Star Trek Into Darkness , trackback
SUNDAY UPDATE: Star Trek Into Darkness domestic ticket sales picked up over the weekend, plus strong international sales have boosted the total estimated box office to over $164M. More detailed look at the box office below.
SUNDAY UPDATE: Into Darkness Projected To End Wkd w/ $164.5M
Star Trek Into Darkness has been the number one movie domestically since Thursday and after a sluggish Friday, sales rallied on Saturday with an estimated $27.5M (a bit ahead of the 2009 Star Trek film). Sunday is also estimated to bring in another $21M with a three-day weekend total of $70.5M and a cumulative total of $84.1M, or about $4M ahead of where the 2009 Star Trek movie was on its first Sunday.
While $84M is short of Paramount’s $100M predictions from last week, it is actually in line with predictions they were making three weeks ago before they moved the release date up one day to Thursday May 16th. In the end it looks like the last minute release date change didn’t really give them the box office boost they were hoping for. However, the numbers are still fairly solid with the third best domestic opening of 2013 and it beat all but six films from 2012.
The news for Paramount is even better when it comes to international sales. Into Darkness brought in another $40M around the world, opening in an additional 33 markets. The film continues to significantly outperform the 2009 Star Trek movie in international markets. For example in Russia the new movie made $8M this weekend, whereas the 2009 Star Trek only made $4M during its entire run. Paramount Vice Chairman Rob Moore tells Variety that Into Darkness could double the $129M international sales of 2009’s Star Trek. So even if Into Darkness doesn’t end up matching Star Trek domestically, it looks like the international sales will more than ensure Into Darkness has a higher total global gross.
Currently the estimated global gross of Into Darkness is $164.5M.
TrekMovie will have more detailed analysis once the final numbers come in for the weekend.
Into Darkness underperforming Star Trek 2009 Domestically
Star Trek Into Darkness brought in $11.5 on its opening day on Thursday making it the #1 domestic movie, but below expectations. Box office watchers feel that many movie-goers weren’t aware Paramount moved the release date up one day, which was only done a week ahead. Yesterday analyst estimates for Into Darkness had it headed for a $27M Friday and a $85M opening weekend (Fri/Sat/Sun), boosted by a "A" CinemaScore rating and strong reviews. These projections had the film hitting a $100M cumulative target by Sunday (meeting earlier predictions).
However, by Saturday morning Friday’s results were revised to an estimated $22M. Paramount is now projecting $70M for the weekend. Analysts and rival studios think the weekend number could be less, as low as $56M (according to Deadline). BoxOffice.com is estimating $68M. So it looks like Star Trek Into Darkness will underperform the opening domestic weekend of the 2009 Star Trek movie, despite getting a boost from higher-priced 3D ticket sales.
If Paramount’s projection holds, then Into Darkness will end the weekend with a cumulative total of around $83M. With the benefit of having opened a day earlier, Into Darkness would be slightly ahead of the cumulative total for the 2009 Star Trek movie (see table below).
STAR TREK VS. INTO DARKNESS
|Domestic $M||Star Trek
(Sat & Sun)
|Open Wkd Total.||$75.2||$70.0|
|*Estimates based on Paramount projection **limited release|
A $65-$70M opening weekend would make Into Darkness the third highest grossing opening weekend of 2013 so far (behind Iron Man 3 and Oz: The Great and Powerful) and would rank it in 7th or 8th place if it were a 2012 release. The 2009 Star Trek movie had the 6th best opening weekend of the year.
Into Darkness overperforming 2009 Star Trek Overseas
Paramount tells Variety, Into Darkness is "currently orbiting $75M for the weekend in 33 territories." We don’t have country by country details yet, but so far wherever there has been data, it has shown Into Darkness significantly overperforming the 2009 Star Trek film in each territory. Overall the film has been doing round 60-70% better than the previous film internationally, but it is still early to see if that trend continues.
Right now most of the above is based on estimates and projections. In the next couple of days we will have more concrete details on how Into Darkness is performing both domestically and internationally.