Today the Star Trek Roadshow arrived in Berlin, Germany. The gala premiere with a blue carpet was held at the Sony Center at the Potsdamer Platz. TrekMovie was there and has a report and pictures from the event. Plus a ‘mini-review’ of the German dub of Star Trek.
Over the weekend TrekMovie reported on a Viral ‘Alternative Reality Game’ for the new Star Trek movie with clues being left in images and on various websites. Although we think we solved one of the clues, it appears there is more to this game than originally thought. Today we have some more found clues, which only lead to more questions about the scope of the overall game. [article updated with more clues found by TM community members]
This morning the official site for the new Star Trek Movie (startrekmovie.com) was updated. The most interesting new thing was the second wave of ‘dossiers’, with three new entries, including Spock and one showing a cool space station and some ships. They have also added the three new clips (which were previously exclusives) and some new photos (which were sent to some international sites last week). More details below.
Over the weekend Paramount started airing a new 30-second TV commercial, which is the 6th TV spot for the new Star Trek movie. Paramount have not yet made it available, but video is now online. Check it out below with TrekMovie.com’s usual screen caps and analysis.
Back in January of 2008 Paramount put up a viral site (ncc-1701.com), but since then it has been quiet on the viral marketing front from for Star Trek, but that appears to have changed, and in fact we seem to have missed it as it has been out there for a couple of weeks. It all starts with those Star Trek dance parties we reported on a couple of weeks ago.
In 1979, the very first Happy Meal of a feature film ever was released. The film? Star Trek: The Motion Picture. 30 years later, it is Burger King that brings Trek back to restaurants with the promotions for the new Star Trek film. TrekMovie has some early details about the promotion in this preliminary report.
Today Paramount has released two cool digital tools for Star Trek fans. Firstly there is a brand new StarTrekFanKit site with all sorts of ways for you to customize your online life with Star Trek movie stuff. Also there is a brand new free "Star Trek Phaser" iPhone application for you to play with. Details below.
Today in Trek (future) history is First Contact Day. On April 5th 2063 Zefram Cochrane will make the first Human warp flight and greet the first Vulcan visitors to Earth. And how fitting that today Star Trek director JJ Abrams and his Kirk and Spock (Chris Pine and Zach Quinto), all boarded their first flight to greet fans (new and old) across the world, in their global Star Trek tour. See below for details including a preliminary schedule of the events.
As reported earlier, a new TV commercial started airing this week on cable (so far seen on Spike and MTV). Paramount have not yet made it available, but video is now online for this new spot. Check it out below with TrekMovie.com’s usual screen caps and analysis.
The official site for the new Star Trek Movie ( startrekmovie.com) has a very cool set of updates today you should check out. There are new images and crew information, an amazing tour of the bridge of the USS Enterprise and a closer look at all those artist models. See below for a breakdown. The film also now has its MPAA rating
Do you like to Rock? If so, then we have news for you. Today Paramount and MTV Games announced a promotional partnership for the new Star Trek movie and the popular rockin’ videogame Rock Band. The promotion kicks off today and will include music track giveaways, an in-game Star Trek themed battle of the bands and a futuristic avatar contest. You can even win your own personal screening of Star Trek. [and no this is not a April fool’s joke]
The movie industry’s big trade show ‘ShoWest’ kicked off this week in Las Vegas and Paramount is showing off some new Star Trek ‘character’ posters. Plus TrekMovie has got a hold of the final Italian Star Trek poster.
Yesterday we showed off a number of European posters that appeared online and just today Paramount officially released the US poster for Star Trek on MySpace. Check out the final US poster below (and note the similarity to an early TMP poster). [UPDATE: Also check out a new Japanese poster]
This week Paramount added a couple new facets to their marketing mix, Star Trek Photobooths and Star Trek Dance Parties. You can get your photo taken and it shows up in special new mosaics on the official site for the new Star Trek movie. These booths are starting to show up at special Star Trek events and dance clubs, complete with Orion girls, and more Trek fun.
One of the last pieces of the marketing mix for the new Star Trek movie is the official posters (all previous posters have been ‘teasers’). In the last day four European posters have shown up online. At first it wasn’t clear if they are real, but apparently they are. Check them all out below.
As previously reported, on of Paramount’s biggest promotional partners for their new Star Trek movie is Kellogg’s. TrekMovie has sent out a special agent to to get a full report on how the new Star Trek appearing across isles at local markets across the country.
Today’s Star Trek movie tidbits has great news for the Canadian town of Vulcan, with Paramount announcing they will be giving them their own little premiere. We have details (and a comment from Leonard Nimoy). Plus Esurance has launched a new Star Trek contest today, and Kellogg’s has announced some new promotions coming to a cereal box near you soon. We got all that and more so let’s get started…
In the first week of May, JJ Abrams new Star Trek movie is set to be the first truly global opening for a Trek film, and to push that point, the film is going to get a series of star-studded gala premieres across the globe, with the first on April 7th in Sydney Australia. Paramount has just released the first details on their plans, see below for more information.
In another sign of what a big event the new Star Trek movie is, we can now add the name Kellogg’s to the growing list of big promotional partners Paramount has lined up. The first Kellogg’s products with Star Trek promotional imagery (and giveaways) have just started appearing in stores, with more expected in the future.
In November we reported that the first theatrical trailer got the notice of the mainstream media. This week the second trailer not only got noticed, it is a hit. The trailer is not only playing well on the Trek sites, and geek sites, but general entertainment sites and with the mainstream press. And of course it has already inspired some ‘classic’ mashup as well. Check it all out below.
You have just 3 days to submit a video to the new Esurance Star Trek site explaining how you are the ‘biggest Trekkie’ and get a chance to win a trip to the premiere of Paramount’s new Star Trek movie. Each week TrekMovie picks one entry as our video of the week, check this weeks entry below [note video auto-plays after you hit ‘more’].
Yesterday JJ Abrams was in Seoul, South Korea kicking off a brief tour in Asia to promote the new Star Trek movie, like he did in the Fall in Europe. This time he brought Chris Pine (Kirk) and Zoe Saldana (Uhura) with him. See below for excerpts and quotes from a report of his visit, plus a little context on the state of Trek in Asia.
You have just 10 days to submit a video to the new Esurance Star Trek site explaining how you are the ‘biggest Trekkie’ and get a chance to win a trip to the premiere of Paramount’s new Star Trek movie. Each week TrekMovie picks one entry as our video of the week, check this weeks entry below [note video auto-plays after you hit ‘more’].
The new Star Trek movie has yet another logo, lets hope this one is going to stick. Just this evening Paramount released a new logo image, which will presumably make its big screen debut on the new theatrical trailer coming with the Watchmen movie in exactly two weeks. See it in high resolution below.
The Hollywood Reporter has an extensive feature cover story in Friday’s edition, all about Paramount bringing back the Trek franchise with the big budget Star Trek movie coming in May. THR has analysis of the franchise and the marketing campaign (including new information on upcoming trailers), plus quotes from scribes Roberto Orci, Alex Kurtzman and others. Details and excerpts below.
You have just 17 days to submit a video to the new Esurance Star Trek site explaining how you are the ‘biggest Trekkie’ and get a chance to win a trip to the premiere of Paramount’s new Star Trek movie. Each week TrekMovie picks one entry as our video of the week, hopefully giving one of our readers a boost. Check this weeks entry below [note video autoplays after you hit ‘more’].
This morning Esurance, one of Paramount’s Star Trek promotional partners, has just launched a new game on their Star Trek subsite (esurance.com/StarTrek). And hidden within the game are actual clues to related to the new Star Trek movie. Details [and spoilers] below.
Esurance, Paramount’s new Star Trek promotional partner has a new cool website (esurance.com/startrek) with behind the scenes video, movie assets, and a ‘Biggest Trekkie’ video contest, with the winner going to the Hollywood premiere. Starting today TrekMovie will feature one of these videos as our weekly favorite, and award the weekly winner with an Esurance Star Trek T-Shirt. Check it out below [note video autoplays after you hit ‘more’].
Last weekend Paramount dropped some big cash on a number of Super Bowl commercials, including one for JJ Abrams Star Trek (each 30 second spot estimated by Variety to cost around $2 Million). On Monday we reported that media analysts were mostly positive about the spot and now there are three new online polls showing that the Trek ad is rating as the penultimate movie commercial of the 2009 Super Bowl.
The Super Bowl is the biggest TV event of the year. Even though ratings dropped a bit from last year’s record, the game averaged around 93 million viewers, with more during the early parts of the game (when the Star Trek ad aired). Befitting the event, today there are a lot of media stories covering the Super Bowl commercials with critics and focus groups weighing in. See what they say about Trek’s first even SB spot below.