TOS and Cloverfield Easter Eggs In Star Trek Super Bowl Commerical February 3, 2009by Anthony Pascale , Filed under: 1-18-08/Cloverfield,Star Trek (2009 film) , trackback
On Sunday TrekMovie put our our full Shot-by-shot analysis of the new Star Trek Super Bowl commercial. But apparently there were a couple of little things we didn’t mention and so thanks to a couple of readers we now bring you two fun ‘Easter eggs’ from the new ad. Check them out below.
Classic Trek booze shows up in 23rd century Iowa Bar
Young Jim Kirk’s weapon of choice in his bar fight, is a Star Trek classic, a bottle of Saurian Brandy. The distinctive curved bottles of Saurian Brandy appeared in multiple episodes of The Original Series as well as later incarnations of Trek.
Kirk picks a classic to smash on cadets head
Although this could just be a simple Easter Egg, it could also be an homage to the episode "The Enemy Within," when Kirk is split into his good and evil sides, and at one point the ‘evil Kirk’ demands a bottle of Saurian Brandy from McCoy and then goes on a bender. In the Star Trek movie we see this earlier younger Kirk who, before Starfleet Academy, is displaying these more base impulses of Kirk.
Kirk pounds the Saurian Brandy in "The Enemy Within"
Cloverfield company sets up offices in San Francisco
And in another ‘look closely’ moment, you can spot the logo of a ‘Tagruato Corporation’ in the skyline of Star Trek’s 23rd century San Francisco. Tagruato is a fictional company and part of the viral marketing campaign for the 2008 JJ Abrams produced monster movie, Cloverfield. Tagruato even has its own website at tagruato.jp. Apparently Tagruato’s deep sea drilling awoke the Cloverfield monster, more info at CloverfieldClues.
Tagruato still in business in the 23rd century
Many JJ Abrams productions have little Easter Eggs related to each other in them, and it looks like Star Trek is no different. There is actually another Cloverfield reference in the film, which was seen during the 20 minute press press previews last fall. The Cloverfield ‘Slusho’ drink appears on the menu at the Iowa Bar. MTV asked Abrams about this in an interview in December.
MTV: I couldn’t help but notice the Slusho! reference from "Cloverfield" in the bar scene where Kirk first meets Uhura. Will we see other J.J.-isms peppered throughout the film?
Abrams: No. That was sort of the only one, and it was just sort of a goof.
Well apparently JJ forgot (or didn’t know) about ILM slipping Tagruato into San Francisco. So keep an eye out for The Dharma Initiative or other Abrams-verse items in the new Trek.
"Lost" Easter Egg in end credits for JJ Abrams "Mission Impossible III"
Thanks to Thorsten Wulf and Ruben (of Club Star Trek Sevilla) who emailed in these Easter Egg tips.