Box Office Weekend Update: Star Trek Comes In Fifth (Again) | TrekMovie.com
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Box Office Weekend Update: Star Trek Comes In Fifth (Again) June 7, 2009

by TrekMovie.com Staff , Filed under: Paramount, Star Trek (2009 film) , trackback

The estimates for the fifth weekend of the new Star Trek have it in fifth place with $8.4M in domestic sales and another $6M in overseas sales, which is notable because Star Trek was also in fifth place last weekend, even though three new movies opened up on Friday. Star Trek’s estimated global gross now stands at $334.8M. More details below.

 

Domestic Weekend Box Office
As expected the top spots for the weekend were taken up by Up, The Hangover, Land of the Lost, and Night at the Museum 2, with the only big surprise the poor 3rd place showing of  Land of the Lost ($19.5M). Another bit of a surprise is Star Trek coming in fifth with $8.4M, bringing its total domestic gross to $222.8M. In its fifth weekend Trek beat out the third weekend of Terminator Salvation ($8.2M), the second weekend of Drag Me to Hell ($7.3M) and the fourth weekend of Angels & Demons ($6.5M). [Box Office Mojo]

This weekend showed that Star Trek’s legs still have some stretching to do. Even though three new movies opened, this was is the second weekend in a row where Star Trek was in fifth place, and its 33.4% drop was the smallest since last weekend. Right now on a day to day basis, Star Trek is outperforming five out of the nine films that opened after it (Angels & Demons, Dance Flick, Terminator Salvation, Drag Me To Hell, and My Life In Ruins). 

International Weekend Box Office
Star Trek also came in fifth place in international sales in its fifth week with $6M, which includes a $1.1M debut in Mexico. This brings Star Trek’s total overseas sales to $112M. Even though it has not been faring well in domestic sales, Terminator 4 debuted in most international markets with strong sales this weekend and brought in $67.5M to be the top earner overseas. The rest of the top four were Night at the Museum 2, Angels & Demons and Up [THR ].

Combining its domestic and overseas weekend estimates, Star Trek is now estimated to have earned a total global gross of $334.8M. However, the strength of its international sales has already pushed Angels & Demons past Star Trek in total global gross to be the first movie of 2009 to pass $400M. It is possible that the other three big May movies that opened after Star Trek (Terminator 4, NATM2 and Up) could follow suit and end up with bigger global takes.  

Star Trek’s best international market (as expected) has been the UK with more than $30M. The UK is the only foreign market where (like the domestic market), Star Trek is outperforming both Angels & Demons and Wolverine. Although Star Trek has not performed as well as other recent Hollywood movies in other overseas territories, it is the best performing of the franchise. THR notes "Its foreign total is easily the biggest overseas tally of any of the “Star Trek” titles. The series’ top grosser previously was 1996’s “Star Trek: First Contact” with offshore box-office of $57.4 million" (Even after adjusting for inflation that is only $78M).

Comments»

1. Harry Ballz - June 7, 2009

This movie will cruise through the summer to higher profits!

2. D - June 7, 2009

Star Trek – The little starship movie that just keeps on a chugging along.

3. Harry Ballz - June 7, 2009

Hey, if they put the Shat in the sequel, they can call it….The Search For Shlock!

4. nick11a - June 7, 2009

Saw it again today. Very fulfilling and decent crowd.

5. Mark - June 7, 2009

Boy, it makes one wonder what it is about Star Trek that just doesn’t work overseas. I don’t buy that it is more America-centric than other movies. Granted It will likely make 400 million by the end of its run, it would have been nice if the foreign markets has been as nice to it as they are to other hollywood summer movies. 500-600 million would have sounded nicer.

6. Mike Stivic - June 7, 2009

I think a good essay for a film or cultural studies course would be to explain what it is about Star Trek that makes it popular in the United States and Britain but not worldwide. Is there something in the dream of Star Trek that appeals to Americans especially that does not appeal to people around the world?

7. Joshed - June 7, 2009

Indeed. Great film.

8. Josh - June 7, 2009

Also, Star Trek is ahead of Up after 10 days

9. Mr. "There are always possibilities" - June 7, 2009

I just ran into a neighbor who was going to see Star Trek with friends from work for the FIRST time. Although she considers herself a fan, she wasn’t going to go. However, she heard so many good things about it, now she’s psyched!

It seems that there are folks out there who want to see it who haven’t even done so yet. Maybe they were going to wait until it came out on DVD. I wouldn’t be surprised to see the strong box office numbers continue as word of mouth reaches those people and they decide to do the cinema.

Live long and prosper, and boldly go!

10. opcode - June 7, 2009

5 – Mark,

Lack of exposition I would say is the main factor. And there is something about science fiction that just doesn’t bond well with the 3rd world. I can say that because I was born in Brazil…

11. Stephen - June 7, 2009

Come on people, lets go out and see it again and bring friends that wouldn’t normally go see a ST movie.

12. lostrod - June 7, 2009

#3

Sheesh. A topic that has nothing to do with Mr. Shatner and you still manage to insult him …

13. Johnny - June 7, 2009

The Star Trek movie was released here in Hong Kong on the 4th. I went along, but had grave misgivings about this movie. After seeing it, my fears were confirmed. I will not go into all the things what left me shaking my head in disbelief. However, one I will mention is the relationship between Spock and Uhura. What’s up with this!!! and Spock kissing her on the transporter pad!!!! In short, I did not see Spock, his essence wasn’t there. Would Spock really say “fascinating” a chair automatic ly moving?!

A very disappointing movie. The worst since Generations. I will now go back to my prime timeline and read my books.

14. AJ - June 7, 2009

3: Harry, LOL!

15. yvaine - June 7, 2009

#5 and #6 – I think Star Trek is very much still in the shadows in other countries (including mine, a 3rd world country) compared to other franchises, specifically Star Wars. Ask ordinary people and they are more likely to identify Star Wars references than Trek references because Star Wars is marketed heavily here. You can find Star Wars DVDs, toys, books, and other merchandise very easily, and that makes the franchise very accessible to everyone.

I don’t believe it’s a cultural thing, because there is a sizeable number of Trek and general science fiction fans around here, and I’m sure the dreams and goals portrayed in Trek are things that many people, even in other countries, aspire for.

On Trek’s opening weekend, Wolverine earned so much more because more people know X-Men than Trek… and also because Wolverine is in 41 more theaters than Trek. I think Marketing has a lot to do with it. Trek went on a world tour but didn’t pass any Southeast Asian countries. I think a stop in any of the SEA countries would’ve helped their cause in terms of box office numbers for this side of the world and also to spread the word about the franchise around here.

Also, as of this time, Trek is now on only very few theaters here as they’ve made way for other movies, but not for a lack of audiences because when I went to watch Trek again before the local movie change-over day, the theater was still packed.

These are just my observations for my country, I hope others can share their insights as well. :)

16. Thomas Jensen - June 7, 2009

This is a really entertaining move. I’m an original series fan. I was on the set of the original show. I love it. However, this is the movie I’ve been wanting to happen for many, many years. It’s worthy of the original series and the people who produced it.

Go see it. You’ll be entertained. It will be thrilling and it’s emotional for any original series fan.

17. Duncan MacLeod - June 7, 2009

13. Johnny.

Number 1. Spock was younger then and had not fully become the spock we know, he was still emotional.

Number 2. He wasn’t fascinated by the moving chair… but by the fact that the ship recognized him as SPOCK

18. Johnny - June 7, 2009

Yes, agreed, when he was younger he had less control, and we saw this in “The Cage” But he would NOT openingly kiss a fellow crew member on the transporter pad! This was wrong.

19. dep1701 - June 7, 2009

Wow, this thread popped up as I was posting on the last box office thread, so I will briefly recap;

Saw it again today – third time for me, second for my partner who doesn’t usually go to movies more than once. Both of us enjoyed it as much this time as before ( I will say though that seeing it in a regular theatre rather than the IMAX was a little bit of a letdown. I was spoiled by the fantastically crisp IMAX image the first two times ).

I’m happy to support this film as many times as I can, as it was a terrific re-introduction of my favorite characters. Despite my initial reservations about changes made, I relaxed and allowed myself to be taken along for the ride. I do not have my panties in a knot over whether everything fits in with the established canon. I expected differences and I got them. I think the movie made it quite clear that this is an alternate timeline/universe/whatever, and cleverly divested itself of over 40 years of baggage. I’m happy to see a new iteration of my favorite crew set out on fresh adventures.

Don’t get me wrong, the Original Series will always be number one for me ( I am just three years older than TOS… so yes, I did see them on NBC), but I see this new film as a fresh start and a new chance to see these people in action. To me it’s no different than remakes and new interpretations of Sherlock Holmes, Flash Gordon, Buck Rogers, Godzilla, Tarzan, King Kong, Batman, Superman, etc… some more successful than others. For me Shatner, Nimoy, Kelley, and the rest will ALWAYS be Kirk, Spock, McCoy etc. ( and the original versions of NCC-1701 will always be the best ), but I wish nothing but continued success and accolades for the new crew and further films.

20. VOODOO - June 7, 2009

Another solid hold.

“Star Trek” should end up around $245-$250 million domestic.

Paramount has to be thrilled with these numbers. I think they would have been very happy with $150 million.

21. Fletch Gannon - June 7, 2009

This film has been a success beyond what I thought was possible and I’m glad that it’s getting the attention it deserves. The good word of mouth is getting the fence sitters to go and see it…and will do well until ‘Transformers’ comes out and takes some of the wind out of its sails.

Good work to everyone involved!

22. The Governator - June 7, 2009

Paramount really has some work to do internationally for the sequel. It seems the majority of the population outside of the US just doesn’t get Trek. Of course there are many fans outside the US, but as a whole, people just don’t get it. I just can’t figure it out. Makes me wonder if its just a lack of marketing or a lack of interest in Sc-Fi. If its the latter, then it really reflects poorly on people’s grasp of the imagination. Then again it could be other factors. Not trying to bash people from other countries, but I just don’t get it.

23. The Governator - June 7, 2009

Oh, and i guess a congrats is in order as far as domestic sales are concerned.

24. KirkNeverDies - June 7, 2009

This is my opinion: Paramount made a “bad marketing” in Asia. :-(

25. VOODOO - June 7, 2009

Governator #22

An obvious way to get the attention of the international box office is to hire a major star.

26. Forrest - June 7, 2009

”THR notes “Its foreign total is easily the biggest overseas tally of any of the “Star Trek” titles. The series’ top grosser previously was 1996’s “Star Trek: First Contact” with offshore box-office of $57.4 million” (Even after adjusting for inflation that is only $78M).”

THR overlooked TMP with its (inflation-adjusted) $150M+.

27. Darkwing - June 7, 2009

I work at a movie theatre in a rural place and Trek is still doing quite well. It should have in all technicality left our theatre last week because it was the oldest movie we had, but instead we scunched up angels and demons and terminator into one show of each so that trek could still have two shows a night. very impressive for our little 7-plex

28. David (Daxsin) - June 7, 2009

Bottom line, Paramount rushed with their international promos. They didn’t hit as many markets as they should have and that’s why it’s not doing as well as it could be. People see that its still “Star Trek” old school style. If all of the foreign markets had the promotions that the U.S. had, it would have done much better. I believe with time and as this Star Trek is released on DVD and Bluray people in all corners of the globe will see this film and really become excited for the next installment.
There are plenty of people in the world that will make the next film a smash in the foreign market.

29. JimJ - June 7, 2009

#13 & #18-I feel very sad for you that you are so caught up in your own vison of the past. Heck, Spock smiled at a vibrating leaf, yet you think he’s out of control with Uhura? Hmmm…let me think…female Romulan Commander, Droxine, etc. He never ever paid attention to any females, did he? Kissed them, no, not usually. BUT, we only saw but a glimpse of young Spock in The Cage and Where No Man Has Gone Before. I have a hunch that part of the reason Spock moved towards logic had to do with dealings with women (not the most logical creations on Earth or elsewhere in the Trek universe).

Am I crazy about the Spock/Uhura thing? Nah….but it’s more of an annoyance (kind of like a fly buzzing in your ear). The Scotty/Uhura thing annoyed me that way in Trek 5 as well. It’s just part of the movie audience mentality for writers to throw a hint of romance in there somewhere, PLUS, it was there to create a bit more tension between Spock and Kirk. No biggy in my eyes and I’m betting the relationship goes bye-bye in sequel 2 or 3.

30. Admiral Waugh - June 7, 2009

I watched Star Trek with a bewildered 100 Chinese in Shenzhen last week. But there was one old lady sitting behind me who knew *everything* about Star Trek. So maybe there’s hope… it was a well-populated screening. Afterwards, most seemed just confused though, LOL.

31. finnegan - June 7, 2009

i took someone and they didn’t get it. they were confused by the time travel and didn’t know who any of the characters were

32. yvaine - June 7, 2009

22. The Governator
As I mentioned in my comment, I really think Marketing is a factor. There is already a good market for all things sci-fi. The World Tour stopped in New Zealand which is a stone’s throw away from the Southeast Asian countries. If they visited here, it would’ve created a lot of hype. The Heroes World Tour passed by here during their 1st Season, and that did wonders for the show around here. :)

33. Pat D. - June 7, 2009

Paramount should be ecstatic after the grosses of the last 6 films. They should out TOm Hanks in the next one for the international box office.

34. Ryan H - June 7, 2009

They had a huge marketing task here to accomplish first. Next time around they can focus more on overseas.

35. Ryan H - June 7, 2009

#13 and #18 – Did you forget about Spock being half human? They have these things called emotions.

36. Harry Ballz - June 7, 2009

#33 “They should out Tom Hanks in the next one for the international box office”

Yup, outing Hanks should pack ‘em in!

37. Horta's R' Us - June 7, 2009

I took the kids to see “UP” this weekend but bought tix to Trek for the same showtime and went into UP.
So if you have a theater that collects your tickets at the entrance instead of the movie itself, buy tickets to Trek all summer and then go see the other movie.
It may sound like cheating but screw it. Let’s show the world that trek has legs and make this the bona fide blockbuster that it deserves to be!

38. Johnny - June 7, 2009

# 29

I never said that Spock never ever paid any attention to females. Of course he did! We learnt that when the spores affected him on Omicron Ceti III and his previous relationship(or lack of) with Leila Kalomi.

You wrote,
“Spock smiled at a vibrating leaf, yet you think he’s out of control with Uhura?”
Yes I do!!!! Kissing someone on the transporter pad is by far a greater display of emotion than smiling at a vibrating Leaf!! Particularly for a Vulcan!!

39. OneBuckFilms - June 7, 2009

Saw it for the 7th time on Saturday.

I like this MOVIE !!!

It’s EXCITING !!!

40. Johnny - June 7, 2009

#35

Of course I didn’t forget.

41. S. John Ross - June 7, 2009

#17 says: “He wasn’t fascinated by the moving chair… but by the fact that the ship recognized him as SPOCK”

And, no doubt, by the ship referring to him as “Ambassador.”

42. Geodesic - June 7, 2009

@18

Why are you so upset with Spock kissing a girl?

The circumstances were intense and not a typical day.

43. Charles H. Root, III - June 7, 2009

@25. VOODOO – I agree!

Work in someone from Bollywood. Oh, let’s say John Abraham to play Spock. This will guarantee about a billion people going to the theater. :)

http://www.bollywoodworld.ca/bwgallery/displayimage-107-9.html

For Sulu. perhaps Takeshi Kaneshiro or someone skilled in martial arts from the Asian film industry.

http://www.imdb.com/name/nm0437580/

If they do a remake with Khan, get a real Indian actor this time, for the love of God. I liked Ricardo Montalban, but he’s gone…. Get Gulshan Grover. He’s Bollywood’s go-to guy when you need a villian.

http://www.petaindia.com/feat/images/1200_gulshan_grover_ad.jpg

Unfortunately, Bad Robot is in their own little bubble, which is inside the beltway of that giant mystery box known as Hollywood. I know there will be shouts of “hater” but these guys just aren’t that good and are such a part of the system I doubt they would ever do anything so progressive.

I dare them to do better next time.

We all deserve it.

44. Jenny - June 7, 2009

I loved the Star Trek 09 film so much that I decided to see it again, this time on an IMAX screen. To my horror, I found that the film had been edited! The Uhurah/Spock on the transporter screen had definitely been edited and was a shadow of its former self. There may have been other scenes changed as well. My husband and I saw both versions together and were astonished that this had happened.

I never see movies more than once while they are at the theater. Does this sort of thing happen much!

45. Harry Ballz - June 7, 2009

#44

Oh, great….I’m reminded of Spaceballs when they say the movie is still being made AS we watch it! Not again!

46. I Am Morg Not Eymorg - June 7, 2009

22. The Governator:

It’s not a sci fi thing because Star Wars does very well globally. Maybe it’s a good sci fi thing. Heh, had to take the shot SW fans.

JMN

47. Illogical - June 8, 2009

Went and saw it last night again, for the 11th time, and brought a friend who is somewhat of a Trekker and had not yet seen it, he loved it and said it was by far his favorite of all the Trek movies. Interestingly in this theatre there were very few seats left, nearly sold out, so we had to sit in the neck breakers:^( I can’t recall ever seeing a theatre to such capacity… after it has been out for 5 weeks!

48. Illogical - June 8, 2009

13 & 18,
Aside from the fact that this is an even earlier Spock then we remember from The Cage, and we know the younger Spock did have occasions to show emotions, you might want to consider the fact that they were on the pad about to depart for a mission of which they might not return, meaning they might die. This might make one tend to act a little out of character…in essence possibly saying goodbye to her for the last time. Hello?

49. Alex - June 8, 2009

I saw it yesterday (sunday) again for the third time here in Germany, and I expected us to be the only people (it was the 4 p.m. show). But it turned out the showing was about 50% full, with more than 100 people attending.
The main problem here, from what I could observe, is the fact that it’s completely missing its target audience. There are virtually no young people in attendance. I’m 25, and I’m constantly among the youngest to see the movie (except families who bring their children). The movie plays to the audience of Illuminati, but its marketed towards the Fast and Furious crowd.
By the way, all reactions have been posiitive here so far as well, so maybe word of mouth just takes some time to kick in.

50. Jordan - June 8, 2009

My heart is bursting. I’m contributing to this, mind you! I’m seeing it for the 8th time tomorrow!

51. Fry - June 8, 2009

I went to see startrek yesterday, south of sydney in australia. although they still had the star trek specials on for popcorn and special boxes.. star trek was nowhere to be seen.. it must have had no more than a few days showing.. and its given way to terminator salvation and other popular movies.. so alas I saw terminator salvation..I can say I enjoyed it.. but I would rather see trek

52. Jim Nightshade - June 8, 2009

44 jenny-where was the imax theatre you saw it in? paramount should know if any of the film is missing or altered-try calling and asking for a mgr there-maybe their film broke or something? Thats strange havent heard that from anyone else so far…

53. Sebi - June 8, 2009

@ 5 and 6

The movie didn’t perform as well in Europe or other markets because the marketing sucked. It’s not a cultural or a sci-fi thing. No-one even knew that a new StarTrek movie was coming out, except if you were already a fan and visited trekmovie.com on a regular basis.

54. Captain John C Baron - June 8, 2009

It’s interesting about the (relatively) average box office performance outside the States for a summer tentpole film. Here in the UK, there wasn’t anywhere near as much publicity as Angels and Demons, Terminator etc – good word of mouth and excellent reviews seem to have boosted it. In the cinema I went to see it, there wasn’t any cardboard stands, just one small poster.
If this was the same in other European countries, I can well understand why the film hasn’t performed as well as others.
I also think there’s something about Trek that doesn’t translate very well into non-Enbglish speaking countries. Trek is very Americanised – perhaps that’s what’s costing it.

Still, there’s nothing to get down about – it’s still raked in more than Paramount would probably have ever hoped for, and there’s still the home entertainment market to come.

55. Kirk, James T. - June 8, 2009

one of the reasons i feel it hasn’t done as well over seas as it should have done is that the marketing for it was appalling – so this is definitely something Paramount will need to address and put right for the sequel.

the second reason was that in many countries like france the Star Trek stigma is still ripe – even in the UK with many people loving the movie, it’s still the name Star Trek that puts people off it. I think thats hugely unfair and hopefully now that Star Trek has shown the world that it can be brilliant and critically acclaimed, perhaps the sequel will do better over seas.

one thing’s for sure, this is definitely just the beginning and i don’t think many people at Paramount could have asked for a better beginning after several years of decline ending in death and ridicule – for Star Trek to come back like this and do this well, it’s amazing but well deserved.

to sum up – the international market needs more to persuade them that Star Trek is as good and even better than the all action no story films such as Terminator and Wolverine.

56. trekkie - June 8, 2009

Maybe they should make a foreigner to captain again to appear to the international audience *g

“Trek is very Americanised – perhaps that’s what’s costing it.”

Kirk, McCoy are surely very “American” characters.
But shouldn’t the idea of a peaceful, more diplomatic, more social, unified world future appear to Europeans as well, since these are the politics they always call for in reality?

57. Selor - June 8, 2009

Have better and MORE marketing for the sequel in Non-US Countries and it will perform better… 3 Weeks (or even less can’t remember exactly) before Release we here (in Germany) had started to see ONE TV-Ad a Day for a week and a half, than it slowly got up a bit and after release NO more TV Ads… I mean… if you weren’t lucky enough to hit a station while they was showing a Star Trek Ad you never saw it… and the Kabel1 Star Trek Month didn’t show much for the New Film either… if you weren’t browsing through the Net you would just have though it was the annual Star Trek thing…

58. lou - June 8, 2009

not sure why Trek doesn’t do well overseas, I’ve seen it 4 times in the UK and the audience (a mix of young and old) all seemed to really enjoy it. Also it got extremely good reviews from the media, even the papers that usually review harshly.

59. J.A.G.T. - June 8, 2009

@5 and others:
I don’t think Trek is “over-americanised” even though it MIGHT be correct that, for example, scenes which are set in Iowa or California generally appeal more to American audiences than to audiences overseas (just think “Angels and Demons” the main setting of which is the city of Rome) – but, of course, those are only individual scenes…
I think the main problem still lies in marketing: the movie indeed had very little promotion over here… (at least it had more than “Nemesis” – besides not being the greatest Trek movie (yet, by far not the worst! – think of “Generations” – ugh…), I remember how I hardly even noticed its release…)

But MAYBE it’s kinda “the other way round”. Maybe Star Trek couldn’t come in first in many Europan countries because there were many great movies produced in the respective European countries which will never make it big in the U.S.

60. Luke Sutton (The Tenth Doctor) - June 8, 2009

I went to see it again on Friday.

Doing my bit to keeping it popular. =]

61. Geoffers - June 8, 2009

5.. I really think advertsising has a lot to do with it… I can’t help but be rather dismayed at how much advertsising there is over here in the UK for the new Transformers movie (in london at any rate).

Buses, bill boards, even huge hoardings on buildings… In contrast, I only every saw one billboard in london for Trek, and about 3 underground posters.

62. DMAT - June 8, 2009

I agree with JAGT that there are other movies here that people watch that never make it to NA, but people tend to go for both, and know what they are going for when they do. So I don’t think thats the problem.

I also think that the fact Star Trek didn’t make it is marketing. I thought I would have to go see the movie alone, but when I started talking to people about the movie quite a few surprised me with wanting to go too. In the end just the people with me were a gang of 15! So the interest is there, just not the knowledge about it.

Honeslty, in a city like Frankfurt, THE financial city in Germany, and all I saw was one lone, not too visible poster. How did they expect anything else with marketing like that?? With more marketing for Angels&Demons and a more European context… its not a surprise it made it farther!

d_mat

63. Quarksbartender - June 8, 2009

Love those numbers Star Trek is tops again by the way I did a commentary for the movie for my podcast download it and go see it again and watch the movie with us.

64. cugel the clever - June 8, 2009

30. Admiral Waugh – June 7, 2009

” I watched Star Trek with a bewildered 100 Chinese in Shenzhen last week. But there was one old lady sitting behind me who knew *everything* about Star Trek. So maybe there’s hope… it was a well-populated screening. Afterwards, most seemed just confused though, LOL.”

“Bewildered” is an odd reaction to a film – people usually just either like or dislike a film. Are you imlying that they didn’t understand what was happening in the story? If so, was it because of language/translation problems or because of cultural differences?

Chinese audiences are usually receptive to action movies and Trek certainly had lots of entertaining action sequences.

65. Chris Fawkes - June 8, 2009

I think that if they ran ads in the last week of Star Trek been in cinemas saying it was the last chance to see it you would see a substantial surge in takings due to those who want to see it on the big screen one last time and those who would have but would otherwise just forget.

66. The TOS Purist aka The Purolator - June 8, 2009

It amuses me when people STILL try to rationalize the changes that have been made – “…but Young Spock in ‘The Cage’ and other early episodes was emotional too!”

Stop trying to convince other people (and yourselves) that this is anything but a total reboot and NOTHING from TOS has any relevance within this new movie. That’s why Abrams put it in an alternate dimension of his own – so he could do whatever he wants with it.

You can’t rationalize the changes – they don’t make sense. It’s not going to work. Either like it for what it is or DON’T like it for what it is (which is my position).

67. Odoakris - June 8, 2009

In Belgium, the marketing was very poor. There were posters everywhere for Wolverine, Terminator and Angels & Demons. But none for Star Trek.

Also, the European poster just looks too much like previous Star Trek movie posters. They should have used the white poster in Europe. It seems like a small thing, but I think that a more appealing European poster would have made a big difference.

68. TonyD - June 8, 2009

When it comes the the box office performance of American-made movies overseas, I think star power is a pretty big factor, especially in science fiction films, which are generally a harder sell abroad. You look at the more successful summer movies and one of the common denominators is the presence of a pretty big name actor (ie: Tom Hanks in A&D, a pretty average movie that by all accounts shouldn’t be making a fraction of what it has already earned). The James Bond films have also always had good worldwide box office by using an eclectic cast of names recognizable in different regions. Most of Star Trek’s cast was made up of relative unknowns and while that wasn’t an issue here in America or with existing genre fans abroad, I think it is having an impact with those otherwise not sold on Trek. Hopefully, by the time the next movie premieres the leads will be more internationally established or Paramount will hire a suitably recognizable name for the villain or some other significant part.

69. jamjumetley - June 8, 2009

Hi from Poland!

Although new Star Trek earned during first weekend much, much more than Nemesis during the whole period it was in our cinemas it still was a disaster. In Gdańsk – one of the biggest cities we only had small film posters and ONLY in cinemas. What is more – they didn’t show Star Trek in the biggest cinema chain (Cinema-City). There where no ads on TV except for short clips on Animal Planet.

As far as Star Wars is concerned – you can get books, comic books, toys, DVDs, soundtracks, computer games etc. The only “Trek” things you can get are basic editions of ten previous films on DVD.

When you mention about Star Trek people here think of “that bald captain” or “those corny pyjamas”. ALL sci-fi fans are percived only as “nerds” or “geeks”.

70. CmdrR - June 8, 2009

Fantastic!
Perfect summer fun movie, and a long-lasting hit. We don’t get many movies like that anymore!

Of course, this means that Will Ferrell will be starring in ‘Land of the Giants’ next summer. But hey, I avoided Lost; I can avoid anything and everything else he makes.

71. Star Trackie - June 8, 2009

Well, it’s a shame that the rest of the world is missing out on a fun movie. Their loss.

Frankly, I don’t care is the overseas box office takes in only $10, as long as Trek pulls in enough $ to greenlight a sequel I don’t care where the money comes from.

72. richpit - June 8, 2009

For the love of all that is Holy, please, PLEASE keep Tom Hanks, Tom Cruise or any of the alleged Hollywood “royalty” away from Trek!

I can’t imagine a bigger train wreck than to have one of those guys in Trek. Seriously. Don’t do it.

73. CaptainRickover - June 8, 2009

# 66
You’re right. It’s a total reboot, despite everything Orci tries to make us believe.

# 69
No one’s reporting it, but it’s the same here in Germany. Star Trek is only doing a bit better than Nemesis or perhaps Insurrection, but it come never close to First Contact. I ask me what would have happend, if Great Brittain wouldn’t deliver good sales…

74. Johnny Ice - June 8, 2009

Although Star Trek has not performed as well as other recent Hollywood movies in other overseas territories, it is the best performing of the franchise. THR notes “Its foreign total is easily the biggest overseas tally of any of the “Star Trek” titles. The series’ top grosser previously was 1996’s “Star Trek: First Contact” with offshore box-office of $57.4 million” (Even after adjusting for inflation that is only $78M).

Wait a minute. This is misleading. Didn’t The Motion Picture gross approx $56.7 million offshore. After adjusting for inflation that calculate to approx $160-165 million. Star Trek has after the weekend grossed $112M. Also The Motion Picture was 4th most popular movie in offshore market in 1979. First Contact didnt make it to top 20 in 1996.

75. Captain Krunch - June 8, 2009

BOM shows no Asian market totals yet….Hong Kong and Japan could bring big numbers..hopefully..TREK should break 400 though and that is something!
250 domestic would be awesome!!!

76. demetrius morrison - June 8, 2009

i hope it stays on the top 5 so it can be on the top 5 movies of the year 2009

77. Rich G - June 8, 2009

Went to a 2:35p yesterday and it was a packed house. Seriously.

78. Check the Circuit! - June 8, 2009

Maybe Star Trek will be one of the rare movies that picks up momentum after it hits DVD. With the world economy in the crapper, maybe people are being more selective in how they spend their money at the theater and going to those that are “sure things”….Terminator, Tom Hanks, Pixar. But once it hits video and more people see it and the word of mouth escalates, the table will be set for an even more successful sequel. (I’m thinking Shrek as the example. The first movie did well…and was infinitely superior IMHO than the sequel…but Shrek 2 just tore it up after the original picked up steam in home video.)

The Eternal Optimist

79. John James - June 8, 2009

66

It wont work? Pretty sure it already worked.

80. Irishtrekkie - June 8, 2009

”The UK is the only foreign market where (like the domestic market), Star Trek is outperforming both Angels & Demons and Wolverine.”

Nope thats wrong , Star Trek has also mad more money then those two films here in Ireland.

http://www.irishfilmboard.ie/boxoffice/

81. Grady Christie - June 8, 2009

Should definitely be in the top five box office for 2009

82. JimJ - June 8, 2009

#66-Stop trying to convince other people (and yourselves) that this is anything but a total rebirth and many things from TOS have relevance within this new movie. However, it is not tied down by the corners it had painted itself into. That’s why Abrams, Orci and Kurtzman put it in an alternate timeline of it’s own – so they could develop real drama again without having their hands tied.

You can rationalize the changes – they make perfect sense if you know anything about Trek and timeline/time travel stories. It’s has already worked. Either like it for what it is (which is my position) or DON’T like it for what it is. Sad thing is…I’m with Scotty. I like this ship (and timeline), it’s exciting!

This comes from a guy who can recite lines word for word from episodes and movies related to Kirk, Spock, McCoy…… But, it’s time to move on. Their time has passed and this is the future. Looks a heck of a lot more positive and exciting than most franchise reboots, as you like to call it!

83. gcgee - June 8, 2009

Thanks #80 – great news!

84. sean - June 8, 2009

#66

Right, because Trek fans haven’t been justifying every goof, plot hole, inconsistency or guffaw since 1966. Sheesh. A new kid gets in your sandbox, and suddenly you don’t like your toys anymore.

85. Roderick - June 8, 2009

I saw it again for the 6th time and with the number of screening rooms shrinking I am not surprise that if you go to a late matinee or early evening viewing on the weekend it is still relatively packed. I have taken 5 different people to see the movie and all they could say was that it is a fantastic movie. Those people have taken other people to go see it.

I can understand the hardcore “Trekkers” having an issue with it to a certain degree. But to say this movie is worse than Generations is clearly just an idoitic, rambling, hateful individuals who are sad to see others not like them have embrace this movie

86. dep1701 - June 8, 2009

#44 I saw the movie twice in IMAX and once in a regular screening. I saw no differences in the length of scenes in either version i saw. Perhaps your theater had to do some editing for film damage.

87. JimJ - June 8, 2009

#66-Take “The Cage” for example. 18 years for a radio wave to pass…a navigator who says “you won’t believe how fast we can get back (to Earth)…the time barrier’s been broken. Our new ships can…”

Other examples: Vulcanian vs. Vulcan, Starfleet vs. a bunch of different names they started out with, “the fact that one of my ancestors married a human female” vs. Spock’s mom is a human female, etc.

This is no different. Gene Roddenbeery & company are dead and gone. Unless, of course, you now prefer B&B Trek. I, for one, do NOT!

88. commander diaz - June 8, 2009

The marketing in Mexico at least has not been proper, the poster is more of a “catastrophe movie”, plus at my local theater its only showing on 1 projection room, whereas “Up” is on 4 screens…

89. dep1701 - June 8, 2009

In my area they are still showing the IMAX version in later evening slots ( 9:25 and 11:00pm for example. I think that’ says something pretty good for a movie whose IMAX viewings were only supposed to last two weeks.

BTW- Purolator: if you DON’T like the movie ( and that’s your position ), Why are you still reading articles about it and posting about it. When I don’t like something, I tend to avoid reading about it at all. Why don’t you just stick to the articles about the other Trek things you do like.

90. I Am Morg Not Eymorg - June 8, 2009

59. J.A.G.T: You do bring up a good point. Star Trek needs to get back out to alien worlds and deep space, which all ages and all races and all nationalities can share the wonder in.

91. JimJ - June 8, 2009

OOPS, typo on #87, I meant Roddenberry. Wow, and I don’t even drink! LOL

92. Start Wrecker - June 8, 2009

#80

What does the UK consist of?

93. T'Cal - June 8, 2009

I’ll see it for the 5th time this weekend

94. Dr. Image - June 8, 2009

May it LIVE LONG AND PROFIT!!
And the DVD sales are going to be astronomical!

95. Duncan MacLeod - June 8, 2009

78. Check the Circuit! – June 8, 2009

Maybe Star Trek will be one of the rare movies that picks up momentum after it hits DVD.

Are you saying it has no momentum now?

96. Paddy! - June 8, 2009

#92
Ireland is not in the UK!

97. Duncan MacLeod - June 8, 2009

IIRC: UK = England, Scotland, Wales, Northern Ireland…

Correct me if i am wrong on that last one.

98. Kurt Greenbaum - June 8, 2009

Is there a way to measure how much of ST’s gross is dependent on repeat sales? There’s not a lot of movies that I see more than once; I saw this one three times. I wonder how many others are like me — and to what extent that reflects on how broad-based Star Trek’s appeal was…

99. P Technobabble - June 8, 2009

I’m sure someone else has brought up this question, and I suppose there’s on way to really answer it, but I’m curious where Trek’s box office would be minus the repeat viewers. I’ve seen it twice, so I totally appreciate the desire to see it again. But a movie like Angels & Demons, or possibly Terminator 4, is unlikely to draw repeat viewers the way Star Trek would. Do you think the number of repeat viewers is enough to have had a major impact on Trek’s numbers and “legs?” Mere speculation, of course…

100. AJ - June 8, 2009

80/92

Box Office Mojo combines UK, Ireland and Malta, which is at approx. US $24.5m

101. Anthony Pascale - June 8, 2009

RE: UK & Ireland
unfortunately the industry lumps Ireland (and Malta) in with the UK
http://www.boxofficemojo.com/intl/uk/

They also lump Algeria, Monaco, Morocco and Tunisia in with France
http://www.boxofficemojo.com/intl/france/

Canada is lumped in with the US in ‘domestic’

However the point is, that STAR TREK is doing well in the English speaking countries: US, UK, Canada, Ireland, Australia & New Zealand. Its also doing pretty well in Germany, where Trek has been a strong brand. Everywhere else it is ranging from poor to OK, but not performing like a ‘Hollywood blockbuster’ Unfortunately detailed data for all the countries is lagging behind so it is hard to do a full analysis, but later in the summer we will take a closer look at where Trek performed well and where it didn’t

102. DaveF - June 8, 2009

I don’t get the fuss about the Spock/Uhura relationship and kiss. I think it fits perfectly. It’s foreshadowed by how quickly Spock gives in when she demands to be assigned to the Enterprise. Something I wouldn’t expect from Spock. He also quickly makes a point of mentioning how competent she is at her job (something important to Spock) before they arrive at the Vulcan planet.
I was a walking ball of hormones in my 20’s. If Spock is only half a walking ball of hormones then it would have been hard for him to resist a beautiful lady like Uhura (Zoe Saldana is gorgeous) who has taken a proactive path in pursuing him. The both take their jobs very seriously and it’s important to them so they have something in common. I’m glad she hooked up with Spock instead of a player like Kirk. I say let Kirk keep hooking up with the green babes. It’s an endearing quality of his.
I can’t wait for the next installment.

103. uhura - June 8, 2009

A great, really enjoyable film. I have seen it twice.

104. Johnny Ice - June 8, 2009

“Star Trek: First Contact” with offshore box-office of $57.4 million” (Even after adjusting for inflation that is only $78M).

According to box office mojo and other sites First Contact made $54 million offshore gross. Conflicting numbers.
Are we to believe that First Contact ranked 22th place overseas in 1996 and 16th place in US box office was the series top grosser before Star Trek?..

105. RD - June 8, 2009

#104 and all the others, you are not understanding what was written. It says:

“The series’ top grosser PREVIOUSLY was 1996’s “Star Trek: First Contact”

That is not the same as “the series’ ALL-TIME top gorsser”.

ST:TMP is still the top grossing and top earning Trek movie of all time. See this well-sourced breakdown:
http://www.thecaptainkirkpage.com/trekcom.html

_

106. Gul B. - June 8, 2009

In Germany, Star Trek has always been more of a TV phenomenon. Even the movies are broadcasted on Tv year after year after year … (And as far as I know, German TV licenses are very good earners for Hollywood, more than theater releases)
I was actually very pleased with the box office results. Marketing could have been a lot better, but would it have made a very big difference?
Don’t forget that “Angel&Demons” had a big star with Tom Hanks (and Armin Mueller-Stahl, one of the best German actors, in a supporting role). It was the sequel to a very successful movie. Also, the book sold well.
But the cast of ST09 consists of unknowns to audiences here (with the exception of Wynona Ryder). And “civilians” might take this as a sequel to “Nemesis” or “Insurrection” …
There is something else: many theatres over here still do “repertoire” programming – if a movie isn’t a total flop, it will be shown now and then during the next 5 years. That isn’t a huge sum for Paramount, but a steady trickle … (A big part of TMPs box office comes from re-releases!)
So, I have hopes for the future of Trek over here, especially if they get Tom Hanks or another big star to guest star in the next movie.
102
Re: Spock/Uhura – Amen to that.
And a lot of people already like it. (Go to fanfiction.net and check out the Spock/Uhura stories (M-rated or not): some are astonishingly good, some are funny and there are actually a few which are both.)
And if I remember the times of TOS correctly, there were at least as many fangirls pining for Spock as for Kirk, if not more.

107. Harry Ballz - June 8, 2009

#103 uhura “A great, really enjoyable film. I have seen it twice.”

Well, sure, you’re IN it! :>)

108. Rachel Marta - June 8, 2009

I saw the very first episode in the fall of 1966 and am still a fan of TOS. I have seen this move 10 times and still counting. It is the most exciting two movie hours I have ever seen. I love the soundtrack and the special effects. It was an adrenaline rush for this 65 year old ex-New Yorker that I can’t get enough of. It was alternately funny and exciting. A true roller coaster ride.
I think Uhura kissed Spock on the transporter to show Jim up. It was a funny moment to see how Jim responded. It was also showing support for Spock who just lost his mother and his world. Remember, he was emotionally compromised.
Please, no famous guest stars in the next movie. Let’s not draw attention away from our crew. I think the buzz from this movie will be enough for the overseas crowd to be interested in the next one.
One more thing, please make Kirk’s hair blonde throughout the next movie. He doesn’t do so well as a redhead. But I do love those blue eyes. Live long and prosper, J.J. Abrams and Star Trek Alternate Universe.

109. Mel - June 8, 2009

@ 101

Sadly how good Star Trek is doing in Germany is exaggerated. 1,275 million people watched Nemesis. The new Star Trek film was watched until today only by 1,175 million people. It is of course still in some cinemas but at the last weekend only around 40.000 people watched it so Nemesis could remain more successful in Germany than the new film.

http://www.treknews.de/treknews/newspro-treknews/static/124445004694673.php

Of course today in Germany fewer people go to the cinemas than at the time of Nemesis, so that can explain the worse attendance a little.

http://www.treknews.de/treknews/newspro-treknews/static/124445004694673.php

But the new film is still not very successful even for the current times. At the 31.5.2009 (I found no newer information) Star Trek was with 1,1 million viewers only at place 13. of the most successful films in Germany in 2009. Until then Illuminati has already nearly 3 million viewers. Twilight has 2,5 million. The Curious Case of Benjamin Button and The Reader 2 million. At the end of the year I am sure that Star Trek is not among the 15. most successful films of 2009 and perhaps even not among the best 20. I wouldn’t call that very successful.

http://www.insidekino.de/DJahr/D2009.htm

By the way here is a list of the numbers of viewers of the other Star Trek films in Germany. Only the first movie was shown in East Germany in the cinemas until the reunification.

Star Trek 1: 1.100.000 (+835.000 in East Germany. Was there in the cinemas in 1986.)
Star Trek 2 : 500.000
Star Trek 3 : 322.887
Star Trek 4 : 509.933
Star Trek 5 : 183.531
Star Trek 6 : 532.132
Star Trek 7 : 1.806.592
Star Trek 8 : 2.415.883
Star Trek 9 : 2.430.844
Star Trek 10: 1.274.837
Star Trek 11: 1.175.000 until now

http://www.insidekino.de/Y/DuellSTChronikB.htm

When you follow the link at the bottom of the site you will find a list of other countries numbers of viewers. In the case of the USA and UK they have taken the average ticket prize and calculated the approximate number of viewers.

110. Check the Circuit! - June 8, 2009

@ 95

Not at all…in the US. I’m disappointed it hasn’t been embraced internationally. (By contrast Terminator had a HUGE opening and for all its noise, not a lot happened. Simply not a very good flick.)

I’m hoping it picks up momentum after the DVD release and the rest of the world is primed for Star Trek II(A)!

111. Anthony Pascale - June 8, 2009

Thanks Mel, those are good links

The point I was making is still the same though. Star Trek does well in countries with English and its best non-English country is Germany. In the article i was referring to how Star Trek was performing relative to other May movies like Wolverine and A&D. I believe Germany is the only market in the world where Trek had a bigger opening than Wolverine, and it continues to outperform Wolverine there (where Wolverine is out performing it almost everywhere else except the UK). Of course A&D is crushing Trek in Germany. So perhaps Germany is in the middle where trek is doing OK, not great like US & UK, but not poorly like in Spain, France, Italy.

And as I said, later in the summer when all the data is in we will do a big article looking at how Trek did internationally relative to past trek films and other recent hollywood films, and we will put Germany in of course.

But the bottom line remains that Trek has work to do overseas, even in Germany.

112. Brian Kirsch - June 8, 2009

#105 – I am VERY skeptical of the numbers on that site. They seem very inflated over any other numbers I have seen ANYWHERE for TMP. Their *notes don’t offer any proof, just theory. Also, their number for budget seems very low, if you consider their *notes. With all the pitfalls/stops/restarts involved in the production, I lean toward the $46M dollar budget. Since elements of the early proposed movie, the proposed series, and the second proposed movie were all incorporated into TMP, the costs cannot be separated. It was all just one long, painful, expensive development.

Wikipedia has a very informative, and lengthy, entry on the evolution of TMP here: http://en.wikipedia.org/wiki/Star_Trek:_The_Motion_Picture#cite_note-1

113. Brian Kirsch - June 8, 2009

Sorry, that link takes you to the end. You can scroll up, or simply click here: http://en.wikipedia.org/wiki/Star_Trek:_The_Motion_Picture

114. Peter N - June 8, 2009

“Firth” weekend? As in Vic Firth, percussion legend?

115. SpocksinnerConflict - June 8, 2009

On Foreign markets:

I believe the next film will do much better.

Remember folks, there hasn’t been a Trek film in a while. I know it’s been less than ten years, but in the public’s mind, that’s forever ago. It doesn’t surprise me, that it’s doing well in uk and usa. Everywhere else, people have to be more cautious with what they spend money on, especially entertainment. You’ve got to go with what you know, and in this day and age what you know can’t be more than a few years old.

Since this one has done so well in general, i can see more folks giving the next one a try based on the first movies performance and positive reception. Plus they would have seen 09 at home by then.

And maybe people in the 3rd world are too busy trying to survive, they may not have a whole lot of time and money they can devote to Trek.

Since Pascale is around:

Any chance of another Bob Orci Q@A coming up.
I love those.

116. Johnny Ice - June 8, 2009

105 #I am just having fun LOL. I just find it embarrassing mentioning that First Contact was the previously top grosser Trek film overseas but it ended up in 22th place in 1996.
and regarding this the site with box office numbers you gave link too. I have seen this site before with this hight numbers for TMP. However these numbers have never been confirmed on other sites.

117. ClassicTrek - June 8, 2009

#97

you are indeed right – The United Kingdom consists of England, Wales, Scotland and Northern Ireland.

The official title for the country is ‘The United Kingdom of Great Britain & Northern Ireland’.

cheers

Greg
UK

118. Johnny Ice - June 8, 2009

#112 Paramount need to take some responsibility for mishaps in TMP production. They cant let TMP pay all the bill for their mistakes.

119. Captain Krunch - June 8, 2009

TREKs staying power is amazing in it’s domestic run…after an entire month TREK has not dipped below the 7 figure mark yet and came in 5th this weekend in total sales with 2 big premiers and UP to contend with. though Museum is still pulling in numbers, T4, Angels, and Hell are slipping domestically…world wide numbers are lower than I expected though…..

120. Mel - June 8, 2009

@ Anthony Pascale

In my previously commet I posted accidently to times the same link. I wanted to post this link the second time:

http://www.charts-surfer.de/kinohits1024.htm#4

That is the number of cinema viewers in Germany (since 1991 it includes viewers from East Germany).

I agree by the way that Star Trek isn’t doing very bad in Germany. I just wanted to point out that it isn’t doing nowhere as good as in the USA and UK. I guess I would say that the numbers of viewers is ok, but not really good.

The comparison with Wolverine is in the case of Germany by the way not really a proof about how good Star Trek is. The X-Men films were never very huge successes in Germany. None of them were a REALLY big blockbuster.

X-Men 1 has 2.367.952 viewers in Germany and is at place 13. in the cinema charts from 2000. For comparison the top film that year was American Pie with 6,1 million viewers. In the USA it was at place 8 in the year charts.

X-Men 2 has 2.090.609 viewers in Germany and is at place 17. in the cinema charts from 2003. That year 10,4 million people watched The Lord of the Rings: The Return of the King. The top ten movies all got more than 3 million viewers that year. In the USA X-Men 2 was at place 6 in the year charts.

X-Men 3 has only 1.594.223 viewers and is at place 21. in the cinema charts from 2006. The top film that year was Ice Age 2 with 8,7 million viewers. Again the top 10 films that year have all 3 million or more viewers. X-Men 3 didn’t even reach the first place in the cinema charts at its opening week! In the USA this was in contrast the most successful X-Men film. It reached place 4 in the cinema charts from 2006.

The three X-Men films were getting more and more successful in most countries. In Germany the complete opposite was the case. And even X-Men 1, the most successful of them in Germany, wasn’t even a very huge success to begin with.

So isn’t really a surprise, that Wolverine wasn’t such a big concurrence for Star Trek in Germany as it was in other countries.

Terminator already was watched by 600.000 people in Germany since Wednesday when it opened here. Another film which will surpass Star Trek. Night at the Museum has also already surpass the 2 million viewers mark. Up hasn’t started yet but will surely also do better and of course some other coming movies.

121. AJ - June 8, 2009

69. jamjumetley

I lived three years in Poland, and the lack of exposure in ‘Cinema City’ just killed the new Trek film right there for your market. Of 39 million people. They own the multiplex biz on Poland.

I used to walk down the street to my local ‘Cinema City’ multiplex in Warsaw to see EVERY blockbuster, including those that were in IMAX. The fact that ‘Trek’ was excluded this year is horrid, and you should get together with ‘Jean-Luc’ from Lodz and complain to the distributor.

And Poland is just another example of where the cash is NOT going. JJ’s press junkets cost money that could have been spent on in-cinema trailers, posters, TV-ads and viral. Their tour was a failure in countries where Trek is on the periphery.

Hopefully the DVD release will spark interest over Christmas in these neglected markets.

122. cagmar - June 8, 2009

#5 and 6, I think Trek was a reaction to the failure of the Vietnam War for America. In my scholarly circles (which are not all that blown away with this new attention-deficit, intellectually challenged Trek) there is a lot of discussion about ST being an American reaction to the world, a way of reminding us that we’re the best and that we’re going to be okay after we came back from ‘Nam with our tails between our legs.

Although the show depicts global unity, the idea has always been that America will lead that revolution and that all our losses and humiliations will have been for the sake of something much grander. The “future perfect” notion emerged during the Cold War, stating that If we can make it through the nuclear threats of today, everything will be OK tomorrow. ST is very much the definition of that ideology. It speaks to American fears from the 1960s-70s.

On top of that, in Communist countries like Japan and China, governments don’t want citizens to hear about freedom and equality, and hence, a system more perfect than democracy but towards the same goal.

Just a couple theories for people to chew on.

123. Chris M - June 9, 2009

I think we can all be extremely pleased with the Box Office performance of Star Trek! To be thehighest grossing movie in America so far this year is a major accomplishment!

I’ve done my part as far as International sales go, I saw Star Trek for the 10th time (a new record for me) on the weekend!!

Star Trek has earned $13.5M in Australia which is around $US10.6 going by todays exchange rate.

Star Trek has also performed well comparedto other big movies in 2009.

http://au.rottentomatoes.com/movies/box_office.php

124. Closettrekker - June 9, 2009

#73—”It’s a total reboot, despite everything Orci tries to make us believe.”

Despite failing to meet the criteria? Wow…that’s a pretty neat trick!

A reboot (in fiction) requires that the story disregards all previous continuity. This story not only acknowledges the continuity of the previous timeline, but depends upon it, since it is events in the “prime timeline” which cause the altered one to come into existence.

And to top it all off—-the very notion that an altered timeline can be created within the Star Trek universe due to interference with the past is in itself part of that very continuity (dating back to the very first season of TOS, no less)!

ST09 is a sequel, albeit an unconventional one. It just happens to reap some of the benefits of a reboot.

‘Batman Begins’ is a “total reboot”….not ST09.

125. Closettrekker - June 9, 2009

#122—”I think Trek was a reaction to the failure of the Vietnam War for America. In my scholarly circles (which are not all that blown away with this new attention-deficit, intellectually challenged Trek) there is a lot of discussion about ST being an American reaction to the world, a way of reminding us that we’re the best and that we’re going to be okay after we came back from ‘Nam with our tails between our legs.”

Um….that’s pretty tough to support—-considering that the Vietnam War had not even reached its peak yet when Star Trek debuted. In fact, “The Cage” was produced about the time of the Gulf Of Tonkin Resolution in 1964.

American involvement in the war in Vietnam did not reach its peak until Star Trek’s third season, and that direct involvement continued for another 5 years after the show’s cancellation. Moreover, no one left “with their tails between their legs” until 1975—when Saigon fell to the Communists.

So you may want to encourage the members of your “scholarly circles” to go back to school, or just pick up a book. How could anyone so ignorant of 20th Century history be counted amongst the “scholarly”? All of this should have been learned in high school!

126. Gul B. - June 9, 2009

122
Japan may be many things, but Communist it isn’t – and never has been.

127. Closettrekker - June 9, 2009

#126—-Score another one for the “scholarly circles”. Lol.

128. hawaiowa - June 9, 2009

#122

Japan had a strong populist communist movement in 1947-8, but nowhere near enough political clout to gain Diet seats or influence government on a broad scale. Also, China is not communist, the PRC is communist. Obviously, you should include some people in your scholarly circles with Asian area studies expertise. I almost wanted to say that the ’scholarly circles’ referenced are elementary school teachers, but that would insult elementary teaching staffs across the board. I could hear Kirk’s line “I laugh at the superior intellect” when I read the assertion that Japan was communist. That’s news to me.

As for Trek being a reaction to Vietnam, TOS was developed in the midst of the war, and was *influenced by Vietnam*, rather than being reactionary, as alluded to by Closettrekker. I agree that ST2009 is not a ‘message’ film in the lines of ST VI, and thus has a paucity of allegory latent or explicit with political meaning.

To us, referring to the TOS through the lens of 2009, the TOS could be interpreted as another manifestation of the “ugly American” mythos. But viewed contemporaneously with the events of the era, it would be hard to argue against the fact that Trek was very forward-thinking. At the time, it was utopian, but one must remember that all utopias are intrinsically flawed. At least it made the attempt, in the midst of a cultural climate that had so much to dissuade it from doing so.

Also, one should be aware that ethnocentrism is not an American phenomena, nor even a political acculturating influence. Religious groups like Christianity and Islam view themselves as ‘leading the world’, as well as numerous countries. Look at several of the Heisei-era Godzilla movies and you’ll see Japan putting itself in the role as unifier.

It could be argued that the US govt doesn’t want its citizens to hear about freedom and equality in the sense that free speech is organized along meritocratic and oligarchic lines, and that people in the US are politically sessile and disinterested to a high degree, and will be more concerned about Twitters by politicos than actually examining issues in detail.

Here’s a thought to chew on. Present political evolution seems to disclose that national interests are increasingly no longer a viable means of political segregation between cultural groups. It has become more apparent that transnational business entities are displacing representative government entities in terms of influencing policies and impacting the proles. In other words, it is quite possible that in a century, instead of being organized along ‘national’ lines, the world will be organized along ‘corporate-consumer’ lines.

Examples: the taxpayers of a municipality pass a bond to spend $500 million on an athletic stadium…which is subsequently named after a major corporation. This has occurred in the US, Japan, and many Euro countries. The school children of a community are assigned *in class* to draw posters thanking a local grocery store chain for donating money to the local school system…in lieu of the government actually allocating a suffice of tax revenues to provide such services. In one state, the government decided to pay $3M to a film industry heavyweight to offset the state taxes charged on a feature that the studio was producing in that state. To do so, they reallocated the funds from the state’s Housing Agency in charge of assisting homeless and low income families to seek housing, reducing it’s overall budget by 40% and forcing an emergency fund drive to keep the food banks and homeless shelters funded.

What messages do these examples give?

Unfortunately, as long as Wollyhood is so closely integrated with these same corporations, which are tightly entwined with the US military-industrial complex, no one’s willing to touch *that* one.

Or maybe your academic circles should debate the fact that almost $2 of every movie ticket sale makes its way into military spending…

129. rickey wilson - June 9, 2009

#37 you sound like my kind of people, I have been doing that since the film came out, i actually saw it 6 times but according to my stubs im on # 13 lol I really want them to keep the old series alive i liked next gen & ds9 but i felt they lost what trek was over the last few movies. When i saw this reinvention i was to say the least exstatic! I truley hope they make sequels, hopefully without the glarring errors and bad editing trust me watch the movie 6 times and you can see where they cut corners. paramount make tek 2 part two i guess…ehh its quite fascinating!?


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