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Star Trek Into Darkness Gets Super Bowl Spot + App Delivers Bonus Content During Game (& Beyond) [UPDATED] January 7, 2013

by Anthony Pascale , Filed under: Electronics/Gadgets,Marketing/Promotion,Star Trek Into Darkness , comments closed

Tonight Paramount announced they will be releasing a new augmented reality app tied to the upcoming Star Trek Into Darkness movie. The new mobile application will use ‘context awareness’ to deliver bonus movie content with the first opportunity coming during the (also just announced) Super Bowl commercial for Into Darkness. In addition there is also a new sweepstakes with a chance to win a trip to the US premiere of Into Darkness. Find out more about the app and contest below. [UPDATE: Announcement video]


Russian Fans Revolt Over Title Translation of Star Trek Into Darkness – Distributor Responds December 19, 2012

by Oleg Ryzhikov , Filed under: Fandom,Marketing/Promotion,Star Trek Into Darkness , comments closed

Two weeks ago TrekMovie reported that in Russia the local distributor chose an alternative title for Star Trek Into Darkness. The title (translated as "Star Trek: Vengeance") was one of those tested for the film but lost out to "Into Darkness" everywhere but Russia. Since the announcement some Trek fans in Russia have tried to get the decision changed and yesterday they even got a meeting with the Russian distributor. Get all the details below in a report from TrekMovie’s Moscow correspondent.  


Viral Campaign Begins – URL Hidden in Into Darkness Teaser December 17, 2012

by John Tenuto , Filed under: Marketing/Promotion,Star Trek Into Darkness,Web , comments closed

Once again Star Trek is going viral, as in viral campaign. Just like with 2009’s Star Trek movie, there is what appears to be the beginning of a viral campaign for Star Trek Into Darkness with a hidden Easter Egg within the new Teaser Trailer. .


Will Star Wars Episode VII announcement hurt Star Trek Into Darkness marketing rollout? November 2, 2012

by Joseph Dickerson , Filed under: Editorial,Marketing/Promotion,Sci-Fi , comments closed

Disney announced on Monday its purchase of Lucasfilm, and with Lucasfilm comes Star Wars. Disney’s also said that a new Star Wars trilogy will be made. This is interesting timing for science fiction, when new Star Wars movies are being made alongside new Trek. What does this latest announcement mean for the upcoming Star Trek Into Darkness film? Op-ed guy Joe Dickerson takes a look at the merger in this latest editorial. Hit the jump for the story.


Check Out Quirky Campaign For Star Trek TNG Reruns In UK July 8, 2011

by Anthony Pascale , Filed under: Marketing/Promotion,TOS , comments closed

On July 20th the UK Channel CBS Action (which already shows the original Star Trek) will begin airing reruns of Star Trek: The Next Generation. And to promote this, they have started a quirky campaign featuring regular people showing their inner Trekkie. Check out some of the images below. 


Paramount Promotes “Star Trek 2″ At Licensing Expo – But Just Working Title June 15, 2011

by Anthony Pascale , Filed under: CBS/Paramount,Marketing/Promotion,Star Trek Into Darkness , comments closed

As we reported recently Paramount and CBS are in New York this week at the Licensing Expo to cut deals on their various properties, including the upcoming Star Trek sequel. A new promotional image for Paramount is being shown at the Licensing Expo which touts "Star Trek 2," but that doesn’t mean Paramount has already settled on the name.


JJ Abrams Talks Star Trek Product Placement In New Documentary April 21, 2011

by Anthony Pascale , Filed under: Abrams,Marketing/Promotion,Star Trek (2009 film) , comments closed

The 2009 Star Trek movie broke some ground with the inclusion of product placement. In Morgan Spurlock’s new documentary opening this weekend, director JJ Abrams defends his use of product placement. 


Paramount Wins 3 Key Art Awards For Star Trek Marketing Campaign June 12, 2010

by Staff , Filed under: CBS/Paramount,Marketing/Promotion,Star Trek (2009 film) , comments closed

The 2010 Hollywood Reporter Key Art Awards, celebrating the best in movie marketing, were held in Los Angeles on Friday night where Paramount’s campaign for the 2009 Star Trek was up for a number of awards, — taking home three. More details below.


CBS Relaunching This Summer — Site To Showcase May 5, 2010

by Staff , Filed under: CBS/Paramount,Marketing/Promotion,Science/Technology,Trek Franchise, , comments closed

Since late 2007, the official site for the Star Trek franchise, has been mostly dormant. But that is about to change. This summer CBS is relaunching the site with a new look and new features. The new site will also showcase fan sites, including More details below.


Flashback: Super Bowl 2009 Brings Star Trek to the masses February 7, 2010

by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , comments closed

Today is Super Bowl XLIV, which marks the one year anniversary of a seminal Trek event, the first ever Super Bowl commercial for a Trek film. Last year’s Star Trek Super Bowl commercial was a sort of ‘coming out’ for the Star Trek film to the mainstream. The commercial was a big success and led the way to the film being one of the top blockbusters of the year. See it again below with links to our over 2009 coverage, plus a look forward to 2012.   

Star Trek picks up 5 Critics Choice Nominations + Boston Critics Win [UPDATED] December 14, 2009

by Anthony Pascale , Filed under: CBS/Paramount,Marketing/Promotion,Star Trek (2009 film) , comments closed

The Awards Season has been heating up in recent days with a number of critics groups announcing awards or nominations. JJ Abrams Star Trek movie has been getting some notice, including five nominations today from the Broadcast Film Critics Association. Star Trek also picked up an award from the Boston Critics Association. More details below. [UPDATE: Added more critics lists links]


Win A Star Trek Trip To See Shuttle Launch

by Staff , Filed under: CBS/Paramount,Contest,DVD/Blu-ray,Marketing/Promotion,Star Trek (2009 film) , comments closed

Back in the 70s NASA’s Space Shuttle program began with the Star Trek inspired naming of the first shuttle as Enterprise. Now the Shuttle program is winding down and Kennedy Space Center Visitor Complex is teaming up with Paramount to help give it a Star Trek goodbye with a contest to win a VIP trip to view one of the final launches. See below for details on how to enter the contest.


TMP@30: Rare Video and Photos From Star Trek: The Motion Picture December 12, 2009

by Staff , Filed under: Feature Films (TMP-NEM),Marketing/Promotion , comments closed

We are in day six of our week long 30th Anniversary celebration of the first Trek feature film, Robert Wise’s Star Trek The Motion Picture. Today, thanks to one of our community members, we have some rare behind the scenes video from the making of TMP.


Star Trek On Oscar VFX Short List + Nominated By Detroit Critics December 11, 2009

by Anthony Pascale , Filed under: CBS/Paramount,Marketing/Promotion,Star Trek (2009 film) , comments closed

The award season continues to ramp up and today Star Trek got another (albeit expected) accolade by making the short list for the Oscar for best visual effects. But early reaction says that Trek is not the favorite. Also, Star Trek actors picked up a couple of nods from another critics group.


Star Trek Sparks Oscar Buzz Debates + Paramount Promotes Trek For Guild Awards + more December 9, 2009

by Anthony Pascale , Filed under: CBS/Paramount,Marketing/Promotion,Star Trek (2009 film) , comments closed

Last week we reported that Star Trek ended up on the NBR Top 10 list. Now some are starting to question the notion that  JJ Abrams movie actually make it onto the final list of Oscar noms. Below we have the latest Oscar buzz, plus the latest with Star Trek and the critics awards and upcoming guild awards.


Cryptic’s New Promo Site Allows You To ‘Tweet In Klingon’ December 2, 2009

by Anthony Pascale , Filed under: Marketing/Promotion,Science/Technology,Star Trek Online , comments closed

JJ Abrams may have cut the Klingons out of his Star Trek movie, but they are at the heart of Cryptic’s upcoming Star Trek Online MMORPG. In a clever marketing movie, today Cryptic launched which helps you use the popular Twitter system, in Klingon.



Star Trek One Of Paramount’s Films For Award Season Consideration November 29, 2009

by Anthony Pascale , Filed under: CBS/Paramount,Marketing/Promotion,Star Trek (2009 film) , comments closed

JJ Abrams Star Trek has been doing well with the ‘popularity contest’ type of awards (Scream Awards & Hollywood Awards), but now it is time to get serious. With the end of the year comes the beginning for awards season. This is now being kicked off by the "For Your Consideration" promotional campaigns from the studios. For 2009, Paramount has around 20 eligible films, and they have selected four for their awards campaign, including JJ Abrams Star Trek.


Federation Responds To Klingon Propaganda October 28, 2009

by Staff , Filed under: Fan Productions,Marketing/Promotion , comments closed

Following yesterday’s "indoctrination" video, there is what appears to be another entry in the viral campaign started last weekend by the "Klingon Propaganda" video. This time it is a very short piece of Federation propaganda responding to the Klingons, promoting the message of diversity. 


New Klingon Propagana Video Follow-up + Translation & more October 27, 2009

by Anthony Pascale , Filed under: Fan Productions,Marketing/Promotion , comments closed

On Sunday TrekMovie first reported on a new viral video titled "Klingon Propaganda" which contained clues leading to a Klingon website. The mysterious video has been sweeping around web since, and today there is a new video live-action video from the same source which shows the Klingon plot may be even more insidious. We have that below, plus a translation and more details on the first video.


Viral Video Leads To ‘Klingon Empire’ Website October 25, 2009

by Anthony Pascale , Filed under: Fan Productions,Great Links,Marketing/Promotion , comments closed

The Klingons were created in the 60s to be the Star Trek stand-ins for the Cold War ‘Red Menace’. This week an impressive new video was uploaded to YouTube titled ‘Klingon Propaganda’, which runs with the notion by creating a motivational cartoon from the Klingon perspective in the style of 20th century Communist Propaganda. And it is so well-made, it raises the question as to whether or not it is ‘Fan Made’ or something more.

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