CBS and Alcatel Reveal First “Star Trek: Discovery” Ad Tie-in With 360° Video
Alcatel, a large North American mobile phone manufacturer, has partnered with CBS Interactive to debut what they are calling a “VR experience” at major tech conference CES 2017. The 360° video is hosted on CBS’s YouTube channel and is the first advertisement tie-in for Star Trek: Discovery although it does not contain any material directly related to the network’s newest Star Trek series.