfleet, kinda makes sense to have a big whoop there, eh?

35. Xai - July 7, 2008

31. – July 7, 2008
“You guys keep missing the point. The timing on this would be the same as what was done with Iron Man. ”

I am saying one Con doesn’t make or break a film… Iron Man or Star Trek. It’s too small of an audience to make a difference and JJ’s been a secrecy-freak so far. There’s likely little he would give the fans right now.
I enjoyed Iron Man, as did my friends, but none of us were caught up in the hype for it based on last years Comic Con. It’s too far in advance to effect people’s awareness at 300+ days until launch and counting.

36. Roy Burr - July 7, 2008

#10 First, the Star Trek Movie is coming the first week of May 2009. So the new Star Trek Movie is only 10 months away. Second, Iron Man had a huge presence at last year Comic Con and that movie premiered the first week of May 2008. Also, trailers for the Dark Knight Movie started coming out last June, a full year before the movie comes out.
The only way I see it if Paramount is waiting for the Las Vegas Star Trek convention in August to promote the movie, but if this movie is supposed to appeal to both non-Star Trek fans and die hard Star Trek fans then the Comic Con would be a logical place to promote the movie not the Vegas Star Trek Convention. Not everybody who attends a Comic Con is a Star Trek fan. So if you want people who are not familiar with Star Trek attending the movie then you heavliy promote the movie at the Comic Con. You have to wonder why Paramount is not taking this opportunity to promote this movie where thousands and thousands of people will be coming to that weekend. After the Las Vegas Star Trek Convention in August there isn’t another place to promote the movie to a massive gathering. If Paramount sticks to their decision and doesn’t heavly promote the movie at the San Diego Comic Con, then this movie is only for the die hard Star Trek fans. How is Paramount going to get the word of mouth going about this movie if they skip the Comic Con???

I’m glad that people are excited about this movie. I am too. It will be hard to see other actors portray the characters that I saw in the T.V. Series and the Movies. At times I’m sure I will picture Shatner, Nimoy, Kelly, etc.. on the screen when I see the new movie. Who won’t???
I don’t mean to get off on a rant, BUT if you are working at the marketing department at Paramount and the last 2 Star Movies bombed and Star Trek Enterprise made Scott Bakula wish he could jump from body to body again in different time frames again; you would do everything in your power to promote and market this movie properly and make sure this movie is a success to continue other Star Trek Movies in the future. Of course this is just my opinion; I could be wrong.

37. Tony Whitehead - July 7, 2008

Well said. As much as I want to see everything right now, the timing’s not right yet for the production crew to be releasing anything more than non-spoiler teasers. If they released pics of the Enterprise or crew shots, we’d tear ’em apart so fast whether we really liked them or not. My dad had this theory…wait on serving the steak until you can hear the stomach’s growl. It tastes better that way.

38. Xai - July 7, 2008

37. Tony Whitehead – July 7, 2008

39. Lord Garth, Formerly of Izar - July 7, 2008

Xai bro I hate to disagree with you as we have been on the same page for some time but the Con has indeed become quite influential. It recives major coverage and prob did have a huge hand into catapulting Iron Man into to the slam bang success it became. The buzz the came out of last years Con on the film was carried by major media outlets and flooded the web. When you consider that the new film will open before next years Con and therefore will not be able to take advatage of it I think it’s a HUUUUGE mistake on Paramount’s part. If you recall it was at last years Con that Quinto was introduced as the new Spock and that created a great buzz for the film. If I am not mistaked Steven Spielberg also used the Con to present the return of Marian Ravenwood and to show the actors on the set in costume which was also carried by major media outlets and discussed and hyped on sites like Aint it Cool for months. Like it or not sites like Aint it Cool and Harry Knowles can greatly influence genre films. To say that the con is small potatoes is either nearsighted or a ridiculous spin for JJ and co. or a bit of both. Hell even Entourage did an episode about the magnitude of the con among hollywood insiders.

There is no reason that they can’t set something up at the con even if just a little tease to wet the beaks of the geek community. For this film to be as huge as we hope it will be it will take alot more than rabid Trekkies with their toy phasers in tow at the premier to make it so.

And once again to sum it up – L – A- M- E !!!!

40. Dennis Bailey - July 7, 2008

#36: ” After the Las Vegas Star Trek Convention in August there isn’t another place to promote the movie to a massive gathering. …How is Paramount going to get the word of mouth going about this movie if they skip the Comic Con???”

Is “SuperBowl” one word or two?

That ad – like the SuperBowl 2008 ad for “Iron Man” – will make a lot more difference than hyping Trek at every convention between now and May 2009 (not all con attendees may be trekkies, but they’re just about all scifi-fantasy geeks and already know about Trek).

41. sean - July 7, 2008

There’s a huge difference between Iron Man and Trek and even The Dark Knight. Yeah, there was a teaser (a very, very modest teaser with no actual images) last June but guess what? You saw next-to-nothing in the way of spoilery images prior to that, and then they threw a bone with a pic of Heath as the Joker. YET, it was all misleading as we’re learning the real surprise of the film is Two-Face. Nolan has a grasp of what secrecy means just like JJ does. Favreau was all about openess because Iron Man fans were bitching before he’d shot a single frame, and he wanted to win them over. Trek fans have had a similar reaction but JJ is wisely choosing to ignore it and push forward, counting on a lack of information being just as powerful as too much information. And guess what? I guarantee those same fans that bitch about a lack of Gary Mitchell or the Enterprise looking wrong will still go see it just so they can complain about it.

42. Xai - July 7, 2008

36. Roy Burr – July 7, 2008
“… BUT if you are working at the marketing department at Paramount and the last 2 Star Movies bombed and Star Trek Enterprise made Scott Bakula wish he could jump from body to body again in different time frames again; you would do everything in your power to promote and market this movie properly and make sure this movie is a success to continue other Star Trek Movies in the future.”

I am in marketing and I think I’d do exactly what’s being done right now. Why?

Sites like Trekmovie are popular and keeping fans in the know… at little cost to my budget. There IS a buzz and I like it.
Movies like Batman, Wall-E, Hancock are premiering right now. They are getting press and have the movie-going public’s attention. I’d consider dropping a generic trailer of STXI on Batman, but that would be it.
Cons… Too early…too narrow of focus, too few bodies compared to the broad appeal I want when the time comes. I have to strike when the iron is hot. I’d grab any Con late in the year for sure. Right now is too early to show any detail.
When you sell, you sell the sizzle, not the steak. Sizzle and hype NOW leads to a letdown before the movie… and I don’t want that. It would be far too easy to show too much of this movie too early.

43. star trackie - July 7, 2008

#40 “That ad – like the SuperBowl 2008 ad for “Iron Man” – will make a lot more difference than hyping Trek at every convention between now and May 2009. ”


44. Xai - July 7, 2008

39. Lord Garth, Formerly of Izar – July 7, 2008

Thanks for the respectful disagreement. Rather than me rehash what a couple wise people said, I will just point out #40 DB and #41 sean above to answer your post.

I am aware that JJ used Comic Con to welcome Quinto and all the rest you mentioned. I am aware Iron Man was pumped last year at the Con, (and Marion, too), but the announcements there did not make me go to those movies. I was seeing Indy regardless and Iron Man was recommended by a friend who saw it. (I am not a Marvel Fan).

I have nothing personal against Comic Con or any Con, I just feel that the Paramounties are not wrong on this one. They need to protect the secret a while longer, not appease fanboys. (No offense intended, all.)

45. Xai - July 7, 2008

#40 Dennis B

Agreed on the Super Bowl.
My picks are….

Adrian Peterson rushes for 2 TD’s and 187 yards winning the MVP and leading the Vikings to a Super Bowl victory (finally)

and multiple spots, sponsorships and adjacencies plus a full 2 minute trailer for Trek in the first half.

46. Charles Trotter - July 7, 2008

At this point, I’m sure Paramount knows what a stupid decision it is not to have a panel at Comic Con. Yet they’re still saying they won’t have one. That says to me that circumstances beyond the studio’s control is preventing them from having a panel at the con. At least that’s what I would be assuming. I mean, Paramount wouldn’t be dumb enough to exclude themselves from geekdom’s biggest annual event without a good reason, would they?

Also, while I do agree the Comic Con has a major influence on the hype and business a film receives, it doesn’t have quite the impact of promotional materials (namely, trailers), interviews (namely, talk shows), and reviews. The Comic Con is one event attended by a few thousand people (that’s a guess) and followed by maybe a hundred or so news outlets (if that). But trailers, talk show promotions, and reviews are shown on televisions nationwide (and, in the case of reviews, in national magazines). So even though Trek won’t have its own panel at Comic Con that hardly means the movie will bomb.

By the way, some of you are forgetting the fact that Trek will still be promoted at the con. It won’t have its own panel, but it will still have a “presence” there, meaning you can expect a whole bunch of new promotional materials like posters and shirts and stuff. Should be enough for now. A panel would be better, yes, but, like I said, I’m sure Paramount has a good reason for doing something seemingly so… insane.

47. Xai - July 7, 2008

46. Charles Trotter – July 7, 2008

I am still going along with the “stupid” and “insane” decision they made. Panels invite questions and the answers are likely something that JJ and co. don’t yet want to answer. It would be truly “stupid” to put a panel up there that could tell you nothing.

48. Charles Trotter - July 7, 2008

47. Xai

They did it pretty well last time. :-)

49. Captain Robert April - July 7, 2008

If they’re wanting something closer to the release date, I suppose there’s Star Fest Denver in April, but there’s not much of a national profile with that approach.

Comic Con makes the national news, and announcements made there hit the fanboy news sources within minutes.

If they skip SDCC, they’re nuts.

50. DirtPile - July 7, 2008

Christ. Let’s not wet ourselves. Star Trek has not been insulted her. We can call break off a piece of the poontange next may. Cheers.

51. Orion Man - July 7, 2008

Panels are not the only thing at the Con.

It’s not Paramount’s fault, it’s JJ and gang.

52. Charles Trotter - July 7, 2008

#51 Orion Man — There will be no panels for any Paramount movie at all, so it is Paramount that’s behind this, methinks.

As I said above, I’m sure there is a sound explanation for it. Xai might be right, perhaps they didn’t have anything new to share. Or maybe there were conflicting schedules.

In other words, even though it’s a lame decision, it’s one that couldn’t be avoided. So it’s not really anyone’s fault. (I’m assuming, anyway.) I’m trying to see it that way and not judge the studio to harshly based on this decision (as I was doing when it was first announced).

And you’re right, panels are not the only thing at the Con. Though they appear to be the “main attraction,” as it were.

53. R. - July 7, 2008


Paramount is acting very strange.

54. GaryS - July 7, 2008

#50 i agree Trek has not been insulted but I dont think its being well served either.
the bottom line here is that the San Diego Comic Con is a great place to promote the film and start the buzz.
ther might even be more then a few people coming back this year who also attended last years Iron Man panel .
who after seeing a Trek panel might level thinking “well Paramount did right by me with Iron Man last year maybe I should trust them with trek this year”
You never know.
And what have they got to lose?

55. Orion Man - July 7, 2008

Well, I don’t think “panels” really matter. It’s time for characters not actors. Having said that I disagree that Paramount is to blame for Space, the Quiet Trek. Favreau was able to release updates whenever he wanted for Iron Man. Other filmmakers have demonstrated a greater ability to release info on their films.

I still think JJ is behind this. I could envision a situation where JJ didn’t want to do anything and perhaps the Paramount suits figured they couldn’t have any panels if Trek wasn’t going. I could see how that would actually make sense. As I mentioned above, if JJ made the call for no more actors as “promo” I could also agree with that. BUT WE ARE TOTALLY OVERDUE FOR PICS—IN CHARACTER.

Yes, just my guts, no real proof. Seems like JJ has a thing for secrecy. Cloverfield.

56. Tango - July 7, 2008

I see a little different angle here. It sounds like reputations are on the line. If there is truly no panel, Screenrant and G4 are going feel a little silly for doubting you Mr. Pascale. But then again, if the other way around happens…well, I’ll still believe you.

57. Mark Lynch - July 8, 2008

I think that you are missing a (I believe) salient point when you are comparing Iron Man (which I love) with Star Trek (which I also love)
I don’t get out much…

But Iron Man is first and foremost a comic book character, so I think that most of the attendees at the CC last year knew bloody well who he was and were really excited to get bits of information so far ahead of the release date.

Star Trek is a different kettle of fish. A (by all reports at the time) failed TV show with just enough episodes to get it into syndication. Which then grew in popularity over a number of years. Thanks to (first of all) fan made conventions and continued showings in syndication until we got (thanks Star Wars!) ST-TMP.

I forgot what I was trying to say…

Oh yeah, I do not believe that all or even most of the people attending CC will be die hard ST fans. Sure they will be aware of its existence, but if there were a few posters and a small panel, they would probably go ‘That’s nice’ before walking on.
Granted the show last year was big for Star Trek, but that was probably as much to do with having Nimoy and Quinto on stage together and the fact that this event was heavily pushed and I imagine that a lot of ST fans that would probably not have bothered to attend otherwise did in fact do so.

I just don’t believe Iron Man and Star Trek can be compared in this fashion as they come from vastly different media. And I just do not think the marketing can be done in the same fashion, especially as Nemesis is still a painful raw memory for some.

I don’t like the fact that we have not seen any more pictures of the Enterprise or an assembled Crew on the bridge. However I am willing to place a modicum of trust in JJ and his team and just sit back and enjoy the anticipation.

Good grief, I do hope it is worth it.

But as always, these are my opinions and may well have no basis in actual fact.
Your mileage may vary.

58. Thomas - July 8, 2008

Someone else mentioned that Trek fans are really scrambling for tidbits and spoilers when we’re clamoring for answers about ComiCon. I just want to say that I think that’s only partially true. Yes, we do want to learn things about Trek ’09 when perhaps we should exercise patience, but I think we also feel, each to varying degrees, a personal investment in this film. We have followed this movie since it was announced and we have been hoping that it will be a success. Every time they do something that we as fans don’t necessarily agree with or expect, whether it’s no panel at ComiCon or the casting of Simon Pegg as Scotty, fans feel it personally. We have to be patient and trust (and hope) that the people in charge of the movie make the right decisions.
We should do our part to try to get other people interested. Everyone here musr know someone who might be a potential audience member. Reach out to others and don’t be discouraged by those who aren’t responsive at first. There are ways to potentially reach others who might be interested. Think of how many people you know who are fans of Heroes, Lost, and/or TransFormers who are not necessarily sci-fi fans. Show them how they might enjoy the movie based on their new association with Trek. It’s a safe bet they’ll be doing that anyway once the marketing campaign ramps up.

59. Jay - "The Real Jim Kirk" - July 8, 2008

There may not be a Star Trek Panel, but there will be a “Trek Presence”. Surely they would have finished shooting another Teaser Trailer by the time that Comic Con happens, and you don’t need a ‘Star Trek Panel’ as such to show a trailer… Think about it.

60. Richard Daystrom - July 8, 2008

Whether they are there or not, we are all still going to see the movie aren’t we????

61. British Naval Dude - July 8, 2008

I’m not exactly sure what a ComicCon be, but I bet if I shows up, having dyed me unifrom red, I could enlist several dozen into Her Majesty’s fleet…
It’s not a job, nor a movie… it’s an adventure… help me peel carrots and scrub tha’ cleverly named poopdeck…

Mayhaps should branch out inta’ other journalistic endeavors… get yerself a dandy press pass and grill yer’ Mr. McCain about ComicCon…


62. Doug - July 8, 2008

um, well let’s see now… this is a comic book convention…. the movie is a movie and not due out for almost another year…. there is nothing to say that the two must mix… at least not now.

I see no problem that Paramount has decided not to go a full 10 months away… now if it were five months away, then I’d be a bit concerned…

I’d say let’s not make a big story out of nothing, but then drama sells, right?

63. Jordan - July 8, 2008

I don’t even really care about a panel, I just want to see a picture of the Enterprise. I need nothing more than that.

64. Danny - July 8, 2008

UPDATE: Paramount spokesman Mike Vollman just called me to say: “We have a vibrant and exciting schedule of activities planned for Comic-Con.” The studio will be unveiling a number of marketing materials on these pics.

They saw the error of thier ways. or JJ had a hissy strop.

65. Krik Semaj - July 8, 2008

Comic Con? Other than a few thousand people in the country that even heard of this thing who cares about it? Do you really think it carries that much influence? If your answer is yes then you really do spend too much time reading comic books.
Paramount isn’t acting strange. The Comic Con fans are. The real world will hear of this movie through the normal channels – TV promo’s newspaper ads, movie trailers, You Tube etc… And it’s success will be based on how well it is embraced by the masses, not just by us Trek fans, or whether there was a panel at a comic book geek fest discusing it.
Be patient people. Be patent.

66. British Naval Dude - July 8, 2008

Parry-Mount has announced plans ta’ have a “Star Trek” movie presence at two major events- tha’ annual Janitorial Product Expo in Hoboken this August and tha’ annual Investment Advisor Summit in Albequerque in winter…


67. Closettrekker - July 8, 2008

#39—“…the Con has indeed become quite influential. It recives major coverage and prob did have a huge hand into catapulting Iron Man into to the slam bang success it became.”

It may indeed have had the influence you claim upon the success of Iron Man, but take a brief look at the latest poll. I have been a Star Trek fan for decades, and had never even heard of Comic-Con until learning about it through this site. The overwhelming majority of fans who visit this site had no plans to attend anyway. The con certainly had no bearing on my family’s viewing of Iron Man. That is simply not what gets us out to see a film. It seems utterly ridiculous to me that Star Trek’s presence at Comic-Con being “unofficial” only will have any bearing on a significant number of potential fans. I just don’t buy it. I believe the hype for this movie will begin in earnest when the studio believes it can sustain it for the duration of the remaining wait. That is intelligent and efficient marketing.

68. Closettrekker - July 8, 2008

#45—-The only scenario that would make that possible is this:

(1)Brett Farve’s agent (Bus Cook) submits the necessary paperwork within the next 10 days to remove him from the retired list

(2)The Packers decide to release him and his $12.5 million cap figure (trading him within the division is unthinkable)

(3)Farve decides to sign a one-year deal with Minnesota

The Vikings will have the #1 rushing offense and the #1 rushing defense in the NFC (if not the league), but in order for the Vikings to even make the playoffs, they will have to win the NFC North outright (the NFC East will send 3 teams again to the playoffs). I think they can, if only on the strength of their defense and running game, but at aome point, Tarvaris Jackson will have to win a playoff game for them against an NFC East team…not going to happen. Sorry, Xai.

69. Closettrekker - July 8, 2008

But I would like to see a full-blown Trek trailer during the Cowboys’ victory over the Chargers this February…lol.

70. Anthony Thompson - July 8, 2008

Does anyone here seriously believe that the producers of the 300 million grossing “Get Smart” movie were concerned with ingratiating themselves with the 50-somethings who are/were fans of the original series? Young people buy movie tickets. Young people are behind the success of any big movie. That’s a fact, folks.

Besides, look at the results of Anthony’s poll. Almost 9 out of 10 people who come to this site weren’t planning to go to Comic Con regardless of what it offered. That’s a tiny slice of a tiny slice of the vast number of moviegoers which will be needed to make the movie a success!

That said, don’t forget the huge surprise announcement there that The Shat is going to be in the movie! : )

71. Closettrekker - July 8, 2008

#70—With the exception of the last sentence of your post, I agree wholeheartedly…

72. THX-1138 The Fandom Menace - July 8, 2008

I don’t care about CC in as much as I hoped for it to be an outlet so I, personally, could see a tidbit morsel from the new flick. A picture of the ship or the bridge crew. Maybe a still shot or two from the movie. I don’t need questions answered. That’s what I come here for. And I also don’t think that Trek is getting dissed by Paramount not having a huge presence at CC. It’s more like the fans are perhaps being a little bit, teensy eensy weensy itsy bitsy bit taken for granted. Not like it’s a huge FU, mind you. More of a “Yeah, you’ll go see it anyway” kind of deal. And they’re right. But it would be nice to get a table scrap. Oh, and………..


73. Jordan - July 8, 2008

# 72 THX

Agreed 100%

74. Xai - July 8, 2008

68. Closettrekker – July 8, 2008
You are crazy from the heat, brother….. LOL.
Bears= suck
Lions=always find a way to suck
Packers= what’s that quarteback’s name? the new guy… = sucks.

Either way… A TREK commercial set during the Super Bowl is a absolute.

75. Dennis Bailey - July 8, 2008

Perhaps they’re simply trying to avoid the mistake of “Iron Man Overload” identified with such concern below:

76. THX-1138 The Fandom Menace - July 8, 2008

Concerning overload:
On the one hand Trek is saddled with 40+ years of history. It’s already overloaded. Now either a little bit more ‘aint gonna hurt much or it will be so much as to make the public sick of it. But where the publicity of this picture is concerned, my belief is out of sight, out of mind, particularly in today’s fickle marketing climate. And, if some here contend, CC is largely ignored by the public, how could having a presence for the film in some fashion be overload?

77. Daoud - July 8, 2008

Right. There’s no excuse for just having an old-fashioned movie trailer, and releasing some stills. That’s not overload.

Heck, we got lots of early material on ST:TMP early in 1978, almost two years before it debuted. And at that point, Trek was saddled with a whopping 13+ years of history. (Since ‘The Cage’ began filming on my birthday, 11/27/1964, I keep up with this! ;) )

CC would be a great place for Paramount to drop a few dimes on some basic 8 x 10 glossies of the cast in uniform.

78. Dennis Bailey - July 8, 2008

77: “Heck, we got lots of early material on ST:TMP early in 1978, almost two years before it debuted.”

No. Only a few publicity stills – ant there were no photographs of the Enterprise exterior until mid-Summer of 1979.

79. - July 8, 2008

#56 “If there is truly no panel, Screenrant and G4 are going feel a little silly for doubting you Mr. Pascale.”

I won’t feel “silly” at all. I never said in my post that I doubted Anthony. I said that if Paramount *didn’t* plan on showing some footage or SOMETHING, that it would be a big miscalculation. What I said was that I thought perhaps there might be misdirection where they wouldn’t even let him in on the goings on to generate a “surprise factor.”

Despite the apparent disagreements, Anthony and I are buds.


80. THX-1138 The Fandom Menace - July 8, 2008

Dennis, I remember seeing a pre-production concept for the Enterprise in Starlog before TMP. I now realize that it was probably a concept for Phase II, but it was a pretty close facsimile to how it eventually turned out for the movie. Anyway, they described it as the new Enterprise.

So, technically, it doesn’t count as a picture, but it did appear prior to the premier. Also, we’ve seen half the Enterprise already. What would the harm be in showing some more?

81. Joel - July 8, 2008

If Star Trek is one of the sponsors on the website, that’s good enough reason for me to believe that there will at least be some sort of Trek related event going on. Maybe not a panel like last year, but potentially a teaser. Let’s just hold out hope that we’ll at least get a glimpse (a pic of the Enterprise and/or cast members maybe?)

The age of the internet and instant information has made people jump to conclusions way before we know all the facts. I trust Trekmovie’s sources (they’re always spot on) but this time I think we all just don’t know.

82. Brandon - July 8, 2008

There appears to be some neat banners – one of which features the Starfleet logo for the new movie – hanging around the streets of San Diego signifying possibly something Trek at Comic-Con:

83. Jordan - July 8, 2008

#82 Brandon

Thanks for posting that. I now have hope that something of significance will be unveiled at CC. Once again, I don’t need a panel…just a shot of the Enterprise (maybe the crew if nothing else).

84. THX-1138 The Fandom Menace - July 8, 2008


So, yeah, hey! What’s up with that? Kinda weird if they’re not going to be there, dontcha’ think?

85. Closettrekker - July 8, 2008

#80—“What would the harm be in showing some more?”

Probably none at all, but IMO, it would have a more significant impact a bit closer to the film’s release.

Sometimes, we–as people who follow Trek news closely—mistakenly view this as lost momentum, when in fact, there was not any momentum to begin with. The average moviegoer is the one who has to carry this film, whereas in the past, Star Trek films were almost solely dependant upon “geeks-only” audiences. The average moviegoer has a ridiculously short attention span, and for pictures of a bigger and better Big E to make the most impact, they will be better served withholding such photos until such time as it is determined that the momentum can be sufficiently sustained until the release (without treading on JJ’s secrecy fetish). I think we’re talking about, at most, a four and a half month period (which would put the optimum time for the hype machine at X-Mas). That’s plenty of time to convince the masses that STXI is something they should give a try, and let’s face it, the geeks will be out in force anyway (if for no other reason than to gather ammunition to hurl at JJ and company the next day).

Everyone keeps mentioning the “hype” around Iron Man. Well, I’m not a comic book reader and never have been. What “hype”? What “buzz”? I didn’t even know what “Iron Man” was until about a month ago. I still took the boys to see it anyway, and we weren’t surrounded by guys who live in their parents’ basements either. People are giving this “Comic-Con” way too much credit, IMO. There are obviously only a few who visit this site who even bothered to consider attending it (even before news of no official Star Trek presence), so how impactful could it be? I had never even heard of it…

86. Anthony Thompson - July 8, 2008

78. D. Bailey

I bought production stills from TMP long before it came out. Shots of the non-matte portion of the cargo bay set; photos of alien “heads” (which didn’t appear in the final film), etc. Bought at Schinders bookstore in Mpls., with Paramount stamps (as I recall) on the back. As I said, I obtained them long before the film came out. But can’t recall exactly how long.

87. D. McCoy - July 8, 2008

#85—There’s no way you can convince me that you have to wait to release info at the right time to ensure buzz and momentum. This flick already has a guaranteed audience. Giving the geeks a pic won’t dampen our desire (unless of course it sparks controversy about design of course).

Also #85, the Iron Man team was releasing info right and left over the internet before the movie was released. The fact that you didn’t see any proves my point that the general public would never know or care what the filmmakers released to the online geekdom. These websites are like modern versions of Starlog…the typical person doesn’t come here.

88. Thomas - July 8, 2008

87. Yeah, the geeks will turn out, but JJ and Paramount have both made it clear that they are trying to draw in new, more mainstream audiences. I mentioned this in a previous thread, but it bears repeating: I think (and this is just my opinion) that we’ve reached a point where we who have followed the development of this movie are now being treated like the general mainstream audience. By that, I mean that there’s no inside stuff that’s being exclusively for us. We followed this movie since its’ first announcement and now we have to wait until next May for the payoff. There’s nothing wrong with that, they are under no obligation to show us anything at this point.

Some people here have been saying that JJ and Paramount are “overdue” on releasing photos, teasers. etc. Who are we to make that call? For that matter, you might as well demand final cut on the movie. They’ll show us what they want to show us, when they want to show us. Heaven forbid we should have to start exercising a little patience.

89. Xai - July 8, 2008

88. Thomas – July 8, 2008


90. Dennis Bailey - July 8, 2008

#80″Dennis, I remember seeing a pre-production concept for the Enterprise in Starlog before TMP. I now realize that it was probably a concept for Phase II, but it was a pretty close facsimile to how it eventually turned out for the movie. ”

Yep, that would be Mike Minor’s painting of the Phase II Enterprise. He later repainted it to resemble the TMP ship, but I don’t believe that version of the painting was published until mid-1979.

The first photographs of the model – partial shots of the top as Wise and Roddenberry discussed changes, and an image of an electronic toy to be released with the film – appeared in the press at around the same time. The first “official” images of the model showed up in Simon & Schuster calendars in July or August of 1979 and theater lobby standees in the early Autumn of that year.

#86:”I bought production stills from TMP long before it came out. Shots of the non-matte portion of the cargo bay set; photos of alien “heads” (which didn’t appear in the final film), etc”

Yep, as I said some production stills came out earlier – a few as early as the day shooting started in August of 1978 (not early in ’78) – but that was all. The secrets on that film were guarded as well as they knew how to, until a few months before release.

Of course, it *helped* that the thing was being rewritten and the models being rebuilt and effects being shot until a few weeks (in some cases days) before release. :lol:

91. Xai - July 8, 2008

In my opinion, it boils down to this. Paramount and JJ Abrams are not ready to give more information for a reason determined by them.
Is it the right decision?
I think so. I don’t believe that Comic Con or another public event like this can generate enough awareness beyond the hardcore fan base that already is aware of the film (and is likely going to it already). Some Trek info came out of last years Con, but not nearly as much as Anthony has provided here through his work and sources.
I am skeptical to those notions that state that Trek must have a panel at the Con. Is it a desire to “get the ball rolling” for the film, or just a desire for some bit of spoilery?

“Getting there is half the fun, you know.”

92. THX-1138 The Fandom Menace - July 8, 2008

So, Dennis, isn’t that what I’m talking about? A picture of the E before the movie was released? As far as accuracy, it was as close as you could get at the time.

And I still would like to know why there are banners hanging in San Diego of the new movie’s logo hanging with the banners for CC? Check out Brandon’s link.

93. Xai - July 8, 2008


re: Trek banners

If you look at the Comic Con site, you’ll see that the Star Trek Movie, EA Sports, Upper Deck and others are sponsors of the Con. The banners are promotionals that they received as part of the sponsorship. It was likely sold to Paramount last year right after the ’07 Con and Paramount had Trek as a Christmas release on it’s calendar.

94. Dennis Bailey - July 8, 2008

#92: “So, Dennis, isn’t that what I’m talking about? A picture of the E before the movie was released? As far as accuracy, it was as close as you could get at the time.”

At the time, perhaps so. But it was redesigned twice after Minor’s painting, and images/photographs of the final design weren’t released until mid-1979.

95. JL - July 8, 2008

I really have to believe this is all by design. Wasn’t it Abrams himself who stated something to the effect of “The old days of going to see a new movie were great because there were few spoilers – – you went and you were actually surprised and excited because you weren’t exposed to all the pre-release stuff”…? Not a real quote, but I think that was his point if I recall.

Part of me is DYING to see stuff – – the other part of me is HAPPY because maybe I won’t feel like I already know what everything looks like, etc. I hope they keep this up because I think a lot of the magic of the motion picture experience has been lost due to – – primarily – – the Net.

It’s kinda like bubblewrap. You have to exert self-control or the fun is over too quickly. So I say bravo! I respect the hell outta these guys so far.

96. Closettrekker - July 8, 2008

#87—Actually, it only proves that I didn’t need to hear any of the so-called “hype” generated by Comic-Con (and I certainly did not) to convince me to see the film. I saw very conventional advertising only.
As for whether it would hurt anything, probably not. But I would submit that 6 months from now, fans would be right back to complaining about the lack of new information, so what is the point of starting it up now?

This film is supposedly going to be marketed as a non-geek exclusive Star Trek feature, so just let it play out that way. I’m sorry if it leaves you feeling less than special, but you and I are not going to be the focus of the STXI hype machine. So if there is a new tease from the “unofficial” Star Trek presence at Comic-Con—great. If not, so what?

97. krikzil - July 8, 2008

Whether you’ve heard of Comic Con or not, it IS influential. 125,00 fans attend it nowadays and most studios make major presentations. I stopped going because it got so large and commercial actually and that many people in one place was a bit too much for this fan. If Paramount wants to go beyond just us basic Trekkers, this is the place to start.

98. Shatner_Fan_2000 - July 8, 2008

Oh, be quiet everyone who’s not going and saying, ‘It doesn’t matter. I don’t want to know anything. I require no teasing appetizers. I also return my library books early and always overpay parking meters, just to be safe.’ Especially Xai and Closet. It’s annoying, so just be quiet. Fingers away from keyboard, go outside and help a boy scout help an old lady cross the street.


I AM GOING and DARN IT, I wanted something exciting and cool!!!!!!

99. Xai - July 8, 2008

98. Shatner_Fan_2000 – July 8, 2008

I’ll give you the special sign when it’s time for you to speak for me.

You don’t like it, don’t read it.


100. krikzil - July 8, 2008

” AM GOING and DARN IT, I wanted something exciting and cool!!!!!!”

Yessiree Shatner_Fan. Like the 2 Spocks last year. THAT was exciting. I was totally against a reboot, thought it was a terrible idea and the final death knell for Trek until that event at Comic Con! I’m still not cheerleading but I have hopes…

101. THX-1138 The Fandom Menace - July 8, 2008

OK fine. I still want an effing picture. Because I deserve it. I’m entitled.

102. Orion Man - July 8, 2008

Of course JJ’s group is not obligated to show anything. There’s no way we can take them to court to get the pics. It’s silly to think that those of us that think it’s past time for pics are actually demanding them.

So the powers that be have decided there are two groups to market to: the geeks and the other people. They want to make a movie that brings Trek into the mainstream. To reboot the franchise, cause ya know, it’s dying and everything. Furthermore, they’ve decided that they won’t release any pics to the geek side because that would somehow disrupt the PLAN for the non-geek side.

Some people on this thread are perfectly happy with the way things are going and don’t need information BEFORE the non-geek side gets it. I submit to them, as I have before, that maybe they shouldn’t be on the net at all. They may accidently get a spy shot here and there! OOPS! So why are you here if you want a slower flow of information? Shouldn’t you be on USAToday or CNN?

103. krikzil - July 8, 2008

Excerpts from a NY Times article about Comic Con:

“Rumbling into its 39th year, this loose-jointed, four-day fan gathering has become the single most important promotional stop on Hollywood’s annual circuit of festivals, awards shows and star-studded selling opportunities. But that doesn’t make it easy to love, particularly for the studios, stars and writers and directors compelled to come.”

“The Con, as devotees like to call it, is disconcertingly large. Last year a capacity crowd of about 125,000 crammed into the San Diego Convention Center, while a ticketless 25,000 or so were left sweating in the hot sun. (The Sundance film festival, by contrast, draws 45,000, spread over 10 days.)”

“But for a Hollywood in which “Iron Man” is king — with more than $300 million at the domestic box office, it is this year’s top superhero movie and may sell more tickets than last year’s five best-picture Oscar nominees combined — a visit to Comic-Con has become a command performance. ”

“It’s not merely the big-budget superhero movies that come to woo the mostly male crowd. The surprise success last year of “300,” a star-free and tremendously stylized, computer-assisted telling of the Spartans’ stand against the Persians at Thermopylae, was helped along by an appearance in 2006 by the movie’s director, Zack Snyder.”

104. Daoud - July 8, 2008

77: “Heck, we got lots of early material on ST:TMP early in 1978, almost two years before it debuted.”

78. “No. Only a few publicity stills – ant there were no photographs of the Enterprise exterior until mid-Summer of 1979.”

Yes, a few publicity stills… and concept art… and interviews with the cast… and comments from Roddenberry, Povill and others involved in the film… and again…. my point was that even a few publicity still would be good to get out there.

And frankly, the early ST:TMP was all the pre-production for Phase II, and plenty of that material was already out. The Writers Guide was available at the end of 1977, and contained information about the characters of Decker and Ilia: details which were intact through to the switchover to TMP. I remember this clearly… lest Ed Hickman couldn’t have crafted his “And So Shall Ye Reap…” script early in 1978. (AKA Khan v. Xon…)

105. Starscream2112 - July 9, 2008

Well it looks like Transformers 2 will be represented. Although it is not Paramount it is the Hasbro panel.

“TRANSFORMERS 2 and G.I. JOE will both be showing early footage to fans during Comic Con 2008.

How do you see it? Attend the HASBRO panel!”

106. Closettrekker - July 9, 2008

#102—“I submit to them, as I have before, that maybe they shouldn’t be on the net at all. They may accidently get a spy shot here and there! OOPS! So why are you here if you want a slower flow of information? Shouldn’t you be on USAToday or CNN?”

I want to see it as soon as it becomes available just like everyone else. I just do not get offended by their timetable. I’m here because I enjoy Is that good enough for you? If not, I don’t care. This site does not belong to you, and you have no business telling me, Xai, or anyone else to stay away just because we have a different perspective or opinion. What makes you think that the only people who should be here posting comments are the ones who complain?

107. Shatner_Fan_2000 - July 9, 2008

#100 … Exactly. How mush $ would it have cost Paramount to have Pine, Quinto, and Urban make their first public appearance together, to give fans an idea of what their chemistry is like, and generate more positive press in the process? And 10 months before the film’s release is NOT too early to show the Enterprise! Or a cast/costume photo. But you never know. I’m sure something, be it new posters or whatever, will be given out.

108. lostrod - July 9, 2008


“Of course, it *helped* that the thing was being rewritten and the models being rebuilt and effects being shot until a few weeks (in some cases days) before release. :lol:”

Yep, re-written is correct. I have TMP script that I acquired summer of ’79 that had a very interesting ending. Instead of Spock sending a old radio signal to convince V’ger who they were, Kirk took Ilia down to the Smithsonian Institute to find an old movie projector to show her some old archive footage.

109. Xai - July 9, 2008

106. Closettrekker – July 9, 2008

agreed and very well said, thanks.

110. Orion Man - July 9, 2008

#106 and 109;

Didn’t tell you to flat-out stay away and it’s not about complainers vs non-complainers. Nice try but let’s not go there. I only point out that coming to this site suggests you want information about the movie from a source outside the mainstream media but at the same time you promote the idea that you are happy with getting information on a slower schedule. If you are happy with that, you are free to spend less time on this site.

111. Kev-1 - July 9, 2008

Re: the pre sell for STTMP. The picture of the Enterprise was used for the backdrop at the press conference to announce the film in 1978. A fan publication called Inside Star Trek chronicled the STTMP project while it was called Phase II during 1978 and Susan Sackett (Gene Roddenberry’s secretary) wrote regular columns for Starlog prior to the film’s release. Full presskits with color slides were releases as early as April, 1978. One year before the film’s release a presskit was sent to theater owners. I have a copy and have transcribed the enclosed letter here:

Dear Exhibitor:

One year from today, Paramount will be opening in theaters across the US and Canada a major theatrical event, “Star Trek – The Motion Picture”.

Each of you, I am sure, is aware of the incredible popularity that “Star Trek”, the television series, achieved. Long after the series was cancelled its popularity has grown to enormous proportions.

We have assembled the original cast and are currently filming a multi-million dollar production of “Star Trek – The Motion Picture”. Our company is currently planning its marketing strategy including extensive publicity, promotional, merchandising and advertising for the launching of “Star Trek – The Motion PIcture”.

In this Star Trek preview kit you will find stills, a mini poster and a story line that we hope will be useful to you.

The mini- poster showed the Phase II Enterprise. The color stills were of the crew in costume.

112. Closettrekker - July 9, 2008

#110—“If you are happy with that, you are free to spend less time on this site.”

Once again, why would we do that, knowing we might miss new information when it becomes available? That suggestion makes no sense.

I think you are confused. Understanding the lack of “official” Star Trek presence at Comic-Con/ keeping it in perspective and not wanting to see any information about the new film are two very different things.

113. Orion Man - July 9, 2008

#112— Not confused. The subject jumped beyond comic-con despite the fact it’s in this thread. It became an issue of being happy (or not) with the speed at which information flows from the JJ group.

Whether or not comic-con has anything, information has been slow to reach the fans. Even id something is released at CC, information will be slow afterwards. I think we all know that if JJ could get away with just making posters with a logo on it, that’s all he would do. He would rather us just go see the movie.

114. Daoud - July 9, 2008

#111 Thank you. I knew I remembered materials out there well over a year before the film debuted in Dec ’79. That letter is a charm… perhaps if you scan it and send it to Anthony, he’d make use of it in an article when Paramount finally gets around to releasing anything… Kind of a “1978 publicity vs. 2008 publicity: What changes over 30 years” article could be interesting.

115. Closettrekker - July 9, 2008

#113—From a fan standpoint, I too want it all in a big instant gratification package about once a month. But from a business standpoint, the lack of new information is quite understandable to me (as someone who owns a successful business and deals in marketing that business through proper advertising and good timing). The “hype” machine, IMO, will only be sustainable for about four to six months. Therefore, it makes perfect sense to me that Paramount (despite JJ’s penchant for secrecy) will unleash the hounds around X-Mas time.

I also think the initial flow of information ended up being very premature once the release date was pushed back. If it had not, the “hype” for STXI would be everywhere right now, and I’m sure that Paramount would have a huge Star Trek booth at Comic-Con, with photos of the Enterprise and cast (perhaps in costume), and maybe even a big spoiler nugget…but as we all know, Paramount dropped a bomb in making STXI their Summer movie for 2009 instead of releasing it at X-Mas as expected. I think this threw a big wrench into our fanboy feast engine. That is why there is no new trailer, photos, posters, etc. right now and at Comic-Con, when there would have been if the release date had not been moved back four and a half months.

What gets me is that as intelligent and thoughtful as Star Trek fans think of themselves as being, so many fail to understand something as simple as that (or at least allow their fanboy angst to cloud that simple conclusion). All of it (the hype) will occur just a few months later, just as the release was pushed back a few months. It is not very complicated.

The “not canon”, “is so”, “is not”, “is so” debate will have to wait its turn…My guess is, when the film was originally supposed to be released, we’ll get the pictures…Until then, Anthony and the trekmovie crew will just have to do their best to keep us entertained with Trek-related articles, what little scoop IS out there, book reviews, more unsubstantial “it’ll be great” rhetoric from cast members out promoting other projects, convention news, updates on the whereabouts and careers of Trek alumni, and remastered episode reviews.

I’ll be here when it happens.

116. krikzil - July 9, 2008

“Exactly. How mush $ would it have cost Paramount to have Pine, Quinto, and Urban make their first public appearance together, to give fans an idea of what their chemistry is like, and generate more positive press in the process?”

I’d love to see that. They wouldnt even have to address the movie plot. I’m very curious about Chris Pine and would like to get a read on him. I haven’t see any of his work so I ponder what he is going to be like as Kirk.

“Full presskits with color slides were releases as early as April, 1978. One year before the film’s release a presskit was sent to theater owners. ”

I ran across one of these in a used book store and grabbed it up. It’s one of my favorite collectibles.

“The “hype” machine, IMO, will only be sustainable for about four to six months. ”

True is the business you are in, or most businesses, but not fandom and not with “fanboys”. I’ve watched fandom for 30 years now and there is NEVER too much information for die hards. And remember, fans always, always, have more awareness and information than the mainstream folk. They debued the new Spock last year, a full year and a half BEFORE the original date, so I still think it’s a mistake that they are skipping this year’s comic con, which is less than a year from our new target date.

Comic Con is like a political convention — all true believers who will go forth and spread the word. Tons of media comes to the event and because most of them are clueless about genre films, they take their lead from the attendees. Fans use the internet and that generates buzz too and that is picked up by mainstream media, right or wrong. The 2 Spocks Stunt would never have gotten the media coverage it did had it happened elsewhere. As much as I enjoy the Vegas Con each year, it’s miniscule in comparison and doesn’t pull in the media as does CC.

I’m not saying that we alone can make this film, especially since they spent $150 million making it (terrifying to me to be honest!). We know that’s not true but while we need Joe Average to plunk down his $$ on Friday or Saturday next May, movies become mega-blockbusters only when there is repeat business too. Star Wars rocked the boxoffice because crazies like me went 20 times when I was a teenager; Titantic made a billion $ because teenage girls did the same. The new Star Trek needs the so-called fanboys too and it wouldn’t hurt to pay more attention to their care and feeding. ;)

117. Xai ("Connnnnnnnnnnnnnnnnnnnn!) - July 9, 2008

I understand the average Trek Fan’s opinion of Paramount. It’s a given that most of us feel that the Mounties treated Trek poorly and milked it for all it’s worth.

Other than changing the premiere date, I’ve read from Bob Orci that the studio has been pretty hands off with this film. Bad Robot and JJ have veiled this movie from view pretty well so far. It’s a big secret with few clues… and I like it. It’s in good hands.
Changes have been made in our favorite legend (hopefully good ones that enhance what has come before) and the storytellers don’t want to tell their story before it’s time… and I respect that. If something comes out of the Con…cool. But in my opinion, from a marketing standpoint (my job), it’s months too, even if it’s “the Con”.
I’ve been told one poster to “just be quiet” and another thinks I and others should “visit the site less”. You both know the answer to that already, so why’d you bother? If you don’t like what I, or Closet or someone typed, don’t read my comments… I won’t lose sleep.
Go see Comic Con… Enjoy it, really, I want you to… but don’t tell me how to express my opinion or tell me to be quiet. If I violate a rule, that’s Anthony’s job, not yours.

118. THX-1138 The Fandom Menace - July 10, 2008

Star Trek is my TV show. They made it and the movies for me. I don’t know what all you people are doing watching my show, but I have to let you know that I want my pictures of my show. This waitng is all well and good, but enough. I’m done waiting. Gimme gimmee gimmee. I don’t care about marketing or timing or secrecy or all that. I want my spoilers.

And I want my new Enterprise from Playmates toys. Gimmee.

Hello, my name is THX and I have a real problem.

119. Closettrekker - July 10, 2008


120. krikzil - July 10, 2008

(“Connnnnnnnnnnnnnnnnnnnn!) ” –Xai

Funny, that. Now I can’t get it out of my head.

“Hello, my name is THX and I have a real problem.” –THX

We need a Star Trek Movie 12-step program.

Are we there yet?

121. THX-1138 The Fandom Menace - July 10, 2008

I know. I need help. Maybe I’ll just go back to binge drinking and huffing paint fumes from a paper sack.

122. Closettrekker - July 10, 2008

Definitely picked the wrong week to quit sniffing glue!

123. Xai, and Comic Con now owes me $$$ for inventing their new slogan.."Connnnnnnnnnnnnnnnnnnnn!" - July 10, 2008

Amen… (burrrp..)

124. Thomas - July 10, 2008

122.And Smoking. And drinking. And amphetamines.

125. Orion Man - July 12, 2008

Ya know I think I finally figured some key words that help describe where I’m coming from on NEEDING PICS. I just realized that I like getting information outside marketing plans. I don’t need to be marketed to and don’t like it. In fact, I can’t be marketed to. I want facts. I want news from the set…not advertising. If I start to feel I am being targeted, I go somewhere else (can you tell I just spent a few minutes over at Superherohype?; Sheesh—ads everywhere).

So with this “be patient and wait for the marketing to kick in” thing. Uhm, no. I don’t want marketing. I want the news…there is a difference ya know. Fans of a product can get information BEFORE the general public. It is possible. With no damage or negative effect of any hype machine the filmmakers think they need just before the release. We need a friend on the set…we need a reporter….not asking for any work from the marketing department.

126. THX-1138 The Fandom Menace - July 12, 2008

#125 Orion Man

Now that echoes my thoughts. Membership should have it’s priveleges. I don’t care about the campaign, I want my treat. Because I’ve been a fan. And obviously I don’t NEED to be marketed to. I am an automatic butt in the seat. But why do I have to get lumped in with the rest of the “could care less about this movie yet” lot? I’ve cared about this particular movie longer than some of the people that are in it.

127. Xai - July 13, 2008


I think most, not all, of the “News” you have seen so far IS marketing.

And as for “membership should have privileges” or something like that…THX, you know better. I don’t disagree with the thought, but there IS no such thing, so why get worked up over it? TMP and 1979 are far further away than 30 years in terms of promotion and secrecy. This reminds me of the way car makers introduced new models 40 and 50 years ago… the product was under wraps and the was NO peeking.

128. krikzil - July 13, 2008

Actually, it was easier to get inside details way back when. Scripts were out months before as I had both ST1 & ST11 at least 6 months before they hit theatres and I didn’t have to try all that hard. ST11’s scrpt was floating around cons. Now, they treat movies with secrecy greater than the Pentagon. JJ has it especially bad, not that I blame him with all the fanboys and the internet bloggers trying to outdo each other. Stuff will leak eventually; it always does.

129. Xai - July 13, 2008

#128 Krikzil

I don’t know….. it’s been pretty tight so far and they are far into post-production now. The scripts have not been in any actors or staff hands for months. The longer we see nothing, the more likely we will see nothing at all I believe.

130. THX-1138 The Fandom Menace - July 14, 2008


I know it doesn’t often come off the way I was trying, but much of what I said (typed) was with my tongue planted firmly in my cheek. I realize that it’s hard to get from the accent I type with. None the less. I ask for it because I want it. I can’t possibly see how it would hurt anyone else to give it to me. If others don’t want it, I will be glad to oblige them and not share.

Seriously, though, I do like this statement from Orion Man:

“Fans of a product can get information BEFORE the general public. It is possible. With no damage or negative effect of any hype machine the filmmakers think they need just before the release.”

I agree with the spirit of this. I think in some sense that this is in part what this site is about. Otherwise it’s just another fan site(really,it’s become much more to me with the great friends I have made but for purposes of my discussion, let’s take the site at face value. I originally found this site while searching for news about the new movie. And I don’t complain when this site doesn’t exactly have much to report in this regard. JJ is a bit obsessed, in my opinion, with the secrecy. And hear me out on this: I think that TOO much secrecy can backfire a tad when combined with things like the original release date being pushed back half a year, and then the one event when all of us fans thought we might get some news, we’re told that there won’t be as much of a presence. They don’t say what there will be, so nobody has much to hang their hopes on. So the one hope I have is to be a squeaky wheel and maybe my voice will be heard along with those of a like mind. I don’t need the marketing machine to gear up. It’s not what I’m asking. But I do feel that I have been a good dog, so far. Throw me a bone.

131. krikzil - July 14, 2008

I agree with THX — too much secrecy can be a turnoff to fans.

Xai — The test screenings will be the true test. People will talk. We may not see a script but we’ll hear something in greater detail. People just can’t keep their mouths shut AND too many places will pay for information. Some of the folks I know that work at studios are the BIGGEST gossips. LOL. is represented by Gorilla Nation. Please contact Gorilla Nation for ad rates, packages and general advertising information.