CBS/Paramount,Marketing/Promotion,Star Trek (2009 film) , comments closed
After a long life of 21 weeks in theaters, JJ Abrams new Star Trek movie has officially ended its run. The film is still in a handful of theaters (including some IMAX), but distributors will no longer be tracking performance. The final tally, as of last Thursday, brings the film a few thousand short of $385 Million world-wide, which is certainly a big success, especially for a franchise that was given up for dead by some just a few years ago. See below for more analysis
JJ Abrams Producing Medical Comedy Pilot + Orci and Kurtzman In Talks To Produce Zombie Movie September 22, 2009by Anthony Pascale , Filed under: Abrams,Celebrity,Marketing/Promotion,Star Trek Into Darkness , comments closed
[UPDATED] The team behind the new Star Trek continue to be hot commodities in Hollywood. Today it was just announced that JJ Abrams is producing a new medical comedy pilot for FOX. Plus it was also announced that Bob Orci and Alex Kurtzman are in talks to produce a new zombie movie based on a comic book. Details below, plus we also have video of a brief video where JJ talks about viral marketing of Trek and other projects.Marketing/Promotion,Star Trek (2009 film) , comments closed
One of the keys to building buzz with the general movie audience and the fans was the marketing campaign for new Star Trek movie. Yesterday Paramount was honored for their promotional work by winning four Golden Trailer Awards — details below. Plus did you know people are still making ST09 trailer mashups? We take a look at some of the latest.
Nokia Star Trek Site Offers Tour of Romulan Narada May 16, 2009by TrekMovie.com Staff , Filed under: Marketing/Promotion,Star Trek (2009 film) , comments closed
It turns out that phone maker Nokia, one of Paramount’s Star Trek marketing partners who are already part of the Verizon Trek site, has their own Star Trek site (nokia.com/startrek) , which is themed around the Romulan Narada ship from the movie. Nothing really new at the site, but it does give you a good view of the interior of the Narada, details below.
.Conventions/Events/Attractions,Marketing/Promotion,Star Trek (2009 film) , comments closed
Today Japan was the final stop in the world gala premiere tour for the new movie. JJ Abrams along with stars of the film attended a press conference and premiere in Tokyo, complete with a giant Enterprise. See below for pictures from the events including a giant Enterprise!
Check Out The Star Trek Promotional Partner Commercials – Including BK Spot Shot On Real Bridge May 12, 2009by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , comments closed
A big part of the TV promotion for the new Star Trek movie is not coming from Paramount, but is coming from their promotional partners Burger King, Verizon and Esurance. In the last week both BK and Verizon have put up new TV ads, including a BK ad shot on the real bridge of the USS Enterprise. We have all the Star Trek promo ads below.
Another TV Spot For Star Trek w/ new shots! May 8, 2009by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , comments closed
Did you think Paramount was done promoting this thing? Not a chance. Today Paramount made available the latest spot which again pushes the positive critical response the movie has received. And it also happens to contain a few shots not shown before. See below for video and our usual screenshots & analysis.
New Star Trek Site: Experience The Enterprise May 5, 2009by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , comments closed
Paramount has added a new website to their online marketing mix, an ‘augmented reality’ application called Experience The Enterprise. By printing off an image or downloading it to your iPhone you can create an interactive 3D virtual reality tour of the new USS Enterprise, check out a demo video below.Marketing/Promotion,Star Trek (2009 film) , comments closed
Seems like a day doesn’t go by without a new Star Trek commerical, and today is no different. Paramount has just officially released video for five of their recent spots, four of which we have already covered here, but there is one new one for us to chew on…see below.
Star Trek Goes NASCAR May 3, 2009by John Tenuto , Filed under: Marketing/Promotion,Star Trek (2009 film) , comments closed
In May of 2008, TrekMovie reported on the Indiana Jones themed race car and asked if Star Trek would get its own. One year later, we have now have the the answer as Star Trek stormed NASCAR over the weekend with its own car.
EXCLUSIVE: First Look At Burger King Star Trek Toys & Glasses + Preview Image From Commercial May 2, 2009by John Tenuto , Filed under: Marketing/Promotion,Merchandise,Star Trek (2009 film),Toys , comments closed
On Monday Burger King begins their promotion for the new Star Trek movie, which includes 4 great new collectible glasses, 16 cool toys and more. TrekMovie was given an exclusive sneak peek at the promotional items and we have all the delicious details below with images and video of the toys and glasses. We also have an exclusive image from the first Burger King commercial.Marketing/Promotion,Star Trek (2009 film) , comments closed
Another day and another commercial. Paramount has another spot out that touts the early critical response to the new Star Trek movie, and it also happens to contain some new bits. See it below with our usual analysis [note: commercial contains spoilers].Marketing/Promotion,Star Trek (2009 film) , comments closed
The commercial blitz for the new Star Trek is just non-stop right now. Paramount has recently aired two specialized commercials. One touts the critical response the film has already received, and another is an ‘intro’ commercial targeted for kids. Both include some bits that haven’t been seen before, check them out below.
12th Star Trek TV Commercial w/ Screencaps & Analysis April 29, 2009by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , comments closed
Another day and another commercial for the new Star Trek movie, the twelfth if you are counting. This one has some more new bits, mostly extended parts of previously seen sequences. See below for the video and our usual screen caps and analysis.
3 New Star Trek TV Commercials April 28, 2009by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , comments closed
The TV campaign for the new Star Trek is moving into high gear with a number of new spots. We have three new commercials below, which are mostly just remixes of previously seen clips, commercials and trailers (with a couple of minor new glimpses). But it is worth checking it all out below regardless.
Verizon & Nokia Launch New ‘JoinStarfleetAcademy’ Star Trek Site w/ ‘Hunt for Nero’ Contest April 20, 2009by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , comments closed
One of the final pieces of the Paramount marketing partner blitz went live today with the launch of the Nokia/Verizon site joinstarfleetacademy.com. This new site is quite elaborate and even includes a game with a prize for a ‘trip to space’ and promises more exclusive content in the future
Report On Star Trek World Tour Press Event in Madrid April 19, 2009by TrekMovie.com Staff , Filed under: Marketing/Promotion,Star Trek (2009 film) , comments closed
On Friday the Star Trek world promotional tour stopped in Madrid, Spain to hold a press screening and press conference. On hand were JJ Abrams and many of his Star Trek stars. With the help of our Spanish partners, TrekMovie has compiled a report from the event and how Star Trek is playing with the Spanish media.
3 New Star Trek Commercials w/ Screencaps and Analysis April 18, 2009by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , comments closed
In the last week two new TV commercials have started airing in the US, and one in Germany, all of which are now available online. At this point most of what you see in commercials is from the theatrical trailers or previous TV spots, but there are some snippets of new stuff. View the new commercials below, with our usual caps and analysis.
EXCLUSIVE: Report From Berlin Star Trek Gala w/ Pictures April 16, 2009by Thorsten Wulff , Filed under: Marketing/Promotion,Star Trek (2009 film) , comments closed
Today the Star Trek Roadshow arrived in Berlin, Germany. The gala premiere with a blue carpet was held at the Sony Center at the Potsdamer Platz. TrekMovie was there and has a report and pictures from the event. Plus a ‘mini-review’ of the German dub of Star Trek.
New Clues In Star Trek Viral ARG [UPDATE: More Clues] April 15, 2009by Anthony Pascale , Filed under: Games,Marketing/Promotion,Star Trek (2009 film),Star Trek ARG , comments closed
Over the weekend TrekMovie reported on a Viral ‘Alternative Reality Game’ for the new Star Trek movie with clues being left in images and on various websites. Although we think we solved one of the clues, it appears there is more to this game than originally thought. Today we have some more found clues, which only lead to more questions about the scope of the overall game.
[article updated with more clues found by TM community members]