Marketing/Promotion,Star Trek (2009 film) , trackback
As reported earlier, a new TV commercial started airing this week on cable (so far seen on Spike and MTV). Paramount have not yet made it available, but video is now online for this new spot. Check it out below with TrekMovie.com’s usual screen caps and analysis.
Prepare for a new beginning – and get ready to fight
With the tagline “prepare for a new beginning” new TV spot is another seemingly targeted at a male action-movie crowd who aren’t necessarily fans of Star Trek, complete with a driving guitar rhythm. It is very focused on Kirk, with lots of ‘fight’ scenes, which make sense since this trailer was first shown during “UFC Fight Night” on Spike.
Screencaps & analysis
This new TV spot has a few new shots, mostly extensions of scenes we have seen before. Below is a breakdown of all the new stuff in this commercial. [NOTE: caps are based on best video available – will be updated if/when Paramount provide better source].
Click images to enlarge
Day after bar fight Kirk rides motorcycle to Riverside Shipyards (where Enterprise is being built) to take shuttle to Starfleet Academy – gives keys to worker who admired bike [Dialog – Worker: "Nice ride, huh?" , Kirk: "It’s yours"]
More trailer analysis and details
And in case you missed it, check out our previous shot-by-shot analyses:
- Trailer #2 (first ‘theatrical trailer’ also recut as ‘TV commercial #1)
- Super Bowl Commercial (aka TV Commercial #2)
- Trailer #3
- TV Commercial #3
- Kid-friendly Trailer (aka TV Commercial #4)
Much of the above analysis is based on scenes in the trailer that were also shown during the 20-minute press preview held last Fall. For more on that see TrekMovie full analysis.
(Video cap thanks to CinemaClockHD)