JJ Abrams Star Trek has been doing well with the ‘popularity contest’ type of awards (Scream Awards & Hollywood Awards), but now it is time to get serious. With the end of the year comes the beginning for awards season. This is now being kicked off by the "For Your Consideration" promotional campaigns from the studios. For 2009, Paramount has around 20 eligible films, and they have selected four for their awards campaign, including JJ Abrams Star Trek.
Consider Star Trek
Paramount has launched a ‘for your consideration’ website at paramountscreenings.com. The site is currently promoting four films, two typical high brow films coming out in December, and two of its Summer tent poles:
- "Up in the Air" (directed by Jason Reitman, starring George Clooney, based on novel by Walter Kim)
- "The Lovely Bones" (directed by Peter Jackson, starring Rachel Weisz & Susan Sarandon, based on the novel by Alice Sebold)
- "Transformers: Revenge of the Fallen" (directed by Michael Bay, starring Shia LaBeouf, Megan Fox and giant robots, based on Hasbro toy line)
- "Star Trek" (directed by JJ Abrams, starring Chris Pine & Zachary Quinto, based on TV series created by Gene Roddenberry)
Paramount has not yet put up its list of which awards it is suggesting for Star Trek, but it would not be surprising if it included the traditional big awards, like Best Picture and Best Director for JJ Abrams. The film was well received by critics and has already been mentioned as a possibility for Best Picture now that the Academy has extended the rules to allow ten nominations. The site does have its list of ‘considerations’ for Transformers 2. 2007’s Transformers picked up three Oscar nominations for technical awards, but this time Paramount is suggesting members consider the sequel for many of the big awards (including Best Picture, Best Director for Bay and Best Adapted Screenplay for Roberto Orci and Alex Kurtzman). Transformers 2 was Paramount’s biggest film of the year, although it did not garner the same kind of critical praise as Star Trek.
Of course, with the expanded Best Picture list, other studios are also coming up with some interesting suggestions. Warner Brothers is proffering the comedy hit The Hangover for Best Picture, and Sony has followed suit with their Summer comedy Bruno.
A Star Trek first?
No Star Trek film has won an Academy Award, however there have been a number of nominations. The last Star Trek feature film to get an Academy Award nomination was Star Trek First Contact, for Best Makeup. Star Trek VI was nominated for Best Makeup and Best Sound Effects Editing. Star Trek IV had four nominations: Best Cinematography, Best Sound Effects Editing, Best Original Score, Best Sound. Star Trek: The Motion Picture had three noms: Best Set Decoration, Best Visual Effects, Best Original Score. For the Golden Globes (which has fewer categories), the only nomination was for The Motion Picture for Best Score.
The campaign begins
The next step for Paramount will likely include advertising in Variety, The Hollywood Reporter and other places where potential Academy members can be found. More importantly, Paramount will be arranging screenings for the Star Trek movie for Academy members and guild members as well.