Viral Campaign Begins – URL Hidden in Into Darkness Teaser

Once again Star Trek is going viral, as in viral campaign. Just like with 2009’s Star Trek movie, there is what appears to be the beginning of a viral campaign for Star Trek Into Darkness with a hidden Easter Egg within the new Teaser Trailer. .

 

AreYouThe1701?

Eagle eyed fans watching the new trailer for Star Trek Into Darkness for clues as to the narrative and mysteries of the film may notice something extra in the trailer at about 1:05/1:07 seconds into the excitement. As the camera pans towards John Harrison standing alone in presumably a brig of some kind, look to the right panels and the words "AreYouThe1701.com"  appear.


URL hidden in Star Trek Into Darkness Teaser Trailer

Directing your browser to www.areyouthe1701.com gets fans to a webpage where they could sign up for future updates. The information forms asks “Shall We Begin?” and fans could enter their information. Once completed, a notice “Thank you, we will tell you when the search begins.” There are also links to a Facebook page (facebook.com/AreYouThe1701) and Twitter account (twitter.com/areyouthe1701) that fans could “like” and “follow” although there is not much beyond the same graphics on the viral page. The only tweet so far says “Are You The 1701?”

The “Terms of Use” identify the site as a Paramount Pictures website, and we await more from this exciting viral campaign!


Clue leads you to this website

 

Sort by:   newest | oldest
The Professor
December 17, 2012 10:33 am

Signed up and following.
Am I really #1?

Rob
December 17, 2012 10:41 am

Signed and ready

Rick
December 17, 2012 10:43 am

Signed in as well.. I am number 3

mrjakk
December 17, 2012 10:44 am

Shall we begin?

njdss4
December 17, 2012 10:44 am

Here’s hoping the viral marketing for this movie yields more results than last time. IIRC, the viral hunt last time yielded next to nothing of value.

charliebob
December 17, 2012 10:46 am

Signed and ready! :)

Wonder what’s gonna happen!

Sunfell
December 17, 2012 10:46 am

Easter Eggs rule. Also, Bad Robot just started a Twitter feed- it’s legit. (twitter.com/bad_robot)

SoonerDave
December 17, 2012 10:49 am

Signed up. Should be fun. Anyone here from the last one?

SoonerDave
December 17, 2012 10:51 am

@4 Always got the impression the ’09 viral/arg ended abruptly for some reason. Obviously we’ll never know, but I remember when it was over, it was like, “that was it?” Didn’t seem to have a natural “ending.” Suspected that some element of clues in a real-world location were altered or destroyed, and couldn’t be reconstructed, something of that nature.

WarpTube
December 17, 2012 10:51 am

Warptube reporting in.

Snugglepuff
December 17, 2012 10:55 am

I already registered this morning =)

AyanEva
December 17, 2012 10:58 am

I’m in! The last one was fun (even though the clues were way beyond me) so hopefully this one will be too.

Matt
December 17, 2012 10:59 am

signed up just now.

Nony
December 17, 2012 11:00 am

1701 what?

1 Cumberbatch confusing
2 trailers trailing
5 months remaining
9 minutes leaking
1701 people something
9000 fans commenting
and an Enterpriiise under the seeea

MOVIELORD101
December 17, 2012 11:02 am

Signed up! Ready when they are!

Yob Prime
December 17, 2012 11:02 am

I am ready,

Jack Zymurgy
December 17, 2012 11:05 am

On board.

Matt
December 17, 2012 11:07 am

I am also signed up and following.
am I really…#2?

Brody
December 17, 2012 11:07 am

1700 of Roger Korby’s alien-tech androids who have replaced Starfleet members? Maybe “John Harrison” is a Korby duplicate (and not the only one)? That might explain what he was offering the despairing father…a sort of eternal life for his sick/dying child.

On the other hand, in my theorized scenario it would make a lot more sense for Alice Eve to be playing Christine Chapel (Korby’s one-time fiancee)…

Max
December 17, 2012 11:08 am

What about the word FINISH upside-down at the end of the trailer?

Matt
December 17, 2012 11:08 am

ha! nvmnd I didnt reaload the webpage

THX-1138
December 17, 2012 11:12 am

OMIGOSH don’t get involved in Viral Marketing!! There might be spoilers involved and your whole Movie Going Experience will be Ruined!!1!!

Mimi
December 17, 2012 11:13 am

I’m guessing 1701 has something to do with the Enterprise? NCC-1701?

samrock83
December 17, 2012 11:15 am

Yes! FB – check! Twitter – check! AreYouThe1701.com – check!

Sweeeeet!

ATOZ the librarian
December 17, 2012 11:19 am

Who finds these things?

Drunk Garak
December 17, 2012 11:21 am

Is this like the 4400?

“1701 genetically engineered superhumans went missing in the late 20th century. Now, they have returned.”

crazydaystrom
December 17, 2012 11:24 am

I’m ready.

A I really crazy?!?

:-)

Allen King
December 17, 2012 11:25 am

@23 I found it before Trekmovie did. I even wrote the EIC about my finding. You’re welcome

Jonny Boy
December 17, 2012 11:36 am

Signed up. Ready for duty.

Trekker5
December 17, 2012 11:41 am

I’m signed up and ready for what ever they want to tell me! :)

crazydaystrom
December 17, 2012 11:41 am

A I really crazy?!?

Artificial Intelligence really crazy?!?

Al really crazy?!? No, Albert’s really fat!

EIEIO?!? Now THAT’S really crazy!

Where ARE my meds?!? This is driving me…

:-))

John Tenuto
December 17, 2012 11:44 am

#14 Nony:

Very funny! Thanks for the funny Christmas parody!

Smike
December 17, 2012 11:48 am

Off topic, but there is a poll at digital spy about which 2013 blockbuster we’re looking forward the most: STID is ahead with more than 20%…

Let’s elaborate on that:

http://www.digitalspy.co.uk/movies/at-the-movies/a445617/star-trek-iron-man-the-hobbit-25-biggest-blockbusters-of-2013.html

Ctrl-Opt-Del
December 17, 2012 11:51 am

ONE-THOUSAND SEVEN-HUNDRED AND FIRST!

Gimme ma cookie.

Paolo.bndr
December 17, 2012 11:51 am

1701 aka uss enterprise NCC-1701

ToMaHaKeR
December 17, 2012 11:53 am

I was born on 17.01. :)

Dr. Cheis
December 17, 2012 12:05 pm

I can’t believe I missed that URL. It looks so obvious now that I know where it is.

Mad Man
December 17, 2012 12:10 pm

OK. I’m following on Twitter. 681 followers so far. What will they do when they reach 1701 followers?

Phil
December 17, 2012 12:12 pm

Well, for all the squealing about JJ’s marketing methods, they seem to be working. For now, anyway….

Greg Stamper
December 17, 2012 12:14 pm

My zip code is 4-1701

Commodore Adams
December 17, 2012 12:32 pm

On board, locked and loaded.

kingchaz
December 17, 2012 1:07 pm

Done..

jamesingeneva
December 17, 2012 1:08 pm

soonerdave, i was there for the last one. Can’t wait to crack this one open. Hopefully we can be in the final 5 this time.

BeyondtheTech
December 17, 2012 1:15 pm

It actually occurs at 1:07.1 which is reverse of 1701. And the FINISH logo at the end of the trailer is also upside-down. I watched it in reverse while standing on my head, but all I got was a headache.

John Tenuto
December 17, 2012 1:21 pm

#44

Yes! Nice!

WarpTube
December 17, 2012 1:31 pm

A few things I noticed in the terms of use, linked from the registration page:

“User Forums
Forums, bulletin boards, chat rooms or other interactive areas that may be offered on the Website (“User Forums”) are provided to give users a forum to express their opinions and share their ideas and information (“Community Content”). …”

Would this normally be mentioned unless they are specifically planning to operate a discussion board?

Also, at the end:

“Contact Us
If you have any questions, comments or concerns about our Website or these Terms of Use, you may contact us at termsofuse@paramount.com.

The effective date of these Terms is March 11, 2010.

© 2010 Paramount Pictures Corporation. All rights reserved.”

They’re a little out of date!

Emperor Mike of the Empire
December 17, 2012 1:55 pm

The Empire is awaiting.

Jack
December 17, 2012 2:26 pm

“39. Phil – December 17, 2012
Well, for all the squealing about JJ’s marketing methods, they seem to be working. For now, anyway….”

Absolutely. There’s been a flood of stuff — and now, what, silence until late March, early April? I can’t see them being able to reveal much more before the thing’s in theatres.

Maybe they’ll animate the comic countdown? I know.

I worry too much.

I'mPaul
December 17, 2012 2:37 pm

WOOOOW. Flying around a major American city and destroying things?! That reminds me so much of Transformers, and Transformers 2, and Transformers 3, and the Avengers. And trailers to three or four other movies that looked too unimaginatively boring to watch. And how many times can a person free fall in one trailer. I hate to admit it and am surprised at myself for doing so but, this is looking kind of unimaginative and lame. And I’m with everyone else hoping that the Earth bound stuff is only a small portion of the film.

I'mPaul
December 17, 2012 2:39 pm

Whoops. I posted that on the wrong thread. Sorry.

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