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New Star Trek Trailer A Big Hit With The Media

In November we reported that the first theatrical trailer got the notice of the mainstream media. This week the second trailer not only got noticed, it is a hit. The trailer is not only playing well on the Trek sites, and geek sites, but general entertainment sites and with the mainstream press. And of course it has already inspired some ‘classic’ mashup as well. Check it all out below.

 

Resistance was futile
From look at the polls and comments here and other Trek sites, it is clear that this trailer is playing well to the core fanbase and it seems even some of the skeptics are coming around. It is also playing well in the geekosphere with the king of the geek sites AintItCool summing it up well up as a "Gooey Geekasm."

However this trailer is also playing well outside the usual nerd herd. Here are some of the comments from the general entertainment and mainstream press.

I will admit, I am not a fan of the Star Trek series. I don’t dislike it per se, I just never really got into it. But this new flick releasing on [May 8th] includes so many of my favorite actors including Zachary Quinto, Simon Pegg, John Cho and Zoe Saldana that I am rethinking this whole Star Trek thing.

The Insider

I’ve been on board for J.J. Abrams “Star Trek” reboot from the word “engage,” but after seeing this new, heart-stopping trailer, I might take to street corners and start preaching the gospel. Set phasers on testify!

New York Post

[headline] New ‘Star Trek’ trailer: Beam me the frak up, right bloody now

There are some who raise a great hew and cry over J.J. Abrams’ Star Trek reboot, and the more they see, the louder their protestations will get. They’re too young, the Enterprise looks like a flourescent hospital, why is Jim Kirk astro-base-jumping? For them, Star Trek will always be William Shatner, strutting around in those little booties, performing yellow-belt karate chops on aliens dressed like Romans. But for the rest of us — people who can handle a new Battlestar Galactica, a new James Bond every 10 years, and new underpants…

Holy s#!+.

Entertainment Weekly

If I were Paramount, I’d start screening this sucker within the next week, especially after the word of mouth on Watchmen sets in. This may be the movie I’m most looking forward to this summer. Who would have thought?

Film Threat

…having just watched the new trailer of the upcoming Star Trek movie, we are actually quite looking forward to it. Well, as much as the cynical gits in this office can get excited about a movie. It looks quite, um, good.

HecklerSpray

Still on the fence about J.J. Abrams’ new Star Trek remake? You won’t be after watching the new trailer.

Space battles! Interstellar sky diving! Huge aliens! Scotty! This trailer has everything the previous trailers lacked.

National Post  (Canada)

Beam me up already. The latest and most awesome trailer is opening screenings of “Watchmen” in theaters this weekend. I can only imagination how amazing it looks on the big screen. I’m giddy as a schoolgirl watching it on my computer—for the 20th time.

Chicago Tribune

…no matter how rad you think that the new Star Trek trailer that you’re about to watch looks on your computer monitor, we guarantee it will look approximately 1,000 times more impressive when viewed on the big screen. As the tagline attests, this trailer gives some additional clues and insight into the rebellious Captain Kirk’s backstory, and goes a long way towards setting the table for Captain Kirk to have his very own Inigo Montoya moment with an evil Romulan played by Eric Bana. We are SO there.

New York Magazine

 [headline] Sorry to say it, but the new Star Trek film looks fantastic

Paramount is tampering with the natural order of things. Not content with one fabulous Star Trek movie in 1996, they are now, it seems, giving us another.

Daily Telegraph (UK)

Beam me up already. The latest and most awesome trailer is opening screenings of “Watchmen” in theaters this weekend. I can only imagination how amazing it looks on the big screen. I’m giddy as a schoolgirl watching it on my computer—for the 20th time.

Chicago Tribune

I am by no means a major trek fan but I do love the looks of this new Star Trek film.

The trailer is both dark and flashy while having a touch of tween flare. I for one think that this take on Star Trek should start a brand new rampage for all things trek. Great writing and a great cast could really deliver this film franchise to new heights!

Movies Online (Canada)

Looks pretty good

Washington City Paper

I think this one makes a better pitch to the non-trekkie crowd, with more action, an actual sex scene and a less reverent tone. (Nary a Leonard Nimoy to be seen.)

I still think it will open big May 8 and then fade quickly, but I’m more willing now to give it a shot than I was after the first full-length trailer.

Indiana Star

Man, this is one wicked Star Trek trailer.

Dose.ca (Canada)

OK, I’m In

Celebuzz/SocialiteLife

 

Watchmen a hit too + but not all showings have Trek trailer
A good piece of news is that the new Watchmen appears to be doing well. The film Paramount picked to premiere the new trailer with brought in $4.55 Million in Midnight showings on Thursday alone. Box Office Mojo is estimating the film will bring in $70 Million over the weekend.

Unfortunately, like with Quantum of Solace for the last trailer, not every screening of Watchmen has the Trek trailer. It is hard to estimate a percent, but it is likely a minority of screens that are not showing the Trek trailer. The reasoning is that since Watchmen is distributed by Warner Brothers in the US, the trailer is not literally ‘attached’ to the print, as it would be if it were a Paramount film (like the teaser trailer was with Cloverfield). If you are concerned, call your theater and ask.


Watch it again!

Trailer now online at the official site and
at the Apple Trailers Star Trek page (in HD).

 
CLICK TO SEE TRAILER AT APPLE.com

Embed

UK version trailer

German (dubbed) version

Star Trek Trailer via TOS
Of course the new Star Trek trailer will inspire clever mashups (like it did last time). One of the better mashers is Alan Rhodes (see his version of the last trailer). This time he quickly put together another classic TOS version of the new trailer, check it out.

Thanks to Ulrich for sending in the YouTube link. There will certainly be more parodies/mashups so TM readers are encouraged to send in links they find (use tips link on right column).

Crying Trekkies?
Looking through the hundreds of comments about the trailer here at TrekMovie.com, you can see that quite a few of the fans were literally brought to tears by the new trailer. The moment Kirk takes the chair or Nero talking about Kirk “being a great man” seem to be particularly emotional. This kind of thing combined with the media comments above indicate how this film may deliver on JJ Abrams’ promise of bringing two kinds of movie, one for the fans, and one for everyone else. If these kinds of emotional outbursts are going to be common, then Paramount and CBS may want to partner with Kleenex for a some (travel sized) Trek branded facial tissues for fans to bring with them to theaters in May.


Kirk takes a seat for the first time…and some Trekkies reach for the Kleenex

More trailer coverage coming
TrekMovie is not done yet. We have our usual shot by shot analysis and more. Stay tuned. 

Sort by:   newest | oldest
Steve
March 7, 2009 10:01 am

One by one, we’re winning them over…

Dab
March 7, 2009 10:03 am

Saw it in front of Watchmen last night. What a trailer!!! Watchmen was good too. ;)

March 7, 2009 10:04 am

I got no trailer in front of Watchmen last night. I’m hearing similar stories all across the U.S.

And I’m in a major city, so it doesn’t make a lot of sense.

That One Guy
March 7, 2009 10:05 am

1,
I prefer the term “assimilating them.”

Chroma
March 7, 2009 10:09 am

Of course we’re winning them over. All the trailors have been fantastic. That said, I didn’t see the new one with Watchman last night. :[

THE SMOKE
March 7, 2009 10:11 am

The trailer is sooo amazing that Star Trek will be reborn to a whole new generation.

T2
March 7, 2009 10:12 am

Yes! Great stuff.

Navy
March 7, 2009 10:13 am

I have to admit that I’m really liking the new enterprise, but if we are so lucky to have more star trek coming in the future… does that mean they’ll mess with the TMP enterprise too?

All in All I’m stoked.

Steve
March 7, 2009 10:16 am

@ 4

Yup, that works too. At this point, resistance really is futile.

B
March 7, 2009 10:17 am

A Star Trek fan my entire life (thanks to my Dad)… I was a little aprehensive about the whole reboot idea… but the more I hear about this, the more I want to see it. But now, I can honestly give Paramount my blessings… Go ahead and change the timeline, and Provide us an Alternate Star Trek Universe and lets do it over again and start another 40 years of Trek.

“I Like this Ship! It’s exciting!”

Carol
March 7, 2009 10:20 am

Awesome!

dcm
March 7, 2009 10:22 am

Seems like they’re doing an “about face” after catching this trailer! Keep proving them wrong JJ!!!

Mr. AtoZ
March 7, 2009 10:27 am

“Oh Captain, my Captain.”

richpit
March 7, 2009 10:27 am

That most recent trailer gives me goose bumps every time I watch it! It’s going to be awesome. I hope all the folks who are predicting a “fast fade” after opening night are wrong.

Also, that TOS mash-up is great!

Ensign Ricky
March 7, 2009 10:29 am

Open big and fade quickly? Who the heck are they trying to kid?

Mr. AtoZ
March 7, 2009 10:29 am

#10
Amen my friend…

section9
March 7, 2009 10:35 am

Word of Mouth is the best advertising.

The fact that this third trailer has won them over at AICN is hugely important. When the Nemesis script leaked, they tore it apart at AICN and that began the process of killing that movie. Now, the people at AICN, and what’s more, the COMMENTERS, are lining up behind the film. They see a quality effort at good storywriting mated with good special effects, and that will leak out to the General Public.

AICN is huge. It was important for Bad Robot to win them over.

richpit
March 7, 2009 10:35 am

Oh, and what’s the deal with that Narada ship? Is it like a mobile black hole or something? The “rear” (or what appears to be the rear) looks like a black hole in the trailer.

ThePhaige
March 7, 2009 10:37 am

All good signs and as I have said before, what an exiting time for Trek.

Captain Dunsel
March 7, 2009 10:38 am

ausgeziechnet!

Daoud
March 7, 2009 10:40 am

#18 Kind of ties in with the old “canon” that Romulans use quantum singularities. That’s just techspeak anyway for black holes, which are neither really black, nor really holes. Should be interesting to see if this purported Trekbabble “red matter” is actually matter made of top, bottom, strange and charmed quarks, which are thousands of times denser than the up-down vanilla matter we’re made of…

Captain Dunsel
March 7, 2009 10:41 am

#18 – “Oh, and what’s the deal with that Narada ship? Is it like a mobile black hole or something?”

I believe it was established in TNG that the Romulan warp technology is in fact based on an artificial black hole. So, maybe this is just a nasty extension of that tech…

The Governator
March 7, 2009 10:43 am

This is fantastically overwhelming.

McCoy's Gall Bladder
March 7, 2009 10:43 am

Who was it that said explosions make great trailers?

(I know it’s a Stargate misquote)

Come to think of it, even Benjamin Button has explosions in it’s trailer…

Any psychoanalysts in the house?

JimJ
March 7, 2009 10:45 am

You know what, this movie is going to make me cry, for the first time since the Enterprise went up in flames in Star Trek 3 (also cried when Spock died in Trek 2). IF it’s the movie I think it is, I’ll cry with joy while watching. If it bombs in the theaters, I will cry over Star Trek’s death. If it is a huge hit, I’ll cry tears of joy that my loved one came out of a coma and is alive and healthy! Sorry for the tearful post, I just have a fantastic feeling about this movie.

Paulaner
March 7, 2009 10:45 am

#18 “Oh, and what’s the deal with that Narada ship? Is it like a mobile black hole or something? The “rear” (or what appears to be the rear) looks like a black hole in the trailer.”

TNG Romulans use small black holes as energy source on starships, right? I see some analogy.

CaptainRickover
March 7, 2009 10:45 am

# 18

It’s not the rear of the Narada, it’s a timehole, very similiar to the one the Borg created in First Contact. You see the ship flying through that thing.

Paulaner
March 7, 2009 10:46 am

#22

Oops, I didn’t read your post :)

Ciarán
March 7, 2009 10:48 am

When are we getting the shot-by-shot analysis? I need to see the beautiful screencaps from the trailer!!!

SPB
March 7, 2009 10:50 am

THE TWO THINGS I ABSOLUTELY LOVE ABOUT THE TRAILER:

The fact that Abrams & Co. DON’T resort to a) ultra-fast zoom-ins and b) sped-up, undercranked action… the two most egregious sins of most trailers today.

Yes, it’s still heavily edited so you’re not quite sure what you’re looking at, but that helps maintain the mystery. Overall, a FANTASTIC trailer.

March 7, 2009 10:55 am

This trailer simply rocks! It’s amazing. Can’t wait for the movie!!

Shout with me…

“CAN’T WAIT TILL THE 8th!”

SPB
March 7, 2009 10:55 am

And the single best moment of the trailer…

PIKE: “Enlist in Starfleet.”

Cue swelling, goose-bump-inducing music.

tribble farmer
March 7, 2009 10:55 am

Bwahahaha, we’re finally succeeding to assimilate the common masses. >8D

Admiral_BlackCat
March 7, 2009 10:56 am

An exciting time for Trek indeed. Not just for this new movie, but for all the series’ as well.

Selor
March 7, 2009 10:58 am

YEAH!
Resistance is futile, Trek will take over the world :D

dalek
March 7, 2009 11:01 am

#30 Plus the lack of the cheesy voice over guy, or the main character narrating in a very typical chisel-jawed cliched gruff voice hollywood way (the first Terminator S trailer springs to mind with).

MARCO
March 7, 2009 11:01 am

watchmen was great..so was the trailer…can not wait for may

Ciarán
March 7, 2009 11:15 am

#32

I think the best line in the trailer was, “James T. Kirk was a great man. But that was another life…!” But Pike’s line is great, also! Don’t get me wrong.

Boborci
March 7, 2009 11:17 am

25. JimJ – March 7, 2009
You know what, this movie is going to make me cry, for the first time since the Enterprise went up in flames in Star Trek 3 (also cried when Spock died in Trek 2). IF it’s the movie I think it is, I’ll cry with joy while watching. If it bombs in the theaters, I will cry over Star Trek’s death. If it is a huge hit, I’ll cry tears of joy that my loved one came out of a coma and is alive and healthy! Sorry for the tearful post, I just have a fantastic feeling about this movie.

Hug?

Fansince9
March 7, 2009 11:17 am

Woo-hoo! I say we Trek fans do all we can to make this the highest grossing film of 2009. Dare anybody you know (who isn’t in to Star Trek) to see this trailer. Take as many people as you can, with you to the theatres to see the film on it’s opening weekend. In fact, make it a family & friends event, and invite everyone you know.

Peter F
March 7, 2009 11:23 am

All things Star Trek aside, that is one of the best trailers I’ve ever seen for a movie, and at 42, I’ve seen a LOT of trailers. The previous trailer was pretty darn good, but this one knocked it out of the park. This needs to be placed by Paramount in front of every movie possible for the next two months.

This movie is going to be HUGE. I hope they have the next one ready to go into preproduction ASAP.

Fansince9
March 7, 2009 11:23 am

39: Don’t feel bad, I’ll be crying, too. I think we all will, any of those scenarios.

Loskene
March 7, 2009 11:25 am

Can anyone get me a working download link for the 1080p trailer? The one from that terrible apple site just doesn’t work. All I get is a worthless 0kb .mov file

Bob
March 7, 2009 11:30 am

I can’t even tell you how many times I’ve watched the new trailer. Linked to it from my facebook page and sent out a massive “HOLY FRAK – CHECK OUT THIS TRAILER” e-mail to my buds. The music in this thing STILL gives me goose-bumps every time I see it. I really hope that it’s actual music from the film or if not, I hope that it has music of the same calibur. I’m about to go out to see “Watchmen” and really hope that it has the trailer linked. If not, then I have a feeling that I’ll be seeing “Watchmen” a second time! REALLY looking forward to going to the Arclight to see the Enterprise models on display. Anyone want photos of it? I plan to make a kit bash of a classic Enterprise model into the new one…

Ron Mosher
March 7, 2009 11:30 am

I was very impressed by what I saw. Gene’s creation is going to live forever!

Carlg
March 7, 2009 11:32 am

“Sorry to say it, but the new Star Trek film looks fantastic”
Heh. No apologies necessary, Daily Telegraph. But what a veddy, veddy British way to put it.

Man, I’d better get to see this trailer when I go see Watchmen. there was no Trek trailer when I went to see Quantum of Solace — twice!

Katie G.
March 7, 2009 11:32 am

#39. Boborci

LOL!!!!!!!!!!!!

(Can’t wait!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)

kg

Sci Fi Geek
March 7, 2009 11:35 am

I am 26 years old. I have been a star trek fan for 20 of those years. I have fond memories as a child in the late 80s and early 90s of repeatedly watching TOS movies on television. Major fan of Kirk, Spock and gang. I was one of those who was devastated when Kirk died in Generations. Sure we had TNG crew for many years after. But for me, it was never quite the same.

Yesterday I saw something which made all those fond memories come flooding back. I am of course refering to the new star trek trailer. “James T Kirk was a great man, but that was another life!” that line was so powerful and sentimental, it literally had me in tears. Thank you JJ, Bob Alex and crew for bringing this new exciting vision of star trek. You’ve brought out emotions I have not felt since I was 6 years old.

Boborci – Big Hug!!!

March 7, 2009 11:36 am

This movie will kick arse!.

The Real Star Trek is over with
March 7, 2009 11:36 am

There is only one TOS and it starred William Shatner, Certainly not these pimple faced teenagers barely out of their diapers!

The movie is going to bomb, sink to the bottom and that will be the end of Trek at long last without a doubt, AND this idea pleases me as a true Trek fan of TOS and TNG and DS9!

Nor do we need a remake of Citizen Kane or a new version of The Mona Lisa either.

Superficial Idiots……

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