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3 New Star Trek TV Commercials April 28, 2009

by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , trackback

The TV campaign for the new Star Trek is moving into high gear with a number of new spots. We have three new commercials below, which are mostly just remixes of previously seen clips, commercials and trailers (with a couple of minor new glimpses). But it is worth checking it all out below regardless.

 

 

New 60 Second Spot
This minute-long commercial is mostly an edit of ‘Trailer #3′ shown with Watchmen.

New 30 Second Spot
This spot is mostly mix of previous trailers and commercials, using the music from ‘Trailer #2′ shown with Quantum of Solace.

Earth’s next
Another Rock n’ Roll 30-second spot, taking bits from previous trailers and the recently released clips. It includes a bit of new stuff from the "why don’t you stop me" confrontation between Kirk and Spock first seen in Trailer #2. 

 

Screencaps & analysis
[SPOILERS]

As noted above, there is very little we haven’t seen before in the above commercials, but here are a couple of things.

Click images to enlarge


Uhura looks to Kirk during Starfleet Academy hearing (New 30 second Spot)


Kirk rides his bike into Riverside ship yards (in "Earth’s Next" spot)

More trailer analysis and details
And in case you missed it, check out our previous shot-by-shot analyses:

NOTE: numbering updated to match official Paramount scheme

(Video caps thanks to CinemaClockHDx)

Comments

1. stegoman05 - April 28, 2009

cool cant wait

2. John Gill - April 28, 2009

Gets more excitin’ with every new trailer (even if it is re-cycled footage)!!!!

3. ObiWanCon - April 28, 2009

Got my tickets for 2pm & 5pm May 7th BRING IT ON.

4. James - April 28, 2009

Thanks for keeping us up to date on the trailers!

5. marvin - April 28, 2009

any news on ticket sales?

6. Andros - April 28, 2009

I’m going to the midnight IMAX showing.

7. Brian - April 28, 2009

It is nice to see all the hype for the movie. I do not remember all this for the previous “generations” ones.

I will be there opening weekend.

I am trying to not watch too many trailers. I do not want to spoil the movie.

T-minus 9 days and counting

8. SpocksinnerConflict - April 28, 2009

I really think everyone who hasn’t seen the film yet should STOP watching trailers.

It’s for your own good.

(Even though no trailer can prepare…)

9. Phil - April 28, 2009

What happened to the shipyard website?

10. Illogical - April 28, 2009

(9. Phil – April 28, 2009
What happened to the shipyard website?)

Yeah! Were’d the Steam-Punk welders go?

11. sean - April 28, 2009

There’s another TV spot on Facebook that shows more new scenes (including an up close view of a certain planet biting the dust).

12. The TOS Purist aka The Purolator - April 28, 2009

Pretty cool!!

Surprisingly enough, I’ve got tickets to the midnight IMAX showing of “Star Trek.”

13. Can't Wait for May 8th 2009 - April 28, 2009

There was a new commercial with Heroes last night. Im surprised its not up yet. It should a little bit more of the bar scene, the announcement of a distress call and there someone running and a explosion going off next to them. That’s all I can remember from it.

14. Andros - April 28, 2009

@12
Which one? I’m going to the midnight IMAX showing in Atlantic City.

15. sean - April 28, 2009

#11

Never mind, you guys actually featured that about a week ago! I’m behind the times.

16. Selor - April 28, 2009

Nice Spots! It will be the longest week in my life!

17. Devon - April 28, 2009

There is another one too, this one is a “Fly Higher” type of deal. It shows Kirk bumping his head on the shuttle (ala Scotty in The Final Frontier) and has a close up of what I think is Pike saying something calmly in the Captain’s chair.

18. Saavik001 - April 28, 2009

Got my IMAX tickets for the 7th at 7:00 pm. Whoo Hoo!

19. Closettrekker (aka Captain Canon, Mr. Poopeyface) - April 28, 2009

NFL Network was bombarded with ‘Star Trek’ commercials throughout the NFL Draft this past weekend. It was the same two commercials over and over again, but still….Paramount went all out for sure.

20. strangelove - April 28, 2009

@devon:

where is that clip?

kirk bumping his head on the shuttle???? wtf???

21. CAPT CRUNCH - April 28, 2009

ARE WE EVER GOING TO HEAR CHEKOV BEFORE THE MOVIE COMES OUT? IM DYING TO HEAR “WESSELS…KEPTIN”
IM DYING FOR THIS MOVIE…THIS COMING WEEK WILL BE THE LONGEST EVER!! \V/
LLAP!!

22. hmich176 - April 28, 2009

I like the 11th TV Spot. The first time I heard the Rock ‘n Roll type spot I thought “That’s Okay.”

But this one I really dig!

23. Jim Robertson - April 28, 2009

I wish I could go to sleep until next Thursday afternoon. I’ve got my tickets and am sooooooo stoked to see this!

24. Lord Garth, Formerly of Izar - April 28, 2009

The WWE one for Axe Body Spray trash was tooooooooo funny made the film seem like one of those dipsh*t teenage straight to video MTV produced films complete with some cardboard thrash metal track.
Sad thing is it’s pretty steriotypical to do that, like all wrestling fans are heavy breathing amped up inbreed goons. I know alot of peeps who make some very tall bread who watch wrestling and enjoy the campy Shakesperian opera of it all. The most poingant and best film of the year was made about a Wrestler with the best actor of the year by far!!

25. Selor - April 28, 2009

Good Idea… sleeping a hole week long :)

26. Tony Whitehead - April 28, 2009

21. CAPT CRUNCH

After spending the last two or so years checking this site multiple times a day, I am having severe withdrawal symptoms since the movie premiere in Austin. I want to know everything, yet I am trying hard to know as little as possible. I agree with you… May 8th seems further away than ever! It’s like the last mile before you get to the house after a long road trip.

27. Ian - April 28, 2009

Got tickets for 7pm on the 7th! Still gotta grab IMAX tickets for the next day! :-)

28. CAPT CRUNCH - April 28, 2009

WE’RE ALL ACTING LIKE SILLY LITTLE SCHOOL GIRLS ANTICIPATING THIS MOVIE… HOW COOL IS THAT…\V/ HE HE HE HE!!!

29. LostOnNCC1701 - April 28, 2009

If only I had the Guardian of Forever around, I’d totally jump two weeks into the future RIGHT NOW.

30. richpit - April 28, 2009

18. Saavik001 – April 28, 2009

Got my IMAX tickets for the 7th at 7:00 pm. Whoo Hoo!

Me too!!

31. BaltarStar Galactica - April 28, 2009

I’ve been waiting for this moment my whole life: Star Trek in IMAX! Got my IMAX ticket baby!

32. The Gorn Ultimatum - April 28, 2009

I seen one in the UK where Pike asks if anyone has and fighting experience, anyone else seen that one? It was a 60 second trailer.

33. Devon - April 28, 2009

Okay i just saw another one. It starts with Uhura introducing herself to Kirk. It has some elements which include a voiceover saying “We’ve received a distress call, All Cadets report for duty” or similar.

34. Andros - April 28, 2009

IMAX just called me and offered to change my midnight tickets for 9:30 ones! Woohoo!

35. Jenni Generation - April 28, 2009

And YET AGAIN, in one of these, they cut it so the sex scene is after Uhura talking. Once, twice, I can forgive. But this is getting ridiculously obvious they’re trying to market something they don’t have.

Seriously. Did some exec want K/U in the film for marketability, get told where to get off, and manage to shove it through the marketing or what? It’s just stupid. :\ Market what you /have/, kthx?

…On the other hand I cannot be too angry, because as of three hours from now it’s only 10 days ’til I see it in IMAX, and that makes me as giddy as the schoolgirl I am!

36. Christine - April 28, 2009

“Earth’s next.”

FLIP. OUT. TIME. :D

Gosh, I love Eric Bana. He’s amazing.

(And married. But he’s twenty years too old for me anyways. D: )

#35 :: Oh, don’t stress too much. It’ll all be good come May 8th. And I feel ya on the schoolgirl thing. xD 16 years old, FTW!

37. Christine - April 28, 2009

“Earth’s next.”

FLIP. OUT. TIME. :D

Gosh, I love Eric Bana. He’s amazing.

(And married. But he’s twenty years too old for me anyways. D: )

#35 :: Oh, don’t stress too much. It’ll all be good come May 8th. And I feel ya on the schoolgirl thing. xD 16 years old, FTW!

38. ted - April 28, 2009

So far, none of the TV commercials have impressed me the way the trailers, particularly Trailer 3, did.

39. Paul B. - April 28, 2009

33 – Devon, you say you’ve seen two clips the rest of us haven’t. Somebody already asked, but it bears repeating: Will you please tell us where you saw the “Kirk head bump/fly higher” and “Uhura says hi/Pike on chair” clips you mentioned?

Please? Pretty please? With Denobulan sugar on top? :)

40. Remington Steele - April 28, 2009

Just saw a new TV Spot in Ireland on Network 2.

Basically its a rehash of what we’ve seen before except it has an extra scene with Pike asking if people had combat experience….

Lasted just under a minute…also, its being released here on the 7th of May.

Here are the listings for Storm Limerick:

http://limerick.stormcinemas.ie/bookingDetails.tpl?showcode=12850

And nobody better book out the half two showing, I’m not missing this for the world!!!

41. Hallbjorn - April 28, 2009

Going to see it tomorrow !!!! :) :) :)

Can’t wait !

42. MC1 Doug - April 28, 2009

#41: see what tomorrow?

43. I am Kurok! - April 28, 2009

40. Seems Yanks are the last to know. . . .

So, what is it with Starfleet Academy hat-thing: optional wear? Gives ST a Starship Troopers Mobile Infantry or Star Wars Imperial Officer look. Kinda like it, kinda don’t….

44. Paul B. - April 28, 2009

42. MC1 Doug – April 28, 2009
#41: see what tomorrow?
*****
Well, since this is TrekMovie and this is a thread about the new Star Trek movie, I’m guessing–going out on a limb here, but I’m guessing that Hallbjorn means “see this Trek movie tomorrow.” Just a shot in the dark…no idea what made me think that… ;)

********
43. I am Kurok! – April 28, 2009
So, what is it with Starfleet Academy hat-thing: optional wear? Gives ST a Starship Troopers Mobile Infantry or Star Wars Imperial Officer look.
**********
I know, the hats kinda bug me–but not in a big way. But I do fear that you might be right in the Starship Troopers comparison; I’m expecting this Trek film to be about as smart at Troopers, about as true to the source material, and at least as exciting…but no deeper than Troopers. And with Abrams talking up his Trek-needs-to-be-more-like-Star-Wars stuff, I’m betting he’d like your comparison to the Imperial officers.

45. eknirb - April 28, 2009

DAMMIT JIM! week and a half to go.

46. Hallbjorn - April 28, 2009

# 42
Going to see the new Star Trek movie :)

#44
You are correct Paul, I am indeed going to see the new Star Trek movie, just have to buy the tickets tomorrow at 12pm, and then see the movie tomorrow night….

Can’t wait !

47. Allister gourlay - April 28, 2009

Wife saw 1st tv ad spot on the hallmark channel on Sky today here in the UK at 12 noon!
Seemed to be the one aimed at young men- load of action shots!

48. SULAR - April 28, 2009

NEW DOSSIERS ARE UP ON MOVIE SITE FEATURING: VULCAN, SULU AND CHEKOV

49. OR Coast Trekkie - April 28, 2009

And some of you were worried that there wouldn’t be enough of a merketing campaign…

50. The Governator - April 28, 2009

48 SULAR

BEEN THERE. DONE THAT.

51. BradM73 - April 28, 2009

Got my ticket for 7pm on the 7th! Boyyoyoyoyinnggggg!!

52. vincsenvegor - April 28, 2009

4 movie clips on facebook!!!
awesome!!!

53. luke montgomery - April 28, 2009

I’m wet with anticipation. For a guy that’s saying a lot.

54. Brad - April 28, 2009

53 – Did you poo in your pants or something? Ewww

55. ShawnP - April 28, 2009

53. luke montgomery

Actually, no it isn’t…

56. Roll on 7th of May ! - April 28, 2009

Why did the guy at the end of trailer ‘Earth’s next’ have say ‘Staaahhhrrr Treeehhhkkk!!!’. I think we’ve moved on from those cheesy voice over trailers these days, and these new Trek trailers have been doing well so far without them…

57. Picard's Barber - April 28, 2009

http://www.youtube.com/watch?v=DRq-NBb2Sow

58. mike - April 28, 2009

Got my ticket

59. Raphael Salgado - April 28, 2009

Craaaaazzzzy! Hurry up, May 7!

60. The Governator - April 28, 2009

Star Trek Fringe Exclusive next Tueday

61. spiked canon - April 28, 2009

Earth next is the seller

62. Telly1138 - April 28, 2009

Not only that, but Clint Howard (Balok on TOS, Crazy Guy on DS9) guest stars and tells Olivia he’s the Son of Sarek, flashes the Vulcan salute, and confirms he is Spock.

Of course, a show created by JJ, Bob Orci and Alex Kurtzman would time this kind of episode to air 3 days before the “Star Trek” film they’re responsible for comes out.

Now if we can only have Sawyer call Miles “Sulu” on Lost… then we’ll be fully rounded!

63. Rhett Coates - April 28, 2009

In the “New 30-Second Spot” still-photo (above) showing Uhura sitting next to other cadets (apparently in the hearing where young Kirk is being grilled about his cheating on the K-M scenario test), how many of you noticed the interesting hair-dos the ladies are wearing? It’s almost as if the makeup department for ST XI paid a tremendous and striking tribute/homage to the 1960’s-era TOS hair-dos…. I would presume these would be “Starfleet Regulation” hair styles for the female cadets, no?

64. spockatatic - April 28, 2009

BWAHAHAHA 9 days!!!!!!

65. darrksan - April 28, 2009

Steam-Punk is OK, but the so called Steam-Punk in this film is more Yuppie-Punk. Oh no, The JJ zombies are going to attack me and I say “sell-outs”.

66. Geoffers - April 29, 2009

Stiil no sign of TV adverts here in the UK… sighhhhhhhhhhh

67. I am Kurok! - April 29, 2009

62: I hope Clint brings a six-pack of ‘Trania.’

63: yeah, I noticed the hairdo too. perhaps like the starfleet pointed sideburns (which appear to be absent in this movie) the ‘bun-thing” may be a starfleet academy standard, similar to the current military’s ‘hair cannot fall below the collar” standard.

64: I am the count: do you know why they call me the count? because I love to count things. . . one, one long agonzing day until the Star Trek Premiere…..two, two angonizing days. . . . . .

65: As a financially-distressed Yank, I’ll trade you Star Trek telly-adverts for “National Health…” ;-)

68. Of Bajor - April 29, 2009

@ 66

Ive seen three Trek TV adverts in the UK. One on Sky Sports 1, and two on ITV 1 :-)

69. falcon - April 29, 2009

Check the link on the “Earth’s Next” spot – it won’t call up the SD version, but if you go to YouTube and click on the “HD” button it calls up the spot. There’s some kind of problem with the SD version.

Other than that, I’m finding it hard to wait for next weekend. And the little blurb where “nothing is as it seems in the trailers” has my curiosity more than a little piqued.

70. UrMom - April 29, 2009

@66
Wel we have them in Ireland so you should definately have them in England! Saw em a few times on sky 2….
Im gona have to go into hibernation til the 9th…. I dont even get to see it on the 8th! stupid school! At least sleepin at school shud b easily done! :-P
<333 SPOCK ROX! XD

71. Charles H. Root, III - April 29, 2009

Boy, the trailers are sure fun, but in ten or twenty years those lens flares are going to make the film look so very, very dated.

Luckily, Michael Giacchino refrained from using a Linn LM-1 Drum Computer, ha ha.

Perhaps the BluRay will have a “flare-less” option.

: )

72. Roll on 7th of May ! - April 29, 2009

Just got my ticket for the 11.00.am showing on 7th May @The New Showcase in Derby, England – I’m skipping work for it !!!!

73. Devon - April 29, 2009

#39 – I can try to log when I see them again. I may have had noted where I saw them elsewhere, but usually in the heat of the moment I forget to post where I saw it! Though I know I’ve seen the new one on TBS.

74. T'Cal - April 29, 2009

8. SpocksinnerConflict – April 28, 2009
I really think everyone who hasn’t seen the film yet should STOP watching trailers.

It’s for your own good.

(Even though no trailer can prepare…)
*********************************************************************************

Listen to this man for he is wise.

75. ToddM - April 29, 2009

saw one of the TV spots here in Australia on Tuesday night – (think it was #10), also interview with one of the Aussie stars on morning show Sunrise this morning. It’s exciting!

76. Tox Uthat - April 29, 2009

I gotta believe there’s at least one more spot to come that includes Spock Prime.

77. TREK MOVIES:”STAR TREK” Y SU NUEVA BANDA SONORA. « AMIGOS TREK CHILE - May 8, 2009

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