CBS Introduces Star Trek QUOGS – New Cartoon-style TOS Character Designs For Multiple Products

Two days ago TrekMovie highlight the new Star Trek GoAnimate site featuring a number of newly designed characters from The Original Series. Today CBS announced that these new character designs (called ‘QUOGS’) will appear on a number of new products from a number of their Star Trek licensing partners. More details below.


Star Trek QUOGS

The new designs, previously seen at the GoAnimate site and with some Funko figures, are part of a much bigger push to create a new line of Star Trek merchandise that will appeal to a broader audience with what CBS are calling ‘a fresh and accessible look.’ The proprietary animated art style applied to the classic TOS characters and settings will be extended to multiple Trek licensees and products beginning with Gluck (watches), Funko (vinyl figures), Trevco (t-shirts), Hallmark (greeting cards) and more.

According to CBS they created QUOGs to ‘broaden the Star Trek universe.’ The press release from CBS notes that QUOGs will ‘appeal to collectors and new fans alike.’ From the designs it is clear that what they are doing is creating fun character interpretations from Star Trek that will appeal to a younger crowd, including girls. CBS Products EVP Liz Kalodner says of QUOGS:

The development of QUOGS displays the continued power of the Star Trek brand and its ability to bring smiles to fans around the world. With Star Trek’s rich history, we believe QUOGS is a gateway to the future.

Meet the QUOGS
And here are the first looks at QUOGS across multiple products.

Star Trek QUOGs – Funko Vinyl figures (click to enlarge)

Star Trek QUOGs – Gluck Watches  (click to enlarge)


Star Trek QUOGs – Trevco Shirts (click to enlarge)

Star Trek QUOGs – Hallmark Greeting Card (click to enlarge)

Plus here are the QUOGS as seen at the GoAnimate Trek site  (see full TrekMovie review) TrekMovie

Kayla’s first GoAnimate video – featuring the new Star Trek QUOGS

Sort by:   newest | oldest
February 12, 2009 9:09 am

Doesnt do much for me…

February 12, 2009 9:10 am

If it pays for more TV series… then it’s good.

February 12, 2009 9:12 am

But I’m not a collector (my mother would disagree). I’m all over the role-playing accessories!

February 12, 2009 9:14 am

Y si fui primero!

February 12, 2009 9:14 am

I love the shirts…and my son will be asking for the watches…I think it’s a good direction.

February 12, 2009 9:16 am

Maybe we will eventually see a Clone Wars style animated Star Trek series.

Capt Mike Of The Terran Empire
February 12, 2009 9:17 am will be great for Children and I think it is a good Direction for Trek. pretty Cool stuf.

Capt Mike Of The Terran Empire
February 12, 2009 9:19 am

#6 Maybe we will eventually see a Clone Wars style animated Star Trek series.(Well. That would be kool. But I hope it is based on the Tos Series and it’s First 5 year Mission.

February 12, 2009 9:32 am

Two things:

They don’t have to pay likeness fees to the actors, since these representations aren’t directly culled from their faces.

With a new cast coming in for the movie, having “generic” representations of the characters would help to bridge the gap, somewhat.

That One Guy
February 12, 2009 9:39 am


As soon as I saw your name, I tried to implicitly differentiate it! HAHAHA! Okay… I’ve officially gone crazy. Someone get me a mind meld.

Sorry, had to.

On a Trek note, these toys are definitely interesting. I really like the shirts, especially. I think it’ll help to bring in the younger generations.

February 12, 2009 9:40 am

This is pretty cool, mainstream design stuff. A fun take on Trek. I like this direction – and the site is fun like anything to play around with.

February 12, 2009 9:59 am

These designs kind of unify the look of the Chris Pine Kirk and the look of the Bill Shatner Kirk.

I kind of like it.

February 12, 2009 10:00 am

Yeah, my boys are gonna go nuts for this stuff.

That One Guy
February 12, 2009 10:01 am

If e^(ty^3) = C

——————– = dy/dt

Sorry, had to figure it out. I have a math midterm on Monday, so it’s good practice.

Back to Trek: I just told my little cousin about these. She’s not a big fan of Trek, but she wants the “green lady.” Apparently she’s pretty and looks like broccoli.

February 12, 2009 10:10 am

McCoy has the prop that was called a Tricorder.

February 12, 2009 10:13 am

*squeals with joy*

All this great new stuff, and me with no spare cash…..*sigh*

I may be bi-polar.

No, I am not.

Oh well, I’m off to the blood bank!!!!!!

February 12, 2009 10:15 am

:o) Ok, I love these!

February 12, 2009 10:17 am


indeed ;))

February 12, 2009 10:21 am

I wonder, oh, I wonder how long it will be before we see an official cartoon series with these things. I dread it; a comedy Trek toon.

February 12, 2009 10:24 am

Well, that’s something I don’t need.

February 12, 2009 10:24 am


“Maybe we will eventually see a Clone Wars style animated Star Trek series”

Please, God. No.

That One Guy
February 12, 2009 10:25 am

I don’t think they would. Paramount wouldn’t be stupid enough to do that. I’m pretty sure that anyone with half a brain would see “The Clone Wars” monstrosity and know not to touch it.

That One Guy
February 12, 2009 10:25 am

That was perfect. Great minds think alike.

Darth Ballz
February 12, 2009 10:29 am

With all this so called “collectable” crap being pushed out this will only help bury the franchise. This junk won’t sell and the only ones buying it are old school Trekkies with money to burn.

Star Trek Bratz, pleeeeze!!!!

Darth “feed my dog” Ballz

Mr. Bob Dobalina
February 12, 2009 10:30 am

…..I have to remind myself…’s for the kids….its for the kids……

Olley Olley Olley
February 12, 2009 10:31 am

Captain George W! ??

did the guy who drew these have a habbit?

February 12, 2009 10:32 am

I liked the shirts, but I’m not gonna get one. Still, it’s nice to see Trek getting more attention.

February 12, 2009 11:00 am

these ones have five fingers.

i really like the design and look of these products.

i like the Mighty Muggs style as well. That would be cool to get some Trek Mighty Muggs.

February 12, 2009 11:02 am

OK, this time the E strayed too close to a slightly smaller black hole and the breakaway took them to 1972.
I like GoAnimate, but “QUOGS is a gateway to the future”? Nah.

Aaron R.
February 12, 2009 11:18 am

Love this stuff… I need all the shirts!

Jefferies Tuber
February 12, 2009 11:21 am

Gateway drugs.

February 12, 2009 11:22 am

I added the hallmark card image above

February 12, 2009 11:25 am

Ah, the raping begins.

February 12, 2009 11:26 am

Yeah, this feels totally like an effort to create generic faces for the characters, sort of like some James Bond merchandise that isn’t tied to particular movie or actor.

star trackie
February 12, 2009 11:33 am

Oh lawd. Not sure I’m ready for Trek to go THIS mainstream.

I’ve heard TOS referred to as many things in my lifetime, but I’ve never heard it called “cute”. Something very wrong here.

Blake Powers
February 12, 2009 11:34 am

14………That post is awesome.

Hat Rick
February 12, 2009 11:37 am

Kid appeal? Necessary for Trek’s survival?

Perhaps…. Perhaps.

It’s so crazy, it just might work.

February 12, 2009 11:40 am

Personally, I think this kind of thing is awesome. When I was a kid in the 70s, there was all kinds of Trek merchandise meant to be played with — Mego figures, toy phasers (that could put your frikkin’ eye out!), puzzles, board games, etc. Trek was *fun.” If Star Wars, DC and Marvel superheroes, etc. can provide different versions of their characters for different audience age levels, why not Trek?

Bring it on. My kids will love this stuff.

Hat Rick
February 12, 2009 11:45 am

Part of Star Wars’ appeal is that it has “luvable” characters. Cute Yoda plush dolls, for example.

Cute tribbles, mock-snarling targs, Data’s kitty-cat Spot… these things DO help broaden Trek’s appeal, just as Cuddly Yoda does.

So… what’s wrong with this again, critics?

February 12, 2009 11:46 am

i don’t get it. What is the point to get us to go out and by more figures cause they are a different design?

I mean how many ways can they repackage the same stuff , so we have to buy the same stuff all over again.
Is this stuff connected to a new animated series?

I just don’t get it enough to feel good or bad about this.

Hat Rick
February 12, 2009 11:51 am

Here are some examples of Yoda plush toys:

And, scroll down at :

40 — I think it’s a really great marketing tool for the franchise. Seven-year-olds who like the Trek dolls are more likely to grow up to be seventeen-year-olds who think Trek is cool and twenty-seven-year-olds who go to cons and make fan films and more.

What’s wrong with that, I wonder?

Captain Presley
February 12, 2009 11:57 am

If we want Trek to succeed and to survive, and shall I dare say PROSPER, it has to expand and attract audiences that have not taken notice before. As a twenty year veteran in advertising, I think this campaign is brilliant. As a previous post said, it has proven successful with Marvel, DC & Star Wars. And although based on TOS, it certainly could be from the new movie as well. So if a young new audience only knows the new movie, they would be attracted to this campaign.

February 12, 2009 11:57 am

#40: “i don’t get it. What is the point to get us to go out and by more figures cause they are a different design?”


They’re hoping to get kids and *women* to buy some Trek stuff. Where no Trek licensee has gone…any time recently.

Dr. Image
February 12, 2009 11:58 am

How stupid.
Fools and their money….

February 12, 2009 11:59 am

I love the shirts, and the new Doc McCoy can “check my vitals” any time, muha!

February 12, 2009 11:59 am

diggin the quogs, its time for a new animated series.

finally a new trek product that i might actually have to have, they’d look great in my cubicle…

may da schwartz be wit’ you!

February 12, 2009 12:01 pm

I want Orci/Abrams/Lindelof QUOGs so that I can glue them to my screen ;))

February 12, 2009 12:03 pm

Actually the clone war cartoons are miles ahead of the prequel movies. I just wish they focused in on the New Republic

February 12, 2009 12:04 pm

They could turn these cartoons into figures like hasbro did for Star Wars.

February 12, 2009 12:06 pm


C’mon, Doc. Are you the voice of sense and reason? I’m certain that your home is a sterile laboratory type environment where items of personal interest and no immediately recognizable worth are nowhere to be found.

And it is OUR money. We can spend it how we please.