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Kellogg’s Begins New Star Trek Movie Promotion March 14, 2009

by John Tenuto , Filed under: Marketing/Promotion,Star Trek (2009 film) , trackback

In another sign of what a big event the new Star Trek movie is, we can now add the name Kellogg’s to the growing list of big promotional partners Paramount has lined up. The first Kellogg’s products with Star Trek promotional imagery (and giveaways) have just started appearing in stores, with more expected in the future.

 

Leggo my Star Trek Eggo
It has been hinted for months that the Star Trek feature film was going to have a major presence in grocery stores to help with its promotional campaign, and the first items are just showing up in your grocer’s freezer. Starting this month, all varieties of Eggos (over a dozen in total) feature Star Trek imagery and offer Star Trek tokens which fans can send in (with shipping and handling charges) to get a 8" 3D Warp Speed plate featuring the new Enterprise. More details on the Kellogg’s Eggo promotion are available at the Kellogg’s site. The Eggo Star Trek products are just starting to show up, so don’t be surprised if they aren’t at your local market, yet.


Eggo Waffles – first new Star Trek Kellogg’s products
(click to enlarge)

Assuming the Star Trek promotion follows the same pattern Kellogg’s and Paramount did last year for Indiana Jones and the Kingdom of the Crystal Skull, we will likely see Star Trek imagery featured on a variety of Kellogg’s products, from cereals, Pop Tarts, fruit snacks, cookies and maybe more. There will likely be additional Star Trek themed items to collect (either in the box or through mail-in offers). 

Why this news is GRRREAAAATTT!
One of the challenges with marketing a big feature film to the mainstream is that various audiences are broken into niches. However, every kind of demographic visits the local grocery store. People who might not watch Heroes or go to the Watchman movie, or who do not visit entertainment sites on the Internet (which would not be you who are reading this article, obviously) will learn about the new Star Trek film with their weekly trip to the store. This will be especially important in making the film ‘mom friendly’ and it is a big vote of confidence in Star Trek that Kellogg’s chose this film for a big summer movie promotion (they usually only do one or two films for each summer).

Star Trek and Kellogg’s: A Long Time Friendship
Although the scale of the new promotion will likely be a first, this is not the first time that Kellogg’s has had Star Trek relationship. In 1996, for the release of Star Trek First Contact and Star Trek’s 30th Anniversary, Kellogg’s featured an array of Star Trek characters and ships on cereal boxes. And back in the 60s Kellogg’s had the first Star Trek cereal box (a Spock edition of the then-named Sugar Smacks).


Mr. Spock says renaming the cereal ‘Honey Smacks’ is logical

Promo partner line-up + more to come
And for those keeping score, here is the full list of known promotional partners lined up for the new Star Trek movie:

There are likely more to come. As more information and images from Kellogg’s or other promo partners become available, TrekMovie will provide updates.

 

Thanks to Jamie for the images

Comments

1. George - March 14, 2009

Here we go with the product tie-in’s, which is good it tells me that Paramount really wants to get the word out on this movie…….Come on May 8th!!

2. Terpor - March 14, 2009

Oh yeah

3. charliebob - March 14, 2009

Nice
We have a set of Thunderbirds plates here in my house

4. What is it with you? - March 14, 2009

Leggo My Starship Eggo!!!!

5. Loskene - March 14, 2009

Don’t think they sell those things in Ireland. Oh well

6. sir num nums - March 14, 2009

lol, “Space Energy comes from Sugar Smacks”!

7. Jordan - March 14, 2009

Damn. They are really advertising this movie.

8. Fansince9 - March 14, 2009

I want my Star Trek Eggo!

9. trekbill - March 14, 2009

I remember when the Next Generation first came out, there was a tie-in with General Mills and Cheerios. I got a cool poster of the Enterprise for sending in box tops I think. Or maybe it just came in the box. I can’t remember now. But I liked the poster.

10. LifeLessOrdinary - March 14, 2009

Star Trek Eggo’s? What’s next, Spock Presents Playtex Tampons?

11. Holger - March 14, 2009

This 60s Sugar Smacks box is cool. Had I already been born in the 60s I’m sure I’d have pestered my parents about bringing a pack home each time they went to the supermarket.

12. trekker77 - March 14, 2009

sorry … i gotta say it … i get it that this is all about Paramount trying to retrieve its colossal investment on Trek ’09 … but, something about seeing this movie plastered across our daily lives, countless billboards, barbies, colognes, frakkin’ eggos, … it’s just … i dunno, a little gross. Look, I’m not a hater, so don’t take this wrong, it’s just … anybody remember Jar Jar underwear for kids? They still sell that sh*t at the 99 cents store here in L.A. They’ve got a landfill specially made for Taco Bell tie-in Phantom Menace cups that will be with us the rest of grand-children’s children’s lives. J.J., can’t wait for your movie man, but all this merchandising … i’m out.

13. Carlo A. Flores - March 14, 2009

I think this is the first good image showing the bussards completely lit. I miss the red, the blue will take some getting used to.

14. pacimage - March 14, 2009

I vividly remember the First Contact cereal promo! I picked up a box of “Bran Frakes”… there was a beard hair in every bowl. Yuck!

15. jotin - March 14, 2009

Hey, as long as people know, Its all good cause i have some friends that didnt even know the new movie was out! Btw, I asked a question in another post but it never got answered. I was wondering why every image I saw of the Enterprise view screen, it looked like the image on the screen was blurred and almost as if you were supposed to ware 3D glasses to see the image right. Did I miss something along the way?

16. EFFeX - March 14, 2009

#12, I suppose you’d rather the movie go unnoticed and be a failure?

I’m sure film quality and storyline is important and all, but if they can’t get anyone in the seats to see the movie, it’s a failure.

I’m all for seeing Star Trek succeed, bring it on, who would have thought we’d be seeing Trek-hype like this in 2009?

17. Selor - March 14, 2009

Damn… ^^ Hope that we get those to old Europe

18. George - March 14, 2009

BTW, did anyone notice that’s a much better shot of the Enterprise on the box then the studio put out a month ago

19. trekker77 - March 14, 2009

# 16. “I suppose you’d rather the movie go unnoticed and be a failure?”

Yeah. That’s what i meant. And I guess what you mean is that audiences aren’t smart enough to go see Star Trek based on good reviews and word of mouth … they need extra coaxing through their morning (artificially flavored) waffles. Ever see Wall-E?

20. trekbill - March 14, 2009

Merchandising is half the fun. I can’t wait to start bugging my wife while I look for Star Trek Eggos in all the supermarkets in town.

21. rm10019 - March 14, 2009

Fun! Bzzt.

22. naHQun - March 14, 2009

YES!!! This is exactly what I’ve been waiting to here! I can’t wait to buy boxes & boxes of cereal to “collect them all” (and we don’t even know what ‘all’ is!).

23. Rhett Coates - March 14, 2009

Heck, Paramount ought to “Get Right, With Raisin Bran!” (LOL)

24. Holger - March 14, 2009

12: But this doesn’t apply to these Kellogg’s products here. You eat the cereal and keep the Star Trek item. That’s all.

25. LordCheeseCakeBreath - March 14, 2009

Man. Why did they have to make the buzzards blue Just to match the deflector I bet. What a dumb reason if I’m right.

26. Rick Moyer - March 14, 2009

You know, I’ve dreamed about the day that I could walk through the grocery store and see Spock, Kirk, the Enterprise on boxes and stuff.

As I have heard before…. Star Trek is cool again.

Of course I don’t ever think it lost it’s coolness.

I want the Enterprise on a Diet Pepsi can. :)

27. Dr. Image - March 14, 2009

I like the blue bussards, but I’d have like to have seen a gold TMP-ish deflector dish, to provide some variation.
Red bussards would have looked cheap.

Love the computer behind Spock.
When I think computer, I still think something like THAT.
(Old fart that I am.)

Steggos.

28. tom8868 - March 14, 2009

Will esuranse insure the Enterprise from damage caused by ailen attacks?

29. Viking - March 14, 2009

Ye gods – that computer behind Spock looks like the old NCR Century 200 mainframe we used in college! (OK, I’m dating myself.)

30. Capt Mike Of The Terran Empire - March 14, 2009

As a hard core Trek fan since 1975 i think this is fantastic. This is what Trek Needs to get back into the mainstream. If this Movie is a smash hit then we will see more Trek. if it is a bomb then Trek is done and no more Movies for us to talk about that are new. I for one am very excited and I have no doubt that Gene Roddenberry would greatly approve of the marketing and merchendising of Trek. As long as the Movie has a great story and follows the Human condition and I think this one will more then be that. So to all of the nay sayers. To the Agoniser booth for at least 24 hours.

31. Holger - March 14, 2009

30: I had assumed this here was about cornflakes, not about the notorious questions…

32. ucdom - March 14, 2009

Can’t help but notice the little disclaimer – “Actual design may vary”

What, you mean it might look like the TOS refit Enterprise?

;-)

33. Mikey M - March 14, 2009

I want them to market those new uniforms and some new collector glasses would be great. Like the glass Batman and Flintstones ones they used to have at McDonalds years ago? They never come out with anything good like that anymore.

34. Capt Mike Of The Terran Empire - March 14, 2009

#31: I had assumed this here was about cornflakes, not about the notorious questions… ( Well. It could have been. But I was Expanding a bit.)

35. LifeLessOrdinary - March 14, 2009

#16 – If you truly believe a box of Eggo’s is an enticement to see the new movie, seek professional counseling.

36. William Kirk - March 14, 2009

First image, where the ship looks enjoyable.

37. section9 - March 14, 2009

To the Purists:

It’s Paramount’s $150 Million Dollars, not YOUR $150 Million Dollars. If they want to put out “Tiberius” Trojan Super Sensitive Maximus Mirror Universe Condoms, it’s their right to do so.

38. THX-1138-Star Trek: Timmy! - March 14, 2009

I have to say, you guys are a hoot.

“Not enough Star Trek.” “The public doesn’t know anything about StarTrek.” “Trek never get’s any publicity.”

And when a big ad push comes along, it’s “It’s getting over-exposed.” “This stuff looks like crap.” “Nobody is going to want to see Star Trek because of an Eggo promotion.”

Man, some of you sound like twits.

39. Anthony Pascale - March 14, 2009

OK lets stop with the berating with eachother ok, and no more name calling (THX looking at you).

Obviously having star trek get the modern big budget tentpole treatment is a new thing, and for some, it is hard to deal with. I understand that.

However, retail marketing is a reality today. As noted in our recent ‘6th grader’ article, there is work to be done with the youngins and likely their moms. These people do not visit sites like this or AICN or even read Entertainment Tonight. for millions of people things like Star Trek showing up on their cereal boxes or the Super Bowl commercial will be the few times they are exposed to it and it all gets the message across there is a new big Star Trek movie coming. I can’t see how that is a bad thing for anyone who wants this movie to succeed as that will kick off more Trek to come in the future.And from the current poll and vast majority of comments, I think most Trekkies get that. Plus, of course for collectors, this is yet another bonanza of stuff to enjoy.

I also think that it is interesting that Kellogg’s chose Star Trek and not Wolverine or Terminator is their first movie of the summer. Last summer they did two movies, Indiana Jones and Kung Fu Panda.

40. Dr. Image - March 14, 2009

Yes, we should relish all this cool Trek publicity- overdue!

41. jeffery wright - March 14, 2009

i’m glad that spock was wearing his helpful name tag for that box art…

when i was a kid, i was jazzed about getting a spock halloween costume

until i opened the box…

the ‘uniform’ turned out to be a generic smock with the star trek logo and the name SPOCK in big letters!

my innocence was lost that day… though the mask part looked pretty good.

42. NoRez - March 14, 2009

Let’s just hope there are no bongs on the Enterprise… or cameras.

43. AdmNaismith - March 14, 2009

What, not Delta-shapped waffles? You can try harder, Kellogg’s.

44. stephen - March 14, 2009

Hi, maybe you guys can help on this one.

About 20 years ago, General Mills had a TNG promotion in which first prize would be to appear as an extra on an episode of The Next Generation. I sent in about 20 entries and got a plastic model Enterprise as a prize. But I didn’t think to inquire of them, who won the top prize? And by the time I called them and asked, they didn’t have the information any more.

Somebody thought the episode might have been “We’ll Always Have Paris”. But that’s all I know. Would anybody else know? Maybe I should ask Wil Wheaton? Who else could I ask?

Thanks.

45. Sir Martman - March 14, 2009

Hey the ST:TFB plate looks neat

:o)

46. RTC - March 14, 2009

Hey, those who worry that JJ isn’t honoring canon … notice that the original Spock on the front of the old Sugar Smacks box is wearing his Starfleet emblem on his *right* side — same as Quinto-Spock in trailer #2!

; )

47. Will_H - March 14, 2009

Its a big movie, I would be surprised if they didnt market the crap out of it. I dont care either way, though, as long as the movie’s good, they can market it however they want. My only fear is that this would be a Star Wars situation where they bring back something just to sell stuff for it. I dont think that’s the case here, people would never go out and buy star trek merch the same way they do star wars, which I actually think is one of the things that makes trek more legit.

48. trekker77 - March 14, 2009

#35 Actually, it’s Paramount who believes a box of Eggo’s is an enticement to see the new movie. And between the two of you, they’re right.

Maybe they should bring back the IDIC while they’re at it. Oh, wait a minute … didn’t Nimoy refuse to wear it?

49. Roadblock - March 14, 2009

#35 – The Eggos are not an enticement to see the movie, they’re merely a good, nay, GREAT way to inform people about it – if you had been reading, you may have picked up that subtle point. The product tie-ins serve one primary function: advertising. Someone may not see the trailer on TV, but they do have to purchase food at some point during the next two months. And this is where they’ll pick up their usual box of waffles and think to themselves : “Huh. That looks interesting.”

The reverse, though, is true – the movie is an enticement to buy the Eggos. That’s what Kellogg’s is counting on — the shmucks like us who love Star Trek so much that we simply must buy every tie-in we can get our hands on. :P I’m not disparaging anyone, as this is what I’ll be doing once something interesting pops up in the aisles of my nearest Toronto food grocer.

#12 – Don’t worry. The merchandizing is not at TPM, or even, god forbid what the invocation would imply, “Hulk” levels. Hell, I was disappointed we weren’t getting full-on “Eggos Shaped Like Sulu.” I won’t be happy — errr, I mean, cautious, until I’m eating candy pieces out of Eric Bana’s head.

50. Roadblock - March 14, 2009

#38 — THX: YOU, sir, are the hoot — but only because you’re bang on. :)

51. SciFiMetalGirl - March 14, 2009

I can’t wait to see how the “3-D” looks like on the plate! Should be rather cool, I think!

I am saving up my Eggo Tokens already!

52. Allister gourlay - March 14, 2009

9. trekbill
i also got that Cheerios promo- although i live in the UK – my cousin sent me the poster (the same pic that Picard has in his ready room) which i still have on my studio wall framed! and a small detailed model of the 1701D 3 inches long which he sent away for me!
Love those promos!

53. Carlg - March 14, 2009

Bring on the hype! :D

Seriously, I think it’s great that they’re really pushing this movie the way they are. Trek deserves to be the “water-cooler” movie that everyone talks about, not the “it’s only for nerds” movie.

When’s the last tim Trek got this kind of press, anyways? First Contact? I distinctly remeber First Contact Rice Krispies with the Enterprise-E on the front…

54. Mike Ten - March 14, 2009

Kellogs missed a golden opportunity. The could have made eggos that looked like the Enterprise. Haven’t quite worked out how they would fit in a toaster with the nacelles hanging off the eggo saucer section…

55. Kev-1 - March 14, 2009

That 60’s box was for the UK only, I believe.

56. 4 8 15 16 23 42 - March 14, 2009

I feel a lot better about this than the Burger King promo scheme….

57. SupremeDalekOnTheBridge - March 14, 2009

Will these be part of an International promotion? I don’t remember seeing many Indy IV food products in Ireland last year…

58. Decker Unit - March 14, 2009

They should have called them “Sugar Spocks”, “Part of a logical breakfast”

Then they could have had:

Kirkie Crisp
Sulu Flakes (oh my)
Scotty-O’s
Sugar Frosted Chekov’s
Tribble Puffs
Coco Khan’s

59. Weerd1 - March 14, 2009

My daughter needs waffles.

60. USS TRINOMA - NCC-0278 - March 14, 2009

39. Anthony, I believe the reason why they choose Star Trek over Terminator and Wolverine is because Star Trek is very much a family oriented movie. I personally think breakfast is a family tradition and to see Kellogg’s choose Treminator, as a marketing choice, would be a disaster.

61. USS TRINOMA - NCC-0278 - March 14, 2009

39. Sorry for the wrong spelling.

62. Anthony Pascale - March 14, 2009

Trinoma
while that is true to an extent, all three films will likely end up as pg13, so none could be considered ‘family films’ and in fact there are two genuine family films coming out in May, Up and Night at the Museum 2. I still contend that it is significant that Kellogg’s is going with Trek. Just like Trek will be one of the few films to get IMAXed this summer. I suspect quite a few will get the Burger King and McDonald’s treaments as they run through promotions pretty quickly.

Bottom line is that Trek is getting the top shelf promo treatment this time. In the end it is likely to be bigger then even TMP, which so far is the biggest promo and merch campaign of any Trek film. Trek is being treated like Transformers, Star Wars and other big tentpoles…something that would have seemed impossible just a few years ago.

This means that in April/May you will be exposed to Star Trek in book stores, comic stores, grocery stores, on TV (partners also run their own commercials in addition to Paramount), outdoor, online, etc. Hopefully the movie is worth the hype, but by May 8th every mainstream movie goer worldwide should be aware their is a big new Star Trek movie. Whereas I have talked to some people who think that the last Star Trek film was First Contact…Nem was probably the worst promoted Trek film and possibly worst promoted ‘action film’ of all time.

63. Chadwick - March 14, 2009

It was only a matter of time. I remember when First Contact came out and was branded all over Kellogs products. It was on a kellogs box that I first saw what the new Enterprise E looked like! There were also the TOS crew and Enterprise on some boxes as well, so Trek was using this opportunity not just to promote First Contact but other trek as well. This is great for the average joe, but I don’t eat this crap.

I have switched to organics, low sugar, low sodium for about 80% of the food I eat and I feel 10 times better for it! Kellogs and all the “name brands” are FULL OF CRAP! These companies trick you into eating this crap, OOOO look Star Trek on the box, I want to eat this! No organics don’t taste like cardboard, and it does not mean I don’t enjoy life and food, I eat cheese cake and cinnamon buns and all that junk just not every day, every week, or every month for that matter. You would have to hold a gun to my head to make me eat a kellogs , general mills, or pillsbury product, yuck! I wish people would do research on the food they eat and not fall victim to the status quo.

I wish EVERYONE would eat better, but whatever, not going to preach, eat what you want, just keep smiling and be happy :D T-54 Days!!!!!!!!!!!

64. Tahni - March 14, 2009

Wow, this is getting ridiculous… :P But I want cereal now.

65. Michael Broadhead - March 14, 2009

What kid wants a plate? I mean, really? If they want kids to be interested in this movie, the prize should be a communicator, tricorder, phaser, model of the enterprise… You know, something they can PLAY with…

How many kids are gonna say “Hey mom, look, let’s buy another so I can get this plate!”

Ideally there should be two options, one geared more towards boys, and the other girls (maybe they would be interested in Uhura’s earpiece!)

66. Locke for President - March 14, 2009

Just saw a chasity belt for sale at a local retailer. It had a Star Trek promo on the packaging.

With the tag line, “Where No Man Has Gone Before.”

67. Valar1 - March 14, 2009

Oh man, I have waited for this level of Trek mainstream saturation all my freakin life, I say bring it on!!!

68. AJ - March 14, 2009

thorsten:

Ha-ha! Nice “Sugar Smacks” box!

thorsten?

That’s NOT you?

“I dare you to do better.” LOL

69. Izbot - March 14, 2009

Every Trekfan knows space energy comes from Sugar Smacks. It’s canonical.

70. fred - March 14, 2009

Back in 1979-1980, Cheerios featured ST:TMP photo cards on the back of the boxes. I came to hate that cereal while eating so much just to get the cards! I’ll scan them in and feature them on my blog next time.

71. Resident nEvil - March 14, 2009

“What’s the problem, Scotty?”

Well, sir, it’s these Sugar Smacks. The time travels drained ‘em!”

72. Jeff C - March 14, 2009

I still have a Happy meal box or two from when Star Trek: The Motion Picture came out 30 years ago–and a Cheerios box that had pictures of the Enterprise D on it from when Next Gen came out 22 years ago. I honestly don’t know why I held on to them all this time–but there they are, with a number of other cardboard box art or toy inserts that have been collected over time.

It is like Time Travel to look at them.

73. AJ - March 14, 2009

Perhaps “Spock Prime” could do the “All-Bran” box.

“ALL BRAN: FIRE EVERYTHING!”

74. Ralph F - March 14, 2009

#18 –

Y’know, had that been the first shot of the ENTERPRISE I saw, I may not have been so put off by the design.

75. buddykarl - March 14, 2009

Look closely at the zoomed image of the Big-E on the front of the Eggo package….closer…yep, with the bussards glowing, I swear that looks eerily similar to Jar Jar Binks! Meesa coming at yousa at warp 9!

76. LoyalStarTrekFan - March 14, 2009

This is good news. It’s nice to see Star Trek advertised to the mainstream.

77. USS TRINOMA - NCC-0278 - March 14, 2009

62. I see your point, Anthony. With Kellogg’s and Burger King partnering with Star Trek, Paramount’s marketing arm is going all out to reach the mainstream and is determined to make a big box office splash. The studio’s decision to move the opening date from winter 2008 to summer 2009 was its biggest gamble I believe. They really wanted to transform this “cult” franchise to a “mainstream” franchise. And a very profitable one, too! For a 150 million dollar picture, they expect at least a conservative total of 300 million dollars U.S. and worldwide movie receipts, and another 50 million dollars in merchandising. If those goals are met, I can see an expanded fan base, attendance increase in all Star Trek conventions way up, movie sequels galore (if two more sequels were made in this same intense passion and are successful, we are talking about at least 1 billion dollars generated by JJ Abram’s Trek) and a possible TV series by CBS. Now that’s a stimulus package!!!

78. JusticeBoy - March 14, 2009

All fine & good…

Now where is my marshmelon dispenser?

79. Iowagirl - March 14, 2009

The 60’s box was cool. As regards the new Kellog’s products, I’m glad there’s still “Kölln” bran over here in Germany. :D

80. trekker77 - March 14, 2009

#35 – “The Eggos are not an enticement to see the movie, they’re merely a good, nay, GREAT way to inform people about it.”

Nay? OK Shakespeare. How’s your job going at Kellogs?

81. SChaos1701 - March 15, 2009

37

I would so buy those and use them. :-P

82. ucdom - March 15, 2009

Come on!!!!!!!

READY-TREK (maybe Brit oriented?)

How about Kirk’s Oats (sown all round the galaxy)?

For anyone who wishes to work on this further: http://en.wikipedia.org/wiki/List_of_breakfast_cereals

#73 – LMAO

83. Holger - March 15, 2009

62: “there are two genuine family films coming out in May, Up and Night at the Museum 2.”

What? They’re remaking Russ Meyer’s Up! as a family film? Hollywood has gone far enough now!
;-)

84. Liz - March 15, 2009

Finally! Somthing I’d actually buy. Kellogg’s is a good company. Responsibe. Plus, Eggos are tasty. Might just get the plate. How Fun!

85. Refugee of Quark's - March 15, 2009

Kellogg’s doesn’t need Michael Phellps?

Funny, I just decided that I don’t need to buy sugar food and pay extra for a plastic plate that happens to have the Enterprise on it.

86. John Tenuto - March 15, 2009

Hello,

You want an example of diversity? It is somewhere between #84’s enthusiasm and #85’s opinion!

87. Oregon Trek Geek - March 15, 2009

13 – I know just what you mean. I wish they could have left the red/orange rotating glow on the warp nacelles.

I’m thinking it might be really wise of them to write in a major “refit” between Trek 11 and Trek 12 to rectify some of fan’s concerns over the ship. Overall, mostly, I like the ship, but fix that secondary hull and bring back the glow on the nacelles!

Kirk and crew can pick up the refit Enterprise out of space dock at the beginning of ST12, spend 30 seconds mentioning the refit, and off they go. Everybody happy. Ok, more people happy. :)

88. Christine - March 15, 2009

I want that plate. xD It looks awesome. Maybe I’ll ask my dad to pick up some Eggo’s next time he goes to the store. ;D

Great that the word’s getting out. This is going to be HUGE once May 8th comes!!!

89. V - March 15, 2009

Anyone remember the Star Trek Official Fan Club Magazine (that later became the Star Trek Communicator magazine)? Half of that rag of mechandising. It’s always been about the mechandising. Even Gene Roddenberry himself knew it. I LOVE the fact we’re getting to see Trek on the grocery shelves and in commercials for fast food.

Trek is reemerging into the cultural consciousness, and it’s about time. I loved it when Trek was the end-all, be-all of pop culture in the mid-80s into the early 90s. Those were grand times, and I hope the new movie will usher in more of it.

90. Anthony Thompson - March 15, 2009

12. Trekker77

You wouldn’t happen to have the GPS coordinates for that Phantom Menace cup landfill, would you? : )

91. Shatner_Fan_Prime - March 15, 2009

The “Countdown” continues!

http://www.aintitcool.com/node/40444

92. Eric G - March 15, 2009

I bought about 5 or 6 of these on ebay from a fellow in canada years ago.

Galoob/General Mills, 1987 TNG, Enterprise with Detachable Saucer w/ decals.

http://www.startrekgoodies.com/pics/Promo/PR044.jpg

93. Jovan - March 15, 2009

#11: Me too. I think they should bring back that exact box, keep the same font but change it to the modern “Honey Smacks.” The retro-Trek enthusiasts like me would buy them up like crazy.

94. Mark T. - March 15, 2009

Prune juice and Frosted Flakes:

‘Warrior’s food!’

95. Kathryn Janeway - March 15, 2009

This is such yummy news! But can you tell us if these new products are also going to be distributed in Canada or is it just a US promotion?

96. Fleet Captain Kor'Tar - March 15, 2009

I went to Wally-World tonight after seeing this article and looked for the Eggos with the promotion on them , but alas , none were in stock yet . I’ll have to try again later . The plate shall be mine I tells ya!!

97. screaming satellite - March 16, 2009

70 – hey fred how did you get that past your step dad? id have thought hed have torn the boxes up as soon as he saw trek was on them out of sheer spite and hatred…

man i hoped you went all christian bale on him and kicked his f**king ass later on when you got older…please tell me you did dude

98. Chris H - March 16, 2009

Wow – the Sugar Smacks box! I think we had that on the shelves in the UK shortly after TOS s1 was first aired on BBC1, so that would have been 1969/1970 I reckon; they had a giveaway badge inside – I think there was a set of three (Kirk, Spock and McCpy obviously) but maybe there were others. Probably explains my dental problems in later years………………

99. Chris H - March 16, 2009

37: “Tiberius” Trojan Super Sensitive Maximus Mirror Universe Condoms

39: Obviously having star trek get the modern big budget tentpole treatment

Nice juxtaposition lol!

100. Cheeba - September 10, 2009

I want Spock’s Sugar Smacks ;) ;) ;)

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