Viral Video Leads To ‘Klingon Empire’ Website October 25, 2009
by Anthony Pascale , Filed under: Fan Productions, Great Links, Marketing/Promotion , 163 comments
The Klingons were created in the 60s to be the Star Trek stand-ins for the Cold War ‘Red Menace’. This week an impressive new video was uploaded to YouTube titled ‘Klingon Propaganda’, which runs with the notion by creating a motivational cartoon from the Klingon perspective in the style of 20th century Communist Propaganda. And it is so well-made, it raises the question as to whether or not it is ‘Fan Made’ or something more.
Vote To Nominate Star Trek at People’s Choice Awards + Hollywood Awards & more October 21, 2009
by Anthony Pascale , Filed under: Marketing/Promotion, Paramount, Star Trek (2009 film) , 34 comments
Last weekend JJ Abrams Star Trek movie led the Spike Scream Awards with six wins based on Internet voting. Today The People’s Choice Awards opened their nomination process with Star Trek already listed in most of the movie categories. Details on that below, plus Star Trek at the Hollywood Film Festival and even more Star Trek Oscar Buzz.
Star Trek Finishes Theatrical Run With $385M – Full Box Office Analysis October 5, 2009
by Anthony Pascale , Filed under: Marketing/Promotion, Paramount, Star Trek (2009 film) , 146 comments
After a long life of 21 weeks in theaters, JJ Abrams new Star Trek movie has officially ended its run. The film is still in a handful of theaters (including some IMAX), but distributors will no longer be tracking performance. The final tally, as of last Thursday, brings the film a few thousand short of $385 Million world-wide, which is certainly a big success, especially for a franchise that was given up for dead by some just a few years ago. See below for more analysis
JJ Abrams Producing Medical Comedy Pilot + Orci and Kurtzman In Talks To Produce Zombie Movie September 22, 2009
by Anthony Pascale , Filed under: Abrams, Celebrity, Marketing/Promotion, Star Trek sequel (2012) , 37 comments
[UPDATED] The team behind the new Star Trek continue to be hot commodities in Hollywood. Today it was just announced that JJ Abrams is producing a new medical comedy pilot for FOX. Plus it was also announced that Bob Orci and Alex Kurtzman are in talks to produce a new zombie movie based on a comic book. Details below, plus we also have video of a brief video where JJ talks about viral marketing of Trek and other projects.
Star Trek Wins 4 Golden Trailer Awards + New Trailer Mashups June 5, 2009
by TrekMovie.com Staff , Filed under: Marketing/Promotion, Star Trek (2009 film) , 40 comments
One of the keys to building buzz with the general movie audience and the fans was the marketing campaign for new Star Trek movie. Yesterday Paramount was honored for their promotional work by winning four Golden Trailer Awards — details below. Plus did you know people are still making ST09 trailer mashups? We take a look at some of the latest.
Nokia Star Trek Site Offers Tour of Romulan Narada May 16, 2009
by TrekMovie.com Staff , Filed under: Marketing/Promotion, Star Trek (2009 film) , 26 comments
It turns out that phone maker Nokia, one of Paramount’s Star Trek marketing partners who are already part of the Verizon Trek site, has their own Star Trek site (nokia.com/startrek) , which is themed around the Romulan Narada ship from the movie. Nothing really new at the site, but it does give you a good view of the interior of the Narada, details below.
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Photos From Star Trek Tokyo Gala Premiere w/ Giant Enterprise! May 13, 2009
by Anthony Pascale , Filed under: Conventions/Events/Attractions, Marketing/Promotion, Star Trek (2009 film) , 148 comments
Today Japan was the final stop in the world gala premiere tour for the new movie. JJ Abrams along with stars of the film attended a press conference and premiere in Tokyo, complete with a giant Enterprise. See below for pictures from the events including a giant Enterprise!
Check Out The Star Trek Promotional Partner Commercials – Including BK Spot Shot On Real Bridge May 12, 2009
by Anthony Pascale , Filed under: Marketing/Promotion, Star Trek (2009 film) , 52 comments
A big part of the TV promotion for the new Star Trek movie is not coming from Paramount, but is coming from their promotional partners Burger King, Verizon and Esurance. In the last week both BK and Verizon have put up new TV ads, including a BK ad shot on the real bridge of the USS Enterprise. We have all the Star Trek promo ads below.
Another TV Spot For Star Trek w/ new shots! May 8, 2009
by Anthony Pascale , Filed under: Marketing/Promotion, Star Trek (2009 film) , 109 comments
Did you think Paramount was done promoting this thing? Not a chance. Today Paramount made available the latest spot which again pushes the positive critical response the movie has received. And it also happens to contain a few shots not shown before. See below for video and our usual screenshots & analysis.
New Star Trek Site: Experience The Enterprise May 5, 2009
by Anthony Pascale , Filed under: Marketing/Promotion, Star Trek (2009 film) , 93 comments
Paramount has added a new website to their online marketing mix, an ‘augmented reality’ application called Experience The Enterprise. By printing off an image or downloading it to your iPhone you can create an interactive 3D virtual reality tour of the new USS Enterprise, check out a demo video below.
New Star Trek ‘Critics’ TV Spot w/ New Shot of Enterprise Interior May 4, 2009
by Anthony Pascale , Filed under: Marketing/Promotion, Star Trek (2009 film) , 276 comments
Seems like a day doesn’t go by without a new Star Trek commerical, and today is no different. Paramount has just officially released video for five of their recent spots, four of which we have already covered here, but there is one new one for us to chew on…see below.
Star Trek Goes NASCAR May 3, 2009
by John Tenuto , Filed under: Marketing/Promotion, Star Trek (2009 film) , 62 comments
In May of 2008, TrekMovie reported on the Indiana Jones themed race car and asked if Star Trek would get its own. One year later, we have now have the the answer as Star Trek stormed NASCAR over the weekend with its own car.
EXCLUSIVE: First Look At Burger King Star Trek Toys & Glasses + Preview Image From Commercial May 2, 2009
by John Tenuto , Filed under: Marketing/Promotion, Merchandise, Star Trek (2009 film), Toys , 226 comments
On Monday Burger King begins their promotion for the new Star Trek movie, which includes 4 great new collectible glasses, 16 cool toys and more. TrekMovie was given an exclusive sneak peek at the promotional items and we have all the delicious details below with images and video of the toys and glasses. We also have an exclusive image from the first Burger King commercial.
Another Star Trek TV Spot – Star Trek Is Reborn
by Anthony Pascale , Filed under: Marketing/Promotion, Star Trek (2009 film) , 109 comments
Another day and another commercial. Paramount has another spot out that touts the early critical response to the new Star Trek movie, and it also happens to contain some new bits. See it below with our usual analysis [note: commercial contains spoilers].
2 New Star Trek Commercials [UPDATE w/ New Kelvin Clip & Screenshots] May 1, 2009
by Anthony Pascale , Filed under: Marketing/Promotion, Star Trek (2009 film) , 275 comments
The commercial blitz for the new Star Trek is just non-stop right now. Paramount has recently aired two specialized commercials. One touts the critical response the film has already received, and another is an ‘intro’ commercial targeted for kids. Both include some bits that haven’t been seen before, check them out below.
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