The first season of Star Trek: Remastered in syndication is now complete so TrekMovie.com is taking a look back at how the show performed. If you can remember back a year ago, the remastered Star Trek The Original Series actually took the place of Star Trek Enterprise which had just completed its first (and now only) year in US broadcast syndication. In the last year TOS-R averaged a 1.27 household rating (based on 48 weeks of data available), which is a slight decline from ratings for Enterprise the year before. However TOS-R was third-highest rated Science Fiction & Fantasy series for the last year, which is a an improvement in ranking over Enterprise.
Details and Charts below.
A decline since ENT
In its only year in syndication (2005-2006), Enterprise achieved an average 1.38 household rating (meaning 1.38% of TV households viewed the show). During the 2006-2007 season TOS-R’s came in at a 1.27 rating (a 8% decline). CBS may be satisfied that a show which premiered more than 40 years ago is still able to garner a fairly decent amount of viewers on a week-to-week basis, but could also be disappointed that they could not improve upon the numbers posted by Enterprise. Given that Trek Remastered had the benefit of airing less repeats (12 vs. 26) one might imagine it should have performed better. During my first update back in January, I wrote of the positive uptick in ratings gains. But the series never really managed to build from that momentum, and was unable to exceed, or even match, the high marks achieved by Enterprise. (See chart below). However, it is by no means certain that Enterprise would have done any better had it continued into a second year (and it quite possibly could have fared even worse – see section on other series below).
Big episodes = big ratings?
Another interesting tidbit is that there doesn’t seem to be any correlation to the buzz about certain episodes equating into ratings. The much anticipated “The Doomsday Machine” got a rather common 1.4 and the highest rated episode of the season was “The Corbomite Maneuver” at 1.6. “Doomsday” was beat by “Friday’s Child” and a repeat of “Balance of Terror” both getting 1.5 ratings. The ratings almost appear random, with repeats only getting slightly lower ratings than first runs. There may be some justice however – in July “Spock’s Brain” tied with a Christmas-week repeat for the lowest ratings of the year.
TOS-R performs well vs. other shows
Star Trek Remastered was the third highest rated Sci Fi/Fantasy show in syndication for the last year, coming in behind Alias (1.69) and Smallville (1.48). TOS-R beat out Stargate Atlantis (1.17), Stargate SG-1 (1.13), Farscape (0.64) and The Outer Limits (0.51). In the previous year Enterprise was ranked 5th behind Alias, Smallville and both Stargate series. This rank gain during a ratings decline is due to the fact that all Sci-Fi/Fantasy series in syndication went through a decline (a trend that applies to general programming in the syndication market as well). In fact, as the chart below shows, Star Trek Remastered was able to hold on to its ‘Trek viewership’ better than any other Sci-Fi/Fantasy series.
So even though Trek Remastered had a decline vs. Enterprise, in context it is actually performing fairly well in the market – especially for a 40 year old TV show.
The second (and final) season of syndication for Star Trek Remastered begins next weekend (see the TrekMovie.com schedule).
Data Source: Nielsen Media Inc.