Star Trek Commercial 2nd Most Memorable Super Bowl Movie Spot |
jump to navigation

Star Trek Commercial 2nd Most Memorable Super Bowl Movie Spot February 4, 2009

by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , trackback

Last weekend Paramount dropped some big cash on a number of Super Bowl commercials, including one for JJ Abrams Star Trek (each 30 second spot estimated by Variety to cost around $2 Million). On Monday we reported that media analysts were mostly positive about the spot and now there are three new online polls showing that the Trek ad  is rating as the penultimate movie commercial of the 2009 Super Bowl.

Star Trek 2nd most memorable Super Bowl movie spot
Last weekend’s Super Bowl featured a total of ten commercials for 2009 movies from a number of studios, including Paramount’s Star Trek and according to a new poll from, Paramount got its money’s worth. THR reports:  

It looks like Paramount’s pricey Super Bowl spots for a pair of summer tentpoles worked well as surveys found TV viewers responding positively to trailers for "Transformers: Revenge of the Fallen" and "Star Trek." The ads for the June 26 "Transformers" sequel topped’s survey of most memorable Super Bowl spots, with 83% of 1,360 respondents saying they remembered the trailer. Par’s trailer for May 8 release "Star Trek" was remembered by a second-best 79% of those responding to the online ticketer’s Web site poll.

Variety has the full list of rankings for the movie spots:

1. "Transformers: Revenge of the Fallen" (83%)
2. "Star Trek" (79%)
3. "Monsters vs. Aliens" (78%)
4. "Fast and Furious" (77%)
5. "Land of the Lost" (75%)
6. "Race to Witch Mountain" (74%)
7. "Angels and Demons" (64%)
8. "G.I. Joe" (59%)
9. "Up" (48%)
10. "Year One" (34%)

Ranked #2 on MySpace and Hulu too
The Star Trek commercial also scored highly in polls from two other popular online sites. When sorting all the movie ads by their (thumbs up/thumbs down) rankings on MySpace the Star Trek commercial is in a three-way tie for 2nd place. Here are the full results.

1. "Fast and Furious" (95%)
2. "Race to Witch Mountain" (91%)
2. "Star Trek" (91%)

2. "Transformers: Revenge of the Fallen" (91%)
3. "Up" (90%)
4. "Year One" (87%)
5. "G.I. Joe" (86%)
5. "Land of the Lost" (86%)
6. "Monsters vs. Aliens" (78%)
7. "Angels and Demons" (70%)

And Hulu has released the result of their Super Bowl commercial popularity contest, and when sorted by most votes, Trek again came in second of all the movie commercials:

1. "Transformers: Revenge of the Fallen"
2. "Star Trek"
3. "Land of the Lost"
4. "Year One"
5. "Monsters vs. Aliens"
6. "Fast and Furious"
7. "Angels and Demons"
8. "Up"
9. "Race to Witch Mountain"
(GI Joe not in poll)

It is good to see that the Star Trek commercial holds it own across these different sites, each of which has a different demographic.

There is also an ‘Ad Blitz’ poll on YouTube, however none of the ads for the four Paramount distributed movies are included, even though other movie studio commercials are there. It isn’t clear why, but perhaps the fact that Viacom (Paramount’s parent) is suing Google and YouTube for (cue Austin Powers voice) $1 Billion may have something to do with it. 

More TrekMovie coverage of Super Bowl commercial:

Watch ST09 SB commercial again
The trailer is also available at the official site for the Star Trek movie, and embedded below. It is also available in HD and on iTunes, links at the Apple Star Trek trailers page.

Orci & Kurtzman score on new polls
The above poll results have a double dose of good news for Star Trek scribes Roberto Orci and Alex Kurtzman, who also happen to have written Michael Bay’s Transformers: Revenge of the Fallen (a follow-up the 2007 hit Transformers, also written by the pair). The sequel film opens June 26th. For more information visit the official Transformers movie site. Here is the commercial again:


Thanks to Devon for tips.


1. That One Guy - February 4, 2009

Star Trek WIN!

2. The Spirit of Truth - February 4, 2009

Second to Transformers?!? That’s just insane…

Can’t wait for May.

3. Stanky McFibberich - February 4, 2009

I will say this. I have more interest in the Fake Trek than any of those others.

4. Imrahil - February 4, 2009

“Second most memorable commercial during the superbowl about movies” –jeez, could you qualify that a bit more?

5. Gerlach - February 4, 2009

Seriously, I hate to be an ass, but, there are so many grammatical errors on this website.

6. THE GOVERNATOR - February 4, 2009

Awesome. Transformers is only ahead because its a sequel to the first and is therefore a highly anticipated feature. This new Star Trek is a new phenomenon and so the fact that it scored second is pretty damn awesome.

7. Dennis Bailey - February 4, 2009

This is partly a triumph of branding, of course – “Star Trek” is memorable partly because it’s a well-known brand, so when a flashy commercial catches peoples’ attention they’re going to remember its association with a very familiar title.

Given the success of Bay’s first “Transformers” movie, that’s probably even more true for that franchise at this point.

Whatever the reason, bravo to Orci and Kurzman. :-)

8. Boborci - February 4, 2009

2. The Spirit of Truth – February 4, 2009
“Second to Transformers?!? That’s just insane…”

Totally! A curse on whoever is behind that abomination!

9. Hat Rick - February 4, 2009

The more popular, the better. Trek deserves the best.

10. sean - February 4, 2009


Wait, I think Stanky just almost-kind-of-nearly-begrudgingly gave the new movie a backhanded compliment. This calls for champagne!

11. MattTheTrekkie - February 4, 2009


Nice ;)

12. Brett Campbell - February 4, 2009

#8 – Mr. Orci — Ha ha ha!

#1 with a bullet — Zoe Saldana — Yum yum yum!

13. That One Guy - February 4, 2009

Yeah, I hear that they write for Fringe and were a massive part of the shiny new Trek movie. Whoever wrote those amazing scripts must certainly burn!

On a serious note, my roommate would like to express the following:
“Oh my god! Are you serious?! THE Roberto Orci?! He’s on now?! Tell him I love his stuff! Transformers 2 looks amazing!”

Can’t say I disagree with him. Qapla’!

14. That One Guy - February 4, 2009

Sorry, I’m going to go for Pine or Quinto on this one.

15. Trek Panties... Kirk's Smiling On 'em! - February 4, 2009

Personally, I thought the first Transformers was horrible… sorry, Bob! Who came up with the idea to incarnate Aslan into a robot? The movie was a mess.

Now, I love TOS and so I had fear when I heard it was the transformers team working on the Star Trek… oh, what the hell, I’ll say it… reboot. Having said that, I am excited by what I am seeing, although with some reservations. I hope the screenplay is better written than Countdown.

Respect to you Bob, but I am just being honest. Hope you don’t mind. Well done, for getting in the two top spots of the Superbowl.

16. Daniel Broadway - February 4, 2009

#8 Bob

It’s gotta feel good the two most anticipated movies are the ones you worked on. Heh.

17. Boborci - February 4, 2009

13. That One Guy – February 4, 2009

thanks, Room mate!

18. Boborci - February 4, 2009

15. Trek Panties… Kirk’s Smiling On ’em! – February 4, 2009

Appreciate honest opinions always,

19. tman - February 4, 2009


If Megan Fox was in Star Trek and not Transformers2 would the rankings change?

20. USS TRINOMA - NCC 0278 - February 4, 2009

Transformers and Star Trek. Paramount is having a field day!!! They should focus more on GI Joe. I think that will bomb.

21. Anthony Pascale - February 4, 2009

As someone who knew almost nothing about Transformers, I enjoyed the first movie, and that movie made a gazillion $$ so it clearly appealed beyond the ‘transformer core’ fans. Which gives me hope that people who know nothing about Trek will go see this new STAR TREK, which was the whole point of doing a Super Bowl commercial.

22. EFFeX - February 4, 2009

I’m telling you this is going to be a HUGE movie, there are people that never liked Star Trek their whole lives that are excited about this.

23. sean - February 4, 2009

Transformers was a movie based on a cartoon about robots from outer space that could transform into cars, guns & tape decks. I’m not sure what people were expecting beyond that.

24. Capt. Jax. - February 4, 2009

I think it’s fantastic!!!

#8 BobOrci

Can you please tell the powers that be to please give us more images of the new Enterprise.

Y’all need to understand that for some of us the ship’s are just as, if not more important than the charactors. Especially as we see the ship as one of the charactors, not just a mode of transportation.

Thank you, sir.

25. Grag - February 4, 2009

“….new online polls showing that the Trek commercial is rating as the penultimate movie commercial….”

Um, no, it wasn’t next to last, which is what “penultimate” means.

But it was very cool.

Can’t wait till actual scenes start being released–these micro-cut promos are too tantalizing!

26. VZX - February 4, 2009

It’s funny. I was at a big Superbowl party, and NOBODY paid attention to the movie ads. It’s like when the commercials came on, everybody started talking about the game. The only commercials that some people kind of watched were the funny ones, like the Doritos ones. I wonder if similar circumstances occured at other Superbowl parties….

BTW: Nobody caught the Star Trek ad at the party…

27. Chris Basken - February 4, 2009

I had problems with Transformers, too, but since they were the same kind of problems I have with all of Michael Bay’s movies (e.g. they suck beyond comprehension), I’m hoping that he screwed up Bob’s script something awful and Abrams is smart enough to actually film what’s on the page.

I hoping…

28. Sydney - February 4, 2009

Both, we should remember, Boborci projects. At least originally.

And both Ryan Church projects, too!

29. sean - February 4, 2009


Everyone at the party I was at was *more* interested in the commercials, maybe because after the foreboding first quarter we all assumed the Cardinals were going to blow it anyway. Ha.

30. SPB - February 4, 2009

Good for STAR TREK!

‘Cause you can’t PAY me enough to sit through another excruciating round of TRANSFORMERS!!!

31. MORN SPEAKS - February 4, 2009

Star Trek always the bridesmaid never the bride :(

32. xsz - February 4, 2009

this is great

33. Mike Ten - February 4, 2009

Transformers was OK, I’ve seen far worse (Fantastic Four 1 & 2 anyone?). I bet if Mr. Orci did a Fantastic Four movie he wouldn’t make Galactus a cloud!

34. Imrahil - February 4, 2009

Transformers was as good as Independence Day. In every sense of the word “good.”

35. Boborci - February 4, 2009


“Thanks” :)

36. Capt Mike of the Terran Empire - February 4, 2009

I bet Trek will out perform and out sell transformers. So transformers can win the poll but Trek will win the Box office.

37. Chris Basken - February 4, 2009

#33, I have to disagree. FF #1 was actually pretty good. FF #2 could have been a great movie. The flaw wasn’t in the portrayal of Galactus (which the writers wanted to do more true to the comics but 20CF wouldn’t let them). It was that it felt like we were being told a story and not actually being involved in a story.

I have hope for Trek because Transformers, to me, felt like a good script that got put through a blender and stitched back together by a blind man. Since “put through a blender and stitched back together by a blind man” pretty much describes all of Michael Bay’s movies, I feel justified in my hope that he was the Bringer of the Crap in exactly the same way Abrams won’t be.

38. Blake Powers - February 4, 2009

Think Orci feels pretty good right now?

39. Shane Zeranski - February 4, 2009


I’ve been a silent observer here for a many months now. But I wanted to say hi, Bob. A long time Trek fan, I grew up loving Star Trek (I’m 27) and envy a position such as yours – being able to reinvent this wonderful franchise. I was a fan who won 3 Strange New Worlds contests and now have a TNG novel at Pocket. I have long thought Trek needed a facelift, and I am tremendously excited about what I’m seeing in this film.

Which is also a bit of a bummer, b/c I’m an actor (and writer) here in LA. By the time I came out and landed an agent, who got me in to audition, you guys officially offered the role to Chris. Bonita and April were gonna bring me in on a Friday b/c they liked my look, but we had to wait over the weekend to see if Chris was going to do the film or take White Jazz. Baaaarely missed it. The actor in me wants the film to bomb, the fan in me wants it to rock :)

And, well, you can’t be a successful artist here in LA without balls-ing it and networking every angle, so I’m taking a shot here ‘gimme a call, Bob!’ lol! Let’s talk writing, Trek, my new Trek novel, I’ll buy lunch at the Ivy! :)
I remember before I landed my agent, I was trying every which way to contact you or JJ. Too little, bro, but never too late.

Cheers, mate

my contact information can be found at the website of another business I started here in LA:


40. C.S. Lewis - February 4, 2009


How about you give us a little “meat” on the deeper content of this movie? You needn’t give away spoilers, but it would be nice to hear what the basic (David Gerrold definition* of) drama is. It might even be satisfying to have a go-round on the inspiration for the basic plot: current events?, Henry V? Greek mythology?

C’mon boborci, you’re a professional writer. Surely you can’t resist speaking to the meaning of your work!

C.S. Lewis

* you remember the ones he wrote in The Trouble With Tribbles, man versus man, man versus fate, man versus machine, etc.

41. Sybok's Secret Brother - February 4, 2009


Having a Trekgasm….

42. Fwise3 - February 4, 2009


oh… wow.

43. Quarksbartender - February 4, 2009

35. Bob Orci
I have to ask just one word how does it feel to be sitting on top of the world?
Good job and I cant wait for May!!

44. Boborci - February 4, 2009

39. Shane Zeranski – February 4, 2009

Wow. Congrats on everything. Thanks for the link.

45. Sybok's Secret Brother - February 4, 2009


having a smoke now…


46. Quarksbartender - February 4, 2009

43. Oops I meant question not word

47. Fwise3 - February 4, 2009


Would you be willing to write the script for my video entry in Esurance’s “Biggest Trekkie” contest?

…pretty please? :-p

btw I LOVED Transformers, and I’ll be first in line for Transformers 2!

48. Shane Zeranski - February 4, 2009


Thanks, Bob :)

If you decide to give me a call, it’s the direct 310 # on the website, not the 888 #.
Also, you can google me to see I’m legit, that I write for Trek, etc.
My imdB is not up yet (manager’s working on it), but if you google:
“Shane Zeranski Leonardo DiCaprio,” it usually shows up for some reason. Weird. I used to photo-double for Leo is why. Lol.

Well, coolio, I’d love to hear from you :)


49. Fwise3 - February 4, 2009


Care to pass it along?

50. Sybok's Secret Brother - February 4, 2009



51. Ryan H - February 4, 2009

Mr. Orci,

Thanks for all the movies you’ve done. I can’t tell you how many times my girlfriend has watched Transformers. :)

52. Jefferies Tuber - February 4, 2009

5. Gerlach – February 4, 2009
Seriously, I hate to be an ass, but, there are so many grammatical errors on this website.

Nonetheless, you’re an ass.

53. Aaron R. - February 4, 2009

You know I held off watching transformers for a long time thinking it was going to suck something awful but then I loved it. Trek looks awesome as well. So I guess while Bob is in the room I will take my turn to gush like a little school girl (which I recently did in person meeting Aaron Douglass) and tell him how much I love his work. As a writer myself I can see talent far greater than my own when it’s standing right in front of me. Well gush fest over and congrats to us all for our latest incarnation of the franchise being so well received by drunk football fans everywhere!

54. Mr. AtoZ - February 4, 2009

Didn’t care for the first Transformers movie, it was kind of kid movie for me. Didn’t get interesting till the end. So I’m a pass on the next one.

55. Fansince9 - February 4, 2009

I thought the commercial was just okay, but it looks like I was wrong. Star Trek’s trailer being the 2nd most memorable Super Bowl spot is something Paramount and the ST movie makers should be proud of. Woo-Hoo!!!

56. Boborci - February 4, 2009


Don’t you think a more positive spin on the article would be STAR TREK WRITERS SCORE TOP SUPER BOWL AD?

57. Boborci - February 4, 2009

so kidding.

58. Kerr Avon - February 4, 2009

Bob, as per a few of the other posters are asking, can you tell us a little more about the dramatic core of the film? Also, can you give us some more background on Nero, as a character? What motivates him and what other film villains inspired him?


59. Boborci - February 4, 2009

58. Kerr Avon – February 4, 2009

Yes, current events certainly were an inspiration, as was always the case with TOS, and certainly some classic story telling/mythological paradigms inspired our story telling, but rather than be professorial and academic about it, I think Alex and I can honestly say that we were most inspired by STAR TREK ITSELF. The body of work that is Star Trek contains everything a story teller would need to know, without having to be consciously aware of much else.

But for those who like reductions — man against himself and man against nature loom large in our thinking.

60. Sean - February 4, 2009

I voted for the Star Trek trailer on Hulu. Twice. I’ll admit that the trailer did fly by a bit too fast (I would have liked a bit less jumping around), but it’s still a great trailer.

61. Kerr Avon - February 4, 2009

Thanks for replying. I am guessing “man against himself” is Kirk overcoming his self-destructive ways and growing to adulthood – something of a bildungsroman element!

I love “man against nature” stories – does this refer to that ice planet and the “monster” on it? My personal thought is that there are not enough “man against nature” stories in Star Trek as the ship’s “shielding” makes the Enterprise a little too indestructible. I would have liked more realism in stories that dealt with issues like asteroid encounters, dangers of burn up on re-entry and so on. PLEASE tell us all some more about the ice planet! We don’t even know its name yet or what the monster is all about!!!!

“Current events certainly were an inspiration…” So Nero is a neo-conservative Bush type?!!! If it is a “War on Terror” parable, I hope it isn’t too heavy-handed but if it makes so potent political points about the outgoing American administration, that would be good.

62. Kerr Avon - February 4, 2009

Boborci, just following on from my last post, is the ice planet very Hoth-like?

Personally, I find Empire Strikes Back the best SW film, not just because of the writing but because of the claustrophobic atmosphere, such as in the scenes in the Hoth ice cave with the monster and the scenes in the underground ice base as well. This carries right through that film to include the scene of the Millenium Falcon in the asteroid field/space worm and the Cloud City light sabre fight. If your own ice planet generates that kind of atmosphere, it would be great!

By the way, I write about SF at an academic level, mainly concentrating on 1930s writers, such as Olaf Stapledon and Aldous Huxley, so be warned I will be analysing your work intensely. Prepare for some critical deconstruction! :-)

63. Anthony Pascale - February 4, 2009

Bob Orci /56
How about meeting you half way. I put an embed of the Transformers commercial and link to official site at the bottom. It is noteworthy you guys nabbed the top two spots, congrats.

…however headline stays as is ;)

64. VZX - February 4, 2009


Man against nature? You mean as in the nature of Quantum Theory? The nature of multiple timelines? Sorry, but as a physics teacher, that whole explanation was hard to swallow. But then, so is FTL travel, so who am I to complain?

Screw it, I’m sure I’ll enjoy the movie. Just don’t go all BS QT again, please. Cool?

65. Spock Rock - February 4, 2009

Boborci, yes as per person above, no QT or convolutions with timelines and techno-jargon, please!

I like Kerr’s idea of a more vulnerable Enterprise and spaceflight realism. 2001 and 2010 generated drama and showed what realistic space flight is like. Trek should be a balance between the realism of the Arthur C. Clarke stories and the out-and-out fantasy of Star Wars. Let’s see some real space flight drama.

A more atmospheric Enterprise? Yes, please! Don’t know if the Apple Mac Shop look will cut it but all of the Enterprises have always been too open plan and too sterile for me. I would hate to be Sulu with Kirk able to look over my shoulder every few seconds! Definitely prefer a more claustrophobic ship…

Not sure about the current events references… Hope you really lay the boot into Bush. Don’t try to justify them the way the Dark Knight did. Well, at least Nero really does have a WMD, unless he is drilling for oil…

So who is Nero? Is he like Bush and Cheney, or more like Saddam or even Osama? Please tell us

66. Green Orion Sex Slave - February 4, 2009


Yes, please tell us about the Ice Planet. I know Spock the Younger exiles Kirk there and he meets up with Scotty and later, Spock the Older, but does it take up much of the film’s time?

Is it a Federation penal colony?

What is the planet’s name?

Is Spock the Younger being callous and illogical to abandon Kirk there?

Is there much realism to the ice planet scene? Is the Ice Planet like Hoth?

Does it symbolise the “cold” relationship between Spock the Younger and Kirk? Does Kirk start to “thaw” in his relationships when he meets Spock the Older?

Answers please, boss man!

67. Devon - February 4, 2009

I would think someone at Paramount’s Marketing department is paying attention to this sort of thing. Might be an indication that they REALLY should take this momentum and run with it! Just don’t go into burn out mode, but something classy and memorable for promotion.

68. Cornwall - February 4, 2009

Well, I am going to ask BOBORCI the question everyone else is afraid of asking, a question of great profundity and depth of importance to the inherent story and drama of this film… Here it is… Okay, do we see either Zoe Saldana or the Green Orion Girl even just partially naked? ;-)

69. C.S. Lewis - February 4, 2009

^68 Cornwall

Dear Cornwall, they are indeed so on the several versions of the trailer that have been released. (At least, that’s what we called it when I was a horny kid with more hormones than brains and any flash in an unusual place was cause for great excitement.)


C.S. Lewis

70. Cornwall - February 4, 2009

Dear C. S.,

Thank you for a tongue in cheek answer to a tongue in cheek question!

Hope old Screwtape wasn’t tempting you too much with that nudity. :-)


Cornish Pastie

71. OneBuckFilms - February 4, 2009

65 – Current events would be a great influence, but “lay it into bush”?

Sorry. Not for me. When movies and TV series get political and divisive, it really turns me off.

Bush was far from great, or even all that good as a President, but he rolled the hard six and made decisions I would not want to make.

Good or bad, and there was some of both, they were made decisively.

Lets keep current politics OUT of Star Trek, please. Even if only to avoid alienating a large portion of it’s potential audience.

72. Star Trekkin' Across the Universe - February 4, 2009

Boborci has suddenly become all shy…. Come on Bob, we want answers to all those by people questions above!

73. Capt Mike of the Terran Empire - February 4, 2009

Hey Bob Orci. I had a Crazy idea. With the donuts that we have seen of Cloverfield in the New Trek. it would be a kinda kool idea to have a mention of the creature of cloverfield in Star Trek and that it realy happened. Maybe a Brief mention or History tape of the event in the 23rd century. Just wanted to get your thoughts on that.

74. C.S. Lewis - February 4, 2009

^70 Corwall

Dear Cornwall, Screwtape made many toasts in my honour during my misspent youth. Rather more Faust than Pilgrim, I fancy my lessons were also learnt in time.

Now then, take it from one that knows: if thine eye offend …


C.S. Lewis

75. C.S. Lewis - February 4, 2009

^ Or should that be, ;-) given the new appearance?

C.S. Lewis

76. Cornwall - February 4, 2009

Dear C. S.,

Touche! :-)

Off-topic: Have you ever seen that Czech version of Faust by Jan Svenkmajer with the puppets? Worth tracking down if you can find it. Check it out on DVD or look it up on IMDB.

Cornish Pastie

77. C.S. Lewis - February 4, 2009

^71 OneBuckFilms

Sir, thank you for writing what many of us think. There is a reason a man enters the White House fair, idealistic, and brash — yet leaves the White House grizzled, wizened and humbled.

One should not trifle with the occupant, whatever his human shortcomings be. One ought pray for him because like it or not, tens of millions of lives are at stake, like it or not. (Hmmmm. Rather an ordinary week for Capt Kirk!)

C.S. Lewis

78. C.S. Lewis - February 4, 2009

^77 Cornwall

I have not seen it, but will look for it tomorrow. Somewhat more off-topic, I rather prefer the German/Central European tellings of Faust than Marlowe’s, although his is certainly the more terrible climax. There is great comfort in knowing that one is never beyond redemption, even at the last. The ambiguity of the 16th C. endings strike too close to the bone for my liking. Now off to sleep so I can pretend to be awake tomorrow!

C.S. Lewis

79. T.'. - February 4, 2009


OK Bob, just to let you know, your work on Transformers was professional and hit all of the necessary marks on the Hero’s Journey; nevertheless, I’m just not that into the franchise. I saw it as a pointless exercise to sell a set of lame toys in the 80’s when the show was on originally, and my opinion hasn’t changed. (Ditto for G.I. Joe, Thundercats, etc. etc.) However, go ahead and apply this kind of storytelling competence to the superior potential of the Star Trek universe, and we could be looking at something special. I like what I see so far, and my only criteria on changes to ‘canon’ is if the changes are better than their preceding concepts.


80. Canon Schmanon - February 4, 2009

I just can’t believe people can criticize a script that was based on a frickin cartoon. I saw some of the Transformers cartoons. The movie was better.

Good job, Bob.

81. Schultz - February 4, 2009

Good WorstPreviews preview for StarTrek:

82. Jefferies Tuber - February 4, 2009

I thought TRANSFORMERS was like a party size bag of Cheetos–it was great while it lasted.

That there trailer is more of the same. WIth the TRANSFORMER movies, I’m sick of looking at the screen and wondering what I’m looking at. Their anthropomorphic forms are too abstract.

Once WB/Dan Lin’s ROBOTECH movies kick off, we’ll look back at TRANSFORMERS and all that chrome will seem flashier than a Blaxploitation movie.

83. Anthony Pascale - February 4, 2009

Ok people lets not turn this into a political fight

And another reminder to people that using multiple names to pile on another poster and/or ‘agreeing’ with yourself in the same thread is an instaban offense, and posts get deleted.

84. SChaos1701 - February 4, 2009

The film was better than the cartoon hands down.

85. Cygnus-X1 - February 4, 2009

59. Boborci – February 4, 2009

—-But for those who like reductions — man against himself and man against nature loom large in our thinking.—-

My high school Lit teacher referred to the man-against-nature archetype as….

“The Man Against the Sky” —Edwin Arlington Robinson (1869–1935)

BETWEEN me and the sunset, like a dome

Against the glory of a world on fire,

Now burned a sudden hill,

Bleak, round, and high, by flame-lit height made higher,

With nothing on it for the flame to kill

Save one who moved and was alone up there

To loom before the chaos and the glare

As if he were the last god going home

Unto his last desire….

86. Valar1 - February 4, 2009


“And another reminder to people that using multiple names to pile on another poster and/or ‘agreeing’ with yourself in the same thread is an instaban offense, and posts get deleted”

I knew that BobOrci guy was trouble the minit I laid eyeballs on ‘im :)

87. alphantrion - February 4, 2009

Hey Mr Orci, I am a big Trekkie from Turkey. I was wondering if you are planning to come to these parts of the world, Star Trek is not very well known here JJ should advertise it.

88. Anthony Pascale - February 4, 2009

83. If you must know, Kerr Avon and Spock Rock (above) are the same person. He also signed on with seven other names, all of which agreed with eachother and attacked a particular poster (those were deleted). He will not be returning to

89. Devon - February 4, 2009

72 – “Boborci has suddenly become all shy…. Come on Bob, we want answers to all those by people questions above!”

That or he is attending to other matters in his life ; )

90. S. John Ross - February 5, 2009

Some of us have the class and honesty to agree with ourselves under the same name.

Btw, #90: You ROCK. Seriously. 100% agree.

91. Enterprise - February 5, 2009

Good Lord, are we still bitching about Transformers? Man, what do you people like anyway? The Notebook?

92. Dan - February 5, 2009

What I’m not liking about this Star Trek movie is the monstrocity of its size. I felt the same way with Mission Impossible 3. A film can actually be to big. Whti Mission Impossible 3, I felt the film got way to big for the characters, now I worry that this film will suffer the same fate. Anyone could have been in MI3, the film was bigger than it’s stars, they got drowned out!

93. Kirksmirk - February 5, 2009

Blockbusters aren’t always known for having a deep story to them, just being visually incredible.

Is that what Star Trek has become?

94. thorsten - February 5, 2009


Does Vulcan have frozen pole caps?

95. ProperTrekkieUK - February 5, 2009

I love this Bob Orci gushing because he is officially “in the room” to some people now he has posted on this page…I’ll admit, I am pretty much gushing too…as someone who wants to be a director I have so many questions to ask!


96. Bruce_Wayne - February 5, 2009

Zoe Saldana oozes sexuality…

97. thorsten - February 5, 2009

For the folks coming late into this discussion, I made a word cloud from the 95 comments so far…

98. kristian - February 5, 2009


just wanted to say the footage looks great , its a shame that if this movie gets sequels, that they wont say… be a different time line for each movie….not following?

movie one reinvents the franchise and establishes the new time line in the original series era, movie two takes place in picards era, and yes fresh young actors to replace stewart and the rest would be needed. the 3rd and fourth movies could involve ds9 and voyager. all culminating in each time period merging for a final great movie outing. it maybe a trekies wet dream but hey its just a dream. i think the Enterprise E ( re-imagined) deserves another outing somewhere along the line. it really is 2 bad Bill Shatner wasnt able to at least if not be kirk maybe have portrayed younger kirks father.
now that would have been a great cameo..

Anyways, to the writers , producers and directors of what looks like the next space blockbuster, cheers for breathing some fresh air into an ailing franchise. its good to know that Trek Is Back

99. Star Trackie - February 5, 2009

Very cool to see both of Bob’s works land the top two spots. I’m not much on Transformers, found the humor a bit too juvenile for my taste. But then again, it’s based off of the cartoon so I understand why.

Having said that I really loved Mission Impossible 3..and yes, I really DID like the Zorro sequel. So, I realize these guys are more than able to adapt, to their current project, whatever style compliments that particular project. Congrats to the team for landing this one-two knockout punch. Well done!

100. Colonel West - February 5, 2009

I’m surprised at the lack of canonista’s ragging on this story, usually they’d be all over this like flies around targ droppings, their oddly silent for some reason… ;)

@ 56 & 57:

somebody’s in a good mood this week! with good reason of course, here’s to the same two being top of the box office for 2009.

also bob is there any plans for a behind the scenes “making of” book to tie in with the films release or even on a broader spectrum? as a burgeoning filmmaker and writer i’d love to get some insight into the process both yourself and alex (not to mention jj and bryan from a directors/ producers point of view) use to take the initial idea to the finished piece. i’m sure i wouldn’t be the only one!

101. VZX - February 5, 2009

Remember the “Ask Ron Moore” boards on AOL back in the 90s? Bob Orci should start an “Ask Bob Orci” board here.

102. Bob, The Evil Klingon Frontline Leader - February 5, 2009

Am I the only person here who hasn’t seen “Transformers?” Even my fwb has it, and she is really pumped to see the movie this summer. Both my sons bought the dvd, too. I had planned on watching it as soon as I finished up running through all the original “Outer Limits” episodes.

Boborci – I promise to watch it ASAP. I know you await my review with baited breath.

103. CmdrR - February 5, 2009

Not at all a Will Farrell fan, but I might have to take EnsR to Land of the Lost if the reviews don’t warn me off.

104. I am Kurok! - February 5, 2009

Zoe Saldana in the barroom scene with the bedroom eyes and that sultry look: scha-wing!!!

105. Denise de Arman - February 5, 2009

“Man against nature”. Hmm, interesting.

106. Crusade2267 - February 5, 2009


Star Trek was not my bride, though my bride did walk down the isle to “The Inner Light.”

107. Jefferies Tuber - February 5, 2009

Agree with Colonel West – The movie/reinvention demands a Making Of book and/or coffee table art book. ILM is used to doing these books. Plus we have new ships, new costumes, the works. Paramount, what the hell?

108. i3arracuda - February 5, 2009


The, irony, is, staggering.

109. Spanish Brock - February 5, 2009

#108 – you just made me shoot orange juice out of my nose. . .

110. Viking - February 5, 2009

‘110. Spanish Brock – February 5, 2009

#108 – you just made me shoot orange juice out of my nose. . .’

Thank you, I just felt like being the ‘Yuk Yuk’ this morning. LOL :-)

111. Oz - February 5, 2009

I am 100% guaranteed to buy a “Making Of” book for this film. Bring it on! At the risk of piling on the Orci-gushing bandwagon, I feel compelled to point out that on top of all the movie excitement, “Fringe” just keeps getting better and better. Congratulations on all your well earned success sir.

112. Chadwick - February 5, 2009

Watchmen, Star Trek, Transformers 2, and the new Terminator movie are the movies I am salivating for.

This Star Trek movie is going to be HUGE! The demographics are so high because the world has changed, I guess in the sense of being a Star Trek fan is as much of a negative taboo as it used to be. I asked my younger cousins what the perception of Star Trek is in school, they said there really is none. They say there isn’t a big stigma that goes with it. Kids aren’t teased about being a Star Trek fan in school the way I might have been in the 90’s or the way other older generations in the 70’s and 80’s might have been teased. Granted there still IS teasing but not as much, its more of you like it or you don’t. My younger cousins who are 14 and 12 are not the way kids of my day were and I am only 25. I think paramount was right to do the movie this way because it is going to rake in the dough and the amount of people seeing it will be astronomical

113. Trek Nerd Central - February 5, 2009

102. See it. It’s fun, and it’s *much* less stupid than you’d think.

114. Viking - February 5, 2009

’88. Anthony Pascale – February 4, 2009
83. If you must know, Kerr Avon and Spock Rock (above) are the same person. He also signed on with seven other names, all of which agreed with eachother and attacked a particular poster (those were deleted). He will not be returning to’

Anthony, don’t know if you’ve ever visited the Flame Warriors site before, but as you’re the lead dog around here, I think you’d find it a hoot:

115. falcon - February 5, 2009


I watched Transformers twice, and the biggest problem I had with it was the fact it was a glorified GM commercial (as XF2 appears to be with the inclusion of the Chevy Volt). Other than that, it was a nice way to spend 2 1/2 hours – it wasn’t offensively stupid, it wasn’t Shakespeare, but fell somewhere in between (and I loved Shia LaBeouf’s character’s name – Sam Witwicky? Who came up with that?)

After all the talk about how the new Trek is supposed to be character-driven, I’m sincerely hoping it is, and not just “Transformers In Space.” The SFX should be secondary to the story, even though you can’t tell a space story without ’em. Regardless, I’m eagerly awaiting May 9 and the chance to put a couple o’bucks in your wallet. :-)

116. OneBuckFilms - February 5, 2009

112 – I suspect the movie may do very well indeed. Certainly the buzz is there.

117. Commodore Lurker - February 5, 2009

Decloaking . . .

(Yoda voice over): “Trailer a good film does not make.”

Nonetheless, congrats to Orci & Kurtzman for the big double score during the Super Bowl. I hope it mirrors brightly (not darkly) the shape of things to come.

(Yoda V.O.): “A Bowl Super it was.”

Recloaking. }:-D>

118. Valenti - February 5, 2009

“Star Trek” and “Transformers RotF” both look great. :p

I’m going to -love- the movies. Ravage looks savage while the Enterprise looks very sophisticated.

119. Chris Doohan - February 5, 2009


Even the great Bob Orci needs to get his beauty sleep. :)

120. DEMODE - February 5, 2009

You know, MEGAN FOX would make a very sexy Vulcan. Just saying…

121. BND - February 5, 2009

Dear Mr. Orci,

Though I haves no idear whomever ye’ may be, I would humbly like ta’ shrift me script ta’ ye’ o’ me re-imagined M*A*S*H*

It be aboot time that franchise gets itself a lift! I mean, seems like they wuz stuck in 1952 fur o’er a decade wearin’ tha’ same grotty green.

Me version o’ M*A*S*H* involves tha’ three basic elements that made tha’ show great: War, nudity, and mechanical doggies.

So, Mr. Ork-see, please drop me a line ta’ see me crap.

Oh, and I thought GoBots wuz a grand film. Didda not understand why tha’ old sod hit tha’ preacher boy in tha’ head wit’ a bowlin’ pin, though? Tha’ mysteries o’ tha’ writer’s quill, I supposes.


Oh, wait a tic! – call me! at 555-

122. Ian B - February 5, 2009

I think Transformers would have been better without all those robots, I couldn’t see the point of them, also if the plot had been about an estranged mother and daughter who circumstances unite to save their small town from greedy property developers and in the process heal their fractured relationship, a bittersweet and ultimately heartwarming parable. A cute child with a bowl haircut, and possible an endearing dog, would have improved it immeasurably too.

123. Y EN A MARRE! - February 5, 2009

PENULTIMATE means second to last — not second from the top. FIX IT.


(that’s just to get your attention to fix the usage mistake. Otherwise I know you’d ignore my post.)

124. Bob, The Evil Klingon Frontline Leader - February 5, 2009

122 – And Meg Ryan as a lonely doctor looking for her one true love.

boborci – There’s yer plot for STII – The Search for Botox

125. AJ - February 5, 2009


Starrring Woody Allen & Diane Keaton

Captain Alvie: “What are all these buttons and dials?! Ohhh! That guy on the screen looks like my Rabbi from Bensonhurst!”

Screen: “You will comply with our demands or we shall destroy you!”

Captain Alvie: “But he sounds like my grandma…Not a good sign.”

Lt. Keaton: “Oh, push this one! No! That one! The green one! Push ALL the green ones!”

The Enterprise begins spiralling downwards.

Captain Alvie: “Where did you learn to drive? Hoboken? Aww…Now he’s really pissed off…”

Screen: “You have made your choice, Enterprise. Now face destruction!”

Lt. Keaton: “Let me talk to him!”

Captain Alvie: “Talk? What are you gonna talk about?”

Lt. Keaton: “Maybe I can invite him over for dinner! And we can have cheese.”

Captain Alvie: “Cheese?”

Lt. Keaton: “Yes, cheese. And coffee. Horrid Enterprise coffee. Open a channel!”

Captain Alvie: “What am I, chopped liver? ‘Yes sir,’ Lieutenant.”

Lt. Keaton: “Hello, Mr. Alien, sir. We are from the beautiful planet,,umm..”

Captain Alvie: “Earth”

Lt. Keaton: “Earth! And we can dance and sing, and…”

Screen: “You are very, very beautiful!”

Captain Alvie (rolling eyes): “Here we go.”

Screen: “You must come aboard my vessel, and dance and sing!”

Lt. Keaton disappears.

Screen: “Hi, Alvie! I have successfully infiltrated the alien vessel!”

Captain Alvie: “Watch out for those successful infiltrations! I get ’em only once every three years…”

126. Closettrekker - February 5, 2009

Good god almighty!

Look at all I’ve missed!

Klingons are robbing 7-11’s, and Bob Orci’s name is turning things into box-office gold.

Is this really happening?

I like it.

127. Hesht - February 5, 2009

Yeheh! Star Trek and Transformers making up the top trailers! Can’t wait for them both!

128. ThePhaige - February 5, 2009

This is great to see the enthusiasm building and early signs of acceptance for the new flick. I just continue to get exited…

All I can say is I it must suck to be Bob and the rest of the team….waiting like the rest of us. the pressure must be rough on yas….

129. Chris Basken - February 5, 2009

89, I wouldn’t expect him to respond to my posts. Either my assessment is wrong (in which case I just insulted him) or my assessment is right (in which case he would be wise to keep quiet if he wants to work with Bay on Transformers 3).

130. Brett Campbell - February 5, 2009

126 – Closettrekker –

“Good god almighty!

“Look at all I’ve missed!”

Nice try with the alibi. We all know it was you who pulled a heist with a Klingon toy! ; )

131. The Vulcanista }:- | - February 5, 2009

I may be a day late and several dollars short here, but I thought the first “Transformers” was a fun-filled, action-packed, live-action cartoon. I didn’t expect it to be anything else, and I loved it. Applying these same parameters to T2, I’m really looking forward to it!

A nonsmoker for 30 days and nicotine-patch free for 6, I bid you …

Peace. Live long and prosper.
The Vulcanista }:- |

132. OR Coast Trekkie - February 5, 2009

I think the whole point of this post was lost somewhere in the jibber jabber: The Star Trek movie was #2 in the most memorable/most liked out of all the movie commercials. That comes as a pleasant suprise to me.

133. Keith - February 5, 2009


134. Illogical - February 6, 2009

But, what happened to the Steam-Punk welders?

135. thorsten - February 6, 2009

Bob, will Ironhide still sport the 4PCI382 license plate?

136. Closettrekker - February 6, 2009

#132—And to me as well.

I am also happy that one of our own—fellow Star Trek fan Roberto Orci—is faring so well in writing scripts for films so heavily anticipated. Having another one of Bob’s projects keeping Star Trek out of the #1 spot takes some sting out of the notion that Star Trek is #2.

Good for him!

137. P Technobabble - February 6, 2009

I think it’s great that Bob Orci and Alex Kurtzman are on a roll. The fact that Bob, in particular, has spent a good deal of his time mingling with us (and puttin up with a lot of crap, too), shows he’s a decent guy, and I much prefer to see the decent guy achieve success on the basis of his work, rather than some rodent who achieves success by chewing up other people.

Continued success in the future, guys! is represented by Gorilla Nation. Please contact Gorilla Nation for ad rates, packages and general advertising information.