Star Trek Commercial 2nd Most Memorable Super Bowl Movie Spot February 4, 2009by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , trackback
Last weekend Paramount dropped some big cash on a number of Super Bowl commercials, including one for JJ Abrams Star Trek (each 30 second spot estimated by Variety to cost around $2 Million). On Monday we reported that media analysts were mostly positive about the spot and now there are three new online polls showing that the Trek ad is rating as the penultimate movie commercial of the 2009 Super Bowl.
Star Trek 2nd most memorable Super Bowl movie spot
Last weekend’s Super Bowl featured a total of ten commercials for 2009 movies from a number of studios, including Paramount’s Star Trek and according to a new poll from MovieTickets.com, Paramount got its money’s worth. THR reports:
It looks like Paramount’s pricey Super Bowl spots for a pair of summer tentpoles worked well as surveys found TV viewers responding positively to trailers for "Transformers: Revenge of the Fallen" and "Star Trek." The ads for the June 26 "Transformers" sequel topped MovieTickets.com’s survey of most memorable Super Bowl spots, with 83% of 1,360 respondents saying they remembered the trailer. Par’s trailer for May 8 release "Star Trek" was remembered by a second-best 79% of those responding to the online ticketer’s Web site poll.
Variety has the full list of rankings for the movie spots:
1. "Transformers: Revenge of the Fallen" (83%)
2. "Star Trek" (79%)
3. "Monsters vs. Aliens" (78%)
4. "Fast and Furious" (77%)
5. "Land of the Lost" (75%)
6. "Race to Witch Mountain" (74%)
7. "Angels and Demons" (64%)
8. "G.I. Joe" (59%)
9. "Up" (48%)
10. "Year One" (34%)
Ranked #2 on MySpace and Hulu too
The Star Trek commercial also scored highly in polls from two other popular online sites. When sorting all the movie ads by their (thumbs up/thumbs down) rankings on MySpace the Star Trek commercial is in a three-way tie for 2nd place. Here are the full results.
1. "Fast and Furious" (95%)
2. "Race to Witch Mountain" (91%)
2. "Star Trek" (91%)
2. "Transformers: Revenge of the Fallen" (91%)
3. "Up" (90%)
4. "Year One" (87%)
5. "G.I. Joe" (86%)
5. "Land of the Lost" (86%)
6. "Monsters vs. Aliens" (78%)
7. "Angels and Demons" (70%)
And Hulu has released the result of their Super Bowl commercial popularity contest, and when sorted by most votes, Trek again came in second of all the movie commercials:
1. "Transformers: Revenge of the Fallen"
2. "Star Trek"
3. "Land of the Lost"
4. "Year One"
5. "Monsters vs. Aliens"
6. "Fast and Furious"
7. "Angels and Demons"
9. "Race to Witch Mountain"
(GI Joe not in poll)
It is good to see that the Star Trek commercial holds it own across these different sites, each of which has a different demographic.
There is also an ‘Ad Blitz’ poll on YouTube, however none of the ads for the four Paramount distributed movies are included, even though other movie studio commercials are there. It isn’t clear why, but perhaps the fact that Viacom (Paramount’s parent) is suing Google and YouTube for (cue Austin Powers voice) $1 Billion may have something to do with it.
More TrekMovie coverage of Super Bowl commercial:
- Super Bowl Commercial Shot by shot analysis
- Summary of media critics comments on SB commercial
- Super Bowl Commercial Easter Eggs
Watch ST09 SB commercial again
The trailer is also available at the official site for the Star Trek movie, and embedded below. It is also available in HD and on iTunes, links at the Apple Star Trek trailers page.
Orci & Kurtzman score on new polls
The above poll results have a double dose of good news for Star Trek scribes Roberto Orci and Alex Kurtzman, who also happen to have written Michael Bay’s Transformers: Revenge of the Fallen (a follow-up the 2007 hit Transformers, also written by the pair). The sequel film opens June 26th. For more information visit the official Transformers movie site. Here is the commercial again:
Thanks to Devon for tips.