The Pasadena Rose Parade is one of the biggest New Year’s tradition, and this year Star Trek will be making an appearance. Paramount Pictures is sponsoring its own float for next week’s parade and it will prominently feature a USS Enterprise soaring over the famous Paramount arch. Details and preview below.
Star Trek Part of Paramount’s Rose Parade Float
Paramount Pictures is celebrating its centennial with a special float titled "100 Years of Movie Magic" for the Tournament of Roses Parade in Pasadena, California next week. And as Star Trek has been a major part of Paramount’s history for the last century, a USS Enterprise will feature prominently on their float. This will be Paramount’s first time in the Rose Parade.
In a press release, Paramount describes their float.
We’ve selected a few of our most recognizable films and franchises to celebrate this great milestone. Our goal is to evoke a sense of nostalgia for the magic we’ve created throughout our history, wile inspiring our employees and audiences worldwide.
Films possess the unique ability to transport us to a different place and time. They are a shared emotional experience with a common audience, which can make us laugh, scream, shout or cry. Movies are a series of images, some of which become ingrained in our memories, quoted, relived and shared throughout generations. Whether it be a World War I dogfight, the tragic sinking of the Titanic, a boy sprinting free from his leg braces, an alien race of robots battling for the safety of Earth or a spaceship Enterprise boldly going where no one has gone before, Paramount, throughout its 100 years, has been dedicated to creating images that we could only previously “Just Imagine”.
Here is an artists sketch of the Paramount float design
The release goes on regarding the Enterprise on the float:
Star Trek’s USS Enterprise represents Paramount’s continued journey to explore strange new world and boldly go where no studio has gone before. This globally beloved franchise from creator Gene Roddenberry is a cornerstone of Paramount’s history, and in 2009, director J.J. Abrams unveiled his successful reboot to the world, creating a whole new generation of fans.
The float will be 55 feet long and 26 feet tall and of course will be decorated with flowers and other natural materials. Specifically the Enterprise will be decorated with white coconut chips and accents of silverleaf protea petals and black seaweed. TrekMovie confirmed with Paramount that the Enterprise will be based on the original design from classic Star Trek series. The Paramount float is 46th in the parade order, in between the Calizona Appaloosa Horse Club and the Salvation Army Tournament of Roses Band.
The 123rd Rose Parade will be held Monday January 2nd. 2012 starting at 8:00 AM (Pacific). The parade will be broadcast on ABC, Hallmark Channel, HGTV, KTLA (Tribune), NBC, RFD-TV and Univision. More information can be found at tournamentofroses.com.
Not first Trek at Rose Parade
While the 2012 Rose Parade will be the first time Paramount has had its own float, it is not the first time that a USS Enterprise from Star Trek has made an appearance. On January 1st 1992 the USS Enterprise D (from Star Trek: The Next Generation) was part of Nestle’s "Voyages of Discovery" float.
USS Enterprise as part of Nestle’s 1992 Rose Parade Float
(Screencap from "Rose Parade: A Pageant For the Ages" – 2004 DVD hosted by Shatner)
The float did not have any Star Trek stars, but William Shatner, the original Capt. Kirk, was the Grand Marshal for the 1994 Rose Parade. Shatner also appeared on a non-Star Trek float in the 1969 Rose parade. This was just a few month’s after Shatner appeared in Star Trek costume for the 1968 Macy’s Thanksgiving Parade.
Shatner at Macy’s 1968 Thanksgiving Parade (AP)