CBS/Paramount,Marketing/Promotion,Star Trek (2009 film) , trackback
Last weekend JJ Abrams Star Trek movie led the Spike Scream Awards with six wins based on Internet voting. Today The People’s Choice Awards opened their nomination process with Star Trek already listed in most of the movie categories. Details on that below, plus Star Trek at the Hollywood Film Festival and even more Star Trek Oscar Buzz.
Is Star Trek The People’s Choice?
Star Trek is the #5 movie at the domestic box office, but does that mean it is the 5th most liked film of the year? Maybe not, a poll at IMDB at the end of the Summer had Star Trek ranked first as the "most deserving movie to open at #1", as as noted before, it led the field with the Spike online voting, including top SciFi film and ‘Scream of the Year’.
So can Star Trek win the popularity contest of the People’s Choice Awards? Perhaps, but first it has to get nominated. Today The People’s Choice Awards opened up their nomination process. For each category they have 12 choices of potential nominees (and they allow write ins). You can select up to five choices for each category and there are Star Trek choices in six categories:
- Favorite Action Star (Chris Pine & Zachary Quinto)
- Favorite Breakout Movie Actor (Anton Yelchin, Chris Pine, & Zachary Quinto)
- Favorite Breakout Movie Actress (Zoe Saldana)
- Favorite On Screen Team ("Star Trek: Chris Pine & Zachary Quinto")
- Favorite Franchise (Star Trek)
- Favorite Movie (Star Trek)
Fans can cast their votes for their favorites in music, movies and television at http://www.peopleschoice.com.
Fans are even being given the chance to choose the new People’s Choice statue (see choices below). The top five nominees in each category will be announced Nov. 10 and the Award Show will be broadcast live on CBS on January 6th (hosted by Queen Latifah).
Star Trek at Hollywood Movie Awards
The Hollywood Films Festival being held this weekend has its own popularity contest. You can vote for Star Trek as the ‘Hollywood Movie of the Year Award’ at Yahoo. Currently Star Trek is trailing the latest Harry Potter film by just 1%. The Hollywood Film Festival will be handing out some more non popularity contest style awards, including giving the new Mr. Spock, Zachary Quinto a ‘Hollywood Spotlight Award.’ Congrats Zach!
Of course all of these popular awards are just prelims to the major leagues of award season starting off with the Golden Globes and Guild Awards and leading to the Academy Awards. It is expected that Star Trek will be nominated in some of the ‘technical awards’ (special effects, sound editing, etc), but what about the biggies? As reported here over the summer, the Motion Picture Academy changed the rules this year to allow for 10 films to go into nomination for Best Picture, opening up some immediate Oscar buzz for Star Trek (and even more buzz later). Nominations wont be until next year, but people are still talking Star Trek. Recently the popular blog HitFix handicapped the 2010 Oscar contenders, here is their entry for Star Trek:
Pros: It was a word of mouth phenomenon that silenced all naysayers by winning over audiences and critics alike. Its success has director J.J. Abrams being touted as the next Steven Spielberg and created a number of new potential screen stars including Chris Pine and Zoe Saldana.
Cons: Besides the fact its science fiction you can’t ignore its also “Star Trek.” Those words may still have a very negative connotation with the Academy. Is the membership really comfortable with placing a film with that title next to their all time greats? Even as a nominee?
And coming full circle USA Today is running a poll for you to vote on what is your favorite Oscar hopeful, and Star Trek is in 3rd place, just behind Disney’s Up and Quentin Tarantino’s Inglorious Basterds.
Star Trek wins Digital Advertising Award
In other awards, Paramount’s marketing team has picked up another award for its promotion of Star Trek. In xxx we reported they won a Golden Trailer and last week the they were honored at the Digital Movie Advertising Showcase Awards for their online campaign. Specifically they won for Best Theatical Rich Media Advertising (see all the nominees below). Kudos to the Paramount Interactive team. More details at DoubleClick Blog.