Airwalk Launches Star Trek Sneakers November 11, 2009by Anthony Pascale , Filed under: Apparel , trackback
Are you ready to walk like a Trekkie? This week Airwalk has launched its line of Star Trek footwear, available exclusively at Payless Shoes. The Star Trek high top sneaker comes in three Star Trek colors and a wide range of men’s sizes. More details and photos below.
Star Trek: The Sneaker
The "STPL x Airwalk Star Trek Terrain Starfleet Edition Hi Skate" was designed by prominent New York designer Jeff Staple. Each shoe features three Star Trek delta shield logos (back, front and on the tongue). The shoes are available in the three Star Trek uniform colors of engineering red, command gold and science blue (although Airwalk refers to them as burgundy, saffron, and sapphire). They are available in men’s
The Star Trek sneakers are now available at Payless shoe stores across the country and retail for $49.99. You can also pick them up at www.payless.com. Note: Gold shoes are online only.
CBS CONSUMER PRODUCTS
AND PAYLESS SHOESOURCE JOIN FORCES
TO LAUNCH EXCLUSIVE STAR TREK INSPIRED FOOTWEAR
STPL x Airwalk™ Branded Sneakers Available Now Online and at Select Payless ShoeSource Stores
NEW YORK – November 11, 2009 — CBS Consumer Products, a unit of CBS Entertainment, and Payless® ShoeSource will venture into the final frontier this week with the launch of the exclusive STPL x Airwalk™ Star Trek shoes. Taking inspiration from the iconic Starship Enterprise, the Terrain Starfleet Enterprise style is part of the STPL x Airwalk line — a unique, street-meets-skate collection designed exclusively by street style icon and New York-based designer jeffstaple — and is offered in three colors (red, blue and gold) inspired by Starfleet uniforms worn by the Starship Enterprise crew in the classic television series and this summer’s blockbuster film. The eye-catching high-top sneaker will retail for $49.99 at select
Payless ShoeSource stores and online at Payless.com, while supplies last.
"The momentum for Star Trek only continues to grow during this banner year for the iconic brand," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "A whole new generation of Star Trek fans can now show off hip, stylish fashions just in time for the holiday season."
The style is available in men’s sizes 6.5-13 and features genuine suede with canvas accents, two tone laces, breathable mesh lining and a super cushiony collar, tongue and insole for comfort and style. The style also carries the Airwalk and STPL x Airwalk brands, as well as the Starship Enterprise uniform insignia. The gold version is an online exclusive available for a limited time at www.payless.com.
As a precursor to the launch of the Star Trek shoe at Payless, jeffstaple released a limited-edition Star Trek shoe in May at the designer’s Reed Space store located in the trendy shopping district of SoHo in New York City.