Watch: Fun ESPN Into Darkness Recreation + Football, Baseball, NASCAR & Boxing Marketing May 7, 2013by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek Into Darkness , trackback
The worlds of sports and Star Trek are coming together with a number of new promotions and events related to the upcoming release of Into Darkness. Check out a video with ESPN’s Stephen A. Smith recreating a scene from Into Darkness. Plus the Rays and A’s are having Star Trek events this week and NFL player Troy Polamalu and NASCAR’s RFR are hosting advance screenings.
ESPN’s Stephen A. Smith Goes Into Darkness
Paramount is making sure that no stone goes unturned with Star Trek Into Darkness and that includes promoting the film in the world of sports. They have been running commercials on ESPN, Fox and elsewhere during sports shows for the last couple of weeks and over the weekend they worked with ESPN to make this hilarious recreation of a scene from the movie, starring ESPN’s Stephen A. Smith in all the roles.
UPDATED: NASCAR, Baseball, Football and Boxing Into Darkness
UPDATE: NASCAR driving team Roush Fenway Racing (RFR) is hosting a special private screening of Into Darkness on May 8th at 7 pm at Concord Mills Mall (in Concord, NC) alongside some key members of Roush Fenway Racing. To attend you must RSVP by tonight (May 7th( to firstname.lastname@example.org. Also, at 6:45 pm ET members of RFR and some of the stars from Star Trek: Into Darkness will share behind the scenes stories during a pre-screening Google+ Hangout. More details roushfenway.com.
For their Friday May 10th game against the San Diego Padres, the Tampa Bay Rays are holding a special "Star Trek Into Darkness Night" at Tropicana Field. If you buy a special ticket package you can get a seat ion the press level and a special edition Star Trek themed T-shirt. You can also take pictures with Star Trek characters, enjoy special trailers of the new movie, and participate in contests to win prizes. The deadline to order tickets is May 8, at 11:59 p.m. ET. More details at the official Rays MLB site.
And the Oakland A’s are also doing a Star Trek Into Darkness promotion with an Into Darkness themed fireworks show on May 18th (against the Royals). More details at the MLB Oakland A’s page.
Turning to football, there is a contest with Lockerdome.com to attend an advanced screening of Into Darkness on May 11th with Pittsburg Steeler’s safety (and Star Trek fan) Troy Polamalu. The screening will be in the San Diego area (and contest doesn’t include travel). More details ant Lockerdome.com.
Finally over the weekend Paramount was one of the sponsors of the Mayweather v Guerrero boxing pay per view event, from Las Vegas. They ran a number of Star Trek promos during the event and the Into Darkness logo was even part of the boxing ring.