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Star Trek Gala World Premiere To Be In Australia April 7th – Kicks Off World Tour March 19, 2009

by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , trackback

In the first week of May, JJ Abrams new Star Trek movie is set to be the first truly global opening for a Trek film, and to push that point, the film is going to get a series of star-studded gala premieres across the globe, with the first on April 7th in Sydney Australia. Paramount has just released the first details on their plans, see below for more information.

 

Star Trek World Tour kicks off in Australia
Paramount Pictures Australia sent out a release on Thursday night (their Friday afternoon) announcing that Paramount will be holding the gala world premiere for Star Trek at the famous Sydney Opera House in Sydney, Australia on Tuesday April 7th. In attendance will be director JJ Abrams who will be joined by Chris Pine (Kirk) and Zachary Quinto (Spock) along with Australian Eric Bana (Nero) and New Zealander Karl Urban (McCoy).

According to the release, there will be 1,600 invited guests which will include "tastemakers in art, design, entertainment, fashion, media and politics." The April 7th premiere of Star Trek marks only the third occasion that a film has debuted at Sydney Opera House and the first time a film has premiered in the Concert Hall at the acclaimed venue.

In a statement, Mike Selwyn, Managing Director of Paramount Pictures Australia., said:

Not only are we honored to have J.J. Abrams and the cast here in Sydney for the World Premiere of the stunning new Star Trek, we are also very excited to present this event at one of Australia’s—and the world’s—most famous locations, Sydney Opera House.

Star Trek will open to the general public in Australia on Thursday May 7th.


Star Trek’s first stop – the Sydney Opera House

And Sydney is just the beginning of the world tour for Abrams and his new Star Trek. According to the release, there will be additional international gala premieres in Austria, Belgium, France, Germany, Japan, Korea, Netherlands, New Zealand, Russia, Spain and the UK. The mix of Star Trek stars for each event is likely to vary. Of course there will also be a big gala premiere in Los Angeles, but with this impressive schedule, it is clear that Paramount is determined to turn Star Trek into a much bigger global phenomenon. TrekMovie will report on additional details for the tour as they are made available. We will also do our best to bring reports from each location, starting with Australia.

A global Trek premiere
This Star Trek movie is the first of the franchise to get a global premiere, opening in dozens of countries the same week. The first public premieres begin on May 6th in the few countries that premiere films on Wednesdays (Belgium, France and parts of Switzerland). A number of other countries will open the film on Thursday the 7th, including Germany, Korea, Australia, Argentina and others. Most of the rest of the world (including the USA, Canada, and the UK) get the film on Friday the 8th, with a handful of countries getting openings later in May and June. A full list is available at the official site

What about Vulcan Canada?
In case you missed our earlier update, the town of Vulcan (Alberta, Canada) has not been forgotten. Paramount has contacted TrekMovie to say that even though Vulcan is not going to get its wish to be the site of the gala world premiere, they are still trying to do something for the Vuclans. Paramount and city officials are working out logistics for the small town with the Trek name (and no actual movie theater). TrekMovie will provide an update soon.

Sort by:   newest | oldest | most voted
March 19, 2009 11:17 pm

“[T]astemakers in art, design, entertainment, fashion, media and politics.” So, no fans, then? Hopefully the UK one will let us in!

Devon Richards
March 19, 2009 11:22 pm

Vulcan has no movie theater?

McCoy
March 19, 2009 11:23 pm

LOL…

Hmmm. So how do American Trek fans feel about this film going to Australia before their local theater. All the little details will be known 4 weeks before American fans get to experience it.

So this film is not only “not for Trek fans” but also not really for Americans? Paramount wouldn’t do this unless they thought this strategy was the best way to bring home the dollars.

March 19, 2009 11:24 pm

I think this is great! I wish Gene was still around to see this!

March 19, 2009 11:28 pm

So is there any way for lowly fans to squeeze into one of these events??

Steven PDX
March 19, 2009 11:32 pm

@4 Totally agree.

Look at this amount of activity for Star Trek–and compare it to past movie releases. I haven’t seen Paramount put so much effort (and money) into Trek in a long time. Say what you like about this sea change in Star Trek direction, but you can’t argue with the fact that Paramount is serious about making this a success.

And that bodes very well for Star Trek’s future.

I’m a die-hard fan and I’m thrilled at what is going on!

Ensign RedShirt
March 19, 2009 11:35 pm

Very, very cool. The studio is clearly doing everything they can to get this to work. Paramount hasn’t paid this much attention to a Trek theatrical release since TMP.

March 19, 2009 11:37 pm

Two hours by train.

I’m getting into the screening. I don’t care if I have to do some MI3-style antics with a latex mask, I’m getting into this screening.

Spot the cat
March 19, 2009 11:41 pm
I am finding it hard to believe that Paramount is really really doing all this. If you told me in 2005 after ENT was cancelled that this kind of thing was going to happen in just four years (huge budget movie with the director and stars getting the corporate jet to do a world gala tour starting at the Opera House)….well I would have told you that you should lay off the weed. I hope this pays off. I can’t wait for it to come to my neck of the woods, but i am not expecting my small town to… Read more »
SirMartman
March 19, 2009 11:42 pm

HOLY CRAP,,,

The gala world premiere of ST : TFB is just a jump hop and a skip from little old NZ !!

Mr Nimoy please send me tickets,,and travel,,and somewhere to stay,,,and maybe a beer,,,and,,,and,,,and,,,

March 19, 2009 11:43 pm
#3- It isn’t a public showing, so no we won’t know the little details other than what the people who attended reveal about the movie; and I am sure Anthony won’t let them go unreported anyway. And why not in Australia? The world does not revolve around America, and the international audience has as much right to see it as you do. Besides, the US gets hundreds of conventions per year; most of the prize give-aways on this site are for Americans only, and the fact that most Star Trek episodes available to watch online are America-specific as well is… Read more »
Jordan
March 19, 2009 11:53 pm

I hope they do something for Vulcan. I live close.

AJ
March 19, 2009 11:59 pm

This is the best possible news. High marks for the marketing spend overseas.

And they’re making it fun.

Godspeed.

De_Beckett
March 20, 2009 12:00 am

Aw man, I wish us folks down in South Africa would get a gala premiere :(
Star Trek is opening here on 8 May too

Kirk Spock McCoy
March 20, 2009 12:08 am

Honestly, I worry about the SPOILERS that will come from these events.

Starting in April, it may be time to take a break from entertainment news genre sites to avoid any spoilage of the new Star Trek film.

But I look forward to catching up after May 8th!

Brendan
March 20, 2009 12:09 am

This is just down the road from me. And the chances of my being able to even be a screaming fan boy on the red carpet… Probably very good. Methinks a sick day may be in order ;)

March 20, 2009 12:53 am

You think we’ll have a shakey bootlegg from the sydney show, lol.

Gen
March 20, 2009 1:01 am

i love how ireland is not even on the list of eu countries. lol

MattTheTrekkie
March 20, 2009 1:05 am

Oh wow :D that is pretty dang cool. Sydney Opera House?! awesome :) I really do like the treatment this movie is being given ;) It will be interesting to see how the world takes the whole new Star Trek thing.

Bramblett
March 20, 2009 1:07 am

April 7th?

The Last Maquis
March 20, 2009 1:16 am

Sydney Australia? that’s kinda Gala, not Premiering here 1st, but what ev’s.

SirMartman
March 20, 2009 1:28 am

Im STILL spoiler free,,, I really dont know much about ST:TFB ,,besides what Ive seen on the trailer.

:o)

March 20, 2009 1:34 am

AUSTRIA?!?!?! WHERE?! Oo
Sorry for the caps, but that is HIGHLY unusual for Hollywood to come to Austria.. oO
Anthony, if you have info on that I’d be grateful.. ;)

Mikey boy
March 20, 2009 2:19 am

#3

Aaaah diddums, so Americans don’t het the premiere first, how will you cope?!! Get real, this is a global industry and Paramounts plans show just how seriouslt they are taking this movie.Trek is a GLOBAL phenomenon not just an American one so stop bitching and enjoy the movie when you see it!!

Commodore Redshirt
March 20, 2009 2:33 am

I think the Sydney Opera House is the most old-school TREK looking building on Earth!
Great choice!
Wish I could be down there for the show… alas I’ll be in line (standing in the rain I bet) here in Seattle…

Adam (did I mention I am from Sydney)
March 20, 2009 2:34 am
I’ve been a devoted Star Trek fan my whole life and I also happen to be Australian. Maybe people should stop and think about the message that Star Trek represents – global unity etc. I wonder if any of you actually realise how many “Hollywood” movies are actually made in Australia or even outside of the U.S.??? Anyway, I have a friend that works in marketing for Paramount Australia who has been promising me for ages that she can get me 2 tickets to the premiere. If there are any lovely ladies out there who would like to trek down-under… Read more »
March 20, 2009 2:35 am
This is the first news that makes me feel that Paramount has genuinely high hopes for the film and a real confidence in it … Moving it to summer was hailed in the party line as some kind emblem of high-confidence, but I never swallowed that one (like many folks, I took it as a sign that the film is simply more “summer blockbuster” in style and substance). This, on the other hand … I can’t find a way to be cynical about Paramount’s motives. This really means Paramount likes it, and that’s cool. Still doesn’t mean _I_ will like… Read more »
oztrek
March 20, 2009 2:38 am

Struth! The world premiere on our home turf… now that’s what I’m talking about. Fair dinkum, I’m as happy as a wombat in a paddock.

Perhaps we will start calling JJ the Wizard of Oz ;)

(ps for the uninitiated we Australians often refer to Australia as Oz)

March 20, 2009 2:57 am

Thanks for the update Anthony, its going to be hard to resist all the great spoilers here on the 7th. Hey I heard a rumor Bob Orci was going to have a screening at his place. I’ll bring the Romulan Ale and Klingon Blood Wine (kidding of course). I still do have a couple six packs left if your ever in Vegas.

KevinA Melbourne Australia
March 20, 2009 3:09 am

OH MY GOD!

me
March 20, 2009 3:24 am
“I wonder if any of you actually realise how many “Hollywood” movies are actually made in Australia or even outside of the U.S.???” Yeah, Australia really deserves it. I think even Abrams already produced in Australia. And is there any better place than the Opera House to start with? No American, no theatre in the whole world could compete with that building as a starting point! And I don’t think there will be a huuge spoiler danger, since these premiers aren’t for the general audience, but probably for VIPs. It’s very good to see that the old-school thinking “only the… Read more »
tauntme
March 20, 2009 3:28 am

The Opera House is a really beautiful place for the world premiere.

Dyson Sphere
March 20, 2009 3:30 am

Cool, May 7th !!! No gala needed for Greece, here it just wouldn’t work. . . .

Konar
March 20, 2009 3:55 am

#28
I’m no lady but I’ll wear a wig.

March 20, 2009 3:56 am

FYI , I just contacted Universal Netherlands (distributor of Star Trek in the Netherlands) and they said there was no word yet wether the tour came to the Netherlands as well.

Selor
March 20, 2009 3:56 am

Wait… April 7th is right? Didn’t know that World Premieres are held so much earlier than the actuall release Oo

The Quickening
March 20, 2009 4:07 am

3

I think Paramount’s direction here is accurate. TREK films do not do well internationally. With a budget of 140 million or there about, this film must do well in that market or you can kiss the franchise goodbye right from the start.

trekkie
March 20, 2009 4:12 am

#38
Usually that’s impossible, but Star Trek XI is ready since christmas, so they have the advantage that they can choose any date, because they already have a full film.

DIGINON
March 20, 2009 4:24 am

I just entered into a contest to win 2 tickets for the German premiere. That will supposedly be on April 19.
Actually, I wasn’t planning on watching the movie in German because I don’t like the dubbing (all movies are dubbed into German here). But it’s almost 3 weeks before the official start so if I win I may actually go :-)

C.S. Lewis
March 20, 2009 4:26 am

“tastemakers in art, design, entertainment, fashion, media and politics.”

No, thank you dearest Paramount Pictures Corp, div. Viacom Corp., ticker symbol (VIA etc),1515 Broadway, New York, NY, and purveyor of moral rot.

Excepting those poor souls that derive their (somewhat pathetic) identity from attempting to live the Star Trek business model as a form of religious devotion, John Q Public will be happy to judge this enterprise on its own merits.

As for those poor souls under the influence of Hollywood, Lord have mercy!

Sincerely,
C.S. Lewis

RTC
March 20, 2009 4:30 am

Anthony, any chance you’ll get an invite to Sydney? Or is it closed to the media?

March 20, 2009 4:41 am

Hopefully my press pass has enough oomph to get me into the UK one.

SRDS
March 20, 2009 4:52 am
This all sounds great, but I wish they were doing more with the movie here. So we had a big trailer come out, woohoo. We had a Superbowl spot, woohoo. Since all of that and one tv commercial with Heroes, I haven’t seen a thing lately even hinting of a Star Trek movie. No commercials, no posters, no advertisements, NADDA! You’d think they’d be marketing this thing pretty heavily if they want a good turnout here, and you’d think they’d be venturing into new areas more popular to youth like music videos and blogs. Nothing so far to date, though.
Selor
March 20, 2009 4:53 am

Does anyone know what the hell #42 is talking about?

number6
March 20, 2009 4:55 am

Egads!! This film better be good!!

Alf, in pog form
March 20, 2009 5:00 am

And why not have the premier here in Oz? After all, the Opera House does look like fifty percent of the alien foreheads from TNG.

USS TRINOMA NCC-0278
March 20, 2009 5:00 am

WIth today’s technology, we will get a bootleg copy on April 9th! lol. Paramount is in some serious business of elevating Star Trek to become a “mainstream” franchise. Or better yet, they are gambling that this movie will be like ID4. May Star Trek break a billion at the worldwide box office! SO SAY WE ALL!!!

4 8 15 16 23 42
March 20, 2009 5:05 am

Alright, I’ve answered the poll, where do I go to get me Star Trek logo tattoo and free ticket to Sydney to see the premiere? I mean, as long as I can choose where to put the tattoo and how large it is — I’d just put it on a patch of skin 1″ square on my calf — that would be an awesome deal! I’d love to visit Sydney anyway, and I do so love that Opera house.

wpDiscuz
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