The connections to NBC’s Heroes and Star Trek (past and present) are numerous, but now it looks like there is also a link to JJ Abrams monster movie Cloverfield. One of the ‘viral’ sites for Cloverfield is Slusho.jp, a fictional Japanese frozen drink company. Slusho drinks have shown up in the last two episodes of Heroes. Here is a clip from last night:
And here is a behind the scenes pic of Star Trek’s George Takei enjoying a Slusho
More pics at Cloverfield Clues
Heroes Season Finale next week
[spoilers] The final episode “Powerless” for Chapter 2 of Heroes airs next Monday. The episode will feature Zachary Quinto (the new Spock) and explain why Sylar has lost his powers at the end of Chapter 1. Due to the WGA strike the producers re-shot the ending so it could also act as a season finale as well. The episode may also explain why Sylar is going to disappear for a while (due to the reality that Quinto went off to shoot Star Trek).
Viral campaign for Trek?
Cloverfield seems to have quite a successful viral campaign going. Paramount’s recent Transformers movie (written by Star Trek scribes Roberto Orci and Alex Kurtzman) also involved an elaborate viral web campaign. There is no word yet if the same will be done for Star Trek, but let’s hope they do.
I love those pics of George Takei enjoying a Slusho
Well, ya’ can’t seem ta’ drink just six.
I’m not lion.
I can’t say I’m a huge fan of this type of in-show advertising, even if it is ‘viral’ or whatever. I saw an episode of Smallville a couple weeks ago and it’s annoying how often they zoom in on Chloe’s Sprint phone or the camera lingers on some spotless new car before it explodes. Product placement is still product placement: lame.
#5. I think for it to be product placement, it would need to be a product. “Slusho” isn’t one.
Izbot, isn’t this product placement for a FICTIONAL drink?
oh, and eighth and ban the first-ies
Maybe XI will have Kirk and Spock sipping Romulan Ale with two straws.
(Photoshop nuts, who’ll be the first?)
6 and 7, you’re missing it entirely. It’s product placement for J.J. Abrams’ movie. Anyone wondering what this product on Heroes is could just go online and end up at the viral site for Cloverfield. It’s product placement. It has nothing to do with the show Heroes. It’s there to sell a movie.
Or maybe you get Shanti virus from sipping Slusho…
The Slusho shot above is obviously not anywhere near the scale of in your face product placement in some movies and TV. As mentioned above Smallville is a particularly aggressive example of product placement, as is Fox’s 24.
The brief glimpse of Slusho is more in line with a in joke or ‘easter egg’ type of thing. Kind of like how Abrams had the song from Lost “You All Everybody” playing during a party on Alias
This site frequently flirts with being just a promotional vehicle for anything J.J. Abrams. The guy blows his nose and somebody posts a glowing review of it with a youtube link to the tissue.
Maybe it’s just that J.J. is that good….
Personally, I’m waiting for Slusho on the Enterprise!!!
(No, not really.)
#15, No Kill I? Maybe ‘Slusho’ was the name of the horta? Hmmm
The worst example I have seen of in-episode advertising was on Smallville: when a character used Oasys contact lenses and Chloe was commenting directly about the product! Hopefully Star Trek won’t have anything like that! On the other hand, it would be interesting to see if some brands have survived to the 23rd century, or maybe George Kirk could have some antiques with product names: a 300 year old Slusho machine maybe. >;>}
^ See Shatner’s story of how he and Nimoy fought Roddenberry to cut down the page-and-a-half of dialogue about the IDIC symbol, because (Shatner thought) Roddenberry had a warehouse full of little crappy plastic replicas.
18. Star Trek has thus far avoided this type of cross-media marketting. I hope it continues to.
I don’t get what this “viral” deal is about. I go to the Slusho website and all I see is a goofy site for a fictional drink. How does this help promote a movie?
#18 Cmdr & #19 Izbot- Nimoy also wrote about not wanting to wear the IDIC symbol during the episode “Is There In Truth No Beauty” because he thought Roddenberry just wanted to advertise the items he was selling through side business. But Roddenberry insisted and Nimoy had to wear them. I thought the pin was fine, but the huge medallion he wore at the end of the episode always struck me as odd and out of character for Spock, very tacky,
Geez…….are we really talking about slushos on heroes?……..Must be a really slow news day………Me want more pictures from the set. If they are filming at Vazquez Rocks right now, that should be an easy on to spy on.
meant…easy to spy on. Sorry, I’m not ready for prime time yet.
I keep getting the feeling that Cloverfield is a Godzilla movie – and the fact that they’ve got this fictional Japanese slushie drink only enhances that feeling.
JJ’s gone on record that this isn’t Godzilla. He said he and his son saw a Godzilla toy and he felt Americans neeed ‘their own monster’. So thankfully, whatever it turns out to be, it won’t be that. Godzilla ’98 should provide enough horror to scare studios away from Godzilla movies for the next 20 years.
Of course the website is a promotional tool. What world are you living in? The entire site is dedicated to news & the excitement leading up to the new movie, something that JJ Abrams just happens to be directing. Should he avoid stories that aren’t 100% Star Trek-related just to satisfy some arbitrary line in the sand? Give me a break. Please find something legitimate to gripe about.
Gene Roddenberry wanting to capitolize on ST and make some money off it? Say it ain’t so! All the money should go to the rightful owners, Paramount! How DARE he?
Yeah, right. I’d say he had a right by then.
Heroes already has had the very egregious placement of the Nissan Versa and Rogue. *GAG*
#20: It doesn’t at all, it’s just an easter egg with its own website :)
Notice, I resisted the urge to actually SAY the word, “first.” Though, for the FIRST time, I actually was! Woo-hooo!!
Am I the only one who hasn’t kept up with Heros?
That pic is classic.
Heroes got off to a verrrrrrry slow start in Season 2 but has finally been picking up steam the last few weeks.
I saw this last episode and I remember Veronica Mars slurping (and spilling) that drink in her car, but I never noticed the name Slusho and even if I had, the name meant nothing to me. I just thought it was another brand of Slurpee from some convenience store chain out west. Or maybe the generic fake product names that Hollywood tends to use a lot, like obvious Cap’n Crunch cereal boxes doctored to read “Crunch’n Crunch”, or Duncan Donuts boxes changed to read “Donuts Donuts”.
Lest we forget, George Takei’s limo last season on “Heroes” had a license plate reading NCC-1701. Cross-promotion is nothing new to Abrams.
They could put ‘slushos’ in all their films then sell the name to a beverage maker.New twist on movie merchandising.
10. Izbot – November 27, 2007
Ummm…no. You missed it. Check out Anthony’s remarks on #12.
Wondering what it was, looking it up online and hitting a movie site…. too many steps.
I think it’s an invasion…cute site though.
That picture is one of the funniest things I’ve seen in days. I love their expressions…
Meh heroes shmeroes me want ncc 1701 design plus offical cast pics
Jack Daniels had a placement in STV : TFF during the campfire scene as the “secret ingredient.”
Okay guys, never mind ‘slusho’ and such nonsense, what you really want to know is…what does the MONSTER look like?…right?
### SPOILER ALERT ###
Here is what seems to be GENUINE ‘Production Art’ from ‘Cloverfield’, and it gives credence to certain ‘sea-like’ attributes long-rumoured. I don’t know if this is the FINAL designwork, but the size indicated here seems impressive…although I just hope it’s not ALL shot in ‘shaky-cam’ like the trailers are.
I repeat, if you DON’T want to see this potential spoiler, then DON’T click on the link below. To everyone else…all is finally revealed…maybe…
Ooooooooooooooooh, somebody’s gonna be in trouble for letting this get out!
Wow, some people that work with a movie crew don’t know how to just let someone else’s secret stay a secret.
The giant “sea-louse” idea comes from Godzilla 85… they had them too…
Where did that come from btw? It’ll be all over the web in seconds.
OK, did some quick research, found out that the picture listed above has been debunked as fan artwork from some months now. False alarm as far as the general consensus goes… but who knows, “they” might be covering up the fact it was a real image! :)
Slusho also appeared in the 2nd episode of Alias’ first season – Michael Vaughn offers one to Sydney somewhere in the 15-20 minute range as I just happened to be watching on DVD today…
looks like head lice
one big enuff to suck your brains out,,
I recon its fake,, its nothing I cant draw at home,,scan,,and put on photo bucket myself
No markings on it eather,,date,,movie company,,production notes,,
It has been confirmed as a fan effort now, which is good, as apart from it’s size, it’s not exactly scary looking…
And if you can indeed ‘draw’ as good as that, then you are very talented, as is the fan who came up with this Production Design design quality rendering in the first place.