Marketing/Promotion,Star Trek (2009 film) , trackback
In the first week of May, JJ Abrams new Star Trek movie is set to be the first truly global opening for a Trek film, and to push that point, the film is going to get a series of star-studded gala premieres across the globe, with the first on April 7th in Sydney Australia. Paramount has just released the first details on their plans, see below for more information.
Star Trek World Tour kicks off in Australia
Paramount Pictures Australia sent out a release on Thursday night (their Friday afternoon) announcing that Paramount will be holding the gala world premiere for Star Trek at the famous Sydney Opera House in Sydney, Australia on Tuesday April 7th. In attendance will be director JJ Abrams who will be joined by Chris Pine (Kirk) and Zachary Quinto (Spock) along with Australian Eric Bana (Nero) and New Zealander Karl Urban (McCoy).
According to the release, there will be 1,600 invited guests which will include "tastemakers in art, design, entertainment, fashion, media and politics." The April 7th premiere of Star Trek marks only the third occasion that a film has debuted at Sydney Opera House and the first time a film has premiered in the Concert Hall at the acclaimed venue.
In a statement, Mike Selwyn, Managing Director of Paramount Pictures Australia., said:
Not only are we honored to have J.J. Abrams and the cast here in Sydney for the World Premiere of the stunning new Star Trek, we are also very excited to present this event at one of Australia’s—and the world’s—most famous locations, Sydney Opera House.
Star Trek will open to the general public in Australia on Thursday May 7th.
Star Trek’s first stop – the Sydney Opera House
And Sydney is just the beginning of the world tour for Abrams and his new Star Trek. According to the release, there will be additional international gala premieres in Austria, Belgium, France, Germany, Japan, Korea, Netherlands, New Zealand, Russia, Spain and the UK. The mix of Star Trek stars for each event is likely to vary. Of course there will also be a big gala premiere in Los Angeles, but with this impressive schedule, it is clear that Paramount is determined to turn Star Trek into a much bigger global phenomenon. TrekMovie will report on additional details for the tour as they are made available. We will also do our best to bring reports from each location, starting with Australia.
A global Trek premiere
This Star Trek movie is the first of the franchise to get a global premiere, opening in dozens of countries the same week. The first public premieres begin on May 6th in the few countries that premiere films on Wednesdays (Belgium, France and parts of Switzerland). A number of other countries will open the film on Thursday the 7th, including Germany, Korea, Australia, Argentina and others. Most of the rest of the world (including the USA, Canada, and the UK) get the film on Friday the 8th, with a handful of countries getting openings later in May and June. A full list is available at the official site.
What about Vulcan Canada?
In case you missed our earlier update, the town of Vulcan (Alberta, Canada) has not been forgotten. Paramount has contacted TrekMovie to say that even though Vulcan is not going to get its wish to be the site of the gala world premiere, they are still trying to do something for the Vuclans. Paramount and city officials are working out logistics for the small town with the Trek name (and no actual movie theater). TrekMovie will provide an update soon.