Viral Campaign Begins – URL Hidden in Into Darkness Teaser December 17, 2012
by John Tenuto , Filed under: Marketing/Promotion,Star Trek Into Darkness,Web , trackback
Once again Star Trek is going viral, as in viral campaign. Just like with 2009′s Star Trek movie, there is what appears to be the beginning of a viral campaign for Star Trek Into Darkness with a hidden Easter Egg within the new Teaser Trailer. .
AreYouThe1701?
Eagle eyed fans watching the new trailer for Star Trek Into Darkness for clues as to the narrative and mysteries of the film may notice something extra in the trailer at about 1:05/1:07 seconds into the excitement. As the camera pans towards John Harrison standing alone in presumably a brig of some kind, look to the right panels and the words "AreYouThe1701.com" appear.
URL hidden in Star Trek Into Darkness Teaser Trailer
Directing your browser to www.areyouthe1701.com gets fans to a webpage where they could sign up for future updates. The information forms asks “Shall We Begin?” and fans could enter their information. Once completed, a notice “Thank you, we will tell you when the search begins.” There are also links to a Facebook page (facebook.com/AreYouThe1701) and Twitter account (twitter.com/areyouthe1701) that fans could “like” and “follow” although there is not much beyond the same graphics on the viral page. The only tweet so far says “Are You The 1701?”
The “Terms of Use” identify the site as a Paramount Pictures website, and we await more from this exciting viral campaign!
Clue leads you to this website
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Comments
Signed up and following.
Am I really #1?
Signed and ready
Signed in as well.. I am number 3
Shall we begin?
Here’s hoping the viral marketing for this movie yields more results than last time. IIRC, the viral hunt last time yielded next to nothing of value.
Signed and ready! :)
Wonder what’s gonna happen!
Easter Eggs rule. Also, Bad Robot just started a Twitter feed- it’s legit. (twitter.com/bad_robot)
Signed up. Should be fun. Anyone here from the last one?
@4 Always got the impression the ’09 viral/arg ended abruptly for some reason. Obviously we’ll never know, but I remember when it was over, it was like, “that was it?” Didn’t seem to have a natural “ending.” Suspected that some element of clues in a real-world location were altered or destroyed, and couldn’t be reconstructed, something of that nature.
Warptube reporting in.
I already registered this morning =)
I’m in! The last one was fun (even though the clues were way beyond me) so hopefully this one will be too.
signed up just now.
1701 what?
1 Cumberbatch confusing
2 trailers trailing
5 months remaining
9 minutes leaking
1701 people something
9000 fans commenting
and an Enterpriiise under the seeea
Signed up! Ready when they are!
I am ready,
On board.
I am also signed up and following.
am I really…#2?
1700 of Roger Korby’s alien-tech androids who have replaced Starfleet members? Maybe “John Harrison” is a Korby duplicate (and not the only one)? That might explain what he was offering the despairing father…a sort of eternal life for his sick/dying child.
On the other hand, in my theorized scenario it would make a lot more sense for Alice Eve to be playing Christine Chapel (Korby’s one-time fiancee)…
What about the word FINISH upside-down at the end of the trailer?
ha! nvmnd I didnt reaload the webpage
OMIGOSH don’t get involved in Viral Marketing!! There might be spoilers involved and your whole Movie Going Experience will be Ruined!!1!!
I’m guessing 1701 has something to do with the Enterprise? NCC-1701?
Yes! FB – check! Twitter – check! AreYouThe1701.com – check!
Sweeeeet!
Who finds these things?
Is this like the 4400?
“1701 genetically engineered superhumans went missing in the late 20th century. Now, they have returned.”
I’m ready.
A I really crazy?!?
:-)
@23 I found it before Trekmovie did. I even wrote the EIC about my finding. You’re welcome
Signed up. Ready for duty.
I’m signed up and ready for what ever they want to tell me! :)
A I really crazy?!?
Artificial Intelligence really crazy?!?
Al really crazy?!? No, Albert’s really fat!
EIEIO?!? Now THAT’S really crazy!
Where ARE my meds?!? This is driving me…
:-))
#14 Nony:
Very funny! Thanks for the funny Christmas parody!
Off topic, but there is a poll at digital spy about which 2013 blockbuster we’re looking forward the most: STID is ahead with more than 20%…
Let’s elaborate on that:
http://www.digitalspy.co.uk/movies/at-the-movies/a445617/star-trek-iron-man-the-hobbit-25-biggest-blockbusters-of-2013.html
ONE-THOUSAND SEVEN-HUNDRED AND FIRST!
Gimme ma cookie.
1701 aka uss enterprise NCC-1701
I was born on 17.01. :)
I can’t believe I missed that URL. It looks so obvious now that I know where it is.
OK. I’m following on Twitter. 681 followers so far. What will they do when they reach 1701 followers?
Well, for all the squealing about JJ’s marketing methods, they seem to be working. For now, anyway….
My zip code is 4-1701
On board, locked and loaded.
Done..
soonerdave, i was there for the last one. Can’t wait to crack this one open. Hopefully we can be in the final 5 this time.
It actually occurs at 1:07.1 which is reverse of 1701. And the FINISH logo at the end of the trailer is also upside-down. I watched it in reverse while standing on my head, but all I got was a headache.
#44
Yes! Nice!
A few things I noticed in the terms of use, linked from the registration page:
“User Forums
Forums, bulletin boards, chat rooms or other interactive areas that may be offered on the Website (“User Forums”) are provided to give users a forum to express their opinions and share their ideas and information (“Community Content”). …”
Would this normally be mentioned unless they are specifically planning to operate a discussion board?
Also, at the end:
“Contact Us
If you have any questions, comments or concerns about our Website or these Terms of Use, you may contact us at termsofuse@paramount.com.
The effective date of these Terms is March 11, 2010.
© 2010 Paramount Pictures Corporation. All rights reserved.”
They’re a little out of date!
The Empire is awaiting.
“39. Phil – December 17, 2012
Well, for all the squealing about JJ’s marketing methods, they seem to be working. For now, anyway….”
Absolutely. There’s been a flood of stuff — and now, what, silence until late March, early April? I can’t see them being able to reveal much more before the thing’s in theatres.
Maybe they’ll animate the comic countdown? I know.
I worry too much.
WOOOOW. Flying around a major American city and destroying things?! That reminds me so much of Transformers, and Transformers 2, and Transformers 3, and the Avengers. And trailers to three or four other movies that looked too unimaginatively boring to watch. And how many times can a person free fall in one trailer. I hate to admit it and am surprised at myself for doing so but, this is looking kind of unimaginative and lame. And I’m with everyone else hoping that the Earth bound stuff is only a small portion of the film.
Whoops. I posted that on the wrong thread. Sorry.
ARG again? Damn, for that I’ll come back to communicate with everyone and play.
The 2009 one was fun, what with Klingon and Romulan messages and the like. Along with the 3D interactive/webcam part. But as others noted, it sorta just petered out. Here’s hoping for something more interesting.
@49 London isn’t a major American city.
I am definitely one of the 1701! This is going to be awesome…
Okay here we go again. I know the last one very well. Shame I won’t be able to be more involved this time. Maybe, I know that the ending on the last one sucked badly.
Okay that’s odd. The main web page http://www.areyouthe1701.com/ won’t load in FF on Mountain Lion….
I did follow the last one. Was fun, especially the crash site in a field with the Romulan message to which someone from this site went at night. Numerous people were chatting at that time and encouraged him to go and not be afraid of cows and other things. :-P
And what was the conclusion of the last one???
http://www.youtube.com/watch?v=BfsuiZMdNUU
Oops, I thought Nero was being a smart tush or I would have piped in lol
interesting, the1701.com forwards to areyouthe1701.com
#55 There were two different people that went. The one group talked to the farmer who owned the property the other was a individual Warptube if I remember right. The group that went had a bunch of photos. That was I think Cherry something.
well it wasn’t 1701 on each of FB and Twitter, we hit that and then some, clue must be something else
Ah found it. Chink2Love was the ones that took pics.
If anyone here is active in the new ARG and finds new clues please send in tips to tips @ trekmovie . com
you betcha anthony, want another TM fan to win again :)
#60 Hi LtPiper – Greetings!
Yeah I was the one that went to the field but it was too dark to see anything… Best moment in the ARG for me though! Opening up my laptop in the car and getting online via 3G, logging into the IRC chat room – That was fun and very crazy.
Don’t know that I can get that involved this time round though :-( Commitments .
hiya again piper and warptube! I forgot you went out there Warp, oh how i would have loved to have been able to do that!
#65 HEY WARP!!! I remember that too. It was so cool. We were all in the chat using google maps to try and get you to that field. LOL. That was crazy.
Maybe I’ll get lucky and something happens that is local to me this time!!!!
Okay there’s a forum mentioned on Twitter already. Anybody know where it’s at?
I enjoyed the hell out of the viral campaign last time. I spent hours looking at clues with my webcam, and trying to figure out puzzles, looking at photo clues, google mapping the streets of Paris, and “listening” to time traveling aliens…. I am so ready for this!
Found the forum!!!! http://forums.unfiction.com/forums/viewtopic.php?t=36716
Okay. I signed up on the areyouthe1701.com webite! Now how does this work exactly? I dunno, but oh, this is so exciting!!!
I’m in also. By the way, remembering how info was delivered in the last Star Trek arg, i though that the twitter picture might have some extra info so I played a little bit with it. Since I’m not a professional, my results were bad but there is something there:
http://postimage.org/image/w7j9itsaj/
Mario, you want to edit that image you posted, to cut out other things in the screen grab than the 1701 image you opened up.
.
Go Irish?
Here we go!
I bet it is for 1701 tickets available for the world premiere!
Are they hiding text in a Word.
Finish backwards, HSINIF = Sin
Wendy?
Yes Lisa
Is the water warm enough?
Yes Lisa
Shall we begin?
Great to see some familiar names from the first ARG!
@9 Dave, you’re right. The ending to that one was really poor. I doubt I’ll be participating in this one, but hopefully those that do are treated to a much better conclusion. Most important, though, is that they have just as good a time as we did as they work it out.
hey matt, how’s the E doing?
Yeah what did you wind up doing with the Big E?
Hopefully she is doing fine. She’s in the hands of a collector now.
Hey everyone. Good to see the first ARG crowd.
This should be interesting
Does someone live near http://goo.gl/maps/2rJpG and could check out the place? There is also a hospital nearby…
Anyone figure anything out yet? Please keep me tipped to any developments. I will try and keep up. I may give the ARG its own tab up top to keep conversation going.
I am signed up and ready to go!! Boldly of course
And whoever saw this in the first place… you blow my mind.
@Anthony, nothing definitive. Someone noticed an object in the 1701 profile pics on FB and Twitter. When enhanced and pieced together like a puzzle, looks a lot like the phaser Kirks using in one of the scenes in the trailer.
http://forums.unfiction.com/forums/viewtopic.php?mode=attach&id=28722
That said, no idea on missing piece.
Like NCC mentioned, they did the leg work to figure out where the movie poster is shot from in London so they’re hopping to get someone out there to look for clues.
Credit to the ARG crew I’m just recapping in case you didn’t know or others want to get involved for fresh ideas.
@88 Its also mentioned that both pieces of the 1701 profile pics lools like part of the debris in either
http://www.startrekmovie.com/files/images/center_bg.jpg
or
http://www.startrekmovie.com/files/images/site_bg.jpg
My link is not the location for the poster view, but John Harrison Way in London, which has a hospital nearby! Anyone in London who could go there?
Sorry NCC, I realized that after I posted and forgot to come back and clarify. So we have two focal points in London, John Harrison Way (is there a 1701 JHW?), and eye level of where JH is standing in the movie poster.
There is a “John Harrison” way there? Geesh, this makes an interesting *movie* clue, in that the Antagonist asks who he is, and he sees the street address “John Harrison”. Reminds me a bit of K-Pax in that.
.
“Are you the 1701?” still suggests to me from plot, that someone asks this question over a communications channel at some point in the film. Someone wanting rescue, or waiting for the Enterprise to come and save the day. Tying in with the old ARG, we had operatives on Earth in our present day, trying to warn about Nero. So, with this ARG, do we have operatives on Earth trying to warn us about “John Harrison”? They are expecting the 1701 to have slingshotted back in time to help, and thus… we… the ARG players… have to fill in until the 1701 gets here. Seems like London is being rewarded in the plot of the film, for those of you doing a marvelous job in England with the ARG, compared to the Continental part which seemed to misfire a bit.
.
My guess is they spent a lot of time filming in San Francisco, particularly some street-level filming (recall the movie location filming site??) and they may also tie in part of the ARG there?? We know they didn’t film in London though. Where else did they do any second unit shooting might also give some ARG clues.
I’m not sure how much I’ll be able to get involved in this ARG, last time round I was single and unemployed – now the complete opposite! I also feel a little like I should ‘hand over the reigns’ somehow, but a good mystery like this is almost like a drug.
I’m thinking that things will ramp up after Xmas and New Years – A lot of people are very busy especially with FAMILY. Or perhaps that makes it the perfect time as it fits the synopsis!
Is there a wiki or irc/chat page for this ARG? Or is too early? I know last time we depended heavily on one or two that had been set up as a community base.
Warp the Forum is http://forums.unfiction.com/forums/viewtopic.php?p=978746
The chat is http://www.unfiction.com/chat/ Room name #areyouthe1701
I was just let go from my job of 3 years, Because for the past three days i have been glued to this website. Happy 22nd birthday me! This movie better be worth it.
Where is this FINISH thing that was mentioned?
@78 Hiya Matt!!
Good to hear from you. That first ARG was fun. Be interesting to see what they have lined up this time, although given the marketing sign-up included a Paramount TOS kinda takes a little of the edge off mystery-wise :) Don’t think they did that the last time.
@96
After the “main” portion of the trailer completes, there’s what presumably is to be taken as a piece of film flotsam at the end with the word “FINISH” (upside down, if I recall) that may or may not be anything.
Here’s a thought…
What if the Enterprise launched in 2258, wasn’t the first Federation ship with that name… and there was another, that got lost, with that “John Harrison” fella part of the crew?
I like that thought , the first 1701.
Intruiging theory .
I wonder if the implied meaning is that Kirk & the crew aren’t the 1701?
Different universe. A later NCC-1701 built. What if this Enterprise isn’t the Enterprise?
What if there were another, that got lost and whose fate was a mystery or a classified secret.
Afterwards instead commissioning a starship with the -A suffix, they gave the name to another ship and pretended nothing happened.
It’s a bit Babylon 5 meets Titanic/Olympic conspiracy sure enough.
The @Bad_Robot twitter feed might be yielding clues.
.
Anthony’s other link pointing out the HAL-like image (which seems to be from the perspective of the BACK of the brig, is interesting. Anyone with image capability might want to check that image out for hidden stuff.
Well, I signed up .
Now we w shall see what happens next.
Star Trek 1701… leading up to a new tv-series?