Marketing/Promotion,TOS , trackback
On July 20th the UK Channel CBS Action (which already shows the original Star Trek) will begin airing reruns of Star Trek: The Next Generation. And to promote this, they have started a quirky campaign featuring regular people showing their inner Trekkie. Check out some of the images below.
CBS Action "Live Boldly. Love Your Fan Side" TNG Campaign
UK cable/satellite channel CBS Action has launched a new campaign to promote Star Trek: The Next Generation which will begin to air nightly (M-F) on July 20th at 8pm. The campaign, by Studio Hansa, is designed to show Star Trek fans showing both their real life selves and their inner Trekkie. Here are a couple of the bus shelter ads from the campaign.
UK TNG campaign bus shelter ads with fans showing their inner Picard and Data
And here is a shot of one of the ads at a train station.
Train station TNG ad with fan showing his inner Geordi
According to Studio Hansa, the effect for the ads was done with fans wearing specially tailored suits. They even have a development blog with behind the scenes pictures and video.
Behind the scenes for new CBS Action TNG campaign
You can also learn more and watch a video with CBS Action’s resident Trek Expert Raules Davies at www.cbsaction.co.uk (or watch it below).
Thanks to Andy Britton for spotting this campaign