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Star Trek had a presence beyond just the Into Darkness ad at yesterday’s Super Bowl. In addition two Star Trek celebs made it into commercials: Zoe Saldana for Bud Light and Wil Wheaton for Lincoln. You can watch those commercials below get some info on the Star Trek Into Darkness buzz coming out of the game.
Star Trek Sparks Buzz and Turns Superbowl Into Darkness
The big news for Trek fans yesterday wasn’t the nail-biter football game, but new Star Trek: Into Darkness Super Bowl ad (see TrekMovie analysis). The commercial cost Paramount almost $4M, but that bought exposure to an estimated 108 million viewers.
The commercial is leading to more buzz from the movie. Currently it is the second highest rated Super Bowl XLVII commercial (of all commercials) at the Hulu Ad Zone. Voters in a poll at Cinemabland are also ranking the spot as a close second (behind Fast & Furious 6). The sports site Bleacher Report has ranked Star Trek Into Darkness ad as the best Super Bowl spot of the year, saying "this looks like it will be one of the biggest movies of the summer." Over at Film School Rejects they rated the spot as one of their "winners" saying how the ad "promises it all in only half a minute." The Guardian (UK) surmises says that the ad shows "there are hints JJ Abrams Follow-up to his 2009 Trek reboot will build on the success of the first film." However it isn’t all positive buzz – USA Today’s Survey has the Star Trek spot ranked in the middle of the pack.
Having the game delayed because half of the Superdome was plunged into darkness due to a power outage also inspired the Twitter meme #SuperBowlIntoDarkness, with some joking that it was a clever marketing stunt.
Superdome goes into Darkness
Trek Super Bowl Ad Celebs: Zoe Saldana for Bud Light and Wil Wheaton for Lincoln
Bud Light ran a commercial last night titled "Lucky Chair" featuring Stevie Wonder and Zoe Saldana.
And you have to watch closely in this crowd-sourcing inspired 90-second commercial for Lincoln (called "SteerTheScript") – you will spot a brief cameo of TNG’s Wil Wheaton as the clapboard guy for a sci-fi movie shoot (at Vasquez Rocks, of course).