Marketing/Promotion,Star Trek Into Darkness , trackback
Earlier this week TrekMovie reported that the final domestic Star Trek Into Darkness poster was coming soon – and soon turns out to be today. You can check out the new USA poster below. It has also been announced that the new domestic trailer will be online on Tuesday.
Star Trek Into Darkness Domestic Poster Is Here + Trailer on Tuesday
Today Apple was given the exclusive first look at the final domestic ‘one sheet’ poster for Star Trek Into Darkness. Check it out.
Final domestic one-sheet poster for Star Trek Into Darkness (click to enlarge)
Apple also announced that they will posting the the new domestic trailer (which TrekMovie reported on earlier this week) on Tuesday of next week.
Regarding the new poster, as expected it is quite different from the international posters. The domestic poster is also noteworthy as it has no tagline – unlike the international poster which prominently features the tagline "Earth Will Fall."
International one-sheet "Into Darkness" poster is very different than the domestic one-sheet
In 2009 the domestic Star Trek poster did feature a tagline ("The Future Begins") – which was also used in TV spots and other promotions. As for the design, the 2009 domestic poster was also different than the 2009 international posters.
2009 domestic poster for "Star Trek"
The new domestic Into Darkness poster could possibly be seen as a continuation of the domestic 2009 Star Trek poster which featured the USS Enterprise at warp (in a stylized fashion). That poster showed the ship "boldly going" out on a mission with the new poster showing the ship in peril.
In fact it’s not really a Star Trek movie poster if it doesn’t have the USS Enterprise on it. Of the 10 ‘prime universe’ Star Trek movie posters, only two didn’t include a USS Enterprise somewhere on the poster. The Star Trek IV poster featured a Klingon Bird of Prey but only because Kirk and crew used the Klingon ship in the movie because the Enterprise had been destroyed in Star Trek III (and they didn’t get a new Enterprise until the end of the movie). Nemesis was the only poster to not feature any ship at all – and that film almost killed the franchise so apparently Paramount knows to put a ship on the poster.
More stuff coming this weekend and next week
TrekMovie has also learned there are additional ‘character’ posters coming shortly. Also tune into the MTV Movie Awards on Sunday to see a new domestic TV promo. The TOS "Arena" Gorn Captain (featured in the recent Shatner promo) will also be on the red carpet at the MTV Movie Awards – promoting Star Trek: The Video Game.
POLL: You like the poster?
You voted for the international poster – now weigh in on the domestic.