In 1979, the very first Happy Meal of a feature film ever was released. The film? Star Trek: The Motion Picture. 30 years later, it is Burger King that brings Trek back to restaurants with the promotions for the new Star Trek film. TrekMovie has some early details about the promotion in this preliminary report.
Star Trek and the King
Beginning on May 4th, fans thirsty for either a drink or more ST09 collectibles could visit their local Burger King which will be decked out with Star Trek posters and banners celebrating the new film (BK stores have already been issued a promotional poster).
With the help of Adam, a store manager and other sources, TrekMovie has put together a preliminary outline of what you can expect to see for Star Trek and Burger King in May.
One of the promotions from Burger King will be four collector’s glasses. The glasses feature Captain Kirk, Spock, Uhura, and Nero with an image of the Enterprise or other characters inside a delta shield behind them. While details are still being confirmed, it is likely these are available with adult meal deals if Burger King follows their traditional marketing strategies.
Star Trek glasses coming to Burger King (from promo poster)
What is most interesting is that Burger King has chosen to offer this updated retro-kind of item for an updated retro-kind of movie which seems a perfect fit. Promotional drinking glasses used to be a mainstay of movie items. Many fans remember getting Star Wars glasses at restaurants such as Burger Chef during the 1970s. In 1976 and 1978, Dr. Pepper offered glasses based on the original television show. Star Trek III had four glasses from Taco Bell. While the trend during the 1980s and 1990s was to feature promotional plastic drinking cups (such as what was done for Star Trek IV and Generations), Burger King has made a very nice choice here with the glasses styled like the retro-design.
1984 Taco Bell Star Trek III glasses promo commercial
Details are still not available yet, but there will be Star Trek toys included in Burger King kid’s meals during about four weeks of a promotion that start May 4th. These toys are included with a kid’s meal purchase. Currently, Burger King is promoting Sponge Bob Square Pants, yet the website does include a teaser that "Star Trek" toys are next.
TrekMovie has also learned that Burger King will likely Trek-ify one of the kid’s meal with a Star Trek shaped food (apparently there will be ‘Chicken Tenders’ shaped like a Star Trek delta shield logo). It is possible there will be other Trek-themed meals.
Kid’s Club Magazine
When in the store, be sure to look for a kid’s club free magazine that is available at most counters. These are usually tied to the current promotion and TrekMovie sources tell us that the May issue will feature Star Trek images and games.
TrekMovie has previously reported that Burger King filmed a commercial on the bridge of the U.S.S. Enterprise. These commercials will start during the week of the promotion in restaurants. To give you an idea of what it might be like, here is a BK commercial for last year’s Indiana Jones movie.
2008 Burger King Indiana Jones commercial
While details are still uncertain, if Burger King follows previous promotional strategies, it is possible that everything from fry containers to placemats will also feature Star Trek at some restaurants. It is also very possible that there will be a Burger King Star Trek website.
All hail the King
While this isn’t always true, McDonald’s tends to have Happy Meals from "G" or Disney films and Burger King tends to skew a bit older with their promotions. Yet, this often means Burger King gets the promotions for some of the biggest blockbusters. Burger King had the promotions for Revenge of the Sith, Superman Returns, Transformers, and Indiana Jones 4. What is nice is that Burger King is including in the Star Trek promotion items that appeal to a variety of fans. It looks like the new Star Trek movie will have the best fast-food tie-in since that first one, back in 1979.
1979 McDonald’s Star Trek: TMP Happy Meal commercial
Look for more articles about Star Trek at Burger King in the coming weeks.