Star Trek Movie Getting Super Bowl Commercial January 8, 2009
by Anthony Pascale , Filed under: Marketing/Promotion, Paramount, Star Trek (2009 film) , trackback
If you were looking for proof that Paramount is serious about promoting the new Star Trek movie, look no further. In another franchise first, Paramount has purchased time to run a Star Trek commercial during this year’s Super Bowl airing February 1st on NBC. Trek will be joined by a number of other movie spots from Paramount and other studios, details below.
News of Trek’s big play at Super Bowl XLIII came tonight in Variety. According to the report many summer tent poles are getting commercials including the films opening in the weeks after Star Trek. Paramount’s new Star Trek opens May 8th, and Variety confirms commercials will also air for Sony’s Angels and Demons (opening May 15th) and Disney’s Up (opening May 29th). According to the article Fox has not purchased any spots, but they are ‘likely’ get one for Wolverine opening May 1st, but Warner Brother’s is not planning on buying a spot for any films, including Terminator Salvation (opening May 21st). Paramount is also buying spots for GI Joe and Transformers: Revenge of the Fallen opening later in the summer.
The Super Bowl is the single largest Television event in the USA each year. Each 30 second ad is estimated to cost $3 Million with an expected audience of nearly 100 million viewers. With the economy being the way it is, many companies are staying away this year, including FedEx who has had special ads in every Super Bowl for the last twelve years. But apparently Hollywood is betting that, like in the past, hard times will actually boost ticket sales.
What will they show?
Due to the cost and competition of Super Bowl ads, companies often create special ads just for the day. DreamWorks Animation will be airing a special (first ever) 3-D preview for their animated comedy Monsters vs. Aliens coming out in March (see the promo below for the promo to come). Paramount is also using the Super Bowl to be the first showing of any footage from Transformers: Revenge of the Fallen, which does not even have a trailer yet.
Monsters and Aliens pre-Superbowl Promo
The mostly likely thing for Star Trek will be to get a 30 seconds spot. Paramount aired a 60-second commercial (edited down from the theatrical trailer) during Fringe and some other shows in November. It is possible the Super Bowl commercial will be a further edit of this one, but hopefully it will show something new.
Star Trek TV Spot #1
Nimoy’s Super Bowl ad
Although the ad for the new Star Trek movie will be the first time Paramount has officially brought Trek to the Super Bowl, it is not the first time Trek has shown up in a Super Bowl ad. Leonard Nimoy starred in a 2006 Aleve Super Bowl ad, featuring a Star Trek convention.

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Comments»
WOW and one before second
I hope Jerry Seinfeld is not in it
Hmm, 100 million views, 100 million tickets at ~10$ a pop, BILLION Dollar haul for Trek XI……BEEEEEPP BEEEEEEEP
Darn, that was my alarm clock.
please some new footage….
this may result in the highest number of trek fans watching football ever…
SO COOL! This is such a good move by Paramount.
Awesome.
Scotty, prepare for touchdown!
Oh my…. this makes me substantially happy.
Spock, you go right and protect McCoy in case he gets double teamed.
I despise football, yet I have a block on my American Legion’s SuperBowl pool, which allows me entry to the SuperBowl party, where the beer is free all night, so of course I go.
The year Leonard Nimoy’s Aleve commercial aired during the game, that is the one and only time I stood up and roared.
Yeah, people stared, but I don’t care, I’m a geek and damn proud of it!
I cannot wait until the SuperBowl party this year, I’m gonna go apeshit when that commercial hits!
So is it Paramount trying to get football fans to see Star Trek, or Trek fans to watch football?
…hmm tough call.
“Paramount has purchased time to run a Star Trek commercial during this year’s Super Bowl airing February 1st on NBC.”
Many thanks, Anthony, for including that last critical piece of data. Without it, I’m sure that vast numbers of us Trekkies out here would have had no clue whatsoever when this “Super Bowl” thingy would take place. I sure know *I* wouldn’t have…
BTW, know that we know the when, how about letting us in on *WHAT* this “Super Bowl” thingy is?
Star Trek and Football, wow, never thought I’d see the day.
Wow. Now almost everyone in the entire country will know about this movie.
AWESOME!!!!!!!!!!!
A good move. I think Closettrekker and a few others predicted this over the summer.
The best they can do is show something that will make TOS and TNG fans jump out of their seat with excitement. This will grab the new audiance, making them wondering what they have missed. Now they have to go see for themselves.
Will it be a music que? A visual of wonder? An act of courage? Or maybe a tease of what the true Trek Universe is all about.
I agree that this is an excellent idea.
13, that sounds about right. A lot of people watch the superbowl for the ads so now we all know that they will be in for a treat.
EXCELLENT!
I was hoping they would do something like this last year. And im glad they didn’t. Nothing really lets the general public know that this is going to be a major tent pole movie then having a commercial during the Super Bowl. Im just hoping that there will be some new footage in this commercial.
Aleve….wow
That is great news. The more I watch the trailer, the more I want to see it. I’ve showed it to my not-too-trek-friendly friends and they all think it looks good. Looking forward to seeing what they come up with. On a sidenote, I really dig the music they chose and hope they don’t mess with it. It really makes you take notice. Great choice.
AHHHH! YES!!! I’m so geeking out right now haha.
12 – Well, we also are apparently going to have our first product-placement in a “Star Trek” movie. The guys who kick the crap out of young Kirk in the bar reportedly drink Budweiser.
Could a Super-Bowl commercial have been far behind?
Boy, I hope Trek survives “mainstreaming.”
If they want to reel in the football crowd, they had better show the part where Uhura takes her shirt off. By the way, I’m a Trek fan and a football fan, does that mean that there’s something wrong with me?
I’m a pro football fan, I’m a Star Trek fan… I am completely happy here.
THE WOMEN!!
=h=
I normally call my sister during the Super Bowl, she’ll be surprised to hear I’m watching it.
If only we knew *when* it would air exactly…
I hope they don’t show anything new.. I dont want to know anything before the new movie..
HA!!!! LIE!!
I may actually watch the Super Bowl commercials this year… ;)
Yeah, I’m a HUGE football fan and Trekkie, so does that mean that Diggin up Bones, Hitch and I are all in the minority of the minority???
I would encourage everyone here to stay tuned during the actual game as well as the commercials, just to see what all the hype is about this “football” thing they’ve heard so much about. If it’s half as good as last year, the Trek trailer won’t be the only thing we’ll be talking about come sunday morning
Kickoff @ 3:00 pm PST Sunday Feb 1st.
Be There!!!
Or, well, you could watch it at home… I guess
pro football meh, give me rugby anyday lol . nah i normally try to watch some of the super bowel or see the highlights , i have some american friends here in europe who are quite into it , i know its a big thing in the states so it should help people know about the movie.
Do you think we’ll get an MPAA rating in the TV spot?
Wow, trying to get football fans to go see Star Trek, that’s gonna be tough. It takes balls to do it, I’ll give them that, but you figure you can forget the hardcore fans, since they probably used to beat up the kids wearing the starfleet uniforms at school, and I dont care how good this movie is, they wont see it. It’ll be the people that watch the superbowl just because of what it is that will be the effected audience. It’ll sure help get the word out, but they better come up with a fresh preview, I dont think the one that’s out now would make much of a dent.
RE 4. Gibnerd
“… this may result in the highest number of trek fans watching football ever…”
LO L!
My thoughts exactly!
I remember a couple of folks here (not me) calling this one well in advance, and I remember hoping they were right :) It really is a sensible move.
Well, this is a milestone for both Trek and me, this will be the first time ever in my life I wave watched a football game, I hope it’s not too boring before the Trek spot!
15. Ralph – January 8, 2009
” The best they can do is show something that will make TOS and TNG fans jump out of their seat with excitement. ”
This absolutely NOT the best thing they can do. Most TOS and TNG fans are already planning to see the movie. The best thing they can do is to create a trailer that has absolutely nothing to do with the actual movie and fill it with razzle-dazzle hyped-up special effects battle scenes and alien sex scenes, and not show Spock or Kirk at all. This will attract legions of juvenile Bud-Light swilling jocks to the film. Who cares that they’ll be disappointed after buying a ticket and then actually viewing a thought provoking, character-driven, well-written Star Trek movie? They will already have done their job by buying enough tickets to finance the next movie.
The Superbowl is usually the #1 TV event of the year in the USA, and attracts many non-football fans because of its festive and more universal nature. The ads are usually the cream of the crop from the agencies, and are designed to make a lasting impression on the viewer.
On that note, let’s hope Paramount’s agency puts together something special, and not just a squeezed trailer.
36: cugel: I think there is much more overlap between the “legions of Bud-Light swilling jocks” and Tranya-swilling Trekkers than you realize. I have happily “swilled” with aforementioned jocks in front of a Trek marathon or a Trek film. They won’t run out and buy phasers, or remember episode names, but they enjoy it nonetheless.
It seems like there are a lot of other movies being released around the same time as Trek. I’d like to see a more open playing field or seperation, Trek is going to have to compete with a bunch of other Sci-Fi or comic book movies for money and mind share…I’d hate to see it get lost.
Yes Yes Yes!!!! the more mainstream mass media coverage, the better!!! This should bring in trek fans as well as general action flick fans. Definitely a better promotional operation than in the past. Keep it up Paramount!!!
Hopefully the add will have bits from a few different scenes along with a couple of new special effects. Not to mention music from the film, not canned or reused trailer music, although it really worked for the trailer.
I want to here some original score.
=A=
40. AdamTrek – January 9, 2009
I can’t believe you let that sorry excuse for spellchecker post even get through the say it! button.
You’re pathetic.
=A=
The original Trek still has a lot of love from the general population; everyone has watched it growing up or sometime or the other, and are much more nostalgically affectionate toward it and the characters than any new Trek since.
I think this will ignite a desire to see it in those who haven’t thought of it in a long time, but feel that seeing a rip-roaring adventure with Kirk and Spock, with effects on a par with the recent Star Wars movies, would be neat.
OMG! OMG! OMG! OMG! YEAH!
42. frederick – January 9, 2009
“…with effects on a par with the recent Star Wars movies…”
Oh my, dear, dear frederick.
What a mess we are in because of your post. If the effects in Trek aren’t twice as good as the last Star Wars film, I along with most folks that post here would be very disappointed.
Re the many “I hate football” comments:
How many know that William Shatner was himself football player?
Sincerely,
C.S. Lewis
^37 AJ
Agreed! In my fraternity days, we all enjoyed the Star Trek drinking games: “He’s dead, Jim” meant a full shot! However, there may have been two brothers of fifty that fit anyone’s stereotype of “geek” and even they enjoyed the traditional Sunday afternoon football games on the field near our chapter house.
Sincerely,
C.S. Lewis
#44…
Again, we are talking about the general population, who generally consider the SW movies as the pinnacle of effects magic. Even as aSF movie fan, I can’t see anyone else in the biz beating the effects of ROTS regardless of what some thought of the story.
I’ll second what my bro Hitch said, but…….Roberto, can ya do SOMETHING about correcting that reversed Starfleet delta on Spock’s tunic in that one scene? I mean, I hate to pick at nits here, but jeez……….!
Yeah, football and Trek are not mutually exclusive. I’m a huge football fan (HAIL TO THE REDSKINS) as well as a Trekkie.
I’m not terribly sure how someone can “despise” a sport, but OK.
gee, sounds exciting… however, over here we don’t see the commercials on AFN *tht you all see in the states. Instead we see military themed commercials… many that are corny as corn can be.
Someone will have to let me know what I missed.
* Armed Forces Network
#10—-”So is it Paramount trying to get football fans to see Star Trek, or Trek fans to watch football?
…hmm tough call.”
Not tough at all…
Football is my absolute favorite sport. I was better at baseball, but football was my favorite sport to play. Growing up in Texas, it is a big part of the culture. I love it all—-Pee Wee, Middle School, High School, College, and the NFL (I wasn’t talented enough to play at the latter two levels, but I love watching it just the same).
My wife and I go to games. She shares my love for football. A good portion of the travel we do each year is because of the games.
She doesn’t share my love for Trek (unless the rolling of eyes is a sign of understanding and endearment).
Glad to see Trek getting a SB commercial. That is ‘alot’ of exposure.
#50—-I saw both Super Bowl XXIX and XXX on AFN, as I was deployed in Somalia and the Balkans, respectively, during that time.
Well, I guess I’m watching The Super Bowl.
42, 44, 47. Fellas, special effects age & look dated over time. Character & story do not.
If you aren’t really into football, don’t worry. I mean, if I wasn’t into it, I wouldnt watch the Super Bowl just to see an ad that can happen any time during 4 hours or whatever. I’m sure that very soon after, you will be able to catch it exclusively here at trekmovies dot org, if there is any new content. If it’s just trailer 2 playing again, you can still come here and read all the details.
Me personally – after last saturday and sunday of doubleheader wildcards – wifey was quite pissed off with my lack of family involvement and negligence of the honey dos. But I don’t care, man. I’m gonna look for the Star Trek commercial starting THIS weekend.
Saturday I will get drunk and watch 6 hours of playoffs. Lather, rinse and repeat on Sunday. And if one of my teams happen to lose, well too bad for wifey because I am a graduate of the OJ Simpson Skewl of Domestic Violence©. Thats where you leave the house BEFORE the cops get there, so you don’t get arrested. We call that “wrasslin” and “funnin”.
nah I’m just kidding I dont beat up wifey. Sometimes I should… but I don’t.
THE WOMEN!!
=h=
Too bad the entire mtrailer can’t be aired, but understand the cost per min. factor! I hope the 2 secs of Nimoy makes the cut! You’ll have unaware TOS fans choke on their beer and corn nutts!
54. I vote against domestic-violence jokes on this site.
WELL I WAS GONNA JUST GLANCE AT THE SUPER BOWL THIS YEAR BEING A COWBOYS FAN ( OH WELL) BUT NOW I WILL HAVE TO REALLY PAY ATTENTION SO I CAN SEE THE TRAILER
IMVHO the Superbowl is the place to get the attention of the babyboomers, who grew up with TOS.
The boomers do not go to the movies very often so many of them may not have seen the trailer. Most do not watch ET type shows or EW type magazines, so they may not be aware of this movie or the fact that it is going back to their TOS era.
The boomers like action, but they might be more interested in seeing their old familiar characters — and they watch football. The trailer should be geared toward them – the younger crowd probably has already seen the action packed trailer.
I’m not “for” domestic violence as evidenced by the fact that I choose not to indulge it. I was making tongue in cheek to factual evidence that there is a proven correlation in major NFL cities that on Sundays when that team loses, there is higher incidence of both alcohol abuse AND domestic violence. Which is relevant when speaking about the Super Bowl. Which is relevant because there is going to be a Star Trek commercial during it this year.
However, I would like to state for the record that I am all for making fun of OJ Simpson. That is, if it’s ok with you, Trek Nerd Central™? I’m sorry that I poked fun at your friend OJ Simpson. He’s lucky to have you as a supporter these days. I personally vote him repugnant by virtue not of the double murders that he got away with, but for the audacity of thinking he could pull off the Vegas kidnapping after the fact. Plus he lied to us the whole time about the murders. You know, I believe in the “dance with the one that brung ya” way of thinking. So I am loyal to a T. But there comes a time, my friend. OJ and I made it to that point. We are no longer friends.
THE WOMEN!!
=h=
If you can wait a day, you can watch all the Super Bowl ads at: http://www.superbowl-ads.com/ In fact, it’s up and running previews already.
Oh, and #56–AMEN! Wife beating jokes are as funny as a heart attack, which is another no-laughing matter.
One more thing. #45–Did you mean to say that William Shatner played football as in soccer (as most of the world knows it) or football as in, uh, football? What position did he play?
Great news! But what is a ’super bowl’? ;)
59. Gimma break, hitch. If all you were doing was poking fun at OJ, why did you close out your this way?
“nah I’m just kidding I dont beat up wifey. Sometimes I should… but I don’t. ”
“Sometimes I should”? What the heck?
I don’t find jokes like that funny. Maybe I’m in the minority here, but I couldn’t let it pass.
60. Thanks.
I hope it shows something new. I’m getting tired of the same old footage.
I don’t give a flip about football or the Super Bowl, but I might try to catch it. If not, the ads are always available online the next day, if not sooner.
I’m dreading it, actually, because I live in the Tampa area and it’s gonna be hell around here for a week or so before the game…traffic, etc.
I don’t usually watch the Superbowl for the football (my husband kinda does, unless it’s a team we’re a fan of), we usually watch for the commercials.
As for the Trek commercial though, great news (Woo-Hoo!)!!! It’s just another great reason to break out the nachos!
Hope my Giants make it back. It will be tough.
I am in the camp that thinks the existing trailer should not be used. The best SB commercials are funny and/or sexy. Remember the Dorito ad with Ali Landry in the laundromat? That was aired in 1998, and you still remember it. Wonder why?
Geeky is radioactive. This is a huge roll of the dice. If the trailer comes off lame or geeky, the flick is doomed. Every football guy watching that game will pummel every trekkie whooping it up at a geeky trailer. The couch pillows will fly.
Non-trek fans remember one thing universally: “The Green Chick”. Not Uhura. Especially since no one knows the new Uhura yet. I have not seen a clear photo of Rachel Nichols, in character as the new Orion girl. This is the time to roll her out! Put as much footage of her you as you can in 30 seconds, and we’ve got a winner.
#60—”Did you mean to say that William Shatner played football as in soccer (as most of the world knows it) or football as in, uh, football? What position did he play?”
William Shatner played (North American) football in high school. He may have played soccer as well (I don’t know), but he did play what Americans and Canadians know as “North American Football” at the high school level.
I don’t know what position he played.
#60 – Shatner always had more linemen than Nimoy, if its any indication.
#60 … If I’m not mistaken, Shat actually went to McGill U on a football scholarship. Not soccer, football. He was quite the jock in his youth. In the Biography segment that focused on him, his sister related how he threw the family radio (which served the function of tv in those days) out the window because he was forced to miss a game! LOL!
So most of you geeks will actually have to watch sports?? Can the fandom stand this monumental event?????? Just teasing you LOL, Trekkies excited about the Superbowl???????????. If we get a Flag Football team together I get Quarterback.
#49 Julio – not to stray too far off topic here, but I’ve been a ‘Skins fan for over 40 years, and far from wanting to ‘hail’ them after their bye week, I’d like to beam the lot of them into deep space. Talk about snatching defeat from the jaws of victory…….*SIGH* Bunch of Bowery bums.
Trek Nerd, surely you realize that there are other points of view in this world other than your own? You do realize that some people are “pro” domestic violence and would say that one should beat their wifey.
Want evidence? Not only can I give you evidence but I can make it relevant to this site and the world of Star Trek.
SHA KA REE. which was an inside joke on ST5 for who? Sean Connery. And you can google this to see if I am lying… Sean Connery has repeatedly said that he believes an open handed slap to the wife is fully permissable to counter “hysterics”. SO also look up the origins of a “hysterectomy” and why that procedure is called that.
The closemindedness here is amazing. What about the IDIC, man? There is more than one way to skin a cat, as they say. Your way might not always be the right way. How judgemental of me we are. Oh now hitch is making fun of animal cruelty. NO. It’s just a saying. Jesus. My how we internalize and where is the tolerance of different ideas and cultures that star trek is all about?
Please stop making this about me. It’s not, this site is not. I should have the right to fully comment my point of view, on topic and relevant. Whether it is “agreed with” or not. Isnt that the point?
=h=
Friggin’ Yeah! It is exciting since I am a huge football fan and Trekkie!
I do not know whether we Canadians will be able to watch the ad during Super Bowl on TV cuz of CRTC (Canada’s FCC version) regulations on Canadian ads. I hope it will be showed on CTV!
HAIL TO THE REDSKINS!
73. Hitch, I am not going to debate you about the “pro-and-con” merits of domestic violence. Sean Connery interview or no, it’s just absurd. I won’t dignify such commentary by going point-for-point. It’s a waste of everyone’s time.
No, this is not the place for me to debunk your viewpoints. And no, this site very definitely isn’t about you. But I had thought, here as elsewhere on the Web, that as a democracy of voices we should on occasion police ourselves. And as I said from the start, I vote against jokes about domestic violence. I think there are lines that shouldn’t be crossed.
#72—-As a West Texas native and a lifelong Dallas Cowboys fan, I’d be happy to help you beam the lot of them into space!
The Eagles and Giants can join them!
The NFC East will be ours forever!
(does best evil laugh)…
:)
Captain Kirk: “Where are the Redskins?”
Closettrekker: “I gave them to the Klingons.”
#77. Closettrekker – January 9, 2009
LOL
Yeah, I’m glad you guys are having fun at the expense of my homeboys. They embarass themselves quite well on their own, TYVM. LOL :-)
#79—-My team imploded too, going from 13-3 in 2007 to 9-7 and missing the playoffs.
In the end, only one group of fans out of 32 has a good year…
Isn’t the ’super bowl’ that dish on the front of the engineering section? ;)
Sorry, but that Nimoy Aleve commercial makes me retch. Cute yes, but the parody of the fans at the convention is mainstream’s idea of what Star Trek conventions are. It’s not flattering. I always thought Nimoy doing the commercial was the equivalent of Shatner’s famous SNL Get a Life! sequence. Shatner gets pilloried for having done it, yet Nimoy gets a pass.
And, Shatner had said somewhere he grew up a fan of the old Montreal Alouettes in the CFL.
#81—Shatner also has been a guest on NFL Total Access (NFL Network). He did fairly well picking games in the celebrity picks segment that week.
The Network’s faceman (Rich Eisen) is a Star Trek fan (as is one of the show’s “analysts”, former Atlanta Falcon Jamie Dukes, who is fond of quoting Spock).
The production crew simulated the two of them swaying left and right just as was done on the TOS Enterprise bridge during the show.
“…the parody of the fans at the convention is mainstream’s idea of what Star Trek conventions are. ”
I think you have to take it for what it is.
Mainstream football fans (such as myself) also poke fun at some of the more extreme fans of the sport, such as those in the infamous “Black Hole” in Oakland. Those guys take NFL fandom to absurd extremes, painting themselves, dressing like Darth Vader the Raider, wearing spikes, etc.
The overwhelming majority of NFL fans do not take it to such extremes, nor do the majority of Star Trek fans dress like Klingons or even attend fan conventions. Most of us just really like Star Trek.
I have never been to a convention (although my wife did dress as an Orion Slave Girl once for my birthday!), and I have been a Trek fan since the mid-late 70’s.
I have also been to dozens of NFL games, and yet have never painted my body, etc.
Parodies are always exaggerated extremes. Sometimes, they’re funny. Try not to take it personally.
81. Really? I think it’s hilarious. Parody, yes, but it’s quite gentle. Shatner’s “Get a Life!” is much harsher. (Though frankly, I never cared. I think we can take it.)
It is always funny to me how people make fun of star trek and it’s fans, yet look at the sports idiots, they go out there painting their faces, holding up signs, remembering scores and games, and every night they show the sports on the news, people get into fights and kill each other over bets on games or over teams (happened here in S. CA a while ago). They put bumper stickers, signs, posters all over their belongings, they talk about ‘their’ teams. Yet most of us little star trek fans just like to dress up in a costume once or twice a year, and we know a little about each show and movie, and they make fun of us. Is that a double standard or what?
- No. 77
Pfffft!
:)
#22
Trek’s IV & V had product placement-a-plenty (Levi Jeans, Kraft, Michelob, Macintosh, etc.). This would hardly be the first Trek film to feature it.
This is clever marketing by Paramount. They know that the only event that makes people anticipate to watch commercials is the Super Bowl. 30 seconds for 3 million dollars. I wonder how many TOS episodes does it take to make 1 thirty second super bowl commercial.
Never seen the ad with Leonard in it before. The product is obviously not marketed in Australia.
It is hilarious.
76 Closet is a Cowboy fan?! Aauuuggghhh!
This thread has been useful in outing all the football loyalties, if nothing else.
“That’s not fair…sniff…that’s my quarterback..snf…”
#89—And Gene, my fellow Marine, is a Giants fan?
Pardon me while I shoot myself in the leg…
Oh, I’ve got wide receiver jokes too!
:)
This news still isn’t going to get me to watch that boring, over hyped event. If it is a new promo, it will be on line soon after.
Two words: PUMP-ED!
- no. 86 Sean
Commodore C64 was also featured in STII as a part of Kirk’s collection of antiques. It could be seen in the background where McCoy and Kirk was having conversation.
Wow. What’s the deal with the football bashing? Did you get picked on by the jocks in school and still bear a grudge?
I am a sports fan as well as a sci-fi fan. On the sports site I go to I am always surprised at how knowledgeable and interested in science fiction the football and baseball fans are. Very rarely ever does someone bash sci-fi and it’s fans and when they do they are usually put in their place by the majority of the community.
I would hope that the Trek fans would be better. But you know how that goes.
And how can you really hate the Super Bowl? Even if it is kind of a bloated over-exposed game, it’s still a great excuse to get together with friends and eat, drink, and celebrate. Maybe social events aren’t for everyone.
86: Wasn’t Kirk wearing Nikes as he climbed El Capitan in TFF?
90. Closettrekker – January 9, 2009
#89—And Gene, my fellow Marine, is a Giants fan?
Pardon me while I shoot myself in the leg…
Oh, I’ve got wide receiver jokes too!
:)
ME: Touche, my brother. Touche. Born and bred a Giant fan from the days of Fran Tarkenton, so I had my share of painful football while your ‘Boys were riding high with Roger Staubach and Tom Landry (former Giants asst coach!) But, and you’d appreciate this, I stuck with ‘em! Semper Fidelis!
By the way, back in those days, I never hated the Cowboys. Actually rooted for them against the Steelers (representin’ the NFC). Wasn’t until the Emmitt Smith/Aikman/Irvin Cowboys started humiliating us on a regular basis that the hate started. But you have to respect a man who sticks by his team. The Cowboys shall rise again. But not yet. Not yet.
86 – You’re right. I do remember the Michelobs now, but I guess I didn’t pay much attention to the others.
In any case, it’s still sad, IMHO.
I hope that they show some things that distinguish this film from previous Trek movies. Otherwise the public will just groan ,or ignore the spot for a bathroom break. Nemesis didn’t exactly leave people clamouring for another Trek film. That said, I think they should leave out the space battles, & the giant ice monster stuff from the theatrical trailer.
90 96
Hey the ‘Boys will win the SB this year.
Just not in this quantum universe.
:-)
#97
If it’s subtle enough, it shouldn’t effect the story or my enjoyment of it (or yours, hopefully). After all, the Levi’s were far less disturbing than the actual dialog in TFF! ;)
#96—”…Tom Landry (former Giants asst coach!)”
And former Giants player….and player/coach, not to mention WWII-era Army Aircorps aviator like our own Gene Roddenberry. Landry’s missions were, however, flown over the European theater.
“The Cowboys shall rise again. But not yet. Not yet.”
That much is certain, after an embarassing performance at Philadelphia in week 17 that was a “win and get in” situation.
I don’t know about the Giants, having lost 3 of their last 4 to Dallas, Philadelphia, and Minnesota (not to mention squeaking by Carolina in OT).
Last year, they rode of wave of momentum. This year, they’ll have to “turn it on” somehow in the postseason.
I could never root for Philly, so I hope they find it this week. I hope that “Goofy” (as my wife calls Eli Manning) has a good game.
Wouldn’t it be great if Priceline had a commercial right next to Trek featuring SHAT?
Wow, this is some great news!
47, 74: GO REDSKINS! Super Bowl XLIV is calling us!
101
Gotta love Landry. If I remember right, Jones treated him badly on the way out.
“I don’t know about the Giants, having lost 3 of their last 4 to Dallas, Philadelphia, and Minnesota (not to mention squeaking by Carolina in OT).”
You sound like a Giant fan! We’re big pessimists. On the bright side, Brandon Jacobs was either out or not 100% for those losses, and we won the one game he played, against Carolina.
Goofy is a great name for Eli, but we love the guy now. He is clutch, gotta give him that.
Don’t buy into the Eagle hype. I think Big Blue will handle them nicely.
LATE NEWS: One of my childhood buddies just called with a ticket to the game for me! I’ll be there! Woo Hoo! Go Big Blue!!
Let the predictions begin!
Super Bowl XVIII: Tennesee Titans vs Phillidephia Eagles
Go Seahawks!! (Ok so 4 wins this year, but you can’t keep the Hawks down for long!)
Oh man… first Bruce, now TREK!
And if George Clooney would, for some reason, decide to streak across the field, making witty remarks the entire time, it would be just a perfect Superbowl day for me.
100 – I hope you’re right that product placement won’t spoil the enjoyment of the new film.
Exactly when did product placements in movies begin, anyway? Often I don’t even pay attention to them, but I find them a little disillusioning in “Star Trek.”
The earliest, most blatantly obvious one I can remember is when Christopher Reeves drop-kicked one of the villainous Kryptonians through the huge, neon Coca Cola sign in Times Square (if “Metropolis” calls it that) in “Superman II.”
That one I noticed all right. But I was a much younger man then.
Cool! Even though we don’t really follow American Football that muich here in Australia I still like to watch the Super Bowl each year. Unfortunately we don’t get the Super Bowl Commercials! :(
#107
I think the earliest example of product placement in film was in 1927’s ‘Wings’. It was a plug for Hersheys, believe it or not. But I think the 80’s was when product placement really came into play the way it’s used now. I remember Back To The Future being knee-deep in it, I’ll tell you that.
108: Chris M: They’ll usually go straight to YouTube after the game. I am sure this site will locate the link.
I was one of the folks that called this waaaaaaaaaaaaaaay back when.
[quote] Want to get Joe Six Pack on our side ? They’re going to have to do a Super Bowl ad [/quote]
Or something along those lines, boy was I right on the money or what ?
I’ll watch the game, well the ADs anyway, like I do every Super Bowl ;)
- W -
* Does a little dance *
Wife-beating jokes are tasteless and show a total lack of any kind of social sensitivity. I doubt if anyone here would find it funny if I made a joke concerning a man being forced to undergo a vasectomy without anesthesia. Thank you Trek Nerd Central and ster julie for taking a stand for common sense.
The Super Bowl as is money well spent. It’s not just for football fans cause these ads garner so much publicity in general. They get shown on newsbroadcasts and talked about ad nauseum.
“Those guys take NFL fandom to absurd extremes, painting themselves, dressing like Darth Vader the Raider, wearing spikes, etc.”
Thank god for them. I’ve used them as an example of Pot-Meet-Kettle on numerous occasions when some idiot at work etc starts mocking sci fi fans. Uh, do you like football? says the spider to the fly….
“Wife-beating jokes are tasteless and show a total lack of any kind of social sensitivity. ”
So true. It’s a horrible societal problem and not funny at all.
Will I be able to see the commercial from inside Raymond James Stadium, or do I have to stay home and watch it on TV?
109 – Wow. Really? Product placement as early as “Wings”? I never noticed that!
I don’t remember it that well in “Back to the Future” either — apart from the Delorean (sp?), which I was never going to run out and buy.
The scene in “Terminator 2″ killed whatever appetite I might have had for Subway sandwiches.
112 & 113 – I guess I missed the post with that “joke” and I certainly have no desire to go look for it.
Just thought I would say that I agree with you both 1000%.
#105—-”Let the predictions begin!
Super Bowl XVIII: Tennesee Titans vs Phillidephia Eagles”
Oops.
:)
Well, although some may be excited about the new Trek movie, many Trekkers and Trekkies are not. For those that have a fond remembrance of Kirk and Spock and the Enterprise from the TV series, you may be disappointed too. The Enterprise looks, well…freaky! That would be like Hollywood making a suspense movie about people attacking the Pentagon and all of a sudden the Pentagon is this building with 4 added levels on top. It just doesn’t look like the original. Sure, I, and everybody out there, expect them to spruce up the Enterprise, but when you go too far, then it just looks weird.