Star Trek Mobile App Launches – First Into Darkness Bonus Material Coming During Super Bowl [UPDATED] January 31, 2013by Anthony Pascale , Filed under: CBS/Paramount,Merchandise,Star Trek Into Darkness,Web , trackback
Today Paramount launched their new Star Trek mobile application which promises to provide fans with exclusive content on a regular basis between now and the launch of Star Trek Into Darkness…and beyond. This includes bonus content that will be delivered during the Super Bowl this weekend. More details and first impressions with the app below. [UPDATED: Now available at Google Play Store]
Paramount Star Trek App Available Now – Get Exclusive Bonus Content During Super Bowl
The new Paramount "Star Trek" app is here. The app is cross between a game and marketing tool for Star Trek Into Darkness. I had a chance to preview the app last week and it is a lot of fun and more importantly, it promises to provide fans with exclusive content from the movie. The way it does this is by regularly updating with new "missions." These come in three types. One will be for you to watch and "listen" to Into Darkness trailers or clips. The second is to take pictures of specified Star Trek visual items (like a poster or standee). And the third will be location based (such as visit your local theater). Each mission provides you points and as you gather points you unlock content, such as the poster and trailers.
The app is avaialbe for both iOS and (very soon) Android. Almost all the functionality works anywhere in the world with the exception of the geo-location missions which are US and Canada only.
There will also be missions that will unlock exclusive new content. The first big thing will be this Sunday during the second quarter of the Super Bowl. If you have the app running and "scanning" (in other words listening to the audio) while Paramount’s Star Trek Into Darkness Super Bowl commercial airs it will unlock special bonus content from the movie, exclusive to the app.
In addition to the missions and media content, the app also has a news feature that will include links to articles online (including TrekMovie.com) as well as some exclusive articles just for the app.
After meeting with the developers I am pretty enthused about this app. Some past marketing tools kind of landed with a thud, but they appear to have learned their lesson. The key will be that this one is updated regularly with new missions. In addition the new technology of listening, scanning and geo-locating is pretty impressive. While anyone in the US and Canada will be able to use the app in any location, Paramount are also looking into providing special missions for "Star Trek locations" such as the future home of Starfleet in San Francisco. The app will also have some tie-ins into the "Are You The 1701" viral campaign, but for now they aren’t providing specifics. Promisingly Paramount see this as more than just an app for Into Darkness but a "Star Trek" app that will live on beyond this upcoming movie.
Bottom line is that if you are looking for the full Star Trek Into Darkness experience you should get the Star Trek app. You can download the free app right now at:
UPDATE: Helpful link
Many of the missions can be accomplished using the TrekMovie.com Into Darkness media page.
More on the App at the official site: startrekmovie.com/startrekapp
And if you missed it, here is a video of the announcement of this app from CES (note the contest is now closed).