CBS/Paramount,Marketing/Promotion,Star Trek Into Darkness , trackback
As we reported recently Paramount and CBS are in New York this week at the Licensing Expo to cut deals on their various properties, including the upcoming Star Trek sequel. A new promotional image for Paramount is being shown at the Licensing Expo which touts "Star Trek 2," but that doesn’t mean Paramount has already settled on the name.
"Star Trek 2" at Licensing Expo – just a working title
Here is a set of promo title treatments being shown by Paramount at the licensing expo (via MovieWeb).
One thing that stands out is "Star Trek 2" for the Star Trek sequel. However, TrekMovie has confirmed with Paramount that this is just a working title. As we have been reporting, there still isn’t a final script approved for the film or a confirmed director, so it is still too early for the film to have an official title. For now "Star Trek 2" is just industry shorthand. In the past both JJ Abrams and Roberto Orci have stated that in the end "Star Trek 2" wouldn’t be an option because there already is a "Star Trek II: The Wrath of Khan."
As far back as June 2009, Abrams acknowledged that his second Star Trek film would not have a number, saying at a press conference in Mexico
JJ Abrams: [The sequel title] would have a subtitle instead of a number
Here is what Bob Orci wrote on the TrekMovie comments in April of this year:
BobOrci: Damon [Lindelof] might have a title, but we’re not sure.
Can’t just be STAR TREK: INSERT FANCY WORD HERE.
Can’t be STAR TREK 2, or II, or TOO
Trek fans will just have to get used to "Star Trek 2" being used to discuss the film until a title is agreed upon.
But what to call it?
Of course I have been arguing that the final title for "Star Trek 2" does not even have to have "Star Trek" in it. Like with all the James Bond films and the last and next Batman films, you can ensure people know it is a Star Trek film via the associated branding (logo, etc). And you can use some kind of evocative title, like say "Prime Directive." As Bob Orci indicated, coming up with a title for the film is just one of the things they are dealing with for the sequel.
POLL: Sequel title?
Weigh in on the sequel title, and sound off in the talkback below.