Star Trek Sparks Oscar Buzz Debates + Paramount Promotes Trek For Guild Awards + more December 9, 2009by Anthony Pascale , Filed under: CBS/Paramount,Marketing/Promotion,Star Trek (2009 film) , trackback
Last week we reported that Star Trek ended up on the NBR Top 10 list. Now some are starting to question the notion that JJ Abrams movie actually make it onto the final list of Oscar noms. Below we have the latest Oscar buzz, plus the latest with Star Trek and the critics awards and upcoming guild awards.
Is Star Trek Best Picture worthy?
When the Academy first announced they would be increasing their Best Picture nominations to 10 films, there was an immediate response from many entertainment journalists that JJ Abrams Star Trek may make it onto the list. This buzz has continued, and recently gained momentum when Star Trek was named as one of the National Board of Review’s Top 10 films of 2009. The debate over Star Trek and other sci-fi films as possible Oscar nominees is the subject of an article "Could 2010 be the year Oscar goes geek?" at MSNBC.
The article contains differing opinions from industry experts. Entertainment Weekly’s Dave Karger states:
It looks like there is going to be a sci-fi film in the best picture race. My feeling is that ‘Star Trek’ has the best shot. The reviews were pretty fantastic, and even…non-science fiction fans appreciated it.
However science fiction author, blogger (and Stargate Universe consultant) John Scalzi differs, saying:
To be blunt, if ‘Star Trek’ gets nominated, it’ll be an indication that as a year in film, 2009 stank, because outside of technical categories, there’s no way it should be represented at the Oscars. It’s a fun movie, but it’s not Best Picture caliber by any sensible determination
There seems to be a conventional wisdom growing among many award watchers that even if the original plan of extending of the nomination rules to 10 was designed to bring in more popular films, in the end it may do the opposite. David Ansen of Newsweek suggests to Bloomberg that "it could backfire" and just invite more independent films no one has heard of. This theme was also discussed in a recent Awards Daily Oscar Roundtable with industry watchers and journalists, where Erik Childress of The Oscar Eye stated:
I don’t see the Academy throwing any kind of bone to public ticket buying. It’s not like Transformers, The Hangover or New Moon were ever going to be in the awards discussion anyway. Last year The Dark Knight was a legitimate blockbuster with the critical favor to back up its artistic merits. Some felt that way this year about Star Trek, but once everyone saw past the smaller picture of an extra five slots opening up, they woke up to the big picture that there are still a lot of smaller films that have a better shot at being voted in. Up is the one true blockbuster that will remain in the discussion and could even become a Best Picture candidate.
However, in the same discussion Brad Brevet of Rope of Silicon had this to say about Star Trek:
For the most part, people still know true quality when they see it. Star Trek and District 9 are the “quality” audience favorites right now
And Scott Feinberg of And the Winner Is notes:
I think that many commercial movies — particularly “Avatar,” “The Blind Side,” “Inglourious Basterds,” “Julie & Julia,” “Sherlock Holmes,” and “Star Trek” — will be among the most widely-seen and widely-liked awards hopefuls of the year, and for those reasons will be nominated and help “bring the masses back into the fold.”
Of course, for a Star Trek film to even be discussed as a possibility is already quite an accomplishment. Only a handful of genre films have ever been nominated, so the buzz only helps the Trek franchise as it regains its place in the cultural mainstream, and possibly even gains a new level of credibility.
More Star Trek accolades – Next week is big test
While the world debates Oscars, there is more to the Award and Critics Season than just the Academy Awards. To that end, Star Trek has picked up a couple more accolades in the last weeek. The film is one one (out of two) of the New Yorker Magazine’s Top 10 lists for the year, with critic Anthony Lane citing it. Also last weekend Star Trek was nominated in the best ensemble category by the DC Film Critics association, but lost out to The Hurt Locker.
However, next week is really when things kick off for Award season, with a ton of award announcements, Awards Daily breaks it down:
12/12 – European Film Awards
12/13 – AFI Awards Announced
12/13 – Boston Critics Announce
12/13 – LA Film Critics Announce
12/14 – Critics Choice Award Nominations
12/14 – NY Film Critics Announce
12/15 – Golden Globe Nominations
12/16 – Chicago Film Critics Nominations
12/17 – SAG Nominations
In addition more critic top 10 lists will be issued.
Paramount gears up for guild awards
As noted above, the Screen Actors Guild announces their nominations next week, but every aspect of the film from the sound to the production is represented by a guild and almost all will be handing out awards. To that end Paramount has a campaign for Star Trek (along with three other films: Up in the Air, The Lovely Bones and Transformers: Revenge of the Fallen).
For Star Trek, they are promoting the following to the various guilds for the following categories:
- All Acting categories (John Cho, Ben Cross, Bruce Greenwood, Simon Pegg, Chris Pine, Zachary Quinto, Winona Ryder, Zoe Saldana, Karl Urban, Anton Yelchin….with Eric Bana and Leonard Nimoy)
- Best Picture
- Best Director
- Best Adapted Screenplay
- Best Visual Effects
- Best Film Editing
- Best Cinematography
- Best Makeup
- Best Art Direction
- Best Costume Design
- Best Original Score
- Best Sound Mixing
- Best Sound Editing
And Paramount are not promoting all four of their chosen films in every category, for example Transformers 2 is not being promoted for any acting awards or some of the other categories, and Star Trek is not being promoted for Best Song.
Although Paramount have been campaigning directly to guild members, they have yet to run any ‘for your consideration’ ads in the trades (for any movies). If or when they do, we will show them here at TrekMovie.