At the CBS Products’ presentation at the Las Vegas Creation Star Trek Convention CBS Exec Paula Block stated they are just starting development for "really exciting new products" to tie into the new Star Trek movie. CBS still didn’t know themselves what those products will be, but in the Q&A follow-up it was said that ‘there is sure’ to be some kind of PC game tie. Block told TrekMovie.com that (besides Pocket Books) no licensees have been selected for the new film – so it should not be automatically assumed that current license holders (such as Diamond Select for toys or Bethesda for games) will be doing the products. The new film is the biggest merchandising opportunity for the franchise since the launch of TNG and let’s hope that they get this right. Block tells TrekMovie.com that there is a lot of new interest from companies that haven’t worked with Trek before and so hopefully we truly will see ‘exiting new products.’ One new item that was announced was a new ‘overview’ (tentatively titled ‘Star Trek 101’) from Pocket Books covering everything about Trek including a comprehensive episode guide from every series. The book will be released next fall just in time for the new Star Trek feature…more details below
"Trek for Dummies"
Paula Block of CBS Consumer Products described the new book as "kind of Star Trek for Dummies." It is being co-written by Block and her husband Terry Erdmann who wrote "The Deep Space Nine Companion," "Star Trek Action" and many other books about Trek and other shows and films. I had a moment to talk to Terry about the new book he tells me that they have been working on the it for over two years and have already handed in the first draft. There will be a synopsis for each movie and every episode from every series (TOS, TAS, TNG, DS9, VOY & ENT) will get its own episode guide. Paula Block also noted during the presentation that this will fill a gap as there has not been ‘companion’ books for either The Animated Series of for Enterprise. In addition there will be descriptions for ‘every single’ ship, planet, alien species, and character in the Trek universe. Erdmann stated "it is a lot like the ‘Star Trek Encyclopedia’ but more like a dictionary. We call it ‘Star Trek 101’ because it is like a gift you can give your friends or family to explain ‘what is all this I hear you talk about Star Trek.’" Although similar to previous works and some Internet based databases, Erdmann stated that they ‘started from scratch’ by watching every single film and episode over again, taking copious notes.
The return of non-fiction Trek books?
Although Pocket books continue to release at least one Trek novel each month, there hasn’t been a non fiction book in a long time. ‘Star Trek 101’ is a sign that Pocket is again embracing non-fiction, although this one seems to be aimed at a broader market and not just the Trekkie community. "Star Trek 101" is actually not the only new non-fiction book announced. Pocket have also recently bought a pitch for a book titled "Captain Kirk’s Guide To Women." The toungue-in-cheek books is being written by actor/writer Bones Rodriguez who already has a website dedicated to it at captainkirksguidetowomen.com. Pocket releases the book next February- just in time for Valentine’s Day.