Paramount has added a new website to their online marketing mix, an ‘augmented reality’ application called Experience The Enterprise. By printing off an image or downloading it to your iPhone you can create an interactive 3D virtual reality tour of the new USS Enterprise, check out a demo video below.
Experience The Enterprise
Using your webcam experience-the-enterprise.com gives you the opportunity to take an extensive five minute tour of the Enterprise, including testing the ship’s weapons systems, impulse engines and warp drive. Here is a demo.
‘Experience The Enterprise’ is built using augmented reality (AR) technology, which combines real world and computer-generated data to bring a 3D interactive version of the Starship Enterprise to life, on your desktop or in the palm of your hand.
Anybody with a webcam can take a tour of the Enterprise using the kind of futuristic technology that sits at the heart of perhaps the most popular science-fiction franchise of all time. Once underway, you are given a ‘cadet holo-simulation’ by Starfleet, the Academy in which new recruits Kirk, Spock and McCoy are enrolled at the start of the new film.
This is the first time AR has been used to bring a major film release to life in this way. The application itself was constructed using the original 3D model of the Enterprise appearing in the film, as well as featuring an array of special effects direct from the production. It was developed for PPI by creative marketing agency Picture Production Company (PPC), working in conjunction with augmented reality specialists Total Immersion.
Here are a couple of images of the site in action sent over by Paramount:
It also works if you download an image to your iPhone. Here is a shot of my friend Sam playing with the site using the iPhone:
But it seems a printout would be better as the size of the iPhone makes it somewhat awkward to navigate and see the 3D elements.