Visit The Official Star Trek Shop Now!

Marketing/Promotion


New Star Trek Into Darkness International Trailer To Debut Online At Midnight + Check Out 2 New Stills

TrekMovie first broke the news that a new longer Star Trek Into Darkness trailer was coming with G.I. Joe: Retaliation, which opens next week. We have now been informed that this new international trailer will be released early – specifically midnight tonight. Paramount has also provided us with a couple of new Into Darkness images. Check it all out below.  



Star Trek Into Darkness Gets Super Bowl Spot + App Delivers Bonus Content During Game (& Beyond) [UPDATED]

Tonight Paramount announced they will be releasing a new augmented reality app tied to the upcoming Star Trek Into Darkness movie. The new mobile application will use ‘context awareness’ to deliver bonus movie content with the first opportunity coming during the (also just announced) Super Bowl commercial for Into Darkness. In addition there is also a new sweepstakes with a chance to win a trip to the US premiere of Into Darkness. Find out more about the app and contest below. [UPDATE: Announcement video]


Russian Fans Revolt Over Title Translation of Star Trek Into Darkness – Distributor Responds

Two weeks ago TrekMovie reported that in Russia the local distributor chose an alternative title for Star Trek Into Darkness. The title (translated as "Star Trek: Vengeance") was one of those tested for the film but lost out to "Into Darkness" everywhere but Russia. Since the announcement some Trek fans in Russia have tried to get the decision changed and yesterday they even got a meeting with the Russian distributor. Get all the details below in a report from TrekMovie’s Moscow correspondent.  



Will Star Wars Episode VII announcement hurt Star Trek Into Darkness marketing rollout?

Disney announced on Monday its purchase of Lucasfilm, and with Lucasfilm comes Star Wars. Disney’s also said that a new Star Wars trilogy will be made. This is interesting timing for science fiction, when new Star Wars movies are being made alongside new Trek. What does this latest announcement mean for the upcoming Star Trek Into Darkness film? Op-ed guy Joe Dickerson takes a look at the merger in this latest editorial. Hit the jump for the story.



Paramount Promotes “Star Trek 2” At Licensing Expo – But Just Working Title

As we reported recently Paramount and CBS are in New York this week at the Licensing Expo to cut deals on their various properties, including the upcoming Star Trek sequel. A new promotional image for Paramount is being shown at the Licensing Expo which touts "Star Trek 2," but that doesn’t mean Paramount has already settled on the name.




CBS Relaunching StarTrek.com This Summer — Site To Showcase TrekMovie.com

Since late 2007 www.startrek.com, the official site for the Star Trek franchise, has been mostly dormant. But that is about to change. This summer CBS is relaunching the site with a new look and new features. The new site will also showcase fan sites, including TrekMovie.com. More details below.


Flashback: Super Bowl 2009 Brings Star Trek to the masses

Today is Super Bowl XLIV, which marks the one year anniversary of a seminal Trek event, the first ever Super Bowl commercial for a Trek film. Last year’s Star Trek Super Bowl commercial was a sort of ‘coming out’ for the Star Trek film to the mainstream. The commercial was a big success and led the way to the film being one of the top blockbusters of the year. See it again below with links to our over 2009 coverage, plus a look forward to 2012.   


Star Trek picks up 5 Critics Choice Nominations + Boston Critics Win [UPDATED]

The Awards Season has been heating up in recent days with a number of critics groups announcing awards or nominations. JJ Abrams Star Trek movie has been getting some notice, including five nominations today from the Broadcast Film Critics Association. Star Trek also picked up an award from the Boston Critics Association. More details below. [UPDATE: Added more critics lists links]


Win A Star Trek Trip To See Shuttle Launch

Back in the 70s NASA’s Space Shuttle program began with the Star Trek inspired naming of the first shuttle as Enterprise. Now the Shuttle program is winding down and Kennedy Space Center Visitor Complex is teaming up with Paramount to help give it a Star Trek goodbye with a contest to win a VIP trip to view one of the final launches. See below for details on how to enter the contest.




Star Trek Sparks Oscar Buzz Debates + Paramount Promotes Trek For Guild Awards + more

Last week we reported that Star Trek ended up on the NBR Top 10 list. Now some are starting to question the notion that  JJ Abrams movie actually make it onto the final list of Oscar noms. Below we have the latest Oscar buzz, plus the latest with Star Trek and the critics awards and upcoming guild awards.



Star Trek One Of Paramount’s Films For Award Season Consideration

JJ Abrams Star Trek has been doing well with the ‘popularity contest’ type of awards (Scream Awards & Hollywood Awards), but now it is time to get serious. With the end of the year comes the beginning for awards season. This is now being kicked off by the "For Your Consideration" promotional campaigns from the studios. For 2009, Paramount has around 20 eligible films, and they have selected four for their awards campaign, including JJ Abrams Star Trek.