CBS Releases New Video Preview of Star Trek TNG on Blu-ray |
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CBS Releases New Video Preview of Star Trek TNG on Blu-ray January 5, 2012

by Staff , Filed under: DVD/Blu-ray,TNG,TNG Remastered , trackback

Besides the Star Trek movie going into production later this month, the other big project going on these days is the transformation of Star Trek: The Next Generation into HD. A sampler disc of four episodes comes out on Blu-ray at the end of the month with the first season coming later this year. Today CBS released a new video showing off the HD version. Details below.


New promo for Star Trek TNG in HD

This morning CBS released a new video to EW which shows the quality of the HD transfer of the Star Trek: The Next Generation pilot "Encounter at Farpoint."


The "Star Trek: The Next Generation – The Next Level" sampler disc will be released on January 31, 2012 with a suggested retail price of $21.99. The disc will include the feature-length pilot – “Encounter at Farpoint” – as well as two more “fan favorite” episodes, “The Inner Light” (Season 5) and “Sins of the Father” (Season 3).

You can pre-order it on Amazon for $14.99.

All seven seasons of Star Trek: The Next Generation will follow, with the first season coming later this year. TrekMovie will continue to track this project as further news is announced.


1. jotin - January 5, 2012

I gotta buy it. I grew up with TNG and I’ve been waiting for this…. Although I bet they’ll release it on Blu Ray again with re done effects or something… Paramount loves to suck us dry.

2. allister gourlay - January 5, 2012

Gotta say it looks amazing!

3. Bobby - January 5, 2012


4. Commodore Mike of the Terran Empire - January 5, 2012

Ok. I will be getting this. Can’t wait to see it.

5. Themanle1 - January 5, 2012

I would have loved to see best of both worlds on there!!

6. John Whorfin - January 5, 2012

#5 I would have _killed_ for Yesterday’s Enterprise.

7. rm10019 - January 5, 2012

Very cool!

8. VZX - January 5, 2012

Wow that looks great! Here’s hoping for DS9 in blu-ray!

9. star trackie - January 5, 2012

If I could cherry pick the winning episodes from this series on blu-ray and leave the stinkers in dreadful, muddied up VHS-land (where they belong) I’d do so in a heartbeat. But, sadly, it appears, aside from this sampler, Paramount is going to force you to spend a king’s ransom to buy hundreds of hours of programming just to get to the handful of episodes that are actually worth re-watching. I’ll have to pass on the season sets. But this sampler edition I will probably pick up.

10. Ciaran - January 5, 2012

It should have been The Best of Both Worlds, Yesterday’s Enterprise and All Good Things. Just my opinion.

11. Vultan - January 5, 2012

This looks great!

By the way, does anyone why TNG is the only Trek series not available on iTunes?

12. Jeffrey S. Nelson - January 5, 2012

1. This already looks like re-done effects. How can there be such a vast difference in the amount of detail??

13. BeatleJWOL - January 5, 2012

So, so many people being wrong in the article comments, on the Facebook post about the article…

“nice CG replacement”
“Blu-ray adds nothing over my DVDs”
“where’s the widescreen”

etc etc.
trying to put correct info out there is like bailing out the Titanic with a bucket. >_<

14. Holger - January 5, 2012

The Inner Light is a fan favorite episode but a poor choice for the sampler disc because it’s not a visual effects episode. Rather the opposite of it. Instead I’d have included Yesterday’s Enterprise.

15. MONGO - January 5, 2012

Mongo like part where space mushrooms hold hands. Hi-def let Mongo see that space mushroom need to shave. Mongo not hope new video do “A-B comparison wipe” all time. Make Mongo eyes hurt.

Mongo think Q look better with Ceasar hairdo than with poofy hair. Maybe poofy hair look better in hi-def?

Mongo like TNG. Almost finish watching all DVD.

16. Bill Binder - January 5, 2012

#14 It’s not about Special Effects. The disc is a nice afterthought, but the episodes weren’t chosen for wow factor, they were chosen to test various aspects of restoration; Encounter at Farpoint for excessive opticals, Sins of the Father for low light and Inner Light for high contrast. The content of the episodes or their “cool” factor wasn’t taken into account. These episodes are appropriate “test patterns” for different technical hurdles.

17. ST:EXP - January 5, 2012

I guess there is the inevitable problem of the odd fx shot looking cheesier with the enhanced resolution.

Those tentacles looked a little bit like “the muppets” with out the soft diffusion from the SD version.

It’ll be interesting.

18. Jeyl - January 5, 2012

@10. Careful now. We don’t want to give the best of TNG out before everything else. If we got the best episodes first, there’d be little else to look forward to. I can wait.

19. TrekMadeMeWonder - January 5, 2012

We won’t go back!

20. Ensign RedShirt - January 5, 2012

Can’t wait for this!


Facebook is not known as a place for lively, intellectual discussion of any kind.

21. BeatleJWOL - January 5, 2012

Neither is most of the internet, if you wanna know the truth :p and most of the kee-rap I hear from those places I mentioned, well, I hear it here too.

22. Mikey1091 - January 5, 2012

Just out of curiosity even though I have a feeling I know what the answer is, will this all be available on netflix streaming too, or just blu ray?

23. Odkin - January 5, 2012

Why does the box tagline “A Taste of TNG in High Definition” sound vaguely dirty?

24. Dr. Cheis - January 5, 2012

Absolutely love it! I’m not sure about what was being talked about earlier about not making new special effects though. The new stuff looks like it had details not present at all in the originals, not just high-def scans of original footage. Regardless, I am truly pleased.

25. captain_neill - January 5, 2012

Looking forward to seeing this. I love Next Gen.

26. rm10019 - January 5, 2012

22 – will Netflix doesn’t stream the same 1080p data that a Bluray puts out, so the best image will be from the Bluray disc.

27. davidfuchs - January 5, 2012

Come on people, there’s nothing new, it’s just you’re seeing a better transfer with as much as five times the resolution. This is what it optimally could have looked like at the time.

What we should be grateful for is that unlike later 90s shows (and I imagine DS9/VOY) they were still putting the effort into the effects even if the results weren’t apparent until now.

28. Danpaine - January 5, 2012

9. star trackie – January 5, 2012 – I dig where you’re coming from.

I’m pretty much done buying these old shows over and over and over again, just because they get a little prettier each time. And you’re right – A Lot of TNG episodes were quite lame, in my opinion. I’m out. Paramount/CBS has enough of my $$$.

29. Captain Realistic - January 5, 2012

Are people surprised about the selections?

Are people serious that they think Paramount would be stupid enough to release Yesterday’s Enterprise, Best of Both Worlds, and All Good Things…. in this sample package? Come on people, be Realistic.

30. James T. West - January 5, 2012

If they included Best of Both Worlds, then there would be no reason to snap up season 3 & 4 sets…in 2019

31. flake - January 5, 2012

Want it now!!

Looks fantastic. So glad they are cgi-ing the effects and retaining the originals.

At least release a promo for a HD remaster in HD video at a decent bit-rate!

32. Ensign RedShirt - January 5, 2012


-so true!

I imagine Netflix will get the new masters eventually….probably after a certain time frame has passed. Personally, I’m all about the Blu Ray.

33. John from Cincinnati - January 5, 2012

I wonder if they’ll include a coupon for the first season for those who buy the sampler

34. John from Cincinnati - January 5, 2012

All TNG episodes that had children in them sucked.

I’m looking at you Wil Wheaton.

35. Martin J. Pollard - January 5, 2012

#34 – Wheaton would agree with you about a lot of those performances (particularly early in the series), but even he’s made peace with Wesley Crusher. Too bad some Trek fans don’t have the same amount of maturity.

36. Driver - January 5, 2012

#23 Because you have a dirty mind? Not that that’s a bad thing…………………

37. njdss4 - January 5, 2012

I love how they just cleaned up the Enterprise instead of replace it with a CG ship like the TOS-R.

38. DavidJ - January 5, 2012

Well we DO know they’re replacing some of the planets. I remember a lot of those early CG planets looked crappy as hell even back in the 80s, and I can only imagine how bad they would have looked in HD.

It would have been cool to see a greater variety of ship shots (like in TOS-R), but I guess we should be grateful they’re doing as much as they ARE.

39. DavidJ - January 5, 2012

Shame they’ll probably never do the same thing with DS9 though. : (

40. SciFiGuy - January 5, 2012

#10 — MUCH agreed!!! That would sell through the roof!!!

41. Commodore Mike of the Terran Empire - January 5, 2012

I would have loved to have seen. Cause and Effect. Yesterdays Enterprise. and Best of Both Worlds on the teaser Bluray.

42. Trekee - January 5, 2012

I wasn’t convinced until I saw that transfer, that’s just gorgeous.

Putting out a sampler at a good price is also a smart move – I’d imagine that if this doesn’t do very well they won’t continue? Seasons 1 and 2 were easily the least great of the 7 seasons though so here’s hoping they at least do up til season 3 before making a call.

And yeah, the Enterprise D was never my favourite, but seeing her in HD is still a thrill.

43. Ensign RedShirt - January 5, 2012


They’ll continue, regardless of sales. The entire thing will be sold into the syndication market for a very pretty penny.

44. Allen Williams - January 5, 2012

Since the final version we saw in the late 80s/early 90s was severly cropped from the original negative, i see no reason why we can’t get a widescreen version. the information is there (IE we’ll see parts of the shots we’ve never seen before) so we might as well use it.

I see no reason why they can’t sell both widescreen and pillar box versions, or possibly even just have one widescreen version with the ability to super impose black bars on the sides (which would give you the exact same picture anyway).

45. RAMA - January 5, 2012

Ahhh excellent, here it comes!

46. BStu - January 5, 2012

Creating widescreen where there wasn’t isn’t just an issue of having the data to do so. The information may exist, but the show was filmed for a 4:3 ratio. That was the artistic intent and I’d rather see that respected than a haphazard expansion of the screen for no other reason than to fill a television’s wings. The director shot and edited for 4:3 so that’s ideally what we should get.

47. Ensign RedShirt - January 5, 2012


The show was framed and the shots composed for 4×3. Any extraneous picture information on the sides(what little there would be) will be of microphones and grips picking their noses. You’re not missing anything.

48. erisk - January 5, 2012

I haven’t heard either way, but are they going to re-do any of the effects shots? Or is everything staying the same?

49. BeatleJWOL - January 5, 2012

Apparently, as I found on ex astris scientia, there are already a few examples of shots in the standard version we’ve all seen for years where things like the edge of sets can be seen, and that’s WITHIN the current area shown to us. The aspect ratio is right the way it is; the information is NOT NECESSARILY there in order to justify a widescreen presentation, NOR is widescreen required for high definition.

50. Magic_Al - January 5, 2012

They only have to redo elements that were not on film. I don’t know how phasers were animated or how they did the starfields but probably any electronic effects done at the time were standard-def and unusable. Everything that was on film is being preserved it appears.

51. Jonboc - January 5, 2012

Must be the iPad, the clip didn’t look razor sharp blu-ray clear to me at all. Color saturation was richer, but the resolution itself didn’t look so good.

52. JamfoFL - January 5, 2012

BStu is right… not only the artistic intent of the director, but the staging of the shots with a 4:3 ration in mind are very good reasons why you don’t want to include the extra information in the new release.

In other such transfers, it actually becomes a bit more distracting than the black bars on the screen. You start to notice that, in spite of the size of the bridge and the space available, that all the people are clustered in one small area. All the action is happening at the center of the screen and you have large set areas with nothing going on. In a sense, it looks like everyone is huddling together because it’s cold.

You also start to take the chance that you’ll introduce unwanted or even comedic errors into your shots. When filmed, the directors knew which areas would fall outside the screen area that would be seen on a television. The same care that was taken on the set in the filmed areas was not taken in the areas outside the filmed range. You could start to see all kinds of things included in a wide-screen picture that just shouldn’t be there!

I like the idea of keeping the show pure… after all, once you start to mess with things, it’s a slippery slope to Lucas-land!

53. erisk - January 5, 2012

So the model work will stay the same, but animated effects like phasers, torpedoes, etc, are being re-done? I’m curious if any mistakes will be fixed, like a phaser coming out of a photon torpedo launcher for instance…

54. Allen Williams - January 5, 2012

There is nothing artistic about filming 4:3 in a world of 4:3 TVs. If you filmed 4:3 today in a world of 16:9 TVs that might be “artistic”, but most people including me would call them crazy for it. I know I’m not really missing anything, but if you can fill my TV why not? If we still had 4:3 TVs I wouldn’t be asking.

On the other hand if widescreen required cropping rather than decropping, I wouldn’t want it and in fact would insist on pillarbox.

55. Allen Williams - January 5, 2012

Oh and for the record if I was filming something I would insist on framing for 16:9, but insist that the 2.5:1 framing area was usable for future generations if or when 2.5:1 ever becomes a common TV format.

56. PEB - January 5, 2012

@12 …if those look like re-done effects, then my name is Gene Roddenberry. Everything just looks clear & sharp. I’ll cave and buy it AT SOME POINT because I grew up on TNG and there are some great episodes for sure. But at the end of the day, this is going to be another tv series set that will be overpriced in a world where everyone is still struggling to buy bare essentials.

57. Red Dead Ryan - January 5, 2012


I don’t know what you’re thinking of, but I do know that you’re a troll.


I think Paramount will do the same with “Deep Space Nine” eventually, especially if the TNG sets are a hot seller.

58. BeatleJWOL - January 5, 2012

@54/55 If you were filming something today that would be an excellent decision.

Unfortunately, the creative staff of TNG made no such accomodations between 1987 and 1994. There was no thought to filming in widescreen ratios, so they did not. Perhaps “artistic intent” is a bit inaccurate, as you pointed out, but adhering to the “original aspect ratio” of such material is ALWAYS preferable to cropping for the sake of cropping (even if it is re-cropping.).

59. sean - January 5, 2012

It would be great if they could remaster the racism out of Code of Honor! :)

60. Canadianknight - January 5, 2012

The amount of people on Facebook yelling about “it looks like they blurred out the old footage! This isn’t better than DVD” is scary. Obviously they haven’t looked at the DVDs recently.

Can’t wait.

61. Phobos - January 5, 2012


62. MJ - January 5, 2012

@17 “I guess there is the inevitable problem of the odd fx shot looking cheesier with the enhanced resolution. Those tentacles looked a little bit like “the muppets” with out the soft diffusion from the SD version.”

Not only that, we seen in HD that Picard has sweat all over his face as well.

I’m not sure this is going to look all that great in HD, folks.

63. Greenberg - January 5, 2012

Also can’t wait to see Troi’s cameltoe in HD, possibly even the individual beads of sweat on her rack!

64. danielcraigsmywookiebitchnow - January 5, 2012

54 I guess ignorance is bliss huh?

seriously people, the directors staged the action and composition of the scenes for 4×3, and while you might not see it as much it is Artistic intent.
Several of the shows directors have said as much ever since this whole should it be 16×9 argument began.

alot of you who say these should be widescreen obviously are clueless as to how the composition of a scene works.

65. Caesar - January 6, 2012

I am amazed at the vibrancy of the color, but I think the miniature work on Farpoint gets revealed too much for believability once you go HD. Hopefully that problem isn’t rampant.

66. Damian - January 6, 2012

I have all the series on DVD (including remastered Star Trek). Deep Space Nine and Voyager actually look fairly good on the DVD’s and I’m not sure I would buy a Blu-Ray for those. Also, the special effects for DS9 and Voyager were already pretty well done so I don’t think you need remastered effects. However, for TNG, that is the one series that really transferred poorly to DVD. It got marginally better in the later seasons, but you could tell it was done from videotape. I might consider buying TNG on Blu-Ray for that reason, though I will wait to see how much it is first.

I prefer the 4:3 screen for a show filmed that way (whether it was artistic or not–most, if not all shows filmed at that time were done that way). I agree with others that in widescreen (without cropping) too much action would be concentrated around the middle and it just wouldn’t add anything for me. When I’m watching a show in standard, I quickly forget about the black bars on the sides (it helps my TV is black all around so the bars are kind of disguised anyway).

I seem to remember when they filmed Generations, they had trouble with the sets (or maybe the ship) filming in widescreen (one of the reasons I think I heard that they destroyed the D).

What I don’t understand is why Enterprise was not released in Blu-Ray. I mean, it was done in HD already, so there is no real work that has to be done to it. Granted, it looks good on my DVD’s with progressive scanning, but this seemed to me to be a given.

67. et - January 6, 2012

On the one hand… Impressive! The new transfer looks amazing!

On the other hand… Now I can see the surface of the planet is just a sand box!

I know it would be unrealistic to expect new CGI for the entire seven year run of TNG, but still…

68. MJ - January 6, 2012

You know, the moor I look at this, the more I become convinced that Paramount tampered with the “old” print to make it look more different/worse than necessary. One clear example — going to HD from SD would not result in a major change in color of the “jellyfish” from muted purple to bright blue? What is up with that, Paramount? We are not fools here.

69. Sean4000 - January 6, 2012


Color grading using modern digital compositing software packages.

70. Daniel Shock - January 6, 2012

I can attest that my DVD’s do look exactly that bad. I always thought they looked bad… they even seemed worse than what they looked like when they were originally broadcast and I watched them on a 13 inch screen in my college dorm room.

71. They call me Stasiu - January 6, 2012

Very nice that we get to see a continuous sequence to judge the improvement.

72. MJ - January 6, 2012

The improvement to HD, even including color grading and digital software, should not be so dramatic that you get complete color changes from purple to blue.

73. BeatleJWOL - January 6, 2012

If they elected to change the colors of the aliens, then yes it can!

Not sure why they would, but they may have.

74. Deamer - January 6, 2012

Any word if Geordi will have a new digitally inserted Budweiser engineering?

75. MJ - January 6, 2012

@73 “If they elected to change the colors of the aliens, then yes it can!”

Well, sure, but that would be misleading then. The side by side of the alien seems intended to show the viewer that going to 1080P resolution brings out the true colors of the aliens…i.e. “see public, if you buy this in HD you get the real colors that you couldn’t see before.”

So I’ll stick with my original opinion that this comparison is at least a bit misleading.

76. Mikey1091 - January 6, 2012

In other words….no blu ray, no HD. Oh well.

77. BeatleJWOL - January 6, 2012

Yeah, good luck getting HD on a regular ol’ DVD. :p

78. Anthony Thompson - January 7, 2012

The jellyfish are obviously redone. It could be that the jellyfish FX were judged too crude to benefit from remastering. I wonder if other FX will be recreated?

79. Bart - January 7, 2012

Obviously they need to recreate all the ‘added’ special effects such as phaser beams, photon torpedoes, beaming, planets.

When you look closely to the footage released thus far you can see that all the star fields have been replaced, even those on the Enterprise view screen.

80. Ruue - January 7, 2012

Looks marvelous.
Will be getting them from Season 3 onwards.

And @ all the “trekkie” bitching about the few great episode and bunch of crappier ones…haven´t you watched TOS recently?
I know a lot of people who find A LOT of it terribly dated and not watchable anymore. not to run on your parade but the world keeps turning and without TNG we would have missed a lot of great Star Trek Episodes. plus it build the foundation of the most sucessful Star Trek era!

81. flake - January 7, 2012

78: The jellyfish are obviously NOT redone. We are simply seeing details that got lost when they transferred from 35mm film to Betamax Analog SD videotape using equipment from the 80s!!

82. MJ - January 7, 2012

@79. “Obviously they need to recreate all the ‘added’ special effects such as phaser beams, photon torpedoes, beaming, planets.”

They should state this then. Otherwise, from what the studio is saying, you get the false impression that just going to 1080P gives you this tremendous difference from the DVD version. While 1080P has more detail than progressive scan DVD, the difference is grossly exaggerated in some of the comparisons they are making on this preview.

83. MJ - January 7, 2012

@78 “The jellyfish are obviously redone. It could be that the jellyfish FX were judged too crude to benefit from remastering. I wonder if other FX will be recreated?”

See my post above please — I had meant to respond your post, not @79’s. argh!

84. MJ - January 7, 2012

In spite of my comments, Amazon has it for $14.99 for pre-order, so I have ordered it.

Besides, if I ever hope to get DS-9 on Blu-Ray, I guess I need to support this first effort for TNG Blu-Ray.

85. Vad_Baxter - January 7, 2012

It’s nice an pretty an all BUT I will not be spending my money to buy something I already own AGAIN.

It’s also a shame that it will not be available on DVD. It’s not like they cant do it because I have all my TREK DVD’s backed up on single layer DVD’s (The originals are dual layer).

Then again using the same software I use to back up my DVD’s will also let me transfer a blu-ray movie to a dual layer DVD with no loss in picture quality.

86. MJ - January 7, 2012

@85 “It’s also a shame that it will not be available on DVD. It’s not like they cant do it because I have all my TREK DVD’s backed up on single layer DVD’s (The originals are dual layer).”

You know, I think these would sell better if they included a DVD version and a Digital Copy as well.

87. Red Dead Ryan - January 7, 2012

I’m pretty sure a dvd version will be released. They released dvd versions of the TOS remastered hi-def sets. It might come later though, as the studios would prefer people to upgrade to Blu Ray.

People who don’t have Blu Ray should still be able to enjoy the improved effects, even though the dvd version obviously won’t have the same amount of detail.

88. Trekboi - January 8, 2012

I just watched the new preview, then the scene from my DVD then the preview again…
While they haven’t altered the awefull faded & muted purple & magenta color of the old foottage but they certainly have blurred it somehow.
My DVD has a much sharper apperance although a bit pixely- Indeed Paramount we are not fools & there is enough improvement you don’t have to make the old DVD material look any worse than it is.

89. Trekboi - January 8, 2012

as for the people saying they altered the color, the original video scans were not color correct, look at the maroon comand uniforms & pasty faces- obviously the blue jellyfish suffered the same color transfer fate!

90. MJ - January 8, 2012

@89. That does not explain the Jellyfish getting bigger/taller. Check out the old versus again if you don’t believe me and you will see that the Jellyfish on the “old” left side of the screen is not as large/tall as the HD “new” Jellyfish on the right side of the screen. That is much more than just a color correction.

91. Bob Mack - January 8, 2012

#90 – this is not a color correction, this is a re-scan. The color IS corrected in the re-scan, but the entire video is re-printed in the process. Yes, there is much more being done here but that is the whole idea. A simple color correction of the original print would not create an HD piece.

92. Ryan Spooner - January 8, 2012

I’m very excited about this project. TNG is my favourite trek series and I really can’t wait to see them in HD detail, and with correct and vibrant colour. TNG always did seem washed out and blurry.

Do you think they will re-record the opening theme music like they did with the TOS remastered project? I’d love to hear a new rich and vibrant version of the TNG music.

My only concern is that I already own the entire of TNG on DVD. Knowing Paramount, they will be charging full price for these box sets… like they do for brand new series that have just been released. I really don’t know if I can afford that, and even if I could I’m not sure I could justify the cost to myself.

93. Grady Christie - January 9, 2012

I can’t wait to see the blu-ray

94. Joseph - January 10, 2012

No, you can’t put high-def content like this onto a DVD. The program you used to compress those Dual-Layer DVD’s onto a single layer did so by greatly lowering the bitrate of the video, compressing the video and greatly degrading the audio and video quality. But the original DVD transfers for TNG were so poor to begin with that it doesn’t surprise me that you couldn’t tell. 1080P content takes up an absurd amount of space – and that’s the price you pay for quality.

Compression is not some magic mathematical formula that lets you make things smaller without any loss. There’s no such thing as a free lunch folks. Any time you take a larger video file and compress it down into a smaller one, you are losing information doing so. I doubt Paramount is going to be willing to go to all the trouble of re-editing the entire show for blu-ray only to compress it back down into a DVD quality image.

As far as the people insisting the Jellyfish effects must have been redone: Well, they sort of were. The effects shots had to be recomposited from their individual elements, and modern software is a lot better at retaining color fidelity though the whole process than what they were using back in the 80’s. Also, consider that when the time came to move the show to DVD, they had to go to their master tape archives which had been sitting on a shelf for a decade or so. Tape doesn’t hold up that well over time – I’m willing to bet that the image had gotten a bit muddier since it was first cut. Film tends to degrade a bit more gracefully. And as the remastered version is taken from the film archives, I’m betting they’re the more accurate representation.

95. Mr_Niemand - January 10, 2012

# 86 & 94

I would not rule out the possibility of these new versions eventually being released on DVD as well. Even downsized to 480p the new HD masters should offer much better picture quality than those old video master tapes from the late ’80s and early ’90s that the current DVD versions are based on.

You can bet that CBS will seize the opportunity of reselling this show on DVD as well. Just like they did with the Original Series…

96. IndoDane - January 12, 2012

Looking forward to the last couple of seasons in HD.
This WILL add to the experience.. however I think the visual effects will only start looking more outdated in HD, but for me that is not important.
I want to see props and set pieces in HD!!! is represented by Gorilla Nation. Please contact Gorilla Nation for ad rates, packages and general advertising information.