Marketing/Promotion,Star Trek Into Darkness , trackback
Star Trek Into Darkness baddie John Harrison has a message for Kirk – in the form of a new viral promotional video. Unfortunately for English speaking Trekkies the promotional video only comes in various international languages–likely due to the movie opening in some places before USA. You can watch the special message (and get the translation) below. [UPDATE: English version available in Australia and NZ only]
UPDATE: English version available in Australia & New Zealand Only
There is an English-language (voiced by Cumberbatch) version of this new video, but unfortunately it is country-locked and only viewable in Australia and New Zealand (at Yahoo Australia and Yahoo New Zealand). TrekMovie expects the video to be available tomorrow after Yahoo has their one day exclusive.
A Message From John Harrison (in Spanish, French, German, etc)
The official Latin America Star Trek Facebook Page has added a new "Star Trek – Disruption Illegales" (Illegal Star Trek Disruption) app which takes you to a page with the message (translated):
They believe that their world is safe, it is an illusion. Enjoy these last moments of peace. These transmissions are the key to his destruction.
Harrison has returned to take revenge. He is examining the most important people in Starfleet. Shall we begin?
The app contains a video with previously seen clips interspersed with a distorted image of Cumberbatch’s Harrison. The Facebook app (and the videos) are also available in other languages (but not English) so this is part of the international marketing campaign. Unwilling to wait to see if an English version emerges, here is the first video (in Spanish).
Here is the English Translation of the message from John Harrison (sent over by Alejandro of Star Trek Argentina)
"James Tiberius Kirk, the heart of the Enterprise. The overly-confident leader fueled by bravado. Life for him is one big adventure…but he is alone. Born in battle, heir to a legend. What does a man do with such a curse? He fears making a mistake that will get his entire crew killed. And I … I’ll make sure he does."
This message seems to be something like a psychological profile of Kirk. Much of the talk about John Harrison is that he is a "master manipulator" who uses "psychological warfare." It also has a tinge of an intelligence briefing perhaps? In one of the trailers, Admiral Marcus is heard describing (presumably) Harrison as "one of our top agents" and JJ Abrams has described Harrison as someone from "within" Starfleet.
The app promises future messages for Spock and Uhura as well, so we will have to wait and see what Harrison has to say about them. We will update info on this campaign as it becomes available.
Great Marketing Departments Think Alike – A message from Zod
This new video bears a striking resemblance to one released just a few days ago by Warner Brothers for Man of Steel called "You Are Not Alone." In that viral video the villain from the upcoming movie–General Zod–has a message for Earth. Watch it below.
Work on the Paramount "Message From John Harrison" campaign started before Warner Brothers released their video so it just seems to be just a weird coincidence. Warner Brothers and Paramount also both released their theatrical trailers for Man of Steel and Star Trek Into Darkness (respectively) on Tuesday. Man of Steel hits theaters on July 14th – four weeks after Star Trek Into Darkness opens.