Viral Campaign Begins – URL Hidden in Into Darkness Teaser | TrekMovie.com
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Viral Campaign Begins – URL Hidden in Into Darkness Teaser December 17, 2012

by John Tenuto , Filed under: Marketing/Promotion,Star Trek Into Darkness,Web , trackback

Once again Star Trek is going viral, as in viral campaign. Just like with 2009’s Star Trek movie, there is what appears to be the beginning of a viral campaign for Star Trek Into Darkness with a hidden Easter Egg within the new Teaser Trailer. .

 

AreYouThe1701?

Eagle eyed fans watching the new trailer for Star Trek Into Darkness for clues as to the narrative and mysteries of the film may notice something extra in the trailer at about 1:05/1:07 seconds into the excitement. As the camera pans towards John Harrison standing alone in presumably a brig of some kind, look to the right panels and the words "AreYouThe1701.com"  appear.


URL hidden in Star Trek Into Darkness Teaser Trailer

Directing your browser to www.areyouthe1701.com gets fans to a webpage where they could sign up for future updates. The information forms asks “Shall We Begin?” and fans could enter their information. Once completed, a notice “Thank you, we will tell you when the search begins.” There are also links to a Facebook page (facebook.com/AreYouThe1701) and Twitter account (twitter.com/areyouthe1701) that fans could “like” and “follow” although there is not much beyond the same graphics on the viral page. The only tweet so far says “Are You The 1701?”

The “Terms of Use” identify the site as a Paramount Pictures website, and we await more from this exciting viral campaign!


Clue leads you to this website

 

Comments

1. The Professor - December 17, 2012

Signed up and following.
Am I really #1?

2. Rob - December 17, 2012

Signed and ready

3. Rick - December 17, 2012

Signed in as well.. I am number 3

4. mrjakk - December 17, 2012

Shall we begin?

5. njdss4 - December 17, 2012

Here’s hoping the viral marketing for this movie yields more results than last time. IIRC, the viral hunt last time yielded next to nothing of value.

6. charliebob - December 17, 2012

Signed and ready! :)

Wonder what’s gonna happen!

7. Sunfell - December 17, 2012

Easter Eggs rule. Also, Bad Robot just started a Twitter feed- it’s legit. (twitter.com/bad_robot)

8. SoonerDave - December 17, 2012

Signed up. Should be fun. Anyone here from the last one?

9. SoonerDave - December 17, 2012

@4 Always got the impression the ’09 viral/arg ended abruptly for some reason. Obviously we’ll never know, but I remember when it was over, it was like, “that was it?” Didn’t seem to have a natural “ending.” Suspected that some element of clues in a real-world location were altered or destroyed, and couldn’t be reconstructed, something of that nature.

10. WarpTube - December 17, 2012

Warptube reporting in.

11. Snugglepuff - December 17, 2012

I already registered this morning =)

12. AyanEva - December 17, 2012

I’m in! The last one was fun (even though the clues were way beyond me) so hopefully this one will be too.

13. Matt - December 17, 2012

signed up just now.

14. Nony - December 17, 2012

1701 what?

1 Cumberbatch confusing
2 trailers trailing
5 months remaining
9 minutes leaking
1701 people something
9000 fans commenting
and an Enterpriiise under the seeea

15. MOVIELORD101 - December 17, 2012

Signed up! Ready when they are!

16. Yob Prime - December 17, 2012

I am ready,

17. Jack Zymurgy - December 17, 2012

On board.

18. Matt - December 17, 2012

I am also signed up and following.
am I really…#2?

19. Brody - December 17, 2012

1700 of Roger Korby’s alien-tech androids who have replaced Starfleet members? Maybe “John Harrison” is a Korby duplicate (and not the only one)? That might explain what he was offering the despairing father…a sort of eternal life for his sick/dying child.

On the other hand, in my theorized scenario it would make a lot more sense for Alice Eve to be playing Christine Chapel (Korby’s one-time fiancee)…

20. Max - December 17, 2012

What about the word FINISH upside-down at the end of the trailer?

21. Matt - December 17, 2012

ha! nvmnd I didnt reaload the webpage

22. THX-1138 - December 17, 2012

OMIGOSH don’t get involved in Viral Marketing!! There might be spoilers involved and your whole Movie Going Experience will be Ruined!!1!!

23. Mimi - December 17, 2012

I’m guessing 1701 has something to do with the Enterprise? NCC-1701?

24. samrock83 - December 17, 2012

Yes! FB – check! Twitter – check! AreYouThe1701.com – check!

Sweeeeet!

25. ATOZ the librarian - December 17, 2012

Who finds these things?

26. Drunk Garak - December 17, 2012

Is this like the 4400?

“1701 genetically engineered superhumans went missing in the late 20th century. Now, they have returned.”

27. crazydaystrom - December 17, 2012

I’m ready.

A I really crazy?!?

:-)

28. Allen King - December 17, 2012

@23 I found it before Trekmovie did. I even wrote the EIC about my finding. You’re welcome

29. Jonny Boy - December 17, 2012

Signed up. Ready for duty.

30. Trekker5 - December 17, 2012

I’m signed up and ready for what ever they want to tell me! :)

31. crazydaystrom - December 17, 2012

A I really crazy?!?

Artificial Intelligence really crazy?!?

Al really crazy?!? No, Albert’s really fat!

EIEIO?!? Now THAT’S really crazy!

Where ARE my meds?!? This is driving me…

:-))

32. John Tenuto - December 17, 2012

#14 Nony:

Very funny! Thanks for the funny Christmas parody!

33. Smike - December 17, 2012

Off topic, but there is a poll at digital spy about which 2013 blockbuster we’re looking forward the most: STID is ahead with more than 20%…

Let’s elaborate on that:

http://www.digitalspy.co.uk/movies/at-the-movies/a445617/star-trek-iron-man-the-hobbit-25-biggest-blockbusters-of-2013.html

34. Ctrl-Opt-Del - December 17, 2012

ONE-THOUSAND SEVEN-HUNDRED AND FIRST!

Gimme ma cookie.

35. Paolo.bndr - December 17, 2012

1701 aka uss enterprise NCC-1701

36. ToMaHaKeR - December 17, 2012

I was born on 17.01. :)

37. Dr. Cheis - December 17, 2012

I can’t believe I missed that URL. It looks so obvious now that I know where it is.

38. Mad Man - December 17, 2012

OK. I’m following on Twitter. 681 followers so far. What will they do when they reach 1701 followers?

39. Phil - December 17, 2012

Well, for all the squealing about JJ’s marketing methods, they seem to be working. For now, anyway….

40. Greg Stamper - December 17, 2012

My zip code is 4-1701

41. Commodore Adams - December 17, 2012

On board, locked and loaded.

42. kingchaz - December 17, 2012

Done..

43. jamesingeneva - December 17, 2012

soonerdave, i was there for the last one. Can’t wait to crack this one open. Hopefully we can be in the final 5 this time.

44. BeyondtheTech - December 17, 2012

It actually occurs at 1:07.1 which is reverse of 1701. And the FINISH logo at the end of the trailer is also upside-down. I watched it in reverse while standing on my head, but all I got was a headache.

45. John Tenuto - December 17, 2012

#44

Yes! Nice!

46. WarpTube - December 17, 2012

A few things I noticed in the terms of use, linked from the registration page:

“User Forums
Forums, bulletin boards, chat rooms or other interactive areas that may be offered on the Website (“User Forums”) are provided to give users a forum to express their opinions and share their ideas and information (“Community Content”). …”

Would this normally be mentioned unless they are specifically planning to operate a discussion board?

Also, at the end:

“Contact Us
If you have any questions, comments or concerns about our Website or these Terms of Use, you may contact us at termsofuse@paramount.com.

The effective date of these Terms is March 11, 2010.

© 2010 Paramount Pictures Corporation. All rights reserved.”

They’re a little out of date!

47. Emperor Mike of the Empire - December 17, 2012

The Empire is awaiting.

48. Jack - December 17, 2012

“39. Phil – December 17, 2012
Well, for all the squealing about JJ’s marketing methods, they seem to be working. For now, anyway….”

Absolutely. There’s been a flood of stuff — and now, what, silence until late March, early April? I can’t see them being able to reveal much more before the thing’s in theatres.

Maybe they’ll animate the comic countdown? I know.

I worry too much.

49. I'mPaul - December 17, 2012

WOOOOW. Flying around a major American city and destroying things?! That reminds me so much of Transformers, and Transformers 2, and Transformers 3, and the Avengers. And trailers to three or four other movies that looked too unimaginatively boring to watch. And how many times can a person free fall in one trailer. I hate to admit it and am surprised at myself for doing so but, this is looking kind of unimaginative and lame. And I’m with everyone else hoping that the Earth bound stuff is only a small portion of the film.

50. I'mPaul - December 17, 2012

Whoops. I posted that on the wrong thread. Sorry.

51. Daoud - December 17, 2012

ARG again? Damn, for that I’ll come back to communicate with everyone and play.

The 2009 one was fun, what with Klingon and Romulan messages and the like. Along with the 3D interactive/webcam part. But as others noted, it sorta just petered out. Here’s hoping for something more interesting.

@49 London isn’t a major American city.

52. The Outrageous Okona - December 17, 2012

I am definitely one of the 1701! This is going to be awesome…

53. LtPiper - December 17, 2012

Okay here we go again. I know the last one very well. Shame I won’t be able to be more involved this time. Maybe, I know that the ending on the last one sucked badly.

54. LtPiper - December 17, 2012

Okay that’s odd. The main web page http://www.areyouthe1701.com/ won’t load in FF on Mountain Lion….

55. Mel - December 17, 2012

I did follow the last one. Was fun, especially the crash site in a field with the Romulan message to which someone from this site went at night. Numerous people were chatting at that time and encouraged him to go and not be afraid of cows and other things. :-P

56. nero - December 17, 2012

And what was the conclusion of the last one???

57. SirMartman - December 17, 2012

http://www.youtube.com/watch?v=BfsuiZMdNUU

58. jamesingeneva - December 17, 2012

Oops, I thought Nero was being a smart tush or I would have piped in lol

59. jamesingeneva - December 17, 2012

interesting, the1701.com forwards to areyouthe1701.com

60. LtPiper - December 17, 2012

#55 There were two different people that went. The one group talked to the farmer who owned the property the other was a individual Warptube if I remember right. The group that went had a bunch of photos. That was I think Cherry something.

61. jamesingeneva - December 17, 2012

well it wasn’t 1701 on each of FB and Twitter, we hit that and then some, clue must be something else

62. LtPiper - December 17, 2012

Ah found it. Chink2Love was the ones that took pics.

63. Anthony Pascale - December 17, 2012

If anyone here is active in the new ARG and finds new clues please send in tips to tips @ trekmovie . com

64. jamesingeneva - December 17, 2012

you betcha anthony, want another TM fan to win again :)

65. WarpTube - December 17, 2012

#60 Hi LtPiper – Greetings!

Yeah I was the one that went to the field but it was too dark to see anything… Best moment in the ARG for me though! Opening up my laptop in the car and getting online via 3G, logging into the IRC chat room – That was fun and very crazy.

Don’t know that I can get that involved this time round though :-( Commitments .

66. jamesingeneva - December 17, 2012

hiya again piper and warptube! I forgot you went out there Warp, oh how i would have loved to have been able to do that!

67. LtPiper - December 17, 2012

#65 HEY WARP!!! I remember that too. It was so cool. We were all in the chat using google maps to try and get you to that field. LOL. That was crazy.

Maybe I’ll get lucky and something happens that is local to me this time!!!!

68. LtPiper - December 17, 2012

Okay there’s a forum mentioned on Twitter already. Anybody know where it’s at?

69. Commodore Redshirt - December 17, 2012

I enjoyed the hell out of the viral campaign last time. I spent hours looking at clues with my webcam, and trying to figure out puzzles, looking at photo clues, google mapping the streets of Paris, and “listening” to time traveling aliens…. I am so ready for this!

70. LtPiper - December 17, 2012

Found the forum!!!! http://forums.unfiction.com/forums/viewtopic.php?t=36716

71. LizardGirl - December 17, 2012

Okay. I signed up on the areyouthe1701.com webite! Now how does this work exactly? I dunno, but oh, this is so exciting!!!

72. Mario - December 17, 2012

I’m in also. By the way, remembering how info was delivered in the last Star Trek arg, i though that the twitter picture might have some extra info so I played a little bit with it. Since I’m not a professional, my results were bad but there is something there:

http://postimage.org/image/w7j9itsaj/

73. Daoud - December 17, 2012

Mario, you want to edit that image you posted, to cut out other things in the screen grab than the 1701 image you opened up.
.
Go Irish?

74. D for Me - December 18, 2012

Here we go!

75. bardicjim - December 18, 2012

I bet it is for 1701 tickets available for the world premiere!

76. Dadio - December 18, 2012

Are they hiding text in a Word.

Finish backwards, HSINIF = Sin

77. izmunuti - December 18, 2012

Wendy?
Yes Lisa
Is the water warm enough?
Yes Lisa
Shall we begin?

78. Matts - December 18, 2012

Great to see some familiar names from the first ARG!

@9 Dave, you’re right. The ending to that one was really poor. I doubt I’ll be participating in this one, but hopefully those that do are treated to a much better conclusion. Most important, though, is that they have just as good a time as we did as they work it out.

79. jamesingeneva - December 18, 2012

hey matt, how’s the E doing?

80. LtPiper - December 18, 2012

Yeah what did you wind up doing with the Big E?

81. Matts - December 18, 2012

Hopefully she is doing fine. She’s in the hands of a collector now.

82. Aliotsy - December 18, 2012

Hey everyone. Good to see the first ARG crowd.

83. Klondike - December 18, 2012

This should be interesting

84. NCC-73515 - December 18, 2012

Does someone live near http://goo.gl/maps/2rJpG and could check out the place? There is also a hospital nearby…

85. Anthony Pascale - December 18, 2012

Anyone figure anything out yet? Please keep me tipped to any developments. I will try and keep up. I may give the ARG its own tab up top to keep conversation going.

86. m.c. beage - December 18, 2012

I am signed up and ready to go!! Boldly of course

87. m.c. beage - December 18, 2012

And whoever saw this in the first place… you blow my mind.

88. jamesingeneva - December 18, 2012

@Anthony, nothing definitive. Someone noticed an object in the 1701 profile pics on FB and Twitter. When enhanced and pieced together like a puzzle, looks a lot like the phaser Kirks using in one of the scenes in the trailer.

http://forums.unfiction.com/forums/viewtopic.php?mode=attach&id=28722

That said, no idea on missing piece.

Like NCC mentioned, they did the leg work to figure out where the movie poster is shot from in London so they’re hopping to get someone out there to look for clues.

Credit to the ARG crew I’m just recapping in case you didn’t know or others want to get involved for fresh ideas.

89. -H- - December 18, 2012

@88 Its also mentioned that both pieces of the 1701 profile pics lools like part of the debris in either

http://www.startrekmovie.com/files/images/center_bg.jpg

or

http://www.startrekmovie.com/files/images/site_bg.jpg

90. NCC-73515 - December 19, 2012

My link is not the location for the poster view, but John Harrison Way in London, which has a hospital nearby! Anyone in London who could go there?

91. jamesingeneva - December 19, 2012

Sorry NCC, I realized that after I posted and forgot to come back and clarify. So we have two focal points in London, John Harrison Way (is there a 1701 JHW?), and eye level of where JH is standing in the movie poster.

92. Daoud - December 19, 2012

There is a “John Harrison” way there? Geesh, this makes an interesting *movie* clue, in that the Antagonist asks who he is, and he sees the street address “John Harrison”. Reminds me a bit of K-Pax in that.
.
“Are you the 1701?” still suggests to me from plot, that someone asks this question over a communications channel at some point in the film. Someone wanting rescue, or waiting for the Enterprise to come and save the day. Tying in with the old ARG, we had operatives on Earth in our present day, trying to warn about Nero. So, with this ARG, do we have operatives on Earth trying to warn us about “John Harrison”? They are expecting the 1701 to have slingshotted back in time to help, and thus… we… the ARG players… have to fill in until the 1701 gets here. Seems like London is being rewarded in the plot of the film, for those of you doing a marvelous job in England with the ARG, compared to the Continental part which seemed to misfire a bit.
.
My guess is they spent a lot of time filming in San Francisco, particularly some street-level filming (recall the movie location filming site??) and they may also tie in part of the ARG there?? We know they didn’t film in London though. Where else did they do any second unit shooting might also give some ARG clues.

93. WarpTube - December 19, 2012

I’m not sure how much I’ll be able to get involved in this ARG, last time round I was single and unemployed – now the complete opposite! I also feel a little like I should ‘hand over the reigns’ somehow, but a good mystery like this is almost like a drug.

I’m thinking that things will ramp up after Xmas and New Years – A lot of people are very busy especially with FAMILY. Or perhaps that makes it the perfect time as it fits the synopsis!

Is there a wiki or irc/chat page for this ARG? Or is too early? I know last time we depended heavily on one or two that had been set up as a community base.

94. LtPiper - December 19, 2012

Warp the Forum is http://forums.unfiction.com/forums/viewtopic.php?p=978746

The chat is http://www.unfiction.com/chat/ Room name #areyouthe1701

95. m.c. Beage - December 19, 2012

I was just let go from my job of 3 years, Because for the past three days i have been glued to this website. Happy 22nd birthday me! This movie better be worth it.

96. Adam E - December 20, 2012

Where is this FINISH thing that was mentioned?

97. SoonerDave - December 20, 2012

@78 Hiya Matt!!

Good to hear from you. That first ARG was fun. Be interesting to see what they have lined up this time, although given the marketing sign-up included a Paramount TOS kinda takes a little of the edge off mystery-wise :) Don’t think they did that the last time.

@96

After the “main” portion of the trailer completes, there’s what presumably is to be taken as a piece of film flotsam at the end with the word “FINISH” (upside down, if I recall) that may or may not be anything.

98. Christopher Roberts - December 20, 2012

Here’s a thought…

What if the Enterprise launched in 2258, wasn’t the first Federation ship with that name… and there was another, that got lost, with that “John Harrison” fella part of the crew?

99. Gary S. - December 20, 2012

I like that thought , the first 1701.
Intruiging theory .

100. Christopher Roberts - December 21, 2012

I wonder if the implied meaning is that Kirk & the crew aren’t the 1701?

Different universe. A later NCC-1701 built. What if this Enterprise isn’t the Enterprise?

What if there were another, that got lost and whose fate was a mystery or a classified secret.

Afterwards instead commissioning a starship with the -A suffix, they gave the name to another ship and pretended nothing happened.

It’s a bit Babylon 5 meets Titanic/Olympic conspiracy sure enough.

101. Daoud - December 21, 2012

The @Bad_Robot twitter feed might be yielding clues.
.
Anthony’s other link pointing out the HAL-like image (which seems to be from the perspective of the BACK of the brig, is interesting. Anyone with image capability might want to check that image out for hidden stuff.

102. Gary S. - December 22, 2012

Well, I signed up .
Now we w shall see what happens next.

103. Optimistic Doodle - December 24, 2012

Star Trek 1701… leading up to a new tv-series?

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