Viacom Chief Touts Star Trek As ‘Unqualified Blockbuster’ As Film Reaches $380M Globally July 29, 2009by Anthony Pascale , Filed under: CBS/Paramount,Great Links,Star Trek (2009 film),Star Trek Into Darkness , trackback
The Star Trek box office performance is almost in the history books, but the film is still out there and has finally hit the $380M globally. Yesterday Viacom’s CEO touted the film to investors as a ‘unqualified blockbuster’ and talked up the future profit potential of Trek as well. Details and the latest box office below, plus another Star Trek musical interlude.
Viacom Chief Talks Trek
Yesterday afternoon Viacom (the parent company of Paramount Pictures) reported its financial results for the second quarter. Although profits were down from last year, Paramount still beat industry estimates for earnings per share by a little bit. In discussing the performance of the various parts of Viacom, CEO Philippe Dauman again touted the performance of Transformers and Star Trek
Paramount Pictures’ performance in the second quarter was highlighted by the box office success of its tentpole films STAR TREK and Transformers: Revenge of the Fallen. Both films are unqualified blockbusters that will generate substantial profit as they move through their windows
Picking up on that future profit, Viacom’s CFO Tom Dooley noted that Star Trek and Transformers 2 will ‘drive a lot of profits’ later in the year as those titles become available on DVD & Blu-ray.
Dauman also noted that franchise sequels (like Transformers) enjoy savings in "awareness marketing" costs, which boosts profitability because consumers are already aware of the brand. That same logic would be applied to the next Star Trek film as Paramount already invested significantly this year in re-building the Trek brand, and so a future film could be seen as having greater profit potential.
Box Office Update: $380 Million
After 82 days in release Star Trek is now in just a few hundred theaters around the world, with probably just a few more weeks before it is gone completely. Last weekend (its 12th weekend) it was ranked 18th with $439k in domestic sales. As of yesterday Star Trek had a domestic total of $254,170,379 and an international total of $125,814,933. Combined with the domestic sales, Star Trek’s global total gross is $379,985,312. So (when today’s numbers come in) Star Trek will have passed $380M, which was always the upper range of our estimates. And Star Trek may still have some life left in it. It is actually now outperforming Iron Man on a day to day basis, and that film went on to make another $4M after its 82nd day.
Star Trek’s spot on the various charts has mostly remained steady over the last couple of weeks, with Harry Potter 6 pushing it down one spot on the yearly global rank. Within a week or so Star Trek will drop a couple of points to 5th on the 2009 domestic chart (and all time domestic charts) as both Harry Potter 6 and The Hangover pass it.
|‘Star Trek’ Ranks||Domestic||Global|
|All time (adjusted)||182||NA|
|Trek franchise (adjusted)||1||2|
Enterprising Young Men – Live
Finally we leave you with another live performance from the Star Trek score. Here is "Enterprising Young Men" from the V Festival Internacional de Música de Cine in Ubeda, Spain.