As a continuing sign of Star Trek’s returned importance to Paramount, it was again discussed in a quarterly earnings call with analysts today, with Viacom’s COO saying the company is "very excited" about the Star Trek sequel coming out in 2012. Details below.
Viacom ‘very excited’ about Star Trek sequel
For the fans, Star Trek is an interest, a passion, a hobby, or even a way of life. But for Viacom (corporate parent of Paramount Pictures) Star Trek is a franchise brand and the good news is that lately it is again something to be touted to investors. In recent years Paramount has engaged in a strategy more focused on franchises, like Star Trek. As Viacom Chairman Sumner Redstone said in today’s 3rd Quarter earnings phone call with investors Paramount has "a really rich pipeline of projects based on franchises and brands."
More specifically, on the same call Viacom COO Tom Dooley touted how these brands (including Star Trek) have helped recently in home video:
In the December quarter of last year, Filmed Entertainment benefited from the Home Video release of franchise titles Transformers 2, Star Trek and G.I. Joe.
Dooley also talked up the future, including Star Trek:
At Filmed Entertainment, as we look beyond fiscal 2011, we have a number of franchise films that we are very excited about, including Star Trek 2, G.I. Joe 2, the first film to be launched from the recently acquired Teenage Mutant Ninja Turtles franchise, as well as sequels to the Jack Ryan Series and Zoolander.
The news here is that only a few years after talk of "franchise fatigue" at the higher echelons of Paramount, once again Star Trek is playing a big role in the bottom line and the franchise-focused strategy for the studio.