Exclusive: Russian Title “Star Trek: Vengeance” Confirmed As Tested Title For “Star Trek Into Darkness” | TrekMovie.com
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Exclusive: Russian Title “Star Trek: Vengeance” Confirmed As Tested Title For “Star Trek Into Darkness” December 5, 2012

by Anthony Pascale , Filed under: Star Trek Into Darkness , trackback

Over the summer TrekMovie reported that Paramount was testing multiple titles for JJ Abrams’ new Star Trek film. Obviously "Star Trek Into Darkness" was eventually chosen, but the new Russian Star Trek teaser poster had lead to a discovery that "Star Trek: Vengeance" was one of the other tested titles, and apparently the Russians (and only the Russians) decided to use it.

 

Into Darkness Becomes "Vengeance" In Russia – Was Tested Title

When a movie is released globally there are usually some variances with the title in some markets and Star Trek Into Darkness is no different. Many markets, including some non-English speaking markets, are still using "Star Trek Into Darkness" while others are using translations (or approximations) of the title. However, in Russia it is a different story. While they haven’t yet launched the official Russian website, there is a Russian version of the new teaser poster on the official Russian Facebook page.


Russian teaser poster for "Star Trek Into Darkness"

This poster is using the title "Стартрек: Возмездие." This actually translates into "Star Trek: Vengeance." And TrekMovie’s Russian language experts note that "Возмездие" isn’t just a local variation on "Darkness" or "Into Darkness." And there are apparently no issues with translating "Into Darkness" into Russian, which can be done (directly) as "Звездный Путь во Тьму" or possibly  "Звездный Путь: Полет во тьму" ("Flight into Darkness").


"Star Trek: Vengeance" (Russia’s title for "Into Darkness")

TrekMovie contacted Central Partnership, the local distributor for Paramount films in Russia, who confirmed "Стартрек: Возмездие" (or "Star Trek: Vengeance") is the final title being used in Russia. When asked to explain why they weren’t using a translation of "Into Darkness," the spokesperson told us…

"All we can say, is that our title will make perfect sense, when you’ll see the movie."

- Spokesperson for Russian distributor for Star Trek Into Darkness

Digging deeper TrekMovie has linked this title variation to our earlier reporting that Paramount had tested a short list of possible titles over the summer. TrekMovie has now confirmed that "Star Trek: Vengeance" was one of those titles that was tested both domestically and in foreign markets. So "Star Trek Into Darkness" might have been "Star Trek: Vengeance." Of course one problem with that title was the team’s attempts to find a title that didn’t have a colon in it, which may have got "Vengeance" vetoed, at least for everywhere except Russia.

The implication is that "vengeance" is one of the big themes of this new Star Trek movie. The question is: who is seeking vengeance and for what and against whom? We may learn more on Thursday when the first Star Trek Into Darkness (or Star Trek: Vengeance for our Russian readers) hits theaters.

"Star Trek" to "Звездный Путь" to "Стартрек"

Another interesting side note on the Russian title is how they are treating "Star Trek.” The word "Стартрек" has no meaning in Russian, it’s just a transliteration (English words presented by Russian letters) of "StarTrek". In the past all official translations of "Star Trek" (including the 2009 Star Trek movie) used "Звездный Путь", which translates as "a road to the stars" or "a road in the stars."


Russian poster for 2009 "Star Trek" film
(the text under the title is translation of tagline "The Future Begins")

There is also an interesting historical note for the title. This new Star Trek movie is only the second to be distributed in theaters in Russia, with 2009′s Star Trek being the first. The previous film in the franchise ("Star Trek: Nemesis") was only distributed on home video (as were previous films). But notably Nemesis was sold under the name "Звездный Путь: Возмездие," which translates as "Road to the Stars: (Star Trek): Vengeance." Our Russian expert Oleg Ryzhikov explains that there really isn’t a word for "Nemesis" in Russian. It is just a coincidence, but interesting none the less.

Oleg Ryzhikov contributed to this report (thanks!)

Comments

1. Seb - December 5, 2012

German name seems to be just “Into Darkness”

https://fbcdn-sphotos-h-a.akamaihd.net/hphotos-ak-ash4/300050_442728692457321_1755787457_n.jpg

2. Ciaran - December 5, 2012

Vengeance? Hmmm…?

First?

3. Fascinoma - December 5, 2012

I have to admit that the bleak and dystopian poster design looks really, really badass with a Cyrillic title.

4. Flake - December 5, 2012

I prefer the colonless Star Trek Into Darkness, Star Trek: Vengeance sounds like a Berman era TNG movie.

5. Paul - December 5, 2012

Very cool. As excited as I am for this movie I am equally excited about the ‘story behind the story’. Thanks for sharing…

6. Kenji - December 5, 2012

It’s personal for Kirk…Kirk’s vengeance?

Kirk’s loved ones: mom, brother. Ultimately, the Enterprise is his great love but perhaps too soon to blow her up, although that is a standard thing that happens in the movies.

Or is it not a vengeance for Kirk’s friends and relatives, but a revenge on Kirk himself? Kirk is a being of enormous pride and wilfulness. What if he is framed or manipulated into making a terrible (fleet harming) mistake, a Daystrom situation?

But then the one man WMD thing…

7. Flake - December 5, 2012

One man WMD who has trouble fist fighting with a Vulcan… it doesn’t quite add up. Unless any super powers have been nullified by that point.

8. James Cannon - Runcorn Trekkie UK - December 5, 2012

Vengeance ….. of Khan?!!?

Hoping the trailer gives a bit more away.

Not first …

9. Yuri Murakami - December 5, 2012

Here in Brasil the translated title in english would be “Beyond Darkness”.

10. Karl - December 5, 2012

The Portuguese title, Além da escuridão, translates to Beyond the Dark

11. Jack - December 5, 2012

Why does ‘ one man WMD ‘have to mean superpowers for folks here?

12. Mike D - December 5, 2012

I just hope there is no damn LENS FLARES!!!!!!!!!!!!!!!!!!!!!!!!!!!!

13. Jack - December 5, 2012

Ps. Great piece.

14. Gracian - December 5, 2012

Oh, how I wish it was based on the Star Trek: Ongoing episode called Vulcan’s Vengeance… That arc was excellent and the only original story till now… But maybe it’s only my wish of a vulcan Cumberbatch…

15. Stephan - December 5, 2012

I will repeat what I said before Nemesis and before Star Trek (2009): Please don’t let the villain’s motivation be pure revenge. That story has such a long beard.
Really, I hope there will be something else than just vengeance in the next movie because every villain in every movie has this motive. I hope for something that is smarter and deeper.

16. AJ - December 5, 2012

Russians know “Star Wars” (Звёздные Войны) quite well. Using “Стартрек” may be a way of trying to differentiate this franchise from that one. I was living in Russia right after JJ & Co’s little stopover, and one colleague referred to ’09 as “Star Wars with the Russian guy” (Yelchin).

Using “Vengeance” is far clearer in Russian than “Into Darkness,” and to my knowledge, using “Trek” as a verb, which is implied in English, and allows one to remove the colon, is just not possible in Russian.

И лучше вообще в конце концов не ебать мозги.

17. Sebastian S. - December 5, 2012

“Vengeance” and “Into Darkness”…

So much for Final Frontiers and Undiscovered Countries, eh?

;-P

18. heyberto - December 5, 2012

So… we’re talking another revenge movie? As if there wasn’t enough about the last one that felt liked a retread, thematically.

19. captain_neill - December 5, 2012

Well I was hoping that the next film would not have a threat against Earth as it was done in the last movie, and there was a threat to Earth in Nemesis.

But as long as Abrams and Orci have not planed to destory any other Federation planets such as Andor or Tellar I reamin open minded. Just saying there is a whole galaxy in Trek , but I guess another Earth is under threat is needed for the mainstream audience.

Some of the best Trek films have a threat against Earth but I do think two in a row is pushing it.

20. Anthony Pascale - December 5, 2012

I will ban the next person who posts a link to a fake poster or fake trailer claiming it is real thing.

Not kidding around

21. Stephan - December 5, 2012

@sean:

Ok, I see. ;)

Damn, I really believed it until you pointed out it’s a fake.

22. Doug - December 5, 2012

Has anyone considered that, as a sequel to the first film, it could be something to do with vengeance for Nero’s death or to do with Romulus again or the destruction of Vulcan. I know it doesn’t really fit with the Starfleet conspiracy or BC looking like a white earthling but what else, in this universe, will anyone be wanting vengeance for?

23. Gary S. - December 5, 2012

Well, if we are truly talking about a one man WMD,
Then, Earth might be just one of several plantes that are endangered.

24. Gary S. - December 5, 2012

Well, if we are truly talking about a one man WMD,
Then, Earth might be just one of several plantes that are endangered.

25. Drunk Garak - December 5, 2012

Another interesting historical note Anthony left out, with a possible clue to the villain. When Star Trek II was in production, Paramount initially proposed calling the film “Star Trek II: The Vengeance of Khan.” Nicholas Meyer — who still wanted the film called The Undiscovered Country — wisely pointed out that the title, with the word ‘vengeance,’ was too close to the also in production Star Wars sequel tentatively called “Revenge of the Jedi.”

Of course, Meyer lost out on The Undiscovered Country title for the second feature but the title found it’s way back when he directed Star Trek VI. Perhaps someone on the new film’s Supreme Court thought about similarly resurrecting the title “The Vengeance of Khan.”

26. section9 - December 5, 2012

Oh come on, Anthony. You’re supposed to be waking up Senator Vreenak from his long slumber about now.

Where would we be without the Senator to separate the wheat from the chaff?

27. Stephan - December 5, 2012

@anthony:

I am sorry. I didn’t intend to post a fake poster. I really believed, it was real until sean made his comment. I just posted it again because I thought the link disappeared like some other posts before.
If I had realised, it has been a fake before, I wouldn’t have posted it.

Stephan

28. Anthony Pascale - December 5, 2012

That’s true Garak, but there is no indication that the tested title “Star Trek: Vengeance” was derived from Meyer’s possible title. I didn’t want to stir the cauldron with that as it would have been seen as some kind of new ‘confirmation’ and it isn’t really.

29. NCC-73515 - December 5, 2012

I guess Vulcan will be avenged… by Grabthar’s hammer!
But then there was this line ‘at the end of the universe lies the beginning of vengeance…’
Who from Trek canon has a reason for revenge?

30. section9 - December 5, 2012

GARRYYYYYYYYYYYYYYYY!!!!!

Nah, no panache to it. They’d have to bring the Shat back just to give the “Khan” call to make Mitchell’s name interesting.

31. Gary S. - December 5, 2012

Sorry about that,
No duplication intended.

32. Gary Neumann - December 5, 2012

What about asking about the wacky latin american dates for the star trek movie premiere?

33. Ralph Pinheiro - December 5, 2012

post 10. Karl

Além da escuridão – Star Trek. I don´t know why “Star Trek” is after “Além da Escuridão”.

34. dmduncan - December 5, 2012

“Vengeance” isn’t much of a clue for anything. You could have titled the first Star Trek movie “Vengeance” and it would have said nothing about who the villain was.

35. billy squire of gothos - December 5, 2012

anyone else seeing “crap trek”

crap trek

crap trek

in all that russian?

why????

36. NuFan - December 5, 2012

Vengeance for Pike’s death. He gets detonated. That’s why they’re wearing dress uniforms to his funeral.

37. NuFan - December 5, 2012

Or just Khan’s vengeance. Or maybe there’s lots of vengeance going around.

38. MattR - December 5, 2012

#1. Looking at the German poster, I wonder if it just comes off as some sort of supernatural/horror movie.

39. AJ - December 5, 2012

ST09 trailer in Russian

http://www.youtube.com/watch?v=rUNCzh3PL_c

40. Nony - December 5, 2012

@ 36 I loled.

“What is it, Lieutenant?”

“It’s Admiral Pike, sir. He’s…he’s been detonated.”

*bagpipe funeral lament*

41. dmduncan - December 5, 2012

Even 4 years later and in Russian that ST2009 trailer makes the hair on my arms stand up. Still.

42. Mad Man - December 5, 2012

35. billy quire:

Yeah, I saw the same thing. If we are to read into the title “Vengeance” as some indication of the story, then are we to read into the similar looking word of “crap trek” as well?

Methinks yes!

BTW: I thought JJ didn’t like colons.

43. sean - December 5, 2012

#21

Plus you have to wonder why the Enterprise would be in an ocean.

44. Captain Peabody - December 5, 2012

That’s about as descriptive a title as “Star Trek: We Have A Villain” or “Star Trek: Bad Things Will Happen In This Movie.” Has there ever been a villain who *wasn’t* interested in vengeance?

Star Trek Into Darkness isn’t more descriptive, but at least it’s somewhat more interesting.

45. WillH85 - December 5, 2012

Sounds better to me. Actually I think had they just called it Into “The” Darkness it would have sounded better. But it’s not a huge concern. More interested in how the movie’s going to be.

46. Will - December 5, 2012

“Стартрек” <——– At first glance, I read that as "Craptrek" and thought "Ok, so, the Russians knew ahead of time what it was."

All kidding aside, I like the Russian title for the next one much better and will refer to it as if it were the US title.

One question, though. I thought it was supposed to read "Star Trek Into Darkness" as if it were one thing. Instead, the way it's formatted, it reads just like every other Star Trek title. Was that purposeful or did someone wise up and realize trying to be deep and clever with the play on words was a bad idea commercially?

47. Karin*Sonnenschein - December 5, 2012

@1: if you look at the official german site (www.star-trek-film.de) , it is “Star Trek Into Darkness” now, but “Star Trek” is written in a much smaller font.

48. Lt.LanaShelby - December 5, 2012

Not Mitchell.

49. al - December 5, 2012

Why do the international posters always look more badazzz?

50. Drij - December 5, 2012

Why does every star trek movie have to be about Vengeance now?

51. Emperor Mike of the Empire - December 5, 2012

I love that poster. I so can’t wait till next week to see the first 9 minutes.

52. Karin*Sonnenschein - December 5, 2012

Why do some people still think it’s Khaaaaaan?

53. The Great Bird lives - December 5, 2012

Anthony, you suggested that the Klingons will appear in this new movie, I suppose they are pretty mad about losing 40 ships to the Romulans in Star Trek 2009, could it be that Spock will become a scapegoat, and be wanted by the Klingons? Sounds like a possible secondary plot to me.

54. Rose (as in Keachick) - December 5, 2012

Really? Craptrek? Actually, it is ctaptpek. In Cyrillic the letter c = our Roman alphabet s and p = r. Teutonic languages, like English, use the Roman alphabet.

55. Matt Wright - December 5, 2012

@50 – Because pretty much all blockbuster genre movies are now… The Avengers (Loki’s revenge), The Dark Knight Rises (Bane/Talia’s revenge), Skyfall (Silva’s revenge), etc. etc. *sigh* kinda depressing isn’t it?

56. Vultan - December 5, 2012

I think Wrath of Khan was both the best thing and the worst thing to happen to Trek. Best because it’s a great movie, took Trek to a whole new operatic level, and still holds up well today. Worst because many subsequent Trek writers, producers, and directors (and fans to a certain extent) see vengeance as the best story for a hit Trek movie.

Doesn’t always work though.
Hello, Nemesis.

57. Pegasus - December 5, 2012

#50. yah. Another Star Trek: Vengeance? That was done in ST2, ST6, ST8, ST10, ST11… Forget re-using time travel (which is actually interesting at times and can be done in a lot of different ways) — Let’s just reuse vengeance every movie in the JJ era. Anyway, okay. So someone wants revenge again and the poster looks like a direct rip-off of The Dark Knight Rises. ok.

Can anybody remember when we were explorers?

58. Matt Wright - December 5, 2012

@57 – “Can anybody remember when we were explorers?” — Agreed!
Love that quote :)

59. dmduncan - December 5, 2012

I think this movie IS going to explore something.

60. The Great Bird lives - December 5, 2012

I would think that it would violate international copy rite laws (if there are any) to change the title of ANY intellectual property… unless Paramount/CBS is cool with that…

61. Jack - December 5, 2012

60. What? Paramount is clearly cool with it, no? Doesn’t this happen all the time in other markets.

62. (the real) Montreal_Paul - December 5, 2012

Well, my fellow commenters and friends… as we are on the eve of the first online trailer premiering, I am taking a self imposed hiatus from Trekmovie.com until the movie comes out.

As most of you know, I hate spoilers. So I plan on avoiding them by not surfing the Trek websites. I will be back once I see the movie on opening night.

So if you see my name pop up while I am away… chances are, it’s not me. Enjoy the news, enjoy the trailers and I hope the 9min teaser will please whomever gets to see it.

See you guys in May!

63. mayday - December 5, 2012

Starting to wonder if STID will end in a cliffhanger and set the stage for the third film or if it is going to be a “stand alone” story.

64. Jack - December 5, 2012

57. Pegasus: speaking of exploring, why not wait until you see it to decide what it’s about?

I’m not sure why I haven’t seen all these TOS episodes where they had no conflict and just explored all day.

Still, good use of the quote.

65. shpock - December 5, 2012

Gary didn’t like gettin shot

66. Jack - December 5, 2012

From that synopsis it sounds like Kirk’s the one seeking vengeance…

67. DeShonn Steinblatt - December 5, 2012

Gary asked Kirk to shoot him.

68. Henrique - December 5, 2012

In Brazil, the title is “Além da Escuridão – Star Trek”, that is something like “Start Trek – Beyond Darkness”.

http://omelete.uol.com.br/images/galerias/star-trek-2/Alem-da-Escuridao-poster-Brasil.jpg

69. izmunuti - December 5, 2012

I hope the next installment will NOT have the destruction of a city or planet, or the threat of it. It’s starting to get cliche in special effects films.

70. Rose (as in Keachick) - December 5, 2012

It seems like various countries are putting a slightly different spin on the title. I guess that Paramount are OK with it, especially if it creates interest in the movie and gets people to see it.

#66 Yes it does appear that way. It is just that we don’t know who’s done the dirty and those guys at Bad Robot will hold out on that information until the last possible millisecond. Is that not so, Bob Orci?

Honestly, Bob Orci, how hard is it to not be able to spill the beans here, as in give us the real deal, the inside story, the naked truth? You must realize that some of us can be good or was it dumb, most of the time.

71. Captain Karl - December 5, 2012

Russians like their colons I guess

They should have just called it Star Trek No Colon

72. Bob Tompkins - December 5, 2012

Russians apparently like their vengeance as well, since 2 of the last 3 Trek movies have that title…

73. Driver - December 5, 2012

Therefore, the next Trek film should be

about………………………………………………………………………………………………………………

mmmmmmmmmm………………………………..let me think

……..Vengence?????

74. Matt Wright - December 5, 2012

@64 – Having conflict in a story is not the same as vengeance. Vengeance is a very clear, dramatic, and causes harm (typically violence) towards a person or group of people. It’s possible to have conflict in a multitude of ways without going to the extreme of being super dark and violent. TOS could certainly never be categorized as dark, and it was also not violent for sake of being violent.

75. Shilliam Watner (Click Name for Trek Poster) - December 5, 2012

As long as they tell a good story, I really don’t care who the villain is, or what his motivations might be. A good script can overcome any of my fears. I don’t really want to see Khan, but I don’t think that Khan can’t be done well. They could change my mind.

I’d probably much rather see Gary Mitchell. But again, if they do it well I’ll forgive them anything. Except maybe Harry Mudd.

No matter what, my expectations are much higher this time. I expect them to hit it out of the proverbial ballpark. This might increase my chances of being letdown, however. We shall see.

76. Rose (as in Keachick) - December 5, 2012

I think it is about what motivates conflict between people. Unfortunately, vengeance is a major cause of much violence. Much of the war that continues in various places is about retaliation – an “eye for an eye” philosophy is very alive and well.

The hunt for Osama Bin Laden was as much about avenging the destruction of New York’s Twin Towers and the loss of lives as it was about preventing more attacks. A lot of gang warfare in many of our cities is about payback. It is quite often difficult to work out whether the punishment (including the death penalty) is more about vengeance as opposed to seeking justice. Seeking revenge and seeking justice are not synonymous.

Envy, jealousy, being passed over for a job promotion, struggling financially because fulltime employment is not possible due to being physically assaulted, having your partner leave you for another person, other – all these things can create a vengeful state of mind. It is, unfortunately, more common than we think and so long as it does not get out of hand, we think it is OK, normal, to be expected… if it happens with one person living in a reasonably stable, loving environment, usually (hopefully) the feelings of wanting to have a bit of payback slowly dissipate and little or no harm done. However, if such anger, hatred, desire for revenge becomes more of a collective mind set, then trouble is afoot…

Re: STID(?) Unfortunately, with the circumstances and destruction of Vulcan, such negative feelings are going to be felt by a great many people whose behaviour may not be always so unpredictable or easily contained. This quite likely explains Kirk’s response and subsequent behaviour and also allows someone to gain a real advantage at the expense of others.

77. Jack - December 5, 2012

Wasn’t Spock supposed to have no colon in Roddenberry’s original treatment?

Is it 12:30 PT yet?

78. Jack - December 5, 2012

À bientôt, (the real) Montreal Paul! Will miss seeing you around.

79. Pegasus - December 5, 2012

74. Matt Wright – you took the words right out of my mouth. That’s exactly what I was about to explain also. Thanks.

80. Jack - December 5, 2012

76. Rose. ” It is quite often difficult to work out whether the punishment (including the death penalty) is more about vengeance as opposed to seeking justice. Seeking revenge and seeking justice are not synonymous.”

True.

81. Doug Haffner - December 5, 2012

Has it occurred to anyone that the desire for vengeance may be on the part of the crew and not necessarily the villain? I doubt “Into Darkness” means the bad guy (s). Our heroes are probably the subject of the title. I believe Benedict will have a deeper role to play than just an angry bad guy.
All else having been thrown around- I would take a left turn and suggest that our bad(?) guy with the dark hair could be a Klingon. That would be far more interesting than Khan and/or Gary Mitchell…and a bit of a surprise for all of us who have been speculating. One wonders what Nero might have told the Klingons about the future…the love fest between the federation and Klingons…how will they feel if they are told they’ll be forced into a treaty in the future?
It wouldn’t surprise me if we’ve even been misdirected in the case of the bad guy. Peter Weller certainly has some acting chops… get everyone talking about Benedict’s character and then switch it up.
If that turns out to be close…
Well played writers…well played.

82. Dr. Cheis - December 5, 2012

If the “Star Trek” has no meaning in Russian, it makes sense that they couldn’t use it as a verb (as in Star Trek into…).

83. Smike - December 5, 2012

I’m sad they dropped the words “Star Trek” in the German title. I’m German and while it’s true that Trek, especially TOS, has never been a mainstream success in Germany, it has a dedicated fanbase after all with one of the biggest convention scenes of all.

They kept just “Into Darkness”, using an English title…that’s typical these days for Germany. German distributors do not translate any English titles into German anymore but rather CHANGE them into invented English titles. As silly as it may sound…

We had “Battle Los Angeles” being renamed “World Invasion”…the original English title changed into just another English title. “Bend it like Beckham” became “Kick it like Beckham” :-)

84. Anthony Pascale - December 5, 2012

It is unclear how it is going to be treated in Germany. If you look at the official site it says Star Trek Into Darkness. Of course in continental Europe if you were to drop the Star Trek from any country it wouldn’t be Germany where Trek is popular. It could make sense to drop the Star Trek in France, Spain, Italy. If you remember, Star Trek IV: The Voyage Home was marketed as “The Voyage Home” internationally. So there is precedent.

85. Smike - December 5, 2012

As for “Star Trek: Vengeance”…it plays along with TWOK very well. No problem with that, althought it also reminds me of “Resident Evil: Retribution” and movies like that…

86. Aix - December 5, 2012

Man, I do not want to have the revenge thing in this movie again. Yawn.

87. Smike - December 5, 2012

@84: This was published in a German site:

http://www.moviegod.de/kino/galerie/1749/star-trek-into-darkness

And again, while it’s true Star Trek was kinda popular during NextGen, TOS WASN’T outside a hardcore fanbase…I posted this some years ago…The audience numbers for the TOS movies were nothing but bad.

TMP 1.1 million
TWOK 0.5 million
TSFS 0.32 million
TVH 0.5 million
TFF 0.18 million
TUC 0.53 million

Then came NextGen and the numbers went up significantly:

GEN 1.80 million
FC 2.40 million
INS 2.43 million
NEM 1.27 million

Trek09 was NOT a popular hit though over here.

ST09 1.27 million (same as that bomb NEM)

So it WOULD make sense to hide the words Star Trek in Germany. Mainstream moviegoers are somewhat turned off by “the guy with the ears”. As sad as it is, they didn’t have any problems with Picard, Data or Worf…

88. Curious Cadet - December 5, 2012

@81 Doug,

With all due respect, I think we all realized that it’s our guys who most likely succumb to darkness. After all, Kirk has a score to settle. And how many times was Kirk tempted to kill in the original series out of revenge, but managed to admit we are killers but “we won’t kill today”? All it takes for a young untried captain who arguably was promoted too fast and given to irrational violence in this timeline is a significant enough motive. Certainly both he and Spock had one with Nero, and took some pleasure it seemed in letting him have it with both barrels in the end.

So this movie is clearly a test of leadership and taking the moral high ground, even when faced with terrorists who don’t seem to have any morals at all. Whomever the bad guy is, he’s been described as someone Abrams wants us to have sympathy for. The reality is, applying this parable to similar modern day problems, there’s probably more than enough Vengence to go around in this film.

The bad guy is Comberbatch. It’s his hair in the poster. Is he a Klingon? I kind of hope not, because that opens the whole ridge debate, and gets into the augment thing, which truly I found to be unbelievably tedious. Star Trek should have just left that all alone.

But the writers have set us up from day one. The comics alone have provided so many story possibilities and red herrings that it could be anybody, much less the rumors spread from the production. No matter how it turns out, I think we will be saying “well played” … I mean have you seen how we are grasping at clues? Orci must be laughing his head off …

89. Valenti - December 5, 2012

Vengeance, eh?

No khan do. ;)

90. Oleg Ryzhikov aka Elfwine - December 5, 2012

Great article, Tony!
I’m happy to contribute with any info about Star Trek in Russia.

91. Aix - December 5, 2012

I love stories regarding marketing strategies like this. Very cool. But again, vengeance/ revenge/ retribution– we had too much of that already. A breath of fresh air would be nice.

92. dlee - December 5, 2012

87 Smike thanks for those fascinating statistics. They were really interesting to see. Is Star Wars more popular in Germany or is SF in general big there or is it always a small niche?

93. Tesla's Cat - December 5, 2012

Benedict as rogue Vulcan getting vengeance for the destruction of Vulcan…?

94. Oleg Ryzhikov aka Elfwine - December 5, 2012

@AJ 16
“Using “Vengeance” is far clearer in Russian than “Into Darkness,” and to my knowledge, using “Trek” as a verb, which is implied in English, and allows one to remove the colon, is just not possible in Russian.”

Not true. While “Trek” is not a verb in Russian, it’s not a problem using it a noun to remove colon from title.
“Звездный Путь во Тьму” (direct translation) sounds completely clear, and could be a great Russian title.

95. Mel - December 5, 2012

@ 87

At the bottom is a list about viewers numbers of old Star Trek movies from Germany and 8 other countries:

http://www.insidekino.de/Y/DuellSTChronikB.htm

The first movie was shown in the cinemas in East Germany in 1986 and got at least an additional 835.000 viewers.

Star Trek movies 2-5 were only shown in West Germany. So movies after 1990 had a slight advantage, because of being able to be watched by more people.

Of course Star Trek 7-9 were very successful. They were in the cinemas at the hight of Star Trek’s popularity in Germany. Star Trek was non stop on TV on bigger channels. Not only TNG, but also DS9 and VOY. They even showed TOS a few times in the middle 90s on one of the bigger channels. Series were really all the time repeated or shown for the first time. They even showed new episodes of VOY in the evening on one of the main channels.

Since some years Star Trek series are at best repeated on some very small channels, which are practically watched by no one. Without proper presence on TV, Star Trek’s popularity in Germany went down extremely.

That is why I think a new Star Trek series would also help to bring more people into the cinemas. A series is practically year long advertising for Star Trek. Much more effective than a few trailers on TV two weeks before the cinema premier.

96. dlee - December 5, 2012

Does anyone have similar viewing figures for all the films for Australia? Would love to see how ST09 performed here against its predecessors.

97. Disinvited - December 6, 2012

#60. The Great Bird lives.

Titles are not copyrightable under copyright law. That doesn’t mean companies with big legal muscles won’t try to stop you but they can’t do it via copyright.

Look into the news for an ongoing lawsuit against a SoCal company for their attempt to to ride THE HOBBIT’s coattails. Jackson, et al are charging them with trademark violation because you can trademark unique spellings and invented words However you can lose your trademark if your word becomes part of common usage which is what the defense argues has happened via homo florensis.

98. Mel - December 6, 2012

@ 92

Star Wars viewer numbers for Germany. Chronologically:

http://www.insidekino.de/Y/DuellSWChronik.htm

Star Wars 1: 8 million (1978: 4,45 Mio, 1979 – middle 80s: about 1,4 Mio, 1997: 2,2 Mio)
Star Wars 2: 5,05 Mio (1980: 3,9 Mio, 1997: 1,2 Mio)
Star Wars 3: 5,05 Mio (1983: 4,1 Mio, 1997: 0,9 Mio)
Star Wars 4: 8 Mio
Star Wars 5: 5,7 Mio
Star Wars 6: 5,6 Mio

99. dlee - December 6, 2012

Thanks Mel :-)

100. Svetlana M. - December 6, 2012

As a Russian fan I’m ashamed of the distributor’s work. It’s an example of very unprofessional work. For me it’s like slap on the face, because in Russian Стартрек: Возмездие is truly ugly. Star Trek in Russia is not THAT well known, so Стартрек – not say anything for most of people, who’s going to theathers.
I can’t believe that this form of localization was approved! ST XI was named Звездный путь, so name of XII movie ain’t doing no good for box office or anything.
I’m looking on Russian poster and I want to cry.

101. SoonerDave - December 6, 2012

“Vengeance” combined with Cumberbatch’s sweeping coat just reminds me too much of Shinzon and the “Nemesis” mess. I know its a different movie/time/writers/cast, but I can’t help getting that “vibe” from the trailer. Footage is visually quite stunning.

102. Superman - December 6, 2012

Notice the Russian lettering looks like “Crap Trek.”

Fitting, given the underwhelming “teaser trailer.”

103. Mantastic - December 6, 2012

Bothree Methree One is going to be the best Ctap Tpek movie yet!

104. billy squire of gothos - December 6, 2012

Bothree Methree One is going to be the best Ctap Tpek movie yet!

that was mantastico!

105. Rose (as in Keachick) - December 7, 2012

#100 – Yes, I agree that it does not make sense to use phonetic lettering so that Russians say what SOUNDS like star and trek, but the actual Russian lettering used may have no meaning at all or mean something completely different.

#102 – No it does not look like crap trek…Duh It is how you would write star trek if you were using Cyrillic lettering.

106. Rotmann - December 7, 2012

What can I say? Russian distributors are known for picking extremely retarded titles for Western movies, literatures and videogames, and a lot of people hate them for that.

E.g. “The Dark Knight Rises” became “The Dark Knight: Return of the Legend” (given the slogan “The legend ends” that seemed incredibly retarded)

Ебать их матерей, не, правда.

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