For the first time ever, a Star Trek movie is going to get at truly global premiere. In addition to the new wallpapers added to the official Star Trek site, Paramount has put up a new list of worldwide release dates for the movie. According to the list, the new Star Trek movie will premiere in 46 countries the week of May 8th 2009.
A Trek first – but more common these days
All of the previous Star Trek films opened to general audiences fist in the US (and Canada) with the rest of the world getting the film days, weeks and sometimes months later. For example, Star Trek: The Wrath of Khan premiered in the US on June 4th, 1982, but did not open in the UK until the following month. Nemesis, opened in North America on December 13th, 2002, but it didn’t premiere in the UK until January 3rd, 2003. When JJ Abrams Star Trek was first set for a Christmas 2008 release, the foreign releases ranged from December 26th for a handful, with others in the Spring of 2009. However, now that the film is a ‘summer tent pole,’ things are very different.
In addition to opening in the US and Canada on Friday May 8th, 2009,the film will open in 22 other countries on the same day, including Brazil, Italy, Mexico, the Philippines, Spain, the UK, and others. This alone is new for Trek, but even newer is that the US will not be first. Because films traditionally open on Wednesdays or Thursdays in many countries and because Paramount wants most of the world to have the film the same weekend, 22 countries will be getting Star Trek before the North America. The film will open first in France, Belgium and French Switzerland, on Wednesday May 6th. 19 other countries get the film the next day, including big countries like Germany and Australia and smaller ones like Slovenia and Lebanon. So good news for fans from Brussels to Buenos Aires to Beirut, while the ones in Boston to British Columbia will just have to wait until Friday.
Although new for Trek, these kind of massive global openings are becoming more and more common. Paramount gave Iron Man and Indy 4 similar global openings. Looking ahead to next May, all the big movies (Wolverine, Star Trek, Angels and Demons, Terminator 4) will open first outside the US. What will be interesting is to see if JJ Abrams Star Trek can also follow in the same mold as other summer blockbusters and make as much (or more) money overseas as it does domestically–something no Star Trek film has ever done. Star Trek films tend to make about 1/3 of their sales outside the US & Canada, mostly in the English speaking countries (UK, Australia, & New Zealand) and Germany. For this film to be a huge blockbuster it is going to have to expand that base.
For a full list of release dates, check out the official site, or see below.
Wednesday, May 6th 2009
Thursday May 7th, 2009
Serbia & Montenegro
Friday May 8th, 2009
May 13th – July25th
Hong Kong (28-May-09)
NOTE: for now the TrekMovie.com. countdown clock is still set for the US/Canada opening. Maybe we need to add a ‘global’ opening too.