Yesterday we pointed to the first part of a FirstShowing.net interview with Star Trek scribes Orci and Kurtzman talking about the origins of the new film and more. Today FirstShowing has more from the pair on their other projects and also their thoughts about the marketing of their films and fan interaction (including interacting with fans here at TrekMovie.com).
Excerpt part 2 of the interview at FirstShowing.net:
FirstShowing: How much marketing say do you have in The Proposal and Star Trek?
Orci: The Proposal, we’ve not been very involved in; on Star Trek, quite a bit.
First Showing: I guess I’m just curious because being who I am, the journalist and working on all this, all we see is the marketing side of things, so it’s something we have to criticize a lot, I’d say. With Star Trek, I want it to be successful and we’re all hoping that they get trailers out and posters out on time and people like them and that everything’s marketed well because if it’s not, we’re trying to defend a film that people aren’t liking, which is why it’s interesting to learn how much involvement you have with that.
Kurtzman: We’ve learned how important it is, that you can have the best movie in the world and if you don’t sell it right, it doesn’t matter.
Orci: The crazy truth is that movies get greenlit without a vote from the marketing department saying "we know how to put this out there," especially on movies that are big like Star Trek or Transformers. When you are staking so much of your success on the way a movie’s put out there, as the producer, it’s your responsibility to be involved as much as possible. And also, it’s your responsibility to listen to people who are smarter than you about how to do it.
FirstShowing: Is this why you guys like getting really involved with the fans? I know you’re very active on the TFW2005 forum and the TrekMovie forum. I think with you guys and a few other people in this industry finally connecting with fans on that level, I think it’s really benefiting these films in the end, especially very franchise-related films.
Kurtzman: These movies are not ours. We’re not making them for ourselves. We are, of course, but we’re making them for people to go see. I think especially with something like Star Trek, we’re so lucky to have inherited that mantle and we are just doing our best to preserve the incredible legacy of Star Trek and to keep bolstering the amazing work that’s already been done. So this is not something that we can claim we created in any way.
Orci: Right. In particular when it’s a franchise that has belonged to fans for as long as it has, that’s when we feel a particular responsibility to be open about it. Some people don’t subscribe to this — Alex and I tend to like demystify the process. We maybe are open to a fault about how things work but some people don’t like to see how sausage is made. It sometimes hurts their perception of a movie. We don’t like to create false mystery. We like to be kind of open about it. That’s just how we operate.
…read much more from Orci and Kurtzman at FirstShowing.net (especially about Transfomers 2)