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Another Star Trek TV Spot – Star Trek Is Reborn

Another day and another commercial. Paramount has another spot out that touts the early critical response to the new Star Trek movie, and it also happens to contain some new bits. See it below with our usual analysis [note: commercial contains spoilers].

 

 

Reborn
At this point you can start to lose count of the Star Trek commercials but Paramount consider this one ‘TV Spot 9’ [it is also on their Facebook page] But it is really the 14th or 15th depending on how you are counting. It is a variant on the ‘critics’ commercial with quotes from movie critics about the film. The tagline is "Star Trek is Reborn" and it contains a few bits of new footage.

[note spot contains spoilers]

Screencaps & analysis
[SPOILERS]

Click images to enlarge


Kirk plays with salt shaker shaped like the USS Kelvin in Iowa bar


Sulu uses his auto-retracting parachute harness to pull himself back up to drilling rig over Vulcan




Drilling rig falls


USS Kelvin (small object on right) faces down the Narada

 

More trailer analysis and details
And in case you missed it, check out our previous shot-by-shot analyses:

NOTE: numbering updated to match official Paramount scheme

(Video cap thanks to  Salvor)

Sort by:   newest | oldest
Megg
May 2, 2009 10:13 am

Hmmmmm….I kinda want that salt shaker.

May 2, 2009 10:14 am

First comment! I think it’s interesting how the drilling rig splash lands in San Francisco…
Going to destroy Starfleet with it’s big beam-thing?

James Cameron
May 2, 2009 10:14 am

First?

Damn thats sweet. Can’t wait!

SunnyD
May 2, 2009 10:14 am

Nice!
So JAZZZZZZZZZED for next weekend!!

Selor
May 2, 2009 10:14 am

I want that shaker too!

Bob Bobberson
May 2, 2009 10:14 am

sick

spiked canon
May 2, 2009 10:15 am

Sexy

Mike Stivic
May 2, 2009 10:15 am

Still surprised that not a single TV spot made any mention of Leonard Nimoy’s presence in the movie.

Wishing it was May 8th already!!!!
May 2, 2009 10:15 am

I booked my tickets! Can’t wait to see it!

Jon
May 2, 2009 10:18 am

An object of that size falling from orbit into Earth would sure make a bigger splash than that…

May 2, 2009 10:20 am

wow.

AJ
May 2, 2009 10:23 am

I guess the drilling rig falling into SF Bay just gave away the ending.

JohnWA
May 2, 2009 10:28 am

First shot of the drilling rig: You can clearly see a new artificial island right next to the bridge. It certainly isn’t Alcatraz (which is much further away). I guess that pretty much explains the geographical issues people had with the trailer.

Pomeranc
May 2, 2009 10:31 am

I was lucky to see the movie on early showing in Prague few days ago. It’s realy unique Star Trek movie. So much fun on this big thrill ride. Now I just enjoying these new spots. Frankly it’s better not to see them before the movie. The level of surprise drops rapidly, when you watch all of them. But I now, resistance is futile. :DD

Can’t wait to see it second time. Star Trek lives!!

Sarah
May 2, 2009 10:46 am

8. Mike Stivic – May 2, 2009
Still surprised that not a single TV spot made any mention of Leonard Nimoy’s presence in the movie.

—-

I agree, I’m not happy about that either.

Roll on 7th of May !
May 2, 2009 10:46 am

11. AJ – May 2, 2009

I guess the drilling rig falling into SF Bay just gave away the ending.

——————————————————————————

AGREED !!!!

TrekkyStar
May 2, 2009 10:55 am

The Narada is quite creapy.

May 2, 2009 11:01 am

TREK FOREVER!

Salt shaker shaped like the USS Kelvin?

Troubled Tribble
May 2, 2009 11:12 am

As far as giving away the ending I think I already safely assumed that they would win, Starfleet and Earth are saved, and they continue on to the next movie… where they will defeat the next villan and, in all likelihood, save Earth again… and again… and again… LOL Not too spoilery I think.

[…] informacji jak zwykle na TrekMovie. Cieszy mnie zaś, że nie tylko ja nie mogę się już doliczyć ile to już właściwie tych […]

SciFiMetalGirl
May 2, 2009 11:22 am

I don’t get how you all think that the drilling rig falling in to the bay is the end of the movie? Isn’t there still the Narada and Nero to contend with? I would think that Nero is the major antagonist of the movie, not the drilling rig.

Allister Gourlay
May 2, 2009 11:27 am

Sky movies special in the UK has a number of unseen scenes, if your in the UK check it out is on every day!

OlderFan
May 2, 2009 11:31 am

And I think it’s on Sci-Fi channel now that they’re running an ad promoting more (new?) Star Trek clips/footage during Thursday’s WWE (or whatever that wrestling stuff is called)

GreenBloodedSonofaBitch
May 2, 2009 11:31 am

Can
Not
Wait

May 2, 2009 11:33 am

I want that shaker. Now.

SciFiMetalGirl
May 2, 2009 11:36 am

Could this be another subtle nod to TOS when they originally used salt shakers as Dr McCoy’s medical instruments? If so, awesome!

fwise3
May 2, 2009 11:40 am

I’m so freakin’ excited… I WANT TO SEE THIS MOVIE NOW!!!!

Kirk's Girdle
May 2, 2009 11:41 am

Yeah, it spoiled the ending. I really thought Nero would destroy Earth too.

I imagine Kirk’s Riverside has a shitload of Kelvin souveir memorabilia.

Kirk's Girdle
May 2, 2009 11:42 am

Yes, that was sarcasm (the first part)

AJ
May 2, 2009 11:42 am

20:

With the drill rig gone, it’s just Nero’s bony ass and some henchmen aboard an ugly ship with phasers and photorps. Easy-peasy for Kirk and the gang.

Kirk's Girdle
May 2, 2009 11:43 am

I already saw this on Facebook. I actually just took Star Trek off an a Facebook friend or whatever because they have been carpetbombing my page for the past 7 days.

Sci-Fi Bri
May 2, 2009 11:45 am

i’m planning on seeing wolverine its second day, if there is one.

Mike
May 2, 2009 11:45 am

I just came back from the free preview premiere of Star Trek here in Jacksonville, FL and all I can say is WOW that movie rocked…I will actually pay to see it again.

ABQ
May 2, 2009 12:01 pm

Maybe I just don’t watch enough TV, but I’m amazed by the number of spots and this site is the only place I’ve ever seen any of them.

SciFiMetalGirl
May 2, 2009 12:02 pm

Yeah, but that ugly ship looks freakin’ HUGE!

SciFiMetalGirl
May 2, 2009 12:07 pm

Has anyone else seen the new cover of Entertainment Weekly? It is beautiful, even if Quinto is a tad bit airbrushed once again!

Jim Bob Jones Jr
May 2, 2009 12:08 pm

#11

Hence the [note: commercial contains spoilers]. at the top of the page…

spock
May 2, 2009 12:09 pm

I’m sure they will be showing clips during the nascar race tonight. They have been showing commercials during most of the races the past couple of weeks

FIRST comments are annoying
May 2, 2009 12:14 pm

How many different TV spots and trailers are they gonna make? This has got to be a record.

Aqua
May 2, 2009 12:20 pm

You forgot to include the screenie of Uhura taking off pants :p

Given how much attention has been paid to the top :) lol

Plum
May 2, 2009 12:27 pm

The BAD – Spoiler with the drill thing. Bad! The ads and clips were so great right up until now.

The GOOD – Uhura wears tighty whities. ;p

cdp
May 2, 2009 12:28 pm

#37

12startrek-track-rir.jpg

The number 12 car is being sponsored by Star Trek for tonights race.

Danny E
May 2, 2009 12:44 pm

just saw the film……..remarkable. absolutely done the right way to re-energize the series… great job Abrams!

Blake Powers
May 2, 2009 12:55 pm

#42…. YOU SUCK!!! But i do have tickets to the 7:30imax on May7th… I wish i was a reporter so i can see the movie early :-)

May 2, 2009 12:56 pm

#8: I think it would undermine a lot of the marketing. If the goal really is to sell it to audience (A) as a rejection of existing Star Trek (“not your father’s”) but to sell it to audience (B) as a celebratory reinvigoration of existing Star trek, then it follows that you flash your Nimoy only toward audience (B), where he’ll make folks cheer, instead of toward audience (A), where he’ll make eyes narrow and people go “heeeyyyyyy … wait just a gol-durn minute …”

Hat Rick
May 2, 2009 1:09 pm

I love this commercial.

Rock ‘n’ roll!

Yammer
May 2, 2009 1:16 pm

AHHHHHHHHHHHHHHHHHHHHHH!!!!

Just saw it!!! (Tinseltown Vancouver, 1030 am)

Trek is indeed reborn. Enthusiastic audience reaction, spontaneous cheering… plenty of spectacle, humour, and for us…easter eggs galore.

I look forward to discussing it with people after it officially opens to do the nitpicky thing, but…I think you can be pretty assured that it IS Trek, just prettied up to today’s action-movie FX and production standards. And even though it is brand-new, it feels much more like the Trek I loved as a kid than any of the Next Generation era sequels.

May 2, 2009 1:21 pm

Nimoy is not an actor who will put many butts in the seats other than folks who already intend to see the movie – the same would be true of Shatner. There’s no virtue to featuring him in this kind of advertising.

Michael
May 2, 2009 1:22 pm

The USS Kelvin salt shaker is in true Trek tradition – remember that half the surgical tools McCoy used in TOS were – salt shakers.

Got the whole family set to see this in IMAX format 7PM Friday night at the AMC 16 in Tukwilla WA (didn’t even know they had IMAX there until this – thought I’d have to hoof it down to the Seattle Science Center for an IMAX showing)

CAPT CRUNCH
May 2, 2009 1:24 pm

I like the Kelvin salt shaker as well!.. maybe they can sell it as a set with the spock spork!…
I guess Vulcan is not red!

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