Watch: Funny Esurance Into Darkness TV Spot + Chekov & Scotty Get Domestic Character Posters |
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Watch: Funny Esurance Into Darkness TV Spot + Chekov & Scotty Get Domestic Character Posters April 24, 2013

by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek Into Darkness , trackback

Esurance is now running a commercial in the US for Star Trek Into Darkness that is kind of funny. Plus poor Chekov finally gets respect with his own domestic character poster (and Scotty gets one too). Check it all out below.     



Esurance TV Spot: Space Fender Bender

Esurance has released their first TV spot from their Star Trek Into Darkness co-marketing campaign and it is pretty clever and apparently shot on the real bridge of the USS Enterprise.

Esurance TV spots join those for Mazda and Acer Computers.

Domestic Character Posters For Scotty and Chekov

UPDATED: Chekov and Scotty get their own posters (now w/o Moviefone watermark).

These join the collection of four previously released character posters.




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Discussing potential spoilers not posted at and/or linking to other spoilers will result in deletion and instant ban.


1. MattR - April 24, 2013

That was pretty funny.

2. Eric - April 24, 2013

Awesome! First?

3. Nony - April 24, 2013

I like these domestic posters. Nice and colourful.

4. drumvan - April 24, 2013

that was funny. lol.

not sure it’s the real enterprise set tho. too many differences.

5. Smike - April 24, 2013

Was that a Reman on the screen?

6. cheezyspam - April 24, 2013

Why is Chekov is red!?

7. Phil - April 24, 2013

Like the color on the domestic posters. Redshirt Chekov is doomed, though…

8. Anthony Pascale - April 24, 2013

It is my understanding that the esurance spot was shot with real set pieces but it was done after movie wrapped so it isnt exact and there are some parts that are different. Same thing was done for Burger King commercial in 2009.

9. Keachick - April 24, 2013

I guess it was just having some faith and patience – that’s all it was.

We now a great poster of each of the magnificent seven. I wonder if there might be one of Admiral Pike (Bruce Greenwood) making it a wonderful super 8…who knows…

10. Keachick - April 24, 2013

edit – meant to write “We now HAVE a…”

11. Mad Mann - April 24, 2013

I’m bummed there are no action figures for this movie.

12. falcon - April 24, 2013

What is that behind Chekov on the bridge, a McDonald’s menu?

13. topas - April 24, 2013


It isn’t exact, because it’s not meant to be the Enterprise. Does the Captain not say “Why is that the Enterprise gets all the good missions”. It’s a random Starfleet ship. Oh, and the Reman-like alien sit’s in Marcus/Harrison chair :)

14. Emperor Mike of the Alternate Empire - April 24, 2013

Wow. Simon Pegg looks a little like James Doohan. Also. Look’s like Scotty is wearing a Star Trek Enterprise Uniform

15. Trek in a Cafe - April 24, 2013

That alien looks and sounds like John C Reilly.

16. Penguin44 - April 24, 2013

That’s because it is john c reilly

17. Jack - April 24, 2013

Is windows, complete with tiled wallpaper, running on the screens behind Chekov?

The spoiler policy is much appreciated, btw.

18. rogerachong - April 24, 2013

Sulu poster is missing!!! After this you can add Alice Eve or Bruce Geenwood.or whomever!!

19. HDuff - April 24, 2013

@12 BHAHAHAHAHA. totally.

20. RedShirt232 - April 24, 2013

Jason Sudekis is awesome.

21. dswynne - April 24, 2013

Maybe they can use THIS crew for a TV series?

22. Captain, USS Northstar - April 24, 2013

THAT was hilarious!

23. Alex - April 24, 2013

Lol @ the lens flares… :D

24. that's all - April 24, 2013


25. ObsessiveStarTrekFan - April 24, 2013

The ad had me chortling too.

@18. rogerachong – both Sulu and Marcus have an international poster on this site in the news item entitled ‘Watch: Star Trek Into Darkness Clip #2 + New Int’l Character Posers’

26. Jack - April 24, 2013

Jason Sudekis is awesome. So is John C. Reilly. Neither guy’s in this commercial, though.

27. Marja - April 24, 2013

21 dswynne, great idea! Crew needs a refresher course in Interspecies Communication though.

6 cheezyspam, Red better sets off Chekov’s nice blue eyes ;)
Srsly maybe Chekov is temporarily assigned to Engineering … but vhy? VHY?

28. Hat Rick - April 24, 2013

About the esurance commercial: There’s a reason Starfleet assigned those two to the graveyard command shift.

P.S.: Not enough lens flares.

29. Disinvited - April 24, 2013

You got to give Disney/Paramount cred for the sheer genius of gumming up the advance ticket sales on IRON MAN 3:,0,2841925.story

I can just see all the news coverage/free advertising on the record lines on opening day.

30. Do You Wanna Dance - April 24, 2013

Wow, he is a serious doppelgänger for Sudekis. Great commercial.

31. gatetrek - April 24, 2013

@29 I agree – I paused the commercial a couple times thinking it was Jason Sudekis! I’m pretty sure it’s not.

Thought the commercial was funny! It’d be cool if they have a couple different versions of the commercial with those two. I suppose it’s one way of getting a Trek “series” back on TV….

32. Marvin the Martian - April 24, 2013

Looks like Anton has been hitting the gym.

33. Aix - April 24, 2013

HAH! “That’s my face!”

34. Anonymous Coward - April 25, 2013

Peg look terrible- I hope marketing did that without his approval, for his sake.
Mr Chekov, I’ll have the #3 with a Sprite from the menu board behind you.

That eSurance commercial was more entertaining than any of the other clips released so far.

35. Questioner - April 25, 2013

That’s it the red shirt is to hide the ketchup stains. Or is it the frame shorts of the red forest in Niribu.

36. Janice - April 25, 2013


Yes–I would LOVE to see a Pike poster. Waiting for that!
Also, what about a great official photo of Pike for this movie? There were 2 for the 2009 movie—-2 wonderful photos.

37. ATOZ the librarian - April 25, 2013

I want to see Chekov with the bowl haircut again. What’s this curly stuff..?

38. TrekMadeMeWonder - April 25, 2013

No more lens flares?


39. Curious Cadet - April 25, 2013

Where is Chekov sitting exactly? Is that the navigation station, or is that another station on the bridge?

Why would he be wearing a red shirt and continuing to sit at his same old post!

40. Tina - April 26, 2013

There’s also a new Bones poster:

and somewhere I saw one of Sulu… is represented by Gorilla Nation. Please contact Gorilla Nation for ad rates, packages and general advertising information.