Marketing/Promotion,Orci/Kurtzman,Star Trek (2009 film) , trackback
The Hollywood Reporter has an extensive feature cover story in Friday’s edition, all about Paramount bringing back the Trek franchise with the big budget Star Trek movie coming in May. THR has analysis of the franchise and the marketing campaign (including new information on upcoming trailers), plus quotes from scribes Roberto Orci, Alex Kurtzman and others. Details and excerpts below.
THR goes ‘Inside the re-introduction of an iconic franchise’
This is one of those articles that is really worth reading in full, so go to the Hollywood Reporter site and read it. But here are a few highlights and quotes
- THR estimates budget at "at least $150 million (and tens of millions more in planned marketing)"
- Theatrical trailer being shown with Watchmen will "highlight the emotional aspects of Kirk’s story"
- There will be an additional ‘spot’ (trailer or possibly commercial campaign), which "will reach out to families who saw and liked such similar PG-13 fantasias as "Indiana Jones" and "Transformers." "
- JJ Abrams and Paramount Vice Chairman Rob Moore are going to Japan and Korea this month to show 20-minute previews to "persuade the media, exhibition and promotional partners of [Trek’s] renewed viability" (like he did in Europe and the US in November)
Quotes from Orci and Kurtzman
Alex Kurtzman: Our intention was to make ‘Star Trek’ something that appeals to everyone who’s ever dismissed it in the past as being too sci-fi or too inaccessible.
Certainly the scope of this ‘Star Trek’ is unlike any that’s come before it. So if you want ‘Transformers’-scope action sequences in space? That’s what you will get when you see ‘Star Trek.’
Roberto Orci (on initially hesitating to take the job): That again goes back to the risk of it. Which is: If it didn’t work, it was going to be a very loud, visible failure.
More analysis of Trek’s return, including quotes from former Roddenberry assistant Richard Arnold and Trekkies director Roger Nygard, at THR.