Look Back At The Merchandise Of Star Trek Nemesis December 14, 2012by John Tenuto , Filed under: Feature Films (TMP-NEM),Merchandise , trackback
TrekMovie continues our retrospective look at Star Trek: Nemesis. 10 years ago this weekend the Next Generation crew began their final journey. And as with all movies, they were accompanied by merchandise. Today TrekMovie Merchandise editor John Tenuto takes a look at the stuff from Nemesis.
The Merchandise of Star Trek Nemesis
When Star Trek: Nemesis premiered on December 13, 2002, it had been four years since a Star Trek film had been in theaters, and Star Trek: Enterprise, then still just Enterprise, was in its sophomore year on television. As with all the Next Generation films, there was a healthy supply of merchandise available for fans wishing to collect all things Nemesis. To celebrate the 10th anniversary of the film that gave the franchise everything from Star Trek’s first feature film car chase to the death of a beloved character, TrekMovie’s John Tenuto travels back to a time when the world economy was still looking pretty good and Star Trek in theaters and television were thought to be a given to profile some of the most interesting collectibles offered by TNG’s last big screen adventure to date.
Retailers like Toys R Us and Kay Bee sold four 7” action figures from Nemesis beginning during November of 2002. Produced by Art Asylum, these figures were among the first Trek toys based on modern scanning technology and offered impressive likenesses and detailing. Especially excellent was Reman Viceroy, who along with Shinzon, Captain Jean Luc Picard, and Data, formed the first wave of action figures from the film. Interesting, when Diamond Select Toys bought Art Asylum and started producing Star Trek action figures, the Nemesis line was eventually completed. It would take until 2009, but finally fans of Nemesis could add Worf, Geordi La Forge, Beverly Crusher, and a two pack of William Riker and Deanna Troi in movie versions.
Detail on Viceroy action figure
In 2006, Art Asylum/Diamond Select Toys finally produced a Nemesis version of the Enterprise E featuring lines from the film.
Patrick Stewart being scanned for his action figure
Nemesis collectors were treated to many paper and print collectibles, also. There was the Young Adult novelization by John Vornholt and a traditional novelization by J.M. Dillard that included a bonus making of section. Back during 2002, there were two competing Star Trek magazines being published, the Star Trek Communicator, a publication of the Official Star Trek Fan Club, and Star Trek: The Official Magazine. Both gave extensive coverage to Nemesis. Additionally, Communicator editor Larry Nemecek released a new version of his Star Trek: The Next Generation Companion which sported a Nemesis cover and information about the making of the film.
Star Trek Companion
Rittenhouse, still the Star Trek trading card licensee, produced an excellent set of cards from Nemesis that had images from behind the scenes and the movie itself.
Rittenhouse Trading Card
And, as usual, there were posters to purchase that were produced to promote the film. Fans could obtain the posters through the fan club or retailers like Suncoast.
TV Guide had four different covers available featuring lenticular Nemesis images for the week of December 7, 2002.
TV Guide Cover with lenticular
While nowhere near extensive as either the Star Trek: The Motion Picture promotion, which was the first time a movie was offered in a McDonald’s Happy Meal line, or the 2009 Kellogg’s/Burger King tie ins for Star Trek 2009, Nemesis did get a restaurant promotion via the Del Taco franchises. There were fun cups decorated with Star Trek characters, a contest, and Star Trek themed gift certificates among the offerings. Del Taco would return to help promote Star Trek Online in 2010.
Del Taco promo poster
While Star Trek films as early as Generations were promoted by the Internet, the extensive Internet campaign for Nemesis took full advantage of the Internet capabilities available in 2002. Fans who went to nemesis.startrek.com regularly could unlock Internet trading cards featuring images and voices of the characters.
A company named Internet plc offered a state of the art SmartCard Nemesis reader shaped as a Romulan logo and various cards that were precursors to today’s flashdrives. These cards gave fans planet tours, making of information, video clips, and interviews. This is another example of Star Trek is often used to help promote new technologies because of its forwarding thinking speculative nature.
Collectibles from Internet
For Christmas 2003, Hallmark manufactured a Keepsake Ornament based on the Scorpion attack ship. The year before was also available as a model that included a miniature Picard and Data from Polar Lights.
Jerry Goldsmith returned for his last Star Trek soundtrack with Nemesis which was available in regular CD and SACD versions. Fans continue to wait for an extended or complete version of the music of the film.
There was also a CD version of the novelization, read by Boyd Gaines.
Star Trek: Nemesis serves as an important timeline marker for the Star Trek franchise. It is not unusual to hear the timeline for novels or comics as being describe as before or after Nemesis. Because of its important role as the last adventure of the TNG crew, there continue to be Nemesis themed products available, including a line of film cels recently available from Trend Setters Ltd and a set of stamps produced by the nation of Gambia.
Gambia collectible stamps
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