Star Trek (2009 film) , trackback
Going into the weekend, tracking services, including Paramount’s internal expectations, pegged Star Trek to gross between $50-60M. Well, while we don’t have a final number just yet, based on strong Thursday ($7M) and Friday ($24M) showings, Star Trek looks poised to far exceed those initial expectations. Details below the fold.
A big Friday
According to studio estimates, Star Trek brought in an impressive $24M on Friday. Add in the Thursday 7:00-midnight screenings and the film’s total cume stands at $31M through 29 hours. Most prediction sources now expect the movie to surpass $70M for the four-day frame. Here’s a round-up of those predictions:
- Nikki Finke (Deadline Hollywood Daily): $72-75M
- Steve Mason (Big Hollywood / Slash Film): $76.68M
- Box Office.com: $75M
Early indications for Int’l sales look good
A big test for Star Trek will be how well it does Internationally. To date Trek films have around two thirds of their their money domestically, while most tentpole films today try to achieve at least parity. For now there aren’t hard numbers for Star Trek, but Deadline Hollywood had this tidbit
"I hear the studio is celebrating international figures already: how "it’s pretty spectacular" that Star Trek’s Friday debut in the UK, Australia, and Germany made almost the same as Fox’s X-Men Origins: Wolverine’s in those territories last weekend. Star Trek opened day and date in 54 countries Friday, and the goal of this new pic was to finally attract more filmgoers overseas. "Remember, this movie franchise has never done $100M international before," an exec reminds me last night.
Of course UK, Australia and Germany are territories where Trek has traditionally performed well. The biggest test will be to see how it does in other non English-speaking European countries, and also in Asia (where Star Trek opens later in May).
Crushing Franchise Records
While the weekend is expected to come in below what X-Men Origins: Wolverine pulled in last weekend ($85.1M), there is no reason to be disappointed. Put it this way, in just three days and a few hours (from the Thursday sneaks), Star Trek will have pulled in more money than 2002’s Star Trek: Nemesis achieved during its entire domestic run.
Star Trek will also shatter many other franchise records:
- Opening Day (Previously $13M for 1996’s Star Trek: First Contact)
- Opening Weekend (Previously $30.7M–also for Star Trek: First Contact)
Even adjusted for inflation, Star Trek will very easily be the highest grossing Trek film ever, surpassing the opening weekend of Star Trek: First Contact ($49.9M, adjusted).
TrekMovie will continue to monitor the performance of Star Trek, but so far so good.