Marketing/Promotion


New Clues In Star Trek Viral ARG [UPDATE: More Clues]

Over the weekend TrekMovie reported on a Viral ‘Alternative Reality Game’ for the new Star Trek movie with clues being left in images and on various websites. Although we think we solved one of the clues, it appears there is more to this game than originally thought. Today we have some more found clues, which only lead to more questions about the scope of the overall game. [article updated with more clues found by TM community members]


Official Star Trek Site Updated With Additional ‘Dossiers’ + more

This morning the official site for the new Star Trek Movie (startrekmovie.com) was updated. The most interesting new thing was the second wave of ‘dossiers’, with three new entries, including Spock and one showing a cool space station and some ships. They have also added the three new clips (which were previously exclusives) and some new photos (which were sent to some international sites last week). More details below. 



New Star Trek Viral Campaign [Update: Game Clue Solved?]

Back in January of 2008 Paramount put up a viral site (ncc-1701.com), but since then it has been quiet on the viral marketing front from for Star Trek, but that appears to have changed, and in fact we seem to have missed it as it has been out there for a couple of weeks. It all starts with those Star Trek dance parties we reported on a couple of weeks ago. 



Paramount Launch New Star Trek ‘Fankit’ Site + New Phaser iPhone App

Today Paramount has released two cool digital tools for Star Trek fans. Firstly there is a brand new StarTrekFanKit site with all sorts of ways for you to customize your online life with Star Trek movie stuff. Also there is a brand new free "Star Trek Phaser" iPhone application for you to play with. Details below.


Abrams, Pine & Quinto Depart For Australia + Prelim Global Premiere Schedule

Today in Trek (future) history is First Contact Day. On April 5th 2063 Zefram Cochrane will make the first Human warp flight and greet the first Vulcan visitors to Earth. And how fitting that today Star Trek director JJ Abrams and his Kirk and Spock (Chris Pine and Zach Quinto), all boarded their first flight to greet fans (new and old) across the world, in their global Star Trek tour. See below for details including a preliminary schedule of the events.



Official Star Trek Site Adds ‘Dossiers’ & Bridge Panoramas + Movie Gets PG-13 Rating

The official site for the new Star Trek Movie ( startrekmovie.com) has a very cool set of updates today you should check out. There are new images and crew information, an amazing tour of the bridge of the USS Enterprise and a closer look at all those artist models. See below for a breakdown. The film also now has its MPAA rating


Paramount Launch ‘Rock Band’ Promotion – Win A Private Star Trek Movie Screening

Do you like to Rock? If so, then we have news for you. Today Paramount and MTV Games announced a promotional partnership for the new Star Trek movie and the popular rockin’ videogame Rock Band. The promotion kicks off today and will include music track giveaways, an in-game Star Trek themed battle of the bands and a futuristic avatar contest. You can even win your own personal screening of Star Trek. [and no this is not a April fool’s joke]




Hipster Crowd Targeted with Star Trek Photobooths and Star Trek Dance Parties

This week Paramount added a couple new facets to their marketing mix, Star Trek Photobooths and Star Trek Dance Parties. You can get your photo taken and it shows up in special new mosaics on the official site for the new Star Trek movie. These booths are starting to show up at special Star Trek events and dance clubs, complete with Orion girls, and more Trek fun.




ST09 Tidbits (T-48 days): Vulcan Gets A ‘Yes’ + New Esurance Contest + New Kellogg’s Promos + more

Today’s Star Trek movie tidbits has great news for the Canadian town of Vulcan, with Paramount announcing they will be giving them their own little premiere. We have details (and a comment from Leonard Nimoy). Plus Esurance has launched a new Star Trek contest today, and Kellogg’s has announced some new promotions coming to a cereal box near you soon. We got all that and more so let’s get started…


Star Trek Gala World Premiere To Be In Australia April 7th – Kicks Off World Tour

In the first week of May, JJ Abrams new Star Trek movie is set to be the first truly global opening for a Trek film, and to push that point, the film is going to get a series of star-studded gala premieres across the globe, with the first on April 7th in Sydney Australia. Paramount has just released the first details on their plans, see below for more information.



New Star Trek Trailer A Big Hit With The Media

In November we reported that the first theatrical trailer got the notice of the mainstream media. This week the second trailer not only got noticed, it is a hit. The trailer is not only playing well on the Trek sites, and geek sites, but general entertainment sites and with the mainstream press. And of course it has already inspired some ‘classic’ mashup as well. Check it all out below.


Esurance ‘Biggest Trekkie’ Video of the Week (Final Week)

You have just 3 days to submit a video to the new Esurance Star Trek site explaining how you are the ‘biggest Trekkie’ and get a chance to win a trip to the premiere of Paramount’s new Star Trek movie. Each week TrekMovie picks one entry as our video of the week, check this weeks entry below [note video auto-plays after you hit ‘more’].



Esurance ‘Biggest Trekkie’ Video of the Week (week 3)

You have just 10 days to submit a video to the new Esurance Star Trek site explaining how you are the ‘biggest Trekkie’ and get a chance to win a trip to the premiere of Paramount’s new Star Trek movie. Each week TrekMovie picks one entry as our video of the week, check this weeks entry below [note video auto-plays after you hit ‘more’].



THR Profiles Trek’s Big Return w/ Trailer Details + Comments from Orci & Kurtzman

The Hollywood Reporter has an extensive feature cover story in Friday’s edition, all about Paramount bringing back the Trek franchise with the big budget Star Trek movie coming in May. THR has analysis of the franchise and the marketing campaign (including new information on upcoming trailers), plus quotes from scribes Roberto Orci, Alex Kurtzman and others. Details and excerpts below.


Esurance ‘Biggest Trekkie’ Video of the Week (week 2)

You have just 17 days to submit a video to the new Esurance Star Trek site explaining how you are the ‘biggest Trekkie’ and get a chance to win a trip to the premiere of Paramount’s new Star Trek movie. Each week TrekMovie picks one entry as our video of the week, hopefully giving one of our readers a boost. Check this weeks entry below [note video autoplays after you hit ‘more’].



Esurance ‘Biggest Trekkie’ Video of the Week

Esurance, Paramount’s new Star Trek promotional partner has a new cool website (esurance.com/startrek) with behind the scenes video, movie assets, and a ‘Biggest Trekkie’ video contest, with the winner going to the Hollywood premiere. Starting today TrekMovie will feature one of these videos as our weekly favorite, and award the weekly winner with an Esurance Star Trek T-Shirt. Check it out below [note video autoplays after you hit ‘more’].


Star Trek Commercial 2nd Most Memorable Super Bowl Movie Spot

Last weekend Paramount dropped some big cash on a number of Super Bowl commercials, including one for JJ Abrams Star Trek (each 30 second spot estimated by Variety to cost around $2 Million). On Monday we reported that media analysts were mostly positive about the spot and now there are three new online polls showing that the Trek ad  is rating as the penultimate movie commercial of the 2009 Super Bowl.


Media Critics and Focus Groups Weigh In On Star Trek Super Bowl Commercial

The Super Bowl is the biggest TV event of the year. Even though ratings dropped a bit from last year’s record, the game averaged around 93 million viewers, with more during the early parts of the game (when the Star Trek ad aired). Befitting the event, today there are a lot of media stories covering the Super Bowl commercials with critics and focus groups weighing in. See what they say about Trek’s first even SB spot below.